Mogy Joel R Investment Counsel Inc Top Holdings and 13F Report (2025) About Mogy Joel R Investment Counsel IncInvestment ActivityMogy Joel R Investment Counsel Inc has $1.68 billion in total holdings as of December 31, 2024.Mogy Joel R Investment Counsel Inc owns shares of 110 different stocks, but just 20 companies or ETFs make up 80% of its holdings.Approximately 4.51% of the portfolio was purchased this quarter.About 3.27% of the portfolio was sold this quarter.This quarter, Mogy Joel R Investment Counsel Inc has purchased 107 new stocks and bought additional shares in 27 stocks.Mogy Joel R Investment Counsel Inc sold shares of 42 stocks and completely divested from 4 stocks this quarter.Largest Holdings NVIDIA $193,032,122Apple $158,484,740Microsoft $123,427,444Costco Wholesale $92,721,266Amazon.com $75,794,857 Largest New Holdings this Quarter BLACKROCK INC $15,615,501 HoldingW.W. Grainger $4,283,659 HoldingMarsh & McLennan Companies $2,104,983 HoldingBrown & Brown $1,967,456 Holding3M $242,044 Holding Largest Purchases this Quarter Palo Alto Networks 154,764 shares (about $28.16M)BLACKROCK INC 15,233 shares (about $15.62M)AutoZone 1,530 shares (about $4.90M)O'Reilly Automotive 3,615 shares (about $4.29M)W.W. Grainger 4,064 shares (about $4.28M) Largest Sales this Quarter PepsiCo 76,053 shares (about $11.56M)Procter & Gamble 39,630 shares (about $6.64M)Starbucks 60,615 shares (about $5.53M)Union Pacific 11,839 shares (about $2.70M)Novo Nordisk A/S 29,432 shares (about $2.53M) Sector Allocation Over TimeMap of 500 Largest Holdings ofMogy Joel R Investment Counsel Inc Selling Neutral Buying Latest 13F Holdings and Changes Since Previous Quarterly FilingIssuer NameHoldings ValueApproximate Purchase/SaleChange in SharesShares Held% of PortfolioSectorNVDANVIDIA$193,032,122$806 ▲0.0%1,437,42711.5%Computer and TechnologyAAPLApple$158,484,740$2,348,939 ▼-1.5%632,8769.4%Computer and TechnologyMSFTMicrosoft$123,427,444$86,408 ▼-0.1%292,8297.3%Computer and TechnologyCOSTCostco Wholesale$92,721,266$327,109 ▼-0.4%101,1945.5%Retail/WholesaleAMZNAmazon.com$75,794,857$572,608 ▲0.8%345,4804.5%Retail/WholesaleGOOGAlphabet$66,480,509$428,490 ▼-0.6%349,0894.0%Computer and TechnologyCRMSalesforce$65,846,628$377,459 ▲0.6%196,9513.9%Computer and TechnologyBRK.BBerkshire Hathaway$61,489,698$766,043 ▼-1.2%135,6553.7%FinanceVVisa$58,664,592$98,288 ▲0.2%185,6243.5%Business ServicesGOOGLAlphabet$57,951,923$97,300 ▲0.2%306,1383.4%Computer and TechnologyMETAMeta Platforms$56,489,419$374,726 ▲0.7%96,4793.4%Computer and TechnologyPANWPalo Alto Networks$55,430,475$28,160,858 ▲103.3%304,6303.3%Computer and TechnologyINTUIntuit$45,243,476$516,002 ▲1.2%71,9862.7%Computer and TechnologyHDHome Depot$41,305,800$344,646 ▲0.8%106,1872.5%Retail/WholesaleACNAccenture$36,331,467$804,544 ▲2.3%103,2762.2%Computer and TechnologyISRGIntuitive Surgical$34,922,256$458,281 ▲1.3%66,9062.1%MedicalSYKStryker$34,203,873$423,417 ▲1.3%94,9982.0%MedicalIDXXIDEXX Laboratories$32,795,715$935,615 ▲2.9%79,3241.9%MedicalADBEAdobe$29,187,906$842,669 ▲3.0%65,6381.7%Computer and TechnologyLLYEli Lilly and Company$27,026,176$1,485,328 ▲5.8%35,0081.6%MedicalORCLOracle$22,241,274$26,662 ▼-0.1%133,4691.3%Computer and TechnologySBUXStarbucks$21,787,124$5,531,119 ▼-20.2%238,7631.3%Retail/WholesaleNFLXNetflix$21,021,782$1,098,106 ▲5.5%23,5851.2%Consumer DiscretionaryMAMastercard$20,779,369$64,768 ▲0.3%39,4621.2%Business ServicesORLYO'Reilly Automotive$16,559,697$4,286,667 ▲34.9%13,9651.0%Retail/WholesaleAZOAutoZone$16,525,522$4,899,060 ▲42.1%5,1611.0%Retail/WholesaleBLACKROCK INC$15,615,501$15,615,501 ▲New Holding15,2330.9%COMPGProcter & Gamble$15,363,049$6,643,943 ▼-30.2%91,6380.9%Consumer StaplesTMOThermo Fisher Scientific$14,374,995$898,437 ▲6.7%27,6320.9%MedicalNVONovo Nordisk A/S$13,874,854$2,531,741 ▼-15.4%161,2980.8%MedicalMSCIMSCI$13,829,030$2,133,635 ▲18.2%23,0480.8%FinancePEPPepsiCo$10,698,796$11,564,626 ▼-51.9%70,3590.6%Consumer StaplesUNPUnion Pacific$10,668,535$2,699,743 ▼-20.2%46,7840.6%TransportationBKNGBooking$9,320,756$1,609,768 ▲20.9%1,8760.6%Retail/WholesaleABBVAbbVie$9,310,236$5,686 ▲0.1%52,3930.6%MedicalCSCOCisco Systems$8,870,768$434,114 ▼-4.7%149,8440.5%Computer and TechnologyBRK.ABerkshire Hathaway$6,128,2800.0%90.4%FinanceWMTWalmart$5,783,123$97,668 ▼-1.7%64,0080.3%Retail/WholesaleABTAbbott Laboratories$5,763,0680.0%50,9510.3%MedicalJNJJohnson & Johnson$5,541,838$560,258 ▼-9.2%38,3200.3%MedicalGWWW.W. Grainger$4,283,659$4,283,659 ▲New Holding4,0640.3%Industrial ProductsEQIXEquinix$4,134,573$1,699,088 ▼-29.1%4,3850.2%FinanceXOMExxon Mobil$3,242,4770.0%30,1430.2%Oils/EnergyIVViShares Core S&P 500 ETF$3,078,208$55,336 ▼-1.8%5,2290.2%ETFMRKMerck & Co., Inc.$3,006,6070.0%30,2230.2%MedicalDISWalt Disney$2,848,444$3,452 ▲0.1%25,5810.2%Consumer DiscretionaryPLDPrologis$2,801,499$943,910 ▼-25.2%26,5040.2%FinanceNEENextEra Energy$2,206,260$388,201 ▼-15.0%30,7750.1%UtilitiesMMCMarsh & McLennan Companies$2,104,983$2,104,983 ▲New Holding9,9100.1%FinanceSPYSPDR S&P 500 ETF Trust$2,095,2360.0%3,5750.1%FinanceTSLATesla$2,017,181$1,965,489 ▼-49.4%4,9950.1%Auto/Tires/TrucksBROBrown & Brown$1,967,456$1,967,456 ▲New Holding19,2850.1%FinanceWSMWilliams-Sonoma$1,888,836$944,418 ▲100.0%10,2000.1%Retail/WholesaleAMGNAmgen$1,809,1020.0%6,9410.1%MedicalMCDMcDonald's$1,737,225$493,658 ▼-22.1%5,9930.1%Retail/WholesaleVUGVanguard Growth ETF$1,528,889$22,574 ▼-1.5%3,7250.1%ETFWECWEC Energy Group$1,477,1800.0%15,7080.1%UtilitiesPMPhilip Morris International$1,441,1910.0%11,9750.1%Consumer StaplesVTIVanguard Total Stock Market ETF$1,426,445$114,475 ▼-7.4%4,9220.1%ETFTROWT. Rowe Price Group$1,323,1530.0%11,7000.1%FinanceYUMYum! Brands$1,298,6690.0%9,6800.1%Retail/WholesaleMDLZMondelez International$1,202,962$690,479 ▼-36.5%20,1400.1%Consumer StaplesIJHiShares Core S&P Mid-Cap ETF$1,166,879$71,220 ▼-5.8%18,7270.1%ETFVOVanguard Mid-Cap ETF$1,137,0800.0%4,3050.1%ETFBMYBristol-Myers Squibb$1,083,689$56,560 ▼-5.0%19,1600.1%MedicalVOOVanguard S&P 500 ETF$1,072,232$323,286 ▼-23.2%1,9900.1%ETFCVXChevron$1,063,560$14,484 ▼-1.3%7,3430.1%Oils/EnergyBIIBBiogen$1,049,0310.0%6,8600.1%MedicalKOCoca-Cola$1,027,2900.0%16,5000.1%Consumer StaplesBSVVanguard Short-Term Bond ETF$1,012,237$7,727 ▼-0.8%13,1000.1%ETFJPMJPMorgan Chase & Co.$950,690$119,855 ▼-11.2%3,9660.1%FinanceQQQInvesco QQQ$844,552$204,492 ▼-19.5%1,6520.1%FinanceVTVVanguard Value ETF$826,184$9,312 ▼-1.1%4,8800.0%ETFVYMVanguard High Dividend Yield ETF$771,920$17,863 ▼-2.3%6,0500.0%ETFPFEPfizer$705,3270.0%26,5860.0%MedicalNKENIKE$693,137$733,999 ▼-51.4%9,1600.0%Consumer DiscretionaryMOAltria Group$677,1560.0%12,9500.0%Consumer StaplesCSXCSX$580,8600.0%18,0000.0%TransportationTAT&T$568,8170.0%24,9810.0%Computer and TechnologyIBMInternational Business Machines$527,5920.0%2,4000.0%Computer and TechnologySCHWCharles Schwab$492,348$259,053 ▼-34.5%6,6520.0%FinanceSPGSimon Property Group$486,4930.0%2,8250.0%FinanceFDXFedEx$478,2610.0%1,7000.0%TransportationLMTLockheed Martin$471,0130.0%9690.0%AerospaceBIVVanguard Intermediate-Term Bond ETF$440,9070.0%5,9000.0%ETFCATCaterpillar$435,3120.0%1,2000.0%Industrial ProductsKKellanova$380,5590.0%4,7000.0%Consumer DiscretionarySOSouthern$331,997$107,016 ▼-24.4%4,0330.0%UtilitiesRSPInvesco S&P 500 Equal Weight ETF$320,6710.0%1,8300.0%ETFVZVerizon Communications$316,0410.0%7,9030.0%Computer and TechnologyHONHoneywell International$293,6570.0%1,3000.0%Multi-Sector ConglomeratesXLKTechnology Select Sector SPDR Fund$280,488$13,955 ▼-4.7%1,2060.0%ETFPPGPPG Industries$274,7350.0%2,3000.0%Basic MaterialsDFACDimensional U.S. Core Equity 2 ETF$255,2740.0%7,3800.0%ETFMMM3M$242,044$242,044 ▲New Holding1,8750.0%Multi-Sector ConglomeratesBATRKAtlanta Braves$205,2270.0%5,3640.0%Multi-Sector ConglomeratesVBVanguard Small-Cap ETF$186,217$24,028 ▼-11.4%7750.0%ETFXVViShares ESG Screened S&P 500 ETF$146,090$5,662 ▼-3.7%3,2250.0%ETFVVVanguard Large-Cap ETF$134,8500.0%5000.0%ETFIBBiShares Biotechnology ETF$128,9050.0%9750.0%FinanceShowing largest 100 holdings. View all holdings. More Institutional Buying and Selling Information SEC Filings and Trading Data SEC Filings 13F Filings Top 13F Buys Top 13F Sells Get 30 Days of MarketBeat All Access for Free Sign up for MarketBeat All Access to gain access to MarketBeat's full suite of research tools. Start Your 30-Day Trial MarketBeat All Access Features Best-in-Class Portfolio Monitoring Get personalized stock ideas. Compare portfolio to indices. Check stock news, ratings, SEC filings, and more. Stock Ideas and Recommendations See daily stock ideas from top analysts. Receive short-term trading ideas from MarketBeat. Identify trending stocks on social media. Advanced Stock Screeners and Research Tools Use our seven stock screeners to find suitable stocks. Stay informed with MarketBeat's real-time news. Export data to Excel for personal analysis. Sign in to your free account to enjoy these benefits In-depth profiles and analysis for 20,000 public companies. 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