Mogy Joel R Investment Counsel Inc Top Holdings and 13F Report (2025) About Mogy Joel R Investment Counsel IncInvestment ActivityMogy Joel R Investment Counsel Inc has $1.55 billion in total holdings as of March 31, 2025.Mogy Joel R Investment Counsel Inc owns shares of 105 different stocks, but just 21 companies or ETFs make up 80% of its holdings.Approximately 2.70% of the portfolio was purchased this quarter.About 4.65% of the portfolio was sold this quarter.This quarter, Mogy Joel R Investment Counsel Inc has purchased 110 new stocks and bought additional shares in 29 stocks.Mogy Joel R Investment Counsel Inc sold shares of 46 stocks and completely divested from 7 stocks this quarter.Largest Holdings NVIDIA $150,683,139Apple $137,428,883Microsoft $107,745,207Costco Wholesale $93,769,605Berkshire Hathaway $71,086,116 Largest New Holdings this Quarter 46435G516 - iShares ESG Aware MSCI EAFE ETF $508,929 Holding46434G863 - iShares ESG Aware MSCI EM ETF $210,993 Holding Largest Purchases this Quarter W.W. Grainger 5,829 shares (about $5.76M)O'Reilly Automotive 2,801 shares (about $4.01M)AutoZone 874 shares (about $3.33M)Eli Lilly and Company 3,993 shares (about $3.30M)Brown & Brown 25,306 shares (about $3.15M) Largest Sales this Quarter Starbucks 171,252 shares (about $16.80M)Procter & Gamble 53,444 shares (about $9.11M)PepsiCo 39,708 shares (about $5.95M)NVIDIA 47,105 shares (about $5.11M)Union Pacific 14,111 shares (about $3.33M) Sector Allocation Over TimeMap of 500 Largest Holdings ofMogy Joel R Investment Counsel Inc Selling Neutral Buying Latest 13F Holdings and Changes Since Previous Quarterly FilingIssuer NameHoldings ValueApproximate Purchase/SaleChange in SharesShares Held% of PortfolioSectorNVDANVIDIA$150,683,139$5,105,241 ▼-3.3%1,390,3229.7%Computer and TechnologyAAPLApple$137,428,883$3,151,801 ▼-2.2%618,6878.9%Computer and TechnologyMSFTMicrosoft$107,745,207$2,179,890 ▼-2.0%287,0226.9%Computer and TechnologyCOSTCostco Wholesale$93,769,605$1,937,908 ▼-2.0%99,1456.0%Retail/WholesaleBRK.BBerkshire Hathaway$71,086,116$1,161,024 ▼-1.6%133,4754.6%FinanceAMZNAmazon.com$66,168,242$437,217 ▲0.7%347,7784.3%Retail/WholesaleVVisa$65,007,858$45,910 ▼-0.1%185,4934.2%Business ServicesMETAMeta Platforms$55,551,882$54,754 ▼-0.1%96,3843.6%Computer and TechnologyGOOGAlphabet$53,399,258$1,138,917 ▼-2.1%341,7993.4%Computer and TechnologyCRMSalesforce$53,010,493$156,722 ▲0.3%197,5353.4%Computer and TechnologyPANWPalo Alto Networks$52,767,860$785,797 ▲1.5%309,2353.4%Computer and TechnologyGOOGLAlphabet$47,754,688$413,507 ▲0.9%308,8123.1%Computer and TechnologyINTUIntuit$44,888,464$689,515 ▲1.6%73,1092.9%Computer and TechnologyHDHome Depot$39,143,443$226,858 ▲0.6%106,8062.5%Retail/WholesaleSYKStryker$36,560,744$1,197,895 ▲3.4%98,2162.4%MedicalIDXXIDEXX Laboratories$35,999,794$2,687,680 ▲8.1%85,7242.3%MedicalISRGIntuitive Surgical$33,598,126$461,592 ▲1.4%67,8382.2%MedicalACNAccenture$33,165,486$939,240 ▲2.9%106,2862.1%Computer and TechnologyLLYEli Lilly and