Harbor Investment Advisory, LLC Top Holdings and 13F Report (2025) About Harbor Investment Advisory, LLCInvestment ActivityHarbor Investment Advisory, LLC has $1.03 billion in total holdings as of March 31, 2025.Harbor Investment Advisory, LLC owns shares of 1,173 different stocks, but just 105 companies or ETFs make up 80% of its holdings.Approximately 3.98% of the portfolio was purchased this quarter.About NaN of the portfolio was sold this quarter.This quarter, Harbor Investment Advisory, LLC has purchased 1,135 new stocks and bought additional shares in 247 stocks.Harbor Investment Advisory, LLC sold shares of 277 stocks and completely divested from 27 stocks this quarter.Largest Holdings Marriott International $132,824,759Apple $75,222,752Amazon.com $45,244,451Microsoft $34,699,023Berkshire Hathaway $33,085,612 Largest New Holdings this Quarter 25434V773 - Dimensional International Small Cap ETF $1,347,401 Holding75281A109 - Range Resources $798,600 Holding47103U746 - JANUS HENDERSON SECURITIZED INCOME ETF $699,082 Holding02368W408 - AMERICAN BEACON GLG NATURAL RESOURCES ETF $657,215 Holding464288372 - iShares Global Infrastructure ETF $301,505 Holding Largest Purchases this Quarter SPDR Bloomberg Barclays 1-3 Month T-Bill ETF 22,170 shares (about $2.03M)Janus Henderson AAA CLO ETF 34,578 shares (about $1.75M)Uber Technologies 22,047 shares (about $1.61M)Intuitive Surgical 2,749 shares (about $1.36M)Dimensional International Small Cap ETF 52,144 shares (about $1.35M) Largest Sales this Quarter iShares Core S&P Small-Cap ETF 13,914 shares (about $1.45M)Invesco S&P 500 Equal Weight ETF 6,738 shares (about $1.17M)Apple 5,389 shares (about $1.14M)Merck & Co., Inc. 12,576 shares (about $1.13M)UnitedHealth Group 2,118 shares (about $1.11M) Sector Allocation Over TimeMap of 500 Largest Holdings ofHarbor Investment Advisory, LLC Selling Neutral Buying Latest 13F Holdings and Changes Since Previous Quarterly FilingIssuer NameHoldings ValueApproximate Purchase/SaleChange in SharesShares Held% of PortfolioSectorMARMarriott International$132,824,759$33,824 ▼0.0%557,61912.9%Consumer DiscretionaryAAPLApple$75,222,752$1,138,957 ▼-1.5%355,9187.3%Computer and TechnologyAMZNAmazon.com$45,244,451$319,146 ▲0.7%304,0914.4%Retail/WholesaleMSFTMicrosoft$34,699,023$30,154 ▲0.1%146,1413.4%Computer and TechnologyBRK.BBerkshire Hathaway$33,085,612$114,054 ▲0.3%232,3603.2%FinanceGOOGLAlphabet$26,117,402$629,229 ▼-2.4%168,8922.5%Computer and TechnologyUNHUnitedHealth Group$16,994,108$1,109,302 ▼-6.1%32,4471.7%MedicalMAMastercard$15,080,191$839,707 ▲5.9%27,5131.5%Business ServicesVVisa$13,933,589$198,711 ▼-1.4%39,7581.4%Business ServicesJPMJPMorgan Chase & Co.$13,626,581$10,415 ▲0.1%69,3411.3%FinanceVTIVanguard Total Stock Market ETF$13,025,126$509,000 ▲4.1%47,3921.3%ETFGOOGAlphabet$12,572,808$910,038 ▼-6.7%89,0561.2%Computer and TechnologyRSPInvesco S&P 500 Equal Weight ETF$11,317,404$1,167,218 ▼-9.3%65,3321.1%ETFGLDMSPDR Gold MiniShares Trust$11,225,484$762,980 ▲7.3%181,3781.1%FinanceIVViShares Core S&P 500 ETF$10,589,683$608,544 ▼-5.4%18,8461.0%ETFVOOVanguard S&P 500 ETF$10,078,803$31,862 ▲0.3%19,6121.0%ETFVUGVanguard Growth ETF$9,811,914$742 ▼0.0%26,4601.0%ETFIWNiShares Russell 2000 Value ETF$9,333,914$176,798 ▼-1.9%61,8220.9%ETFBILSPDR Bloomberg Barclays 1-3 Month T-Bill ETF$8,800,484$2,033,654 ▲30.1%95,9390.9%ETFLLYEli Lilly and Company$8,360,061$474,084 ▼-5.4%10,1220.8%MedicalMETAMeta Platforms$8,202,218$112,391 ▲1.4%14,2310.8%Computer and TechnologyNVDANVIDIA$8,040,397$148,698 ▲1.9%74,1870.8%Computer and TechnologyVTVVanguard Value ETF$7,607,391$71,859 ▲1.0%44,0400.7%ETFAMGNAmgen$7,602,647$188,797 ▼-2.4%24,4030.7%MedicalSPYSPDR S&P 500 ETF Trust$7,477,324$27,953 ▲0.4%13,3750.7%FinanceVNQVanguard Real Estate ETF$6,990,790$160,709 ▼-2.2%77,2120.7%ETFBLACKROCK INC COM$6,898,692$35,965 ▲0.5%7,2890.7%StockJNJJohnson & Johnson$6,871,963$895,211 ▼-11.5%41,4370.7%MedicalEFAiShares MSCI EAFE ETF$6,001,003$40,865 ▼-0.7%73,4250.6%FinanceIWYiShares Russell Top 200 Growth ETF$5,695,883$322,321 ▲6.0%27,0020.6%ETFJAAAJanus Henderson AAA CLO ETF$5,405,396$1,753,455 ▲48.0%106,5940.5%ETFSBUXStarbucks$5,264,000$75,039 ▼-1.4%53,6650.5%Retail/WholesaleCOSTCostco Wholesale$5,232,494$136,204 ▼-2.5%5,5320.5%Retail/WholesaleVOEVanguard Mid-Cap Value ETF$5,198,975$64,217 ▲1.3%32,3840.5%ETFJEPIJPMorgan Equity Premium Income ETF$5,109,960$46,055 ▲0.9%89,4290.5%ETFIWOiShares Russell 2000 Growth ETF$5,060,404$135,428 ▲2.7%19,8040.5%ETFXOMExxon Mobil$5,021,889$175,539 ▼-3.4%42,2260.5%EnergyGLDSPDR Gold Shares$4,997,500$70,594 ▼-1.4%17,3440.5%FinanceVOTVanguard Mid-Cap Growth ETF$4,984,549$46,726 ▲0.9%20,3750.5%ETFBXBlackstone$4,842,915$610,414 ▼-11.2%34,6470.5%FinanceIWFiShares Russell 1000 Growth ETF$4,777,864$722 ▼0.0%13,2320.5%ETFHDHome Depot$4,704,614$39,581 ▲0.8%12,8370.5%Retail/WholesaleIEFAiShares Core MSCI EAFE ETF$4,636,519$103,489 ▲2.3%61,2890.5%ETFWMTWalmart$4,564,183$12,642 ▲0.3%51,9900.4%Retail/WholesaleABBVAbbVie$4,482,031$83,808 ▼-1.8%21,3920.4%MedicalBACBank of America$4,239,935$22,993 ▼-0.5%101,6040.4%FinanceAVGOBroadcom$4,124,482$148,846 ▼-3.5%24,6340.4%Computer and TechnologyIWXiShares Russell Top 200 Value ETF$4,123,781$82 ▲0.0%50,1800.4%ETFIWBiShares Russell 1000 ETF$4,120,132$34,355 ▼-0.8%13,4320.4%ETFFVDFirst Trust Value Line Dividend Index Fund$4,045,817$199,941 ▼-4.7%90,7340.4%ETFAMTAmerican Tower$3,908,762$288,321 ▲8.0%17,9630.4%FinanceCRWDCrowdStrike$3,864,277$148,084 ▲4.0%10,9600.4%Computer and TechnologyIVEiShares S&P 500 Value ETF$3,821,891$2,859 ▲0.1%20,0540.4%ETFJPMORGAN HEDGED EQUITY LADDERED OVERLAY ETF$3,754,528$153,676 ▲4.3%62,9110.4%ETFPGProcter & Gamble$3,742,366$63,054 ▼-1.7%21,9600.4%Consumer StaplesEQIXEquinix$3,714,735$110,888 ▲3.1%4,5560.4%FinanceIWDiShares Russell 1000 Value ETF$3,678,214$11,854 ▲0.3%19,5480.4%ETFIJHiShares Core S&P Mid-Cap ETF$3,634,137$28,241 ▼-0.8%62,2820.4%ETFTSLATesla$3,486,698$269,264 ▼-7.2%13,4540.3%Auto/Tires/TrucksABTAbbott Laboratories$3,417,206$84,631 ▼-2.4%25,7610.3%MedicalVIGVanguard Dividend Appreciation ETF$3,327,635$65,761 ▲2.0%17,1540.3%ETFIVWiShares S&P 500 Growth ETF$3,306,048$59,040 ▼-1.8%35,6140.3%ETFSHYiShares 1-3 Year Treasury Bond ETF$3,225,477$57,828 ▼-1.8%38,9880.3%ManufacturingQQQInvesco QQQ$3,215,150$171,143 ▼-5.1%6,8570.3%FinanceMKLMarkel Group$3,192,359$523,338 ▲19.6%1,7080.3%Multi-Sector ConglomeratesZIONZions Bancorporation, National Association$3,137,5900.0%62,9280.3%FinanceCRMSalesforce$3,125,170$40,666 ▼-1.3%28,2810.3%Computer and TechnologyFIFiserv$3,062,141$7,066 ▼-0.2%13,8670.3%Business ServicesHONHoneywell International$3,020,304$11,434 ▼-0.4%14,2640.3%Multi-Sector ConglomeratesIWSiShares Russell Mid-Cap Value ETF$2,978,4350.0%23,6440.3%ETFCVXChevron$2,952,456$86,655 ▼-2.9%17,6490.3%EnergySYKStryker$2,910,623$419,154 ▲16.8%7,8190.3%MedicalDGROiShares Core Dividend Growth ETF$2,870,917$7,970 ▼-0.3%46,4700.3%ETFIJRiShares Core S&P Small-Cap ETF$2,785,182$1,454,966 ▼-34.3%26,6350.3%ETFUBERUber Technologies$2,693,051$1,606,344 ▲147.8%36,9620.3%Computer and TechnologyNFLXNetflix$2,676,183$25,993 ▲1.0%19,4590.3%Consumer DiscretionaryISRGIntuitive Surgical$2,666,534$1,361,497 ▲104.3%5,3840.3%MedicalORCLOracle$2,474,478$84,445 ▼-3.3%17,6990.2%Computer and TechnologyDLRDigital Realty Trust$2,423,177$50,151 ▲2.1%16,9110.2%FinanceTXRHTexas Roadhouse$2,350,924$41,990 ▼-1.8%14,1090.2%Retail/WholesaleAPOApollo Global Management$2,350,849$161,589 ▲7.4%17,1670.2%FinanceTMUST-Mobile US$2,318,777$12,269 ▼-0.5%8,6940.2%Computer and TechnologyJMBSJanus Henderson Mortgage-Backed Securities ETF$2,312,974$264,104 ▼-10.2%51,1720.2%ETFGSThe Goldman Sachs Group$2,274,752$248,016 ▲12.2%4,1640.2%FinanceTJXTJX Companies$2,273,818$2,923 ▲0.1%18,6680.2%Retail/WholesaleICFiShares Cohen & Steers REIT ETF$2,244,247$62 ▲0.0%36,4740.2%ETFVYMVanguard High Dividend Yield ETF$2,243,001$32,240 ▲1.5%17,3930.2%ETFLOWLowe's Companies$2,197,044$41,982 ▼-1.9%9,4200.2%Retail/WholesaleIWPiShares Russell Mid-Cap Growth ETF$2,168,5340.0%18,4570.2%ETFACWXiShares MSCI ACWI ex U.S. ETF$2,040,116$1,103,344 ▲117.8%36,7920.2%ManufacturingREGNRegeneron Pharmaceuticals$2,028,268$262,571 ▼-11.5%3,1980.2%MedicalPEPPepsiCo$1,979,808$334,666 ▼-14.5%13,2040.2%Consumer StaplesCSCOCisco Systems$1,957,487$4,443 ▼-0.2%31,7210.2%Computer and TechnologyVICRVicor$1,941,8850.0%41,5110.2%Computer and TechnologyCEGConstellation Energy$1,931,212$109,082 ▲6.0%9,5780.2%EnergyAEMAgnico Eagle Mines$1,926,621$35,232 ▼-1.8%17,7720.2%Basic MaterialsCMGChipotle Mexican Grill$1,872,281$34,645 ▼-1.8%37,2890.2%Retail/WholesaleRTXRTX$1,866,262$57,621 ▲3.2%14,0890.2%AerospaceUNPUnion Pacific$1,860,744$1,181 ▼-0.1%7,8770.2%TransportationQUSSPDR MSCI USA StrategicFactors ETF$1,802,256$40,740 ▲2.3%11,5020.2%ETFShowing largest 100 holdings. View all holdings. More Institutional Buying and Selling Information SEC Filings and Trading Data SEC Filings 13F Filings Top 13F Buys Top 13F Sells Get 30 Days of MarketBeat All Access for Free Sign up for MarketBeat All Access to gain access to MarketBeat's full suite of research tools. Start Your 30-Day Trial MarketBeat All Access Features Best-in-Class Portfolio Monitoring Get personalized stock ideas. Compare portfolio to indices. Check stock news, ratings, SEC filings, and more. Stock Ideas and Recommendations See daily stock ideas from top analysts. Receive short-term trading ideas from MarketBeat. Identify trending stocks on social media. Advanced Stock Screeners and Research Tools Use our seven stock screeners to find suitable stocks. Stay informed with MarketBeat's real-time news. Export data to Excel for personal analysis. Sign in to your free account to enjoy these benefits In-depth profiles and analysis for 20,000 public companies. 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