Harbor Investment Advisory, LLC Top Holdings and 13F Report (2024)

About Harbor Investment Advisory, LLC

Investment Activity

Harbor Investment Advisory, LLC has $1.01 billion in total holdings as of September 30, 2024.
Harbor Investment Advisory, LLC owns shares of 1,144 different stocks, but just 98 companies or ETFs make up 80% of its holdings.
Approximately 3.35% of the portfolio was purchased this quarter.
About NaN of the portfolio was sold this quarter.
This quarter, Harbor Investment Advisory, LLC has purchased 1,301 new stocks and bought additional shares in 194 stocks.
Harbor Investment Advisory, LLC sold shares of 440 stocks and completely divested from 182 stocks this quarter.

Largest Holdings

Marriott International: $139,688,430
Apple: $80,750,062
Amazon.com: $43,342,344
Microsoft: $39,390,568
Alphabet: $28,473,076

Largest New Holdings this Quarter

BLACKROCK INC COM: $6,981,546 Holding
BRANDES U.S. VALUE ETF: $921,437 Holding
HARBOR COMMODITY ALL-WEATHER STRATEGY ETF: $185,723 Holding
NICE: $154,219 Holding
ClearBridge Energy Midstream Opportunity Fund: $89,126 Holding

Largest Purchases this Quarter

BLACKROCK INC COM: 7,353 shares (about $6.98M)
Broadcom: 22,349 shares (about $3.86M)
Equinix: 2,579 shares (about $2.29M)
Digital Realty Trust: 10,654 shares (about $1.72M)
JPMorgan Equity Premium Income ETF: 22,390 shares (about $1.33M)

Largest Sales this Quarter

Adobe: 1,727 shares (about $894.21K)
VanEck Gold Miners ETF: 16,100 shares (about $641.10K)
Alexandria Real Estate Equities: 5,309 shares (about $630.44K)
UnitedHealth Group: 831 shares (about $485.87K)
Five Below: 4,979 shares (about $439.89K)