Company$32,211,316$3,297,859 ▲11.4%39,0012.1%MedicalADBEAdobe$27,743,793$2,569,651 ▲10.2%72,3381.8%Computer and TechnologyNFLXNetflix$24,033,163$2,039,443 ▲9.3%25,7721.5%Consumer DiscretionaryORLYO'Reilly Automotive$24,018,636$4,012,657 ▲20.1%16,7661.5%Retail/WholesaleAZOAutoZone$23,010,127$3,332,370 ▲16.9%6,0351.5%Retail/WholesaleMAMastercard$21,813,390$183,619 ▲0.8%39,7971.4%Business ServicesORCLOracle$18,475,053$185,248 ▼-1.0%132,1441.2%Computer and TechnologyTMOThermo Fisher Scientific$15,428,586$1,678,902 ▲12.2%31,0061.0%MedicalMSCIMSCI$15,063,789$2,030,145 ▲15.6%26,6381.0%FinanceBLACKROCK INC$14,644,885$227,155 ▲1.6%15,4730.9%COMBKNGBooking$10,729,493$2,086,930 ▲24.1%2,3290.7%Retail/WholesaleGWWW.W. Grainger$9,772,602$5,758,061 ▲143.4%9,8930.6%IndustrialsABBVAbbVie$9,587,845$1,389,537 ▼-12.7%45,7610.6%MedicalCSCOCisco Systems$8,913,643$333,234 ▼-3.6%144,4440.6%Computer and TechnologyUNPUnion Pacific$7,718,578$3,333,543 ▼-30.2%32,6730.5%TransportationBRK.ABerkshire Hathaway$7,185,9740.0%90.5%FinanceABTAbbott Laboratories$6,797,119$38,469 ▲0.6%51,2410.4%MedicalSBUXStarbucks$6,622,154$16,798,109 ▼-71.7%67,5110.4%Retail/WholesalePGProcter & Gamble$6,508,954$9,107,832 ▼-58.3%38,1940.4%Consumer StaplesBROBrown & Brown$5,547,120$3,148,066 ▲131.2%44,5910.4%FinanceWMTWalmart$5,516,899$102,363 ▼-1.8%62,8420.4%Retail/WholesaleJNJJohnson & Johnson$5,253,811$1,101,178 ▼-17.3%31,6800.3%MedicalMMCMarsh & McLennan Companies$5,058,254$2,639,917 ▲109.2%20,7280.3%FinancePEPPepsiCo$4,595,763$5,953,755 ▼-56.4%30,6510.3%Consumer StaplesEQIXEquinix$3,559,003$16,307 ▼-0.5%4,3650.2%FinanceXOMExxon Mobil$3,558,142$26,759 ▼-0.7%29,9180.2%EnergyIVViShares Core S&P 500 ETF$2,938,1750.0%5,2290.2%ETFPLDPrologis$2,800,814$162,097 ▼-5.5%25,0540.2%FinanceMRKMerck & Co., Inc.$2,712,8370.0%30,2230.2%MedicalDISWalt Disney$2,442,825$82,020 ▼-3.2%24,7500.2%Consumer DiscretionaryAMGNAmgen$2,162,4690.0%6,9410.1%MedicalNEENextEra Energy$2,110,608$71,032 ▼-3.3%29,7730.1%UtilitiesPMPhilip Morris International$1,900,7920.0%11,9750.1%Consumer StaplesSPYSPDR S&P 500 ETF Trust$1,862,209$137,610 ▼-6.9%3,3290.1%FinanceMCDMcDonald's$1,778,230$93,706 ▼-5.0%5,6930.1%Retail/WholesaleWECWEC Energy Group$1,711,8580.0%15,7080.1%UtilitiesWSMWilliams-Sonoma$1,596,810$15,810 ▼-1.0%10,1000.1%Retail/WholesaleYUMYum! Brands$1,523,2450.0%9,6800.1%Retail/WholesaleVUGVanguard Growth ETF$1,353,493$27,812 ▼-2.0%3,6500.1%ETFVTIVanguard Total Stock Market ETF$1,342,319$10,444 ▼-0.8%4,8840.1%ETFBMYBristol-Myers Squibb$1,155,456$13,113 ▼-1.1%18,9450.1%MedicalKOCoca-Cola$1,153,082$28,648 ▼-2.4%16,1000.1%Consumer StaplesVOVanguard Mid-Cap ETF$1,113,3590.0%4,3050.1%ETFTROWT. Rowe Price Group$1,074,8790.0%11,7000.1%FinanceIJHiShares Core S&P Mid-Cap ETF$1,028,419$64,302 ▼-5.9%17,6250.1%ETFBSVVanguard Short-Term Bond ETF$1,001,984$23,484 ▼-2.3%12,8000.1%ETFCVXChevron$952,382$276,029 ▼-22.5%5,6930.1%EnergyVOOVanguard S&P 500 ETF$919,899$102,782 ▼-10.1%1,7900.1%ETFBIIBBiogen$856,618$82,104 ▼-8.7%6,2600.1%MedicalMOAltria Group$777,2590.0%12,9500.1%Consumer StaplesVYMVanguard High Dividend Yield ETF$774,405$5,803 ▼-0.7%6,0050.0%ETFJPMJPMorgan Chase & Co.