Carson Advisory Inc. Top Holdings and 13F Report (2025) About Carson Advisory Inc.Investment ActivityCarson Advisory Inc. has $143.81 million in total holdings as of December 31, 2024.Carson Advisory Inc. owns shares of 157 different stocks, but just 67 companies or ETFs make up 80% of its holdings.Approximately 4.67% of the portfolio was purchased this quarter.About 14.23% of the portfolio was sold this quarter.This quarter, Carson Advisory Inc. has purchased 177 new stocks and bought additional shares in 42 stocks.Carson Advisory Inc. sold shares of 89 stocks and completely divested from 31 stocks this quarter.Largest Holdings Capital Group Global Growth Equity ETF $6,323,775Berkshire Hathaway $6,276,115Southern $5,713,531Apple $5,208,652T. Rowe Price Capital Appreciation Equity ETF $4,957,479 Largest New Holdings this Quarter Alphabet $565,962 HoldingPGIM Ultra Short Bond ETF $401,692 HoldingXtrackers MSCI EAFE Hedged Equity ETF $358,193 HoldingInvesco QQQ $331,277 HoldingVanguard FTSE All-World ex-US Small-Cap ETF $330,275 Holding Largest Purchases this Quarter iShares Flexible Income Active ETF 18,059 shares (about $939.43K)Western Asset Intermediate Muni Fund 85,372 shares (about $660.78K)Alphabet 2,990 shares (about $565.96K)iShares Core S&P Small-Cap ETF 3,855 shares (about $444.20K)PGIM Ultra Short Bond ETF 8,107 shares (about $401.69K) Largest Sales this Quarter Microsoft 2,198 shares (about $926.42K)SPDR S&P Dividend ETF 3,490 shares (about $461.06K)Marriott International 1,572 shares (about $438.49K)Amazon.com 1,961 shares (about $430.22K)Apple 1,681 shares (about $420.95K) Sector Allocation Over TimeMap of 500 Largest Holdings ofCarson Advisory Inc. Selling Neutral Buying Latest 13F Holdings and Changes Since Previous Quarterly FilingIssuer NameHoldings ValueApproximate Purchase/SaleChange in SharesShares Held% of PortfolioSectorCGGOCapital Group Global Growth Equity ETF$6,323,775$27,321 ▲0.4%216,4194.4%ETFBRK.BBerkshire Hathaway$6,276,115$75,698 ▼-1.2%13,8464.4%FinanceSOSouthern$5,713,531$107,099 ▼-1.8%69,4064.0%UtilitiesAAPLApple$5,208,652$420,949 ▼-7.5%20,8003.6%Computer and TechnologyTCAFT. Rowe Price Capital Appreciation Equity ETF$4,957,479$87,467 ▲1.8%149,0073.4%ETFEIXEdison International$4,169,904$89,741 ▼-2.1%52,2282.9%UtilitiesDDominion Energy$3,888,417$186,248 ▲5.0%72,1952.7%UtilitiesDUKDuke Energy$3,408,464$45,143 ▼-1.3%31,6362.4%UtilitiesMSFTMicrosoft$3,274,095$926,424 ▼-22.1%7,7682.3%Computer and TechnologyIBMInternational Business Machines$3,245,880$54,959 ▲1.7%14,7652.3%Computer and TechnologyBACBank of America$2,660,628$54,278 ▼-2.0%60,5381.9%FinanceJXNJackson Financial$2,558,542$331,160 ▼-11.5%29,3821.8%FinanceHDHome Depot$2,544,148$69,244 ▼-2.6%6,5401.8%Retail/WholesaleTAT&T$2,510,533$60,136 ▼-2.3%110,2561.7%Computer and TechnologyJPMJPMorgan Chase & Co.$2,408,967$158,201 ▼-6.2%10,0501.7%FinanceBINCiShares Flexible Income Active ETF$2,279,412$939,429 ▲70.1%43,8181.6%ETFCGDVCapital Group Dividend Value ETF$2,243,347$43,335 ▼-1.9%63,6231.6%ETFSNVSynovus Financial$2,109,231$154,560 ▼-6.8%41,1721.5%FinancePGProcter & Gamble$2,050,092$2,180 ▲0.1%12,2281.4%Consumer StaplesBXBlackstone$1,782,830$103,452 ▼-5.5%10,3401.2%FinanceNZFNuveen Municipal Credit Income Fund$1,740,228$101,011 ▼-5.5%142,9931.2%Financial ServicesDALDelta Air Lines$1,596,282$103,394 ▼-6.1%26,3851.1%TransportationJNJJohnson & Johnson$1,562,650$21,115 ▼-1.3%10,8051.1%MedicalUPSUnited Parcel Service$1,540,054$193,689 ▼-11.2%12,2131.1%TransportationPFFiShares Preferred and Income Securities ETF$1,504,404$159,118 ▲11.8%47,8501.0%ETFKOCoca-Cola$1,481,272$15,689 ▼-1.0%23,7921.0%Consumer StaplesSLGSL Green Realty$1,471,918$126,877 ▼-7.9%21,6711.0%FinanceSBIWestern Asset Intermediate Muni Fund$1,352,590$660,780 ▲95.5%174,7530.9%Financial ServicesWDWalker & Dunlop$1,224,846$14,582 ▼-1.2%12,6000.9%FinanceAFLAflac$1,224,050$20,999 ▼-1.7%11,8330.9%FinanceCCitigroup$1,170,938$45,965 ▼-3.8%16,6350.8%FinanceXUnited States Steel$1,085,981$40,788 ▼-3.6%31,9500.8%Basic MaterialsETNEaton$1,071,9400.0%3,2300.7%Industrial ProductsCVXChevron$1,070,409$48,958 ▼-4.4%7,3900.7%Oils/EnergyAMZNAmazon.com$1,018,189$430,224 ▼-29.7%4,6410.7%Retail/WholesaleVZVerizon Communications$1,008,865$29,273 ▼-2.8%25,2280.7%Computer and TechnologyWHRWhirlpool$998,838$35,489 ▲3.7%8,7250.7%Consumer DiscretionaryPRUPrudential Financial$995,562$23,707 ▼-2.3%8,3990.7%FinanceNVDANVIDIA$982,467$169,877 ▼-14.7%7,3160.7%Computer and TechnologyPEPPepsiCo$958,976$32,995 ▼-3.3%6,3070.7%Consumer StaplesJUSTGoldman Sachs JUST U.S. Large Cap Equity ETF$956,0410.0%11,5000.7%ETFWMTWalmart$951,306$361 ▼0.0%10,5290.7%Retail/WholesaleWFCWells Fargo & Company$929,064$34,558 ▼-3.6%13,2270.6%FinancePCGPG&E$926,834$11,099 ▼-1.2%45,9280.6%UtilitiesXOMExxon Mobil$905,956$221,487 ▼-19.6%8,4220.6%Oils/EnergyVTIVanguard Total Stock Market ETF$889,1370.0%3,0680.6%ETFTFCTruist Financial$880,357$2,126 ▼-0.2%20,2940.6%FinanceVIGVanguard Dividend Appreciation ETF$876,232$53,467 ▼-5.8%4,4740.6%ETFNEENextEra Energy$869,481$4,517 ▼-0.5%12,1280.6%UtilitiesBABoeing$859,867$24,780 ▲3.0%4,8580.6%AerospaceMETAMeta Platforms$832,606$155,748 ▼-15.8%1,4220.6%Computer and TechnologyDIVOAmplify YieldShares CWP Dividend & Option Income ETF$808,973$167,664 ▲26.1%19,9850.6%ETFSTWDStarwood Property Trust$806,455$9,475 ▼-1.2%42,5570.6%FinanceIJRiShares Core S&P Small-Cap ETF$799,669$444,197 ▲125.0%6,9400.6%ETFCGThe Carlyle Group$758,645$9,946 ▼-1.3%15,0260.5%FinanceAPOApollo Global Management$740,776$193,907 ▼-20.7%4,4850.5%FinanceVNQVanguard Real Estate ETF$731,080$8,908 ▼-1.2%8,2070.5%ETFMUMicron Technology$723,108$11,698 ▲1.6%8,5920.5%Computer and TechnologyLOWLowe's Companies$696,427$43,187 ▼-5.8%2,8220.5%Retail/WholesaleNUMVNuveen ESG Mid-Cap Value ETF$677,751$3,481 ▼-0.5%19,4700.5%ETFCRMSalesforce$677,454$23,407 ▲3.6%2,0260.5%Computer and TechnologyVTRSViatris$667,320$14,318 ▼-2.1%53,6000.5%MedicalVXUSVanguard Total International Stock ETF$619,885$22,099 ▼-3.4%10,5190.4%ETFUNHUnitedHealth Group$596,093$29,855 ▲5.3%1,1780.4%MedicalWYWeyerhaeuser$568,964$98,496 ▼-14.8%20,2120.4%ConstructionGOOGLAlphabet$565,962$565,962 ▲New Holding2,9900.4%Computer and TechnologyGEGeneral Electric$532,608$1,001 ▼-0.2%3,1930.4%TransportationLLYEli Lilly and Company$499,484$302,624 ▼-37.7%6470.3%MedicalTSMTaiwan Semiconductor Manufacturing$499,452$40,090 ▲8.7%2,5290.3%Computer and TechnologySCHWCharles Schwab$485,2840.0%6,5570.3%FinancePMPhilip Morris International$474,887$241 ▲0.1%3,9460.3%Consumer StaplesVOOVanguard S&P 500 ETF$471,699$46,900 ▲11.0%8750.3%ETFPARAParamount Global$470,850$97,802 ▼-17.2%45,0140.3%Consumer DiscretionaryMMUWestern Asset Managed Municipals Fund$446,444$35,343 ▲8.6%43,7690.3%FinanceABBVAbbVie$440,3410.0%2,4780.3%MedicalGISGeneral Mills$435,346$64 ▲0.0%6,8270.3%Consumer StaplesGILDGilead Sciences$427,488$27,711 ▼-6.1%4,6280.3%MedicalKRPKimbell Royalty Partners$425,226$372,479 ▼-46.7%26,2000.3%Oils/EnergyDISWalt Disney$423,117$149,538 ▼-26.1%3,8000.3%Consumer DiscretionaryCAPITAL GROUP CORE BALANCED$417,548$56,286 ▲15.6%13,3530.3%SHSPNCThe PNC Financial Services Group$406,682$19,090 ▼-4.5%2,1090.3%FinanceQCOMQUALCOMM$404,367$25,042 ▼-5.8%2,6320.3%Computer and TechnologyPULSPGIM Ultra Short Bond ETF$401,692$401,692 ▲New Holding8,1070.3%ETFZIONZions Bancorporation, National Association$396,289$21,591 ▼-5.2%7,3050.3%FinanceITWIllinois Tool Works$393,227$4,817 ▼-1.2%1,5510.3%Industrial ProductsIJHiShares Core S&P Mid-Cap ETF$388,387$36,826 ▲10.5%6,2330.3%ETFICEIntercontinental Exchange$387,873$35,017 ▼-8.3%2,6030.3%FinanceVGKVanguard FTSE Europe ETF$384,125$127 ▲0.0%6,0520.3%ETFCBChubb$381,278$5,526 ▼-1.4%1,3800.3%FinanceIVViShares Core S&P 500 ETF$377,092$390,623 ▼-50.9%6410.3%ETFJPCNuveen Preferred & Income Opportunities Fund$372,823$64,491 ▼-14.7%47,4330.3%Financial ServicesMRKMerck & Co., Inc.$371,182$7,163 ▲2.0%3,7310.3%MedicalFASTFastenal$370,912$43,146 ▲13.2%5,1580.3%Retail/WholesaleILMNIllumina$368,4180.0%2,7570.3%MedicalIWFiShares Russell 1000 Growth ETF$363,261$48,569 ▼-11.8%9050.3%ETFMCDMcDonald's$359,645$93,896 ▼-20.7%1,2410.3%Retail/WholesaleDBEFXtrackers MSCI EAFE Hedged Equity ETF$358,193$358,193 ▲New Holding8,6520.2%ETFPFEPfizer$356,510$283,632 ▼-44.3%13,4380.2%MedicalMCOMoody's$350,767$9,941 ▲2.9%7410.2%FinanceAVGOBroadcom$340,573$4,637 ▼-1.3%1,4690.2%Computer and TechnologyShowing largest 100 holdings. 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