Sector Allocation Over Time

Selling

Neutral

Buying

Latest 13F Holdings and Changes Since Previous Quarterly Filing

Issuer Name	Holdings Value	Approximate Purchase/Sale	Change in Shares	Shares Held	% of Portfolio	Sector
MAR Marriott International	$139,688,430	$10,441 ▼	0.0%	561,900	13.8%	Consumer Discretionary
AAPL Apple	$80,750,062	$51,933 ▼	-0.1%	363,846	8.0%	Computer and Technology
AMZN Amazon.com	$43,342,344	$100,927 ▼	-0.2%	298,891	4.3%	Retail/Wholesale
MSFT Microsoft	$39,390,568	$3,254 ▼	0.0%	145,267	3.9%	Computer and Technology
GOOGL Alphabet	$28,473,076	$199,185 ▼	-0.7%	171,680	2.8%	Computer and Technology
BRK.B Berkshire Hathaway	$24,484,723	$1,206 ▼	0.0%	223,384	2.4%	Finance
UNH UnitedHealth Group	$20,359,133	$485,869 ▼	-2.3%	34,821	2.0%	Medical
GOOG Alphabet	$14,922,150	$56,281 ▼	-0.4%	97,836	1.5%	Computer and Technology
MA Mastercard	$12,888,437	$80,982 ▼	-0.6%	26,101	1.3%	Business Services
VTI Vanguard Total Stock Market ETF	$12,534,637	$303,831 ▼	-2.4%	44,267	1.2%	ETF
JPM JPMorgan Chase & Co.	$11,540,470	$34,026 ▲	0.3%	68,512	1.1%	Finance
IVV iShares Core S&P 500 ETF	$11,265,451	$97,484 ▼	-0.9%	19,530	1.1%	ETF
V Visa	$10,948,509	$343,138 ▼	-3.0%	39,820	1.1%	Business Services
IWN iShares Russell 2000 Value ETF	$10,608,778	$121,278 ▲	1.2%	63,594	1.0%	ETF
VUG Vanguard Growth ETF	$10,051,760	$1,152 ▲	0.0%	26,181	1.0%	ETF
VOO Vanguard S&P 500 ETF	$9,925,473	$177,297 ▲	1.8%	18,810	1.0%	ETF
RSP Invesco S&P 500 Equal Weight ETF	$9,391,404	$852,086 ▲	10.0%	52,419	0.9%	ETF
LLY Eli Lilly and Company	$8,992,416	$221,488 ▼	-2.4%	10,150	0.9%	Medical
NVDA NVIDIA	$8,943,189	$274,454 ▼	-3.0%	73,643	0.9%	Computer and Technology
GLDM SPDR Gold MiniShares Trust	$8,563,551	$513,480 ▲	6.4%	164,273	0.8%	Finance
JNJ Johnson & Johnson	$7,998,638	$345,512 ▼	-4.1%	49,356	0.8%	Medical
META Meta Platforms	$7,899,613	$8,587 ▼	-0.1%	13,800	0.8%	Computer and Technology
AMGN Amgen	$7,833,472	$96,662 ▼	-1.2%	24,312	0.8%	Medical
VNQ Vanguard Real Estate ETF	$7,697,403	$19,192 ▲	0.2%	79,013	0.8%	ETF
VTV Vanguard Value ETF	$7,396,448	$65,638 ▼	-0.9%	42,370	0.7%	ETF
SPY SPDR S&P 500 ETF Trust	$7,325,724	$159,404 ▼	-2.1%	12,776	0.7%	Finance
BLACKROCK INC COM	$6,981,546	$6,981,546 ▲	New Holding	7,353	0.7%	Stock
EFA iShares MSCI EAFE ETF	$6,182,239	$242,526 ▲	4.1%	73,924	0.6%	Finance
BX Blackstone	$5,884,252	$33,688 ▲	0.6%	38,427	0.6%	Finance
BIL SPDR Bloomberg Barclays 1-3 Month T-Bill ETF	$5,708,838	$1,029,374 ▲	22.0%	62,181	0.6%	ETF
IWY iShares Russell Top 200 Growth ETF	$5,662,822		0.0%	25,734	0.6%	ETF
IWO iShares Russell 2000 Growth ETF	$5,532,574	$9,940 ▼	-0.2%	19,481	0.5%	ETF
SBUX Starbucks	$5,371,114	$274,434 ▼	-4.9%	55,094	0.5%	Retail/Wholesale
XOM Exxon Mobil	$5,265,422	$151,683 ▼	-2.8%	44,919	0.5%	Oils/Energy
HD Home Depot	$5,248,878	$122,368 ▼	-2.3%	12,954	0.5%	Retail/Wholesale
VOE Vanguard Mid-Cap Value ETF	$5,230,713	$93,561 ▲	1.8%	31,196	0.5%	ETF
COST Costco Wholesale	$5,047,346	$71,814 ▼	-1.4%	5,693	0.5%	Retail/Wholesale
