Mogy Joel R Investment Counsel Inc Top Holdings and 13F Report (2025) About Mogy Joel R Investment Counsel IncInvestment ActivityMogy Joel R Investment Counsel Inc has $1.73 billion in total holdings as of June 30, 2025.Mogy Joel R Investment Counsel Inc owns shares of 127 different stocks, but just 20 companies or ETFs make up 80% of its holdings.Approximately 1.64% of the portfolio was purchased this quarter.About 1.12% of the portfolio was sold this quarter.This quarter, Mogy Joel R Investment Counsel Inc has purchased 105 new stocks and bought additional shares in 23 stocks.Mogy Joel R Investment Counsel Inc sold shares of 25 stocks and completely divested from 1 stock this quarter.Largest Holdings NVIDIA $219,221,769Microsoft $142,793,006Apple $126,156,515Costco Wholesale $97,616,262Amazon.com $76,265,888 Largest New Holdings this Quarter 808524102 - Schwab US Broad Market ETF $390,755 Holding81369Y803 - Technology Select Sector SPDR Fund $232,034 Holding911363109 - United Rentals $205,288 HoldingG72800108 - Prothena $125,953 Holding808524805 - Schwab International Equity ETF $88,864 Holding Largest Purchases this Quarter O'Reilly Automotive 232,489 shares (about $20.95M)Abbott Laboratories 13,200 shares (about $1.80M)Brown & Brown 5,825 shares (about $645.82K)W.W. Grainger 475 shares (about $494.12K)Intuitive Surgical 840 shares (about $456.46K) Largest Sales this Quarter Apple 3,799 shares (about $779.44K)Costco Wholesale 537 shares (about $531.60K)NVIDIA 2,755 shares (about $435.26K)IDEXX Laboratories 543 shares (about $291.23K)Adobe 745 shares (about $288.23K) Sector Allocation Over TimeMap of 500 Largest Holdings ofMogy Joel R Investment Counsel Inc Selling Neutral Buying Latest 13F Holdings and Changes Since Previous Quarterly FilingIssuer NameHoldings ValueApproximate Purchase/SaleChange in SharesShares Held% of PortfolioSectorNVDANVIDIA$219,221,769$435,263 ▼-0.2%1,387,56712.7%Computer and TechnologyMSFTMicrosoft$142,793,006$25,368 ▲0.0%287,0738.2%Computer and TechnologyAAPLApple$126,156,515$779,440 ▼-0.6%614,8887.3%Computer and TechnologyCOSTCostco Wholesale$97,616,262$531,599 ▼-0.5%98,6085.6%Retail/WholesaleAMZNAmazon.com$76,265,888$33,128 ▼0.0%347,6274.4%Retail/WholesaleMETAMeta Platforms$71,233,066$92,999 ▲0.1%96,5104.1%Computer and TechnologyVVisa$65,825,896$33,375 ▼-0.1%185,3993.8%Business ServicesBRK.BBerkshire Hathaway$64,873,126$34,975 ▲0.1%133,5473.7%FinancePANWPalo Alto Networks$63,293,720$11,869 ▲0.0%309,2933.7%Computer and TechnologyGOOGAlphabet$60,506,637$125,060 ▼-0.2%341,0943.5%Computer and TechnologyINTUIntuit$57,679,278$96,091 ▲0.2%73,2313.3%Computer and TechnologyGOOGLAlphabet$54,772,083$350,169 ▲0.6%310,7993.2%Computer and TechnologyCRMSalesforce$53,990,984$125,165 ▲0.2%197,9943.1%Computer and TechnologyIDXXIDEXX Laboratories$45,685,978$291,233 ▼-0.6%85,1812.6%MedicalHDHome Depot$39,331,052$171,588 ▲0.4%107,2742.3%Retail/WholesaleSYKStryker$39,043,761$186,737 ▲0.5%98,6882.3%MedicalISRGIntuitive Surgical$37,320,312$456,464 ▲1.2%68,6782.2%MedicalNFLXNetflix$34,751,763$239,704 ▲0.7%25,9512.0%Consumer DiscretionaryACNAccenture$31,737,039$30,786 ▼-0.1%106,1831.8%Computer and TechnologyLLYEli Lilly and Company$30,813,262$410,812 ▲1.4%39,5281.8%MedicalORCLOracle$28,830,519$60,123 ▼-0.2%131,8691.7%Computer and TechnologyADBEAdobe$27,697,900$288,226 ▼-1.0%71,5931.6%Computer and TechnologyAZOAutoZone$22,752,258$348,950 ▲1.6%6,1291.3%Retail/WholesaleORLYO'Reilly Automotive$22,465,353$20,954,233 ▲1,386.7%249,2551.3%Retail/WholesaleMAMastercard$22,332,475$30,907 ▼-0.1%39,7421.3%Business ServicesBLACKROCK INC$16,088,150$146,895 ▼-0.9%15,3330.9%COMMSCIMSCI$15,220,169$143,032 ▼-0.9%26,3900.9%FinanceBKNGBooking$13,303,674$179,466 ▼-1.3%2,2980.8%Retail/WholesaleGWWW.W. Grainger$10,785,348$494,120 ▲4.8%10,3680.6%IndustrialsCSCOCisco Systems$9,982,954$38,575 ▼-0.4%143,8880.6%Computer and TechnologyABTAbbott Laboratories$8,764,620$1,795,332 ▲25.8%64,4410.5%MedicalABBVAbbVie$8,494,1570.0%45,7610.5%MedicalUNPUnion Pacific$7,517,3150.0%32,6730.4%TransportationBRK.ABerkshire Hathaway$6,559,2000.0%90.4%FinanceWMTWalmart$6,144,6910.0%62,8420.4%Retail/WholesalePGProcter & Gamble$6,073,056$11,949 ▼-0.2%38,1190.4%Consumer StaplesSBUXStarbucks$6,002,773$183,260 ▼-3.0%65,5110.3%Retail/WholesaleBROBrown & Brown$5,589,622$645,818 ▲13.1%50,4160.3%FinanceJNJJohnson & Johnson$4,816,208$22,913 ▼-0.5%31,5300.3%MedicalMMCMarsh & McLennan Companies$4,815,109$283,139 ▲6.2%22,0230.3%FinancePEPPepsiCo$4,047,1160.0%30,6510.2%Consumer StaplesIVViShares Core S&P 500 ETF$3,246,6860.0%5,2290.2%ETFEQIXEquinix$3,245,518$226,709 ▼-6.5%4,0800.2%FinanceXOMExxon Mobil$3,225,1550.0%29,9180.2%EnergyDISWalt Disney$3,089,833$20,586 ▲0.7%24,9160.2%Consumer DiscretionaryPLDPrologis$2,560,118$73,585 ▼-2.8%24,3540.1%FinanceMRKMerck & Co., Inc.$2,344,975$47,496 ▼-2.0%29,6230.1%MedicalPMPhilip Morris International$2,181,0070.0%11,9750.1%Consumer StaplesNEENextEra Energy$2,066,8420.0%29,7730.1%UtilitiesSPYSPDR S&P 500 ETF Trust$1,995,038$61,785 ▼-3.0%3,2290.1%FinanceAMGNAmgen$1,932,971$5,026 ▼-0.3%6,9230.1%MedicalMCDMcDonald's$1,663,2370.0%5,6930.1%Retail/WholesaleWSMWilliams-Sonoma$1,650,0370.0%10,1000.1%Retail/WholesaleWECWEC Energy Group$1,636,7740.0%15,7080.1%UtilitiesVUGVanguard Growth ETF$1,600,1600.0%3,6500.1%ETFYUMYum! Brands$1,434,3820.0%9,6800.1%Retail/WholesaleVTIVanguard Total Stock Market ETF$1,393,215$91,179 ▼-6.1%4,5840.1%ETFVOVanguard Mid-Cap ETF$1,204,6680.0%4,3050.1%ETFKOCocaCola$1,139,0750.0%16,1000.1%Consumer StaplesTROWT. Rowe Price Group$1,129,0500.0%11,7000.1%FinanceIJHiShares Core S&P Mid-Cap ETF$1,093,1030.0%17,6250.1%ETFVOOVanguard S&P 500 ETF$1,016,7740.0%1,7900.1%ETFBSVVanguard Short-Term Bond ETF$1,007,3600.0%12,8000.1%ETFQQQInvesco QQQ$967,025$83,298 ▲9.4%1,7530.1%FinanceJPMJPMorgan Chase & Co.