$772,940$199,919 ▼-20.5%3,1510.0%FinanceQQQInvesco QQQ$751,210$23,446 ▼-3.0%1,6020.0%FinanceVTVVanguard Value ETF$745,373$97,598 ▼-11.6%4,3150.0%ETFTAT&T$706,4630.0%24,9810.0%Computer and TechnologyPFEPfizer$598,936$74,753 ▼-11.1%23,6360.0%MedicalIBMInternational Business Machines$596,7840.0%2,4000.0%Computer and TechnologyMDLZMondelez International$555,692$810,808 ▼-59.3%8,1900.0%Consumer StaplesSCHWCharles Schwab$539,932$19,180 ▲3.7%6,8970.0%FinanceCSXCSX$529,7400.0%18,0000.0%TransportationESGDiShares ESG Aware MSCI EAFE ETF$508,929$508,929 ▲New Holding6,2300.0%ManufacturingSPGSimon Property Group$469,1760.0%2,8250.0%FinanceBIVVanguard Intermediate-Term Bond ETF$451,7630.0%5,9000.0%ETFLMTLockheed Martin$432,9880.0%9690.0%AerospaceFDXFedEx$414,4260.0%1,7000.0%TransportationCATCaterpillar$395,7600.0%1,2000.0%IndustrialsSOSouthern$361,639$9,195 ▼-2.5%3,9330.0%UtilitiesVZVerizon Communications$358,4800.0%7,9030.0%Computer and TechnologyHONHoneywell International$275,2750.0%1,3000.0%Multi-Sector ConglomeratesPPGPPG Industries$251,5050.0%2,3000.0%Basic MaterialsKKellanova$247,470$140,233 ▼-36.2%3,0000.0%Consumer DiscretionaryDFACDimensional U.S. Core Equity 2 ETF$243,4660.0%7,3800.0%ETFTSLATesla$220,286$1,074,218 ▼-83.0%8500.0%Auto/Tires/TrucksRSPInvesco S&P 500 Equal Weight ETF$214,805$102,206 ▼-32.2%1,2400.0%ETFESGEiShares ESG Aware MSCI EM ETF$210,993$210,993 ▲New Holding6,0370.0%ManufacturingMMM3M$205,604$69,759 ▼-25.3%1,4000.0%Multi-Sector ConglomeratesIWMiShares Russell 2000 ETF$199,490$135,653 ▲212.5%1,0000.0%FinanceXVViShares ESG Select Screened S&P 500 ETF$143,322$5,348 ▲3.9%3,3500.0%ETFVVVanguard Large-Cap ETF$128,5150.0%5000.0%ETFIBBiShares Biotechnology ETF$124,7030.0%9750.0%FinanceXJHiShares ESG Select Screened S&P Mid-Cap ETF$117,210$17,582 ▲17.6%3,0000.0%ETFVBVanguard Small-Cap ETF$88,700$83,156 ▼-48.4%4000.0%ETFShowing largest 100 holdings. View all holdings. More Institutional Buying and Selling Information SEC Filings and Trading Data SEC Filings 13F Filings Top 13F Buys Top 13F Sells Get 30 Days of MarketBeat All Access for Free Sign up for MarketBeat All Access to gain access to MarketBeat's full suite of research tools. Start Your 30-Day Trial MarketBeat All Access Features Best-in-Class Portfolio Monitoring Get personalized stock ideas. Compare portfolio to indices. Check stock news, ratings, SEC filings, and more. Stock Ideas and Recommendations See daily stock ideas from top analysts. Receive short-term trading ideas from MarketBeat. Identify trending stocks on social media. Advanced Stock Screeners and Research Tools Use our seven stock screeners to find suitable stocks. Stay informed with MarketBeat's real-time news. Export data to Excel for personal analysis. Sign in to your free account to enjoy these benefits In-depth profiles and analysis for 20,000 public companies. 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