IWF iShares Russell 1000 Growth ETF	$4,896,914	$5,631 ▼	-0.1%	13,045	0.5%	ETF
JEPI JPMorgan Equity Premium Income ETF	$4,766,691	$1,332,429 ▲	38.8%	80,099	0.5%	ETF
VOT Vanguard Mid-Cap Growth ETF	$4,736,138	$6,817 ▲	0.1%	19,453	0.5%	ETF
IEFA iShares Core MSCI EAFE ETF	$4,506,130	$42,849 ▲	1.0%	57,734	0.4%	ETF
ABBV AbbVie	$4,409,906	$108,021 ▼	-2.4%	22,331	0.4%	Medical
FVD First Trust Value Line Dividend Index Fund	$4,385,874	$25,429 ▼	-0.6%	96,414	0.4%	ETF
AVGO Broadcom	$4,276,318	$3,855,241 ▲	915.6%	24,790	0.4%	Computer and Technology
IWB iShares Russell 1000 ETF	$4,258,098	$335,454 ▼	-7.3%	13,544	0.4%	ETF
AMT American Tower	$4,165,959	$32,094 ▲	0.8%	17,913	0.4%	Finance
GLD SPDR Gold Shares	$4,130,562	$104,030 ▲	2.6%	16,994	0.4%	Finance
IWX iShares Russell Top 200 Value ETF	$4,114,597	$81 ▲	0.0%	50,629	0.4%	ETF
BAC Bank of America	$4,090,056	$31,982 ▼	-0.8%	103,076	0.4%	Finance
IVE iShares S&P 500 Value ETF	$3,939,259	$433,182 ▼	-9.9%	19,979	0.4%	ETF
WMT Walmart	$3,883,812	$121,690 ▲	3.2%	48,097	0.4%	Retail/Wholesale
REGN Regeneron Pharmaceuticals	$3,851,743	$105,124 ▼	-2.7%	3,664	0.4%	Medical
PG Procter & Gamble	$3,807,484	$81,751 ▼	-2.1%	21,983	0.4%	Consumer Staples
IJH iShares Core S&P Mid-Cap ETF	$3,703,844	$363,386 ▲	10.9%	59,433	0.4%	ETF
IWD iShares Russell 1000 Value ETF	$3,689,839	$8,731 ▲	0.2%	19,441	0.4%	ETF
PEP PepsiCo	$3,545,150	$279,388 ▼	-7.3%	20,848	0.3%	Consumer Staples
IVW iShares S&P 500 Growth ETF	$3,476,300	$4,979 ▼	-0.1%	36,306	0.3%	ETF
CRM Salesforce	$3,386,099	$9,338 ▼	-0.3%	29,008	0.3%	Computer and Technology
SHY iShares 1-3 Year Treasury Bond ETF	$3,294,819	$42,323 ▲	1.3%	39,625	0.3%	Manufacturing
MRK Merck & Co., Inc.	$3,290,731	$150,921 ▼	-4.4%	28,978	0.3%	Medical
JPMORGAN HEDGED EQUITY LADDERED OVERLAY ETF	$3,279,794	$634,266 ▲	24.0%	53,644	0.3%	ETF
ORCL Oracle	$3,225,307	$210,954 ▼	-6.1%	18,928	0.3%	Computer and Technology
IWS iShares Russell Mid-Cap Value ETF	$3,162,627		0.0%	23,914	0.3%	ETF
VIG Vanguard Dividend Appreciation ETF	$3,072,155	$222,227 ▲	7.8%	15,511	0.3%	ETF
ABT Abbott Laboratories	$3,026,862	$68,064 ▼	-2.2%	26,549	0.3%	Medical
ZION Zions Bancorporation, National Association	$3,003,098		0.0%	63,598	0.3%	Finance
JAAA Janus Henderson AAA CLO ETF	$3,001,564	$381,854 ▲	14.6%	58,993	0.3%	ETF
HON Honeywell International	$2,966,957	$77,724 ▼	-2.6%	14,353	0.3%	Multi-Sector Conglomerates
EQIX Equinix	$2,841,304	$2,289,198 ▲	414.6%	3,201	0.3%	Finance
DGRO iShares Core Dividend Growth ETF	$2,807,760	$40,999 ▲	1.5%	44,788	0.3%	ETF
CRWD CrowdStrike	$2,760,666	$248,496 ▲	9.9%	9,843	0.3%	Computer and Technology
NKE NIKE	$2,750,036	$60,908 ▼	-2.2%	31,109	0.3%	Consumer Discretionary
TSLA Tesla	$2,697,103	$62,267 ▼	-2.3%	10,309	0.3%	Auto/Tires/Trucks
CVX Chevron	$2,654,215	$45,800 ▼	-1.7%	18,023	0.3%	Oils/Energy
LOW Lowe's Companies	$2,625,031	$59,044 ▼	-2.2%	9,692	0.3%	Retail/Wholesale
TXRH Texas Roadhouse	$2,558,519	$49,623 ▼	-1.9%	14,488	0.3%	Retail/Wholesale