$913,5060.0%3,1510.1%FinanceBMYBristol Myers Squibb$876,9640.0%18,9450.1%MedicalCVXChevron$815,1810.0%5,6930.0%EnergyVYMVanguard High Dividend Yield ETF$800,5270.0%6,0050.0%ETFBIIBBiogen$786,1930.0%6,2600.0%MedicalVTVVanguard Value ETF$762,6330.0%4,3150.0%ETFMOAltria Group$759,2590.0%12,9500.0%Consumer StaplesTAT&T$736,378$13,428 ▲1.9%25,4450.0%Computer and TechnologyIBMInternational Business Machines$707,4720.0%2,4000.0%Computer and TechnologySCHWCharles Schwab$629,3230.0%6,8970.0%FinanceCSXCSX$587,3400.0%18,0000.0%TransportationPFEPfizer$572,9370.0%23,6360.0%MedicalESGDiShares ESG Aware MSCI EAFE ETF$555,8410.0%6,2300.0%ManufacturingMDLZMondelez International$552,3340.0%8,1900.0%Consumer StaplesLMTLockheed Martin$495,227$46,326 ▲10.3%1,0690.0%AerospaceCATCaterpillar$465,8520.0%1,2000.0%IndustrialsBIVVanguard Intermediate-Term Bond ETF$456,3060.0%5,9000.0%ETFSPGSimon Property Group$454,1470.0%2,8250.0%FinanceSCHBSchwab US Broad Market ETF$390,755$390,755 ▲New Holding16,3980.0%ETFFDXFedEx$386,4270.0%1,7000.0%TransportationSOSouthern$361,1670.0%3,9330.0%UtilitiesVZVerizon Communications$353,992$12,029 ▲3.5%8,1810.0%Computer and TechnologyHONHoneywell International$302,7440.0%1,3000.0%Multi-Sector ConglomeratesTSLATesla$270,0110.0%8500.0%Auto/Tires/TrucksDFACDimensional U.S. Core Equity 2 ETF$264,4990.0%7,3800.0%ETFPPGPPG Industries$261,6250.0%2,3000.0%Basic MaterialsKKellanova$238,5900.0%3,0000.0%Consumer DiscretionaryESGEiShares ESG Aware MSCI EM ETF$236,4690.0%6,0370.0%ManufacturingXLKTechnology Select Sector SPDR Fund$232,034$232,034 ▲New Holding9160.0%ETFRSPInvesco S&P 500 Equal Weight ETF$225,3580.0%1,2400.0%ETFMMM3M$213,1360.0%1,4000.0%Multi-Sector ConglomeratesURIUnited Rentals$205,288$205,288 ▲New Holding2720.0%ConstructionIWMiShares Russell 2000 ETF$184,500$31,289 ▼-14.5%8550.0%FinanceXVViShares ESG Select Screened S&P 500 ETF$159,7570.0%3,3500.0%ETFVVVanguard Large-Cap ETF$142,6500.0%5000.0%ETFPRTAProthena$125,953$125,953 ▲New Holding20,7500.0%MedicalShowing largest 100 holdings. View all holdings. More Institutional Buying and Selling Information SEC Filings and Trading Data SEC Filings 13F Filings Top 13F Buys Top 13F Sells Get 30 Days of MarketBeat All Access for Free Sign up for MarketBeat All Access to gain access to MarketBeat's full suite of research tools. Start Your 30-Day Trial MarketBeat All Access Features Best-in-Class Portfolio Monitoring Get personalized stock ideas. Compare portfolio to indices. Check stock news, ratings, SEC filings, and more. Stock Ideas and Recommendations See daily stock ideas from top analysts. Receive short-term trading ideas from MarketBeat. Identify trending stocks on social media. Advanced Stock Screeners and Research Tools Use our seven stock screeners to find suitable stocks. Stay informed with MarketBeat's real-time news. Export data to Excel for personal analysis. Sign in to your free account to enjoy these benefits In-depth profiles and analysis for 20,000 public companies. 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