Harbor Investment Advisory, LLC Top Holdings and 13F Report (2024) About Harbor Investment Advisory, LLCInvestment ActivityHarbor Investment Advisory, LLC has $1.01 billion in total holdings as of September 30, 2024.Harbor Investment Advisory, LLC owns shares of 1,144 different stocks, but just 98 companies or ETFs make up 80% of its holdings.Approximately 3.35% of the portfolio was purchased this quarter.About NaN of the portfolio was sold this quarter.This quarter, Harbor Investment Advisory, LLC has purchased 1,301 new stocks and bought additional shares in 194 stocks.Harbor Investment Advisory, LLC sold shares of 440 stocks and completely divested from 182 stocks this quarter.Largest Holdings Marriott International $139,688,430Apple $80,750,062Amazon.com $43,342,344Microsoft $39,390,568Alphabet $28,473,076 Largest New Holdings this Quarter BLACKROCK INC COM $6,981,546 HoldingBRANDES U.S. VALUE ETF $921,437 HoldingHARBOR COMMODITY ALL-WEATHER STRATEGY ETF $185,723 HoldingNICE $154,219 HoldingClearBridge Energy Midstream Opportunity Fund $89,126 Holding Largest Purchases this Quarter BLACKROCK INC COM 7,353 shares (about $6.98M)Broadcom 22,349 shares (about $3.86M)Equinix 2,579 shares (about $2.29M)Digital Realty Trust 10,654 shares (about $1.72M)JPMorgan Equity Premium Income ETF 22,390 shares (about $1.33M) Largest Sales this Quarter Adobe 1,727 shares (about $894.21K)VanEck Gold Miners ETF 16,100 shares (about $641.10K)Alexandria Real Estate Equities 5,309 shares (about $630.44K)UnitedHealth Group 831 shares (about $485.87K)Five Below 4,979 shares (about $439.89K) Sector Allocation Over TimeMap of 500 Largest Holdings ofHarbor Investment Advisory, LLC Selling Neutral Buying Latest 13F Holdings and Changes Since Previous Quarterly FilingIssuer NameHoldings ValueApproximate Purchase/SaleChange in SharesShares Held% of PortfolioSectorMARMarriott International$139,688,430$10,441 ▼0.0%561,90013.8%Consumer DiscretionaryAAPLApple$80,750,062$51,933 ▼-0.1%363,8468.0%Computer and TechnologyAMZNAmazon.com$43,342,344$100,927 ▼-0.2%298,8914.3%Retail/WholesaleMSFTMicrosoft$39,390,568$3,254 ▼0.0%145,2673.9%Computer and TechnologyGOOGLAlphabet$28,473,076$199,185 ▼-0.7%171,6802.8%Computer and TechnologyBRK.BBerkshire Hathaway$24,484,723$1,206 ▼0.0%223,3842.4%FinanceUNHUnitedHealth Group$20,359,133$485,869 ▼-2.3%34,8212.0%MedicalGOOGAlphabet$14,922,150$56,281 ▼-0.4%97,8361.5%Computer and TechnologyMAMastercard$12,888,437$80,982 ▼-0.6%26,1011.3%Business ServicesVTIVanguard Total Stock Market ETF$12,534,637$303,831 ▼-2.4%44,2671.2%ETFJPMJPMorgan Chase & Co.$11,540,470$34,026 ▲0.3%68,5121.1%FinanceIVViShares Core S&P 500 ETF$11,265,451$97,484 ▼-0.9%19,5301.1%ETFVVisa$10,948,509$343,138 ▼-3.0%39,8201.1%Business ServicesIWNiShares Russell 2000 Value ETF$10,608,778$121,278 ▲1.2%63,5941.0%ETFVUGVanguard Growth ETF$10,051,760$1,152 ▲0.0%26,1811.0%ETFVOOVanguard S&P 500 ETF$9,925,473$177,297 ▲1.8%18,8101.0%ETFRSPInvesco S&P 500 Equal Weight ETF$9,391,404$852,086 ▲10.0%52,4190.9%ETFLLYEli Lilly and Company$8,992,416$221,488 ▼-2.4%10,1500.9%MedicalNVDANVIDIA$8,943,189$274,454 ▼-3.0%73,6430.9%Computer and TechnologyGLDMSPDR Gold MiniShares Trust$8,563,551$513,480 ▲6.4%164,2730.8%FinanceJNJJohnson & Johnson$7,998,638$345,512 ▼-4.1%49,3560.8%MedicalMETAMeta Platforms$7,899,613$8,587 ▼-0.1%13,8000.8%Computer and TechnologyAMGNAmgen$7,833,472$96,662 ▼-1.2%24,3120.8%MedicalVNQVanguard Real Estate ETF$7,697,403$19,192 ▲0.2%79,0130.8%ETFVTVVanguard Value ETF$7,396,448$65,638 ▼-0.9%42,3700.7%ETFSPYSPDR S&P 500 ETF Trust$7,325,724$159,404 ▼-2.1%12,7760.7%FinanceBLACKROCK INC COM$6,981,546$6,981,546 ▲New Holding7,3530.7%StockEFAiShares MSCI EAFE ETF$6,182,239$242,526 ▲4.1%73,9240.6%FinanceBXBlackstone$5,884,252$33,688 ▲0.6%38,4270.6%FinanceBILSPDR Bloomberg Barclays 1-3 Month T-Bill ETF$5,708,838$1,029,374 ▲22.0%62,1810.6%ETFIWYiShares Russell Top 200 Growth ETF$5,662,8220.0%25,7340.6%ETFIWOiShares Russell 2000 Growth ETF$5,532,574$9,940 ▼-0.2%19,4810.5%ETFSBUXStarbucks$5,371,114$274,434 ▼-4.9%55,0940.5%Retail/WholesaleXOMExxon Mobil$5,265,422$151,683 ▼-2.8%44,9190.5%Oils/EnergyHDHome Depot$5,248,878$122,368 ▼-2.3%12,9540.5%Retail/WholesaleVOEVanguard Mid-Cap Value ETF$5,230,713$93,561 ▲1.8%31,1960.5%ETFCOSTCostco Wholesale$5,047,346$71,814 ▼-1.4%5,6930.5%Retail/WholesaleIWFiShares Russell 1000 Growth ETF$4,896,914$5,631 ▼-0.1%13,0450.5%ETFJEPIJPMorgan Equity Premium Income ETF$4,766,691$1,332,429 ▲38.8%80,0990.5%ETFVOTVanguard Mid-Cap Growth ETF$4,736,138$6,817 ▲0.1%19,4530.5%ETFIEFAiShares Core MSCI EAFE ETF$4,506,130$42,849 ▲1.0%57,7340.4%ETFABBVAbbVie$4,409,906$108,021 ▼-2.4%22,3310.4%MedicalFVDFirst Trust Value Line Dividend Index Fund$4,385,874$25,429 ▼-0.6%96,4140.4%ETFAVGOBroadcom$4,276,318$3,855,241 ▲915.6%24,7900.4%Computer and TechnologyIWBiShares Russell 1000 ETF$4,258,098$335,454 ▼-7.3%13,5440.4%ETFAMTAmerican Tower$4,165,959$32,094 ▲0.8%17,9130.4%FinanceGLDSPDR Gold Shares$4,130,562$104,030 ▲2.6%16,9940.4%FinanceIWXiShares Russell Top 200 Value ETF$4,114,597$81 ▲0.0%50,6290.4%ETFBACBank of America$4,090,056$31,982 ▼-0.8%103,0760.4%FinanceIVEiShares S&P 500 Value ETF$3,939,259$433,182 ▼-9.9%19,9790.4%ETFWMTWalmart$3,883,812$121,690 ▲3.2%48,0970.4%Retail/WholesaleREGNRegeneron Pharmaceuticals$3,851,743$105,124 ▼-2.7%3,6640.4%MedicalPGProcter & Gamble$3,807,484$81,751 ▼-2.1%21,9830.4%Consumer StaplesIJHiShares Core S&P Mid-Cap ETF$3,703,844$363,386 ▲10.9%59,4330.4%ETFIWDiShares Russell 1000 Value ETF$3,689,839$8,731 ▲0.2%19,4410.4%ETFPEPPepsiCo$3,545,150$279,388 ▼-7.3%20,8480.3%Consumer StaplesIVWiShares S&P 500 Growth ETF$3,476,300$4,979 ▼-0.1%36,3060.3%ETFCRMSalesforce$3,386,099$9,338 ▼-0.3%29,0080.3%Computer and TechnologySHYiShares 1-3 Year Treasury Bond ETF$3,294,819$42,323 ▲1.3%39,6250.3%ManufacturingMRKMerck & Co., Inc.$3,290,731$150,921 ▼-4.4%28,9780.3%MedicalJPMORGAN HEDGED EQUITY LADDERED OVERLAY ETF$3,279,794$634,266 ▲24.0%53,6440.3%ETFORCLOracle$3,225,307$210,954 ▼-6.1%18,9280.3%Computer and TechnologyIWSiShares Russell Mid-Cap Value ETF$3,162,6270.0%23,9140.3%ETFVIGVanguard Dividend Appreciation ETF$3,072,155$222,227 ▲7.8%15,5110.3%ETFABTAbbott Laboratories$3,026,862$68,064 ▼-2.2%26,5490.3%MedicalZIONZions Bancorporation, National Association$3,003,0980.0%63,5980.3%FinanceJAAAJanus Henderson AAA CLO ETF$3,001,564$381,854 ▲14.6%58,9930.3%ETFHONHoneywell International$2,966,957$77,724 ▼-2.6%14,3530.3%Multi-Sector ConglomeratesEQIXEquinix$2,841,304$2,289,198 ▲414.6%3,2010.3%FinanceDGROiShares Core Dividend Growth ETF$2,807,760$40,999 ▲1.5%44,7880.3%ETFCRWDCrowdStrike$2,760,666$248,496 ▲9.9%9,8430.3%Computer and TechnologyNKENIKE$2,750,036$60,908 ▼-2.2%31,1090.3%Consumer DiscretionaryTSLATesla$2,697,103$62,267 ▼-2.3%10,3090.3%Auto/Tires/TrucksCVXChevron$2,654,215$45,800 ▼-1.7%18,0230.3%Oils/EnergyLOWLowe's Companies$2,625,031$59,044 ▼-2.2%9,6920.3%Retail/WholesaleTXRHTexas Roadhouse$2,558,519$49,623 ▼-1.9%14,4880.3%Retail/WholesaleDHRDanaher$2,544,1610.0%9,1510.3%Multi-Sector ConglomeratesFIFiserv$2,537,289$70,241 ▼-2.7%14,1240.3%Business ServicesSYKStryker$2,488,720$24,927 ▼-1.0%6,8890.2%MedicalICFiShares Cohen & Steers REIT ETF$2,421,313$132 ▲0.0%36,7370.2%ETFCEGConstellation Energy$2,334,200$136,251 ▲6.2%8,9770.2%Oils/EnergyIJRiShares Core S&P Small-Cap ETF$2,313,519$885,640 ▲62.0%19,7800.2%ETFJMBSJanus Henderson Mortgage-Backed Securities ETF$2,302,131$273,649 ▲13.5%49,3490.2%ETFTROWT. Rowe Price Group$2,264,742$49,998 ▼-2.2%20,7910.2%FinanceIWPiShares Russell Mid-Cap Growth ETF$2,252,810$63,103 ▲2.9%19,2070.2%ETFMKLMarkel Group$2,239,148$137,987 ▲6.6%1,4280.2%Multi-Sector ConglomeratesTJXTJX Companies$2,211,974$81,337 ▼-3.5%18,8190.2%Retail/WholesaleVYMVanguard High Dividend Yield ETF$2,189,143$13,717 ▼-0.6%17,0760.2%ETFQQQInvesco QQQ$2,131,158$8,784 ▼-0.4%4,3670.2%FinanceCMGChipotle Mexican Grill$2,099,039$53,529 ▲2.6%36,4290.2%Retail/WholesaleAPOApollo Global Management$2,017,172$94,557 ▼-4.5%16,1490.2%FinanceUNPUnion Pacific$1,958,653$10,598 ▼-0.5%7,9470.2%TransportationIWMiShares Russell 2000 ETF$1,864,753$56,327 ▲3.1%8,4420.2%FinanceVICRVicor$1,814,9730.0%43,1110.2%Computer and TechnologyLMTLockheed Martin$1,785,628$36,823 ▲2.1%3,0550.2%AerospaceDLRDigital Realty Trust$1,743,395$1,724,137 ▲8,952.9%10,7730.2%FinanceCSCOCisco Systems$1,733,522$12,400 ▼-0.7%32,5730.2%Computer and TechnologyFDXFedEx$1,732,641$50,356 ▼-2.8%6,3310.2%TransportationTMUST-Mobile US$1,710,724$83,989 ▼-4.7%8,2900.2%Computer and TechnologyPLDPrologis$1,692,405$8,461 ▲0.5%13,4020.2%FinanceShowing largest 100 holdings. View all holdings. More Institutional Buying and Selling Information SEC Filings and Trading Data SEC Filings 13F Filings Top 13F Buys Top 13F Sells Get 30 Days of MarketBeat All Access for Free Sign up for MarketBeat All Access to gain access to MarketBeat's full suite of research tools. Start Your 30-Day Trial MarketBeat All Access Features Best-in-Class Portfolio Monitoring Get personalized stock ideas. Compare portfolio to indices. Check stock news, ratings, SEC filings, and more. Stock Ideas and Recommendations See daily stock ideas from top analysts. Receive short-term trading ideas from MarketBeat. Identify trending stocks on social media. Advanced Stock Screeners and Research Tools Use our seven stock screeners to find suitable stocks. Stay informed with MarketBeat's real-time news. Export data to Excel for personal analysis. Sign in to your free account to enjoy these benefits In-depth profiles and analysis for 20,000 public companies. 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