DHR Danaher	$2,544,161		0.0%	9,151	0.3%	Multi-Sector Conglomerates
FI Fiserv	$2,537,289	$70,241 ▼	-2.7%	14,124	0.3%	Business Services
SYK Stryker	$2,488,720	$24,927 ▼	-1.0%	6,889	0.2%	Medical
ICF iShares Cohen & Steers REIT ETF	$2,421,313	$132 ▲	0.0%	36,737	0.2%	ETF
CEG Constellation Energy	$2,334,200	$136,251 ▲	6.2%	8,977	0.2%	Oils/Energy
IJR iShares Core S&P Small-Cap ETF	$2,313,519	$885,640 ▲	62.0%	19,780	0.2%	ETF
JMBS Janus Henderson Mortgage-Backed Securities ETF	$2,302,131	$273,649 ▲	13.5%	49,349	0.2%	ETF
TROW T. Rowe Price Group	$2,264,742	$49,998 ▼	-2.2%	20,791	0.2%	Finance
IWP iShares Russell Mid-Cap Growth ETF	$2,252,810	$63,103 ▲	2.9%	19,207	0.2%	ETF
MKL Markel Group	$2,239,148	$137,987 ▲	6.6%	1,428	0.2%	Multi-Sector Conglomerates
TJX TJX Companies	$2,211,974	$81,337 ▼	-3.5%	18,819	0.2%	Retail/Wholesale
VYM Vanguard High Dividend Yield ETF	$2,189,143	$13,717 ▼	-0.6%	17,076	0.2%	ETF
QQQ Invesco QQQ	$2,131,158	$8,784 ▼	-0.4%	4,367	0.2%	Finance
CMG Chipotle Mexican Grill	$2,099,039	$53,529 ▲	2.6%	36,429	0.2%	Retail/Wholesale
APO Apollo Global Management	$2,017,172	$94,557 ▼	-4.5%	16,149	0.2%	Finance
UNP Union Pacific	$1,958,653	$10,598 ▼	-0.5%	7,947	0.2%	Transportation
IWM iShares Russell 2000 ETF	$1,864,753	$56,327 ▲	3.1%	8,442	0.2%	Finance
VICR Vicor	$1,814,973		0.0%	43,111	0.2%	Computer and Technology
LMT Lockheed Martin	$1,785,628	$36,823 ▲	2.1%	3,055	0.2%	Aerospace
DLR Digital Realty Trust	$1,743,395	$1,724,137 ▲	8,952.9%	10,773	0.2%	Finance
CSCO Cisco Systems	$1,733,522	$12,400 ▼	-0.7%	32,573	0.2%	Computer and Technology
FDX FedEx	$1,732,641	$50,356 ▼	-2.8%	6,331	0.2%	Transportation
TMUS T-Mobile US	$1,710,724	$83,989 ▼	-4.7%	8,290	0.2%	Computer and Technology
PLD Prologis	$1,692,405	$8,461 ▲	0.5%	13,402	0.2%	Finance

Showing largest 100 holdings. View all holdings.

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Harbor Investment Advisory, LLC Top Holdings and 13F Report (2024)

About Harbor Investment Advisory, LLC

Investment Activity

Largest Holdings

Largest New Holdings this Quarter

Largest Purchases this Quarter

Largest Sales this Quarter

Sector Allocation Over Time

Latest 13F Holdings and Changes Since Previous Quarterly Filing

More Institutional Buying and Selling Information

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools

About MarketBeat

MarketBeat Products

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Harbor Investment Advisory, LLC Top Holdings and 13F Report (2024)

About Harbor Investment Advisory, LLC

Investment Activity

Largest Holdings

Largest New Holdings this Quarter

Largest Purchases this Quarter

Largest Sales this Quarter

Sector Allocation Over Time

Map of 500 Largest Holdings ofHarbor Investment Advisory, LLC

Latest 13F Holdings and Changes Since Previous Quarterly Filing

More Institutional Buying and Selling Information

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools