Baird Financial Group, Inc. Top Holdings and 13F Report (2024) About Baird Financial Group, Inc.Investment ActivityBaird Financial Group, Inc. has $51.49 billion in total holdings as of September 30, 2024.Baird Financial Group, Inc. owns shares of 2,164 different stocks, but just 212 companies or ETFs make up 80% of its holdings.Approximately 55.42% of the portfolio was purchased this quarter.About 5.94% of the portfolio was sold this quarter.This quarter, Baird Financial Group, Inc. has purchased 2,162 new stocks and bought additional shares in 1,308 stocks.Baird Financial Group, Inc. sold shares of 593 stocks and completely divested from 108 stocks this quarter.Largest Holdings Microsoft $2,318,756,268Apple $2,200,088,305JPMorgan Chase & Co. $1,236,682,006Home Depot $998,013,272Progressive $902,432,587 Largest New Holdings this Quarter TE CONNECTIVITY PLC $306,448,777 HoldingFERGUSON ENTERPRISES INC $53,977,283 HoldingTE CONNECTIVITY PLC ORD SHS $30,882,589 HoldingRyanair $21,043,850 HoldingNuveen Core Equity Alpha Fund $7,853,901 Holding Largest Purchases this Quarter Apple 5,471,142 shares (about $1.27B)iShares Russell 1000 Growth ETF 2,347,459 shares (about $881.19M)Progressive 3,442,019 shares (about $873.45M)iShares Russell 1000 Value ETF 4,427,728 shares (about $840.38M)JPMorgan Chase & Co. 3,651,881 shares (about $770.04M) Largest Sales this Quarter Alphabet 3,529,631 shares (about $590.12M)Alphabet 2,390,535 shares (about $399.67M)Verizon Communications 2,069,955 shares (about $92.96M)Equifax 294,269 shares (about $86.47M)Insulet 348,290 shares (about $81.06M) Sector Allocation Over TimeMap of 500 Largest Holdings ofBaird Financial Group, Inc. Selling Neutral Buying Latest 13F Holdings and Changes Since Previous Quarterly FilingIssuer NameHoldings ValueApproximate Purchase/SaleChange in SharesShares Held% of PortfolioSectorMSFTMicrosoft$2,318,756,268$12,171,898 ▲0.5%5,388,6964.5%Computer and TechnologyAAPLApple$2,200,088,305$1,274,776,096 ▲137.8%9,442,4394.3%Computer and TechnologyJPMJPMorgan Chase & Co.$1,236,682,006$770,035,706 ▲165.0%5,864,9432.4%FinanceHDHome Depot$998,013,272$8,497,453 ▲0.9%2,463,0131.9%Retail/WholesalePGRProgressive$902,432,587$873,446,847 ▲3,013.4%3,556,2441.8%FinanceIWFiShares Russell 1000 Growth ETF$883,782,323$881,189,198 ▲33,981.7%2,354,3671.7%ETFIWDiShares Russell 1000 Value ETF$841,464,255$840,382,775 ▲77,706.7%4,433,4261.6%ETFBRK.BBerkshire Hathaway$674,740,779$674,732,034 ▲7,715,684.2%1,465,9991.3%FinanceIWRiShares Russell Mid-Cap ETF$673,628,735$640,835,013 ▲1,954.1%7,642,7131.3%ETFJNJJohnson & Johnson$665,068,467$11,058,002 ▲1.7%4,103,8411.3%MedicalGOOGAlphabet$604,939,485$399,673,494 ▼-39.8%3,618,2761.2%Computer and TechnologyFASTFastenal$585,707,595$1,408,331 ▲0.2%8,200,8901.1%Retail/WholesaleNVDANVIDIA$583,490,928$19,014,833 ▼-3.2%4,804,7671.1%Computer and TechnologyCOSTCostco Wholesale$541,464,716$496,183,895 ▲1,095.8%610,7751.1%Retail/WholesaleGEGeneral Electric$537,274,292$501,344,882 ▲1,395.4%2,849,0511.0%TransportationUNPUnion Pacific$468,032,508$19,438,646 ▲4.3%1,898,8660.9%TransportationVOOVanguard S&P 500 ETF$463,404,543$454,583,484 ▲5,153.4%878,2090.9%ETFAMZNAmazon.com$459,050,062$446,099,195 ▲3,444.6%2,463,6400.9%Retail/WholesaleVEAVanguard FTSE Developed Markets ETF$446,772,814$62,895,020 ▲16.4%8,460,0040.9%ETFPHParker-Hannifin$437,144,368$388,038,673 ▲790.2%691,8810.8%Industrial ProductsORLYO'Reilly Automotive$430,408,611$371,896,910 ▲635.6%373,7480.8%Retail/WholesaleVEAVanguard FTSE Developed Markets ETF$425,566,216$41,688,425 ▲10.9%8,058,4400.8%ETFTJXTJX Companies$417,264,727$7,069,208 ▲1.7%3,549,9810.8%Retail/WholesaleABBVAbbVie$417,125,550$3,627,510 ▼-0.9%2,112,2420.8%MedicalGOOGAlphabet$414,494,187$590,119,125 ▼-58.7%2,479,1800.8%Computer and TechnologyBRK.BBerkshire Hathaway$410,614,170$410,605,425 ▲4,695,347.4%892,1350.8%FinanceSCHWCharles Schwab$408,237,374$384,511,728 ▲1,620.7%6,298,9870.8%FinanceGE VERNOVA LLC$376,973,251$15,113,944 ▲4.2%1,478,4420.7%COMMONSPYSPDR S&P 500 ETF Trust$346,626,203$336,983,019 ▲3,494.5%604,1310.7%FinanceMETAMeta Platforms$346,411,464$346,230,001 ▲190,798.7%605,1490.7%Computer and TechnologyAVGOBroadcom$331,814,955$331,061,475 ▲43,937.6%1,923,5640.6%Computer and TechnologyIEFAiShares Core MSCI EAFE ETF$312,294,128$225,270,017 ▲258.9%4,001,2060.6%ETFIVViShares Core S&P 500 ETF$311,928,963$238,795,620 ▲326.5%540,7730.6%ETFTE CONNECTIVITY PLC$306,448,777$306,448,777 ▲New Holding2,029,5970.6%COMMONVVisa$300,992,356$292,687,486 ▲3,524.3%1,094,7160.6%Business ServicesGOOGLAlphabet$300,747,631$300,729,719 ▲1,678,947.2%1,813,3710.6%Computer and TechnologyCSCOCisco Systems$299,938,470$149,362,687 ▲99.2%5,635,8220.6%Computer and TechnologyUSBU.S. Bancorp$287,749,540$158,675,011 ▲122.9%6,292,3580.6%FinanceIJRiShares Core S&P Small-Cap ETF$283,512,679$112,061,716 ▲65.4%2,424,0140.6%ETFPGProcter & Gamble$280,437,299$278,629,957 ▲15,416.6%1,619,1530.5%Consumer StaplesOMCOmnicom Group$269,880,645$258,861,956 ▲2,349.3%2,610,3160.5%Business ServicesDISWalt Disney$258,777,236$185,250,089 ▲251.9%2,690,2720.5%Consumer DiscretionaryMAMastercard$258,265,824$258,117,190 ▲173,659.8%523,0170.5%Business ServicesCVXChevron$252,077,065$237,330,036 ▲1,609.3%1,711,6660.5%Oils/EnergyMETAMeta Platforms$244,455,692$244,274,228 ▲134,613.2%427,0410.5%Computer and TechnologyVTVVanguard Value ETF$238,586,215$2,821,051 ▲1.2%1,366,7080.5%ETFBIVVanguard Intermediate-Term Bond ETF$237,724,448$237,419,667 ▲77,898.5%3,033,3600.5%ETFUNHUnitedHealth Group$232,621,369$14,535,729 ▼-5.9%397,8610.5%MedicalPEPPepsiCo$232,139,554$3,035,563 ▲1.3%1,365,1250.5%Consumer StaplesIEFiShares 7-10 Year Treasury Bond ETF$231,602,154$231,497,852 ▲221,950.5%2,360,3970.4%ETFEXPDExpeditors International of Washington$226,319,345$3,333,619 ▲1.5%1,722,3690.4%TransportationABTAbbott Laboratories$221,670,524$12,195,312 ▼-5.2%1,944,3070.4%MedicalLLYEli Lilly and Company$217,476,122$192,315,426 ▲764.3%245,4750.4%MedicalKMXCarMax$214,177,035$206,556,497 ▲2,710.5%2,767,8600.4%Retail/WholesaleMRKMerck & Co., Inc.$209,041,929$208,850,694 ▲109,211.5%1,840,8060.4%MedicalVGSHVanguard Short-Term Treasury Index ETF$202,631,713$183,802,503 ▲976.2%3,433,2720.4%ETFIJHiShares Core S&P Mid-Cap ETF$195,633,274$191,668,475 ▲4,834.3%3,139,1730.4%ETFVCITVanguard Intermediate-Term Corporate Bond ETF$185,991,246$172,683,455 ▲1,297.6%2,220,7910.4%ETFVTIVanguard Total Stock Market ETF$182,679,894$180,176,475 ▲7,197.2%645,1470.4%ETFIWMiShares Russell 2000 ETF$181,944,389$167,377,564 ▲1,149.0%823,6870.4%FinanceIJRiShares Core S&P Small-Cap ETF$179,135,468$7,684,506 ▲4.5%1,531,5960.3%ETFMCDMcDonald's$172,318,859$1,795,695 ▼-1.0%565,8890.3%Retail/WholesaleVWOVanguard FTSE Emerging Markets ETF$168,192,272$154,234,953 ▲1,105.0%3,514,9900.3%ETFBLKBlackRock$167,144,144$145,967,223 ▲689.3%176,0320.3%FinanceTSMTaiwan Semiconductor Manufacturing$161,671,313$161,416,018 ▲63,227.3%930,9110.3%Computer and TechnologyFIFiserv$160,103,721$5,009,001 ▼-3.0%891,1980.3%Business ServicesBACBank of America$159,426,564$159,421,168 ▲2,954,169.9%4,017,8070.3%FinanceDFACDimensional U.S. Core Equity 2 