Harbor Investment Advisory, LLC Top Holdings and 13F Report (2025) About Harbor Investment Advisory, LLCInvestment ActivityHarbor Investment Advisory, LLC has $1.07 billion in total holdings as of December 31, 2024.Harbor Investment Advisory, LLC owns shares of 1,137 different stocks, but just 92 companies or ETFs make up 80% of its holdings.Approximately 3.82% of the portfolio was purchased this quarter.About NaN of the portfolio was sold this quarter.This quarter, Harbor Investment Advisory, LLC has purchased 1,143 new stocks and bought additional shares in 232 stocks.Harbor Investment Advisory, LLC sold shares of 268 stocks and completely divested from 52 stocks this quarter.Largest Holdings Marriott International $155,581,990Apple $86,150,097Amazon.com $51,690,866Microsoft $38,901,198Alphabet $32,741,540 Largest New Holdings this Quarter ON $914,659 HoldingRobinhood Markets $283,176 HoldingPool $272,752 HoldingShake Shack $149,270 HoldingREDDIT INC CL A $147,096 Holding Largest Purchases this Quarter Invesco S&P 500 Equal Weight ETF 19,651 shares (about $3.44M)iShares Core S&P Small-Cap ETF 20,769 shares (about $2.39M)Tesla 4,184 shares (about $1.69M)Invesco QQQ 2,855 shares (about $1.46M)Equinix 1,219 shares (about $1.15M) Largest Sales this Quarter Marriott International 4,139 shares (about $1.15M)Becton, Dickinson and Company 4,138 shares (about $938.85K)PepsiCo 5,412 shares (about $822.93K)Mondelez International 12,159 shares (about $726.26K)York Water 21,463 shares (about $702.29K) Sector Allocation Over TimeMap of 500 Largest Holdings ofHarbor Investment Advisory, LLC Selling Neutral Buying Latest 13F Holdings and Changes Since Previous Quarterly FilingIssuer NameHoldings ValueApproximate Purchase/SaleChange in SharesShares Held% of PortfolioSectorMARMarriott International$155,581,990$1,154,534 ▼-0.7%557,76114.5%Consumer DiscretionaryAAPLApple$86,150,097$605,400 ▼-0.7%361,3078.1%Computer and TechnologyAMZNAmazon.com$51,690,866$522,993 ▲1.0%301,9464.8%Retail/WholesaleMSFTMicrosoft$38,901,198$199,016 ▲0.5%146,0143.6%Computer and TechnologyGOOGLAlphabet$32,741,540$242,493 ▲0.7%172,9613.1%Computer and TechnologyBRK.BBerkshire Hathaway$27,821,555$982,217 ▲3.7%231,5592.6%FinanceUNHUnitedHealth Group$17,485,043$129,500 ▼-0.7%34,5651.6%MedicalGOOGAlphabet$16,551,587$404,509 ▼-2.4%95,5021.5%Computer and TechnologyMAMastercard$13,680,576$63,187 ▼-0.5%25,9811.3%Business ServicesJPMJPMorgan Chase & Co.$13,303,531$148,995 ▲1.1%69,2881.2%FinanceVTIVanguard Total Stock Market ETF$13,197,825$368,925 ▲2.9%45,5401.2%ETFVVisa$12,744,313$159,600 ▲1.3%40,3251.2%Business ServicesRSPInvesco S&P 500 Equal Weight ETF$12,628,904$3,443,466 ▲37.5%72,0701.2%ETFIVViShares Core S&P 500 ETF$11,732,064$234,889 ▲2.0%19,9291.1%ETFVUGVanguard Growth ETF$10,861,112$115,334 ▲1.1%26,4621.0%ETFVOOVanguard S&P 500 ETF$10,533,736$398,719 ▲3.9%19,5501.0%ETFIWNiShares Russell 2000 Value ETF$10,341,535$98,666 ▼-0.9%62,9931.0%ETFNVDANVIDIA$9,778,339$111,192 ▼-1.1%72,8150.9%Computer and TechnologyGLDMSPDR Gold MiniShares Trust$8,788,910$248,356 ▲2.9%169,0500.8%FinanceLLYEli Lilly and Company$8,257,459$421,520 ▲5.4%10,6960.8%MedicalMETAMeta Platforms$8,218,208$138,180 ▲1.7%14,0360.8%Computer and TechnologySPYSPDR S&P 500 ETF Trust$7,804,783$321,563 ▲4.3%13,3250.7%FinanceBLACKROCK INC COM$7,432,855$104,558 ▼-1.4%7,2510.7%StockVTVVanguard Value ETF$7,385,536$212,302 ▲3.0%43,6240.7%ETFVNQVanguard Real Estate ETF$7,036,148$2,316 ▼0.0%78,9870.7%ETFJNJJohnson & Johnson$6,773,322$364,589 ▼-5.1%46,8350.6%MedicalBILSPDR Bloomberg Barclays 1-3 Month T-Bill ETF$6,744,700$1,059,491 ▲18.6%73,7690.6%ETFBXBlackstone$6,726,721$101,209 ▲1.5%39,0140.6%FinanceAMGNAmgen$6,518,396$181,667 ▲2.9%25,0090.6%MedicalIWYiShares Russell Top 200 Growth ETF$5,993,342$61,171 ▼-1.0%25,4740.6%ETFAVGOBroadcom$5,917,310$169,940 ▲3.0%25,5230.6%Computer and TechnologyTSLATesla$5,852,791$1,689,649 ▲40.6%14,4930.5%Auto/Tires/TrucksEFAiShares MSCI EAFE ETF$5,589,449$76 ▲0.0%73,9250.5%FinanceIWOiShares Russell 2000 Growth ETF$5,547,455$59,579 ▼-1.1%19,2740.5%ETFIWFiShares Russell 1000 Growth ETF$5,314,657$75,901 ▲1.4%13,2340.5%ETFCOSTCostco Wholesale$5,201,163$15,578 ▼-0.3%5,6760.5%Retail/WholesaleVOEVanguard Mid-Cap Value ETF$5,174,005$127,474 ▲2.5%31,9840.5%ETFVOTVanguard Mid-Cap Growth ETF$5,121,644$185,490 ▲3.8%20,1840.5%ETFJEPIJPMorgan Equity Premium Income ETF$5,098,455$490,383 ▲10.6%88,6230.5%ETFSBUXStarbucks$4,966,738$60,590 ▼-1.2%54,4300.5%Retail/WholesaleHDHome Depot$4,951,401$87,522 ▼-1.7%12,7290.5%Retail/WholesaleXOMExxon Mobil$4,701,056$130,914 ▼-2.7%43,7020.4%Oils/EnergyWMTWalmart$4,684,263$338,720 ▲7.8%51,8460.4%Retail/WholesaleIJRiShares Core S&P Small-Cap ETF$4,672,074$2,393,014 ▲105.0%40,5490.4%ETFBACBank of America$4,489,712$40,478 ▼-0.9%102,1550.4%FinanceIWBiShares Russell 1000 ETF$4,363,3350.0%13,5440.4%ETFGLDSPDR Gold Shares$4,258,825$144,067 ▲3.5%17,5890.4%FinanceIEFAiShares Core MSCI EAFE ETF$4,211,254$153,703 ▲3.8%59,9210.4%ETFEQIXEquinix$4,167,574$1,149,383 ▲38.1%4,4200.4%FinanceFVDFirst Trust Value Line Dividend Index Fund$4,155,329$52,194 ▼-1.2%95,2180.4%ETFCRMSalesforce$4,012,332$50,278 ▼-1.2%28,6490.4%Computer and TechnologyIWXiShares Russell Top 200 Value ETF$3,965,683$35,564 ▼-0.9%50,1790.4%ETFIJHiShares Core S&P Mid-Cap ETF$3,910,964$207,680 ▲5.6%62,7660.4%ETFABBVAbbVie$3,872,421$95,780 ▼-2.4%21,7920.4%MedicalIVEiShares S&P 500 Value ETF$3,825,044$11,453 ▲0.3%20,0390.4%ETFPGProcter & Gamble$3,743,571$58,174 ▲1.6%22,3300.3%Consumer StaplesJPMORGAN HEDGED EQUITY LADDERED OVERLAY ETF$3,743,245$415,172 ▲12.5%60,3360.3%ETFQQQInvesco QQQ$3,691,847$1,459,460 ▲65.4%7,2220.3%FinanceIVWiShares S&P 500 Growth ETF$3,680,463$5,686 ▼-0.2%36,2500.3%ETFJAAAJanus Henderson AAA CLO ETF$3,651,931$660,396 ▲22.1%72,0160.3%ETFIWDiShares Russell 1000 Value ETF$3,607,296$8,146 ▲0.2%19,4850.3%ETFCRWDCrowdStrike$3,606,366$238,485 ▲7.1%10,5400.3%Computer and TechnologyZIONZions Bancorporation, National Association$3,413,844$36,348 ▼-1.1%62,9280.3%FinanceVIGVanguard Dividend Appreciation ETF$3,292,901$255,364 ▲8.4%16,8150.3%ETFSHYiShares 1-3 Year Treasury Bond ETF$3,253,540$5,083 ▲0.2%39,6870.3%ManufacturingHONHoneywell International$3,234,378$7,906 ▼-0.2%14,3180.3%Multi-Sector ConglomeratesMRKMerck & Co., Inc.