ETF$158,554,948$3,439,219 ▲2.2%4,623,9410.3%ETFCATCaterpillar$156,909,974$350,053 ▲0.2%401,1810.3%Industrial ProductsWMTWalmart$150,668,276$148,439,737 ▲6,660.9%1,865,8610.3%Retail/WholesaleWFCWells Fargo & Company$147,939,833$147,937,291 ▲5,819,606.7%2,618,8680.3%FinanceQQQInvesco QQQ$147,150,665$140,669,583 ▲2,170.5%301,4950.3%FinanceETNEaton$145,511,440$1,878,933 ▼-1.3%439,0280.3%Industrial ProductsEFViShares MSCI EAFE Value ETF$143,353,887$143,042,765 ▲45,976.4%2,491,8110.3%ETFSBUXStarbucks$143,173,211$9,750,760 ▼-6.4%1,468,5930.3%Retail/WholesaleSHWSherwin-Williams$136,549,313$3,548,768 ▲2.7%357,7680.3%Basic MaterialsSPGIS&P Global$136,234,760$2,737,053 ▼-2.0%263,7040.3%Business ServicesXOMExxon Mobil$134,850,357$110,339,186 ▲450.2%1,150,4040.3%Oils/EnergyMPWRMonolithic Power Systems$134,278,748$134,258,409 ▲660,100.0%145,2440.3%Computer and TechnologyVBVanguard Small-Cap ETF$131,360,493$91,824,940 ▲232.3%553,7730.3%ETFTMOThermo Fisher Scientific$129,228,552$125,687,239 ▲3,549.2%208,9150.3%MedicalSCHDSchwab US Dividend Equity ETF$129,118,983$128,992,949 ▲102,347.6%1,527,4930.3%ETFVEUVanguard FTSE All-World ex-US ETF$128,777,292$106,417,206 ▲475.9%2,044,0840.3%ETFPAYXPaychex$125,151,364$6,716,880 ▼-5.1%932,6430.2%Business ServicesTSLATesla$124,829,715$122,570,801 ▲5,426.1%477,1230.2%Auto/Tires/TrucksVOVanguard Mid-Cap ETF$123,311,504$115,628,247 ▲1,504.9%467,3900.2%ETFVIGVanguard Dividend Appreciation ETF$122,648,457$117,198,638 ▲2,150.5%619,2490.2%ETFVUGVanguard Growth ETF$121,951,529$121,240,107 ▲17,041.9%317,6400.2%ETFADPAutomatic Data Processing$121,799,942$121,791,087 ▲1,375,337.5%440,1400.2%Business ServicesBRBroadridge Financial Solutions$121,180,372$121,122,099 ▲207,852.4%563,5510.2%Business ServicesSYKStryker$120,777,527$7,980,233 ▲7.1%334,3230.2%MedicalITWIllinois Tool Works$119,361,878$1,470,999 ▼-1.2%455,4580.2%Industrial ProductsQCOMQUALCOMM$118,298,002$7,841,175 ▲7.1%695,6660.2%Computer and TechnologySPSBSPDR Portfolio Short Term Corporate Bond ETF$111,957,151$111,949,520 ▲1,467,120.6%3,697,3960.2%ETFAMGNAmgen$111,671,865$111,506,571 ▲67,459.6%346,5810.2%MedicalIBMInternational Business Machines$110,152,668$103,752,623 ▲1,621.1%498,2480.2%Computer and TechnologyACNAccenture$110,090,286$101,224,301 ▲1,141.7%311,4470.2%Computer and TechnologyADIAnalog Devices$109,981,671$3,055,737 ▲2.9%477,8280.2%Computer and TechnologyIDXXIDEXX Laboratories$105,509,640$104,747,768 ▲13,748.7%208,8390.2%MedicalTGTTarget$105,080,060$4,833,376 ▲4.8%674,1950.2%Retail/WholesaleShowing largest 100 holdings. View all holdings. More Institutional Buying and Selling Information SEC Filings and Trading Data SEC Filings 13F Filings Top 13F Buys Top 13F Sells Get 30 Days of MarketBeat All Access for Free Sign up for MarketBeat All Access to gain access to MarketBeat's full suite of research tools. Start Your 30-Day Trial MarketBeat All Access Features Best-in-Class Portfolio Monitoring Get personalized stock ideas. Compare portfolio to indices. Check stock news, ratings, SEC filings, and more. Stock Ideas and Recommendations See daily stock ideas from top analysts. Receive short-term trading ideas from MarketBeat. Identify trending stocks on social media. Advanced Stock Screeners and Research Tools Use our seven stock screeners to find suitable stocks. Stay informed with MarketBeat's real-time news. Export data to Excel for personal analysis. Sign in to your free account to enjoy these benefits In-depth profiles and analysis for 20,000 public companies. 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