$3,221,681$338,931 ▲11.8%32,3850.3%MedicalIWSiShares Russell Mid-Cap Value ETF$3,058,115$34,922 ▼-1.1%23,6440.3%ETFAMTAmerican Tower$3,051,590$233,849 ▼-7.1%16,6380.3%FinanceORCLOracle$3,049,989$104,149 ▼-3.3%18,3030.3%Computer and TechnologyABTAbbott Laboratories$2,985,945$16,966 ▼-0.6%26,3990.3%MedicalDLRDigital Realty Trust$2,936,762$1,026,386 ▲53.7%16,5610.3%FinanceDGROiShares Core Dividend Growth ETF$2,858,383$111,087 ▲4.0%46,5990.3%ETFFIFiserv$2,855,032$46,218 ▼-1.6%13,8990.3%Business ServicesAPOApollo Global Management$2,640,413$26,756 ▼-1.0%15,9870.2%FinanceCVXChevron$2,631,262$20,857 ▲0.8%18,1670.2%Oils/EnergyTXRHTexas Roadhouse$2,591,092$22,914 ▼-0.9%14,3610.2%Retail/WholesaleREGNRegeneron Pharmaceuticals$2,572,936$37,041 ▼-1.4%3,6120.2%MedicalJMBSJanus Henderson Mortgage-Backed Securities ETF$2,518,923$338,684 ▲15.5%57,0150.2%ETFMKLMarkel Group$2,464,1930.0%1,4280.2%Multi-Sector ConglomeratesSYKStryker$2,409,815$70,570 ▼-2.8%6,6930.2%MedicalNFLXNetflix$2,390,192$87,322 ▲3.8%19,2700.2%Consumer DiscretionaryLOWLowe's Companies$2,369,267$22,705 ▼-0.9%9,6000.2%Retail/WholesalePEPPepsiCo$2,347,152$822,933 ▼-26.0%15,4360.2%Consumer StaplesIWPiShares Russell Mid-Cap Growth ETF$2,339,447$95,063 ▼-3.9%18,4570.2%ETFCMGChipotle Mexican Grill$2,290,134$93,465 ▲4.3%37,9790.2%Retail/WholesaleTJXTJX Companies$2,252,403$21,142 ▼-0.9%18,6440.2%Retail/WholesaleICFiShares Cohen & Steers REIT ETF$2,197,878$15,909 ▼-0.7%36,4730.2%ETFVYMVanguard High Dividend Yield ETF$2,187,275$8,549 ▲0.4%17,1430.2%ETFNKENIKE$2,166,962$187,056 ▼-7.9%28,6370.2%Consumer DiscretionaryGSThe Goldman Sachs Group$2,124,420$365,332 ▲20.8%3,7100.2%FinanceDHRDanaher$2,077,887$22,725 ▼-1.1%9,0520.2%Multi-Sector ConglomeratesCEGConstellation Energy$2,021,667$13,423 ▲0.7%9,0370.2%Oils/EnergyVICRVicor$2,005,812$77,312 ▼-3.7%41,5110.2%Computer and TechnologyLULULululemon Athletica$1,988,532$341,875 ▼-14.7%5,2000.2%Consumer DiscretionaryTROWT. Rowe Price Group$1,951,417$399,896 ▼-17.0%17,2550.2%FinanceTMUST-Mobile US$1,929,180$99,328 ▲5.4%8,7400.2%Computer and TechnologyNOWServiceNow$1,924,118$50,886 ▼-2.6%1,8150.2%Computer and TechnologyCSCOCisco Systems$1,882,131$46,176 ▼-2.4%31,7930.2%Computer and TechnologyUNPUnion Pacific$1,797,297$14,822 ▼-0.8%7,8820.2%TransportationShowing largest 100 holdings. View all holdings. More Institutional Buying and Selling Information SEC Filings and Trading Data SEC Filings 13F Filings Top 13F Buys Top 13F Sells Get 30 Days of MarketBeat All Access for Free Sign up for MarketBeat All Access to gain access to MarketBeat's full suite of research tools. Start Your 30-Day Trial MarketBeat All Access Features Best-in-Class Portfolio Monitoring Get personalized stock ideas. Compare portfolio to indices. Check stock news, ratings, SEC filings, and more. Stock Ideas and Recommendations See daily stock ideas from top analysts. Receive short-term trading ideas from MarketBeat. 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