Nicolet Advisory Services, LLC Top Holdings and 13F Report (2025) About Nicolet Advisory Services, LLCInvestment ActivityNicolet Advisory Services, LLC has $1.09 billion in total holdings as of December 31, 2024.Nicolet Advisory Services, LLC owns shares of 380 different stocks, but just 51 companies or ETFs make up 80% of its holdings.Approximately 6.03% of the portfolio was purchased this quarter.About 3.11% of the portfolio was sold this quarter.This quarter, Nicolet Advisory Services, LLC has purchased 369 new stocks and bought additional shares in 209 stocks.Nicolet Advisory Services, LLC sold shares of 124 stocks and completely divested from 21 stocks this quarter.Largest Holdings SPDR Portfolio S&P 500 Value ETF $152,881,653SPDR Portfolio S&P 500 Growth ETF $130,984,886iShares Core S&P Total U.S. Stock Market ETF $37,108,635Apple $36,808,100Vanguard Tax-Exempt Bond ETF $26,763,977 Largest New Holdings this Quarter Avantis Emerging Markets Equity ETF $25,011,765 HoldingSPDR Portfolio S&P 600 Small Cap ETF $1,835,070 HoldingiShares North American Natural Resources ETF $1,166,570 HoldingBLACKROCK INC $979,531 HoldingiShares Russell 2000 Growth ETF $612,121 Holding Largest Purchases this Quarter Avantis Emerging Markets Equity ETF 434,232 shares (about $25.01M)Procter & Gamble 16,808 shares (about $2.67M)Vanguard Short-Term Treasury Index ETF 42,876 shares (about $2.49M)SPDR Portfolio S&P 600 Small Cap ETF 41,583 shares (about $1.84M)Vanguard S&P 500 ETF 3,025 shares (about $1.62M) Largest Sales this Quarter SPDR Portfolio S&P 500 Growth ETF 103,021 shares (about $9.02M)iShares Core MSCI Emerging Markets ETF 94,534 shares (about $4.84M)Vanguard Intermediate-Term Treasury Index ETF 21,873 shares (about $1.26M)iShares Core S&P 500 ETF 1,453 shares (about $847.57K)Vanguard Growth ETF 1,366 shares (about $556.40K) Sector Allocation Over TimeMap of 500 Largest Holdings ofNicolet Advisory Services, LLC Selling Neutral Buying Latest 13F Holdings and Changes Since Previous Quarterly FilingIssuer NameHoldings ValueApproximate Purchase/SaleChange in SharesShares Held% of PortfolioSectorSPYVSPDR Portfolio S&P 500 Value ETF$152,881,653$1,571,491 ▲1.0%3,032,16314.0%ETFSPYGSPDR Portfolio S&P 500 Growth ETF$130,984,886$9,017,428 ▼-6.4%1,496,45712.0%ETFITOTiShares Core S&P Total U.S. Stock Market ETF$37,108,635$351,717 ▼-0.9%291,0943.4%ETFAAPLApple$36,808,100$302,220 ▲0.8%155,4073.4%Computer and TechnologyVTEBVanguard Tax-Exempt Bond ETF$26,763,977$555,062 ▼-2.0%538,4022.5%ETFVEAVanguard FTSE Developed Markets ETF$25,796,430$1,135,444 ▲4.6%542,7402.4%ETFBRK.BBerkshire Hathaway$25,549,007$39,839 ▼-0.2%57,7172.3%FinanceAVEMAvantis Emerging Markets Equity ETF$25,011,765$25,011,765 ▲New Holding434,2322.3%ETFVOVanguard Mid-Cap ETF$24,873,510$24,442 ▼-0.1%94,6412.3%ETFFBNDFidelity Total Bond ETF$24,389,527$576,998 ▲2.4%548,4492.2%ETFPGProcter & Gamble$20,660,808$2,665,072 ▲14.8%130,3031.9%Consumer StaplesBNDVanguard Total Bond Market ETF$19,825,837$270,570 ▲1.4%278,2961.8%ETFMSFTMicrosoft$19,720,506$464,618 ▲2.4%47,0711.8%Computer and TechnologyUITBVictoryShares Core Intermediate Bond ETF$16,045,850$427,473 ▲2.7%352,6561.5%ETFJPMJPMorgan Chase & Co.$15,665,091$26,386 ▼-0.2%65,3071.4%FinanceTLHiShares 10-20 Year Treasury Bond ETF$14,950,470$1,254,637 ▲9.2%153,0871.4%ETFVOOVanguard S&P 500 ETF$14,561,738$1,615,005 ▲12.5%27,2751.3%ETFJPMORGAN CHASE FINL CO LLC$14,477,603$194,909 ▲1.4%481,6241.3%CAL LKD 44NVDANVIDIA$12,314,696$303,216 ▲2.5%90,6091.1%Computer and TechnologyAVREAvantis Real Estate ETF$11,714,482$553,285 ▲5.0%288,3921.1%ETFWECWEC Energy Group$11,541,784$613,239 ▲5.6%123,5601.1%UtilitiesAMZNAmazon.com$11,499,386$237,331 ▲2.1%52,5231.1%Retail/WholesaleMUBiShares National Muni Bond ETF$11,394,269$441,829 ▼-3.7%107,8491.0%ETFIVViShares Core S&P 500 ETF$10,553,550$847,574 ▼-7.4%18,0921.0%ETFYLDPrincipal Active High Yield ETF$10,425,336$166,512 ▲1.6%542,7041.0%ETFVBVanguard Small-Cap ETF$10,331,520$487,906 ▲5.0%43,3880.9%ETFAMLPAlerian MLP ETF$9,968,437$122,065 ▼-1.2%202,6930.9%ETFVGSHVanguard Short-Term Treasury Index ETF$9,593,508$2,490,668 ▲35.1%165,1490.9%ETFGOOGLAlphabet$8,072,446$478,566 ▲6.3%42,0350.7%Computer and TechnologyVTVVanguard Value ETF$8,065,438$411,440 ▼-4.9%48,0860.7%ETFVUGVanguard Growth ETF$7,530,969$556,401 ▼-6.9%18,4890.7%ETFHDHome Depot$7,409,514$297,098 ▲4.2%19,0040.7%Retail/WholesaleSPYSPDR S&P 500 ETF Trust$7,272,251$417,365 ▼-5.4%12,5280.7%FinanceSUBiShares Short-Term National Muni Bond ETF$6,873,347$1,580 ▲0.0%65,2430.6%ETFBFCBank First$6,813,333$185,003 ▼-2.6%72,6990.6%FinancePEPPepsiCo$5,848,362$296,405 ▼-4.8%41,0010.5%Consumer StaplesMETAMeta Platforms$5,553,574$184,134 ▲3.4%9,0180.5%Computer and TechnologyKOCoca-Cola$5,469,405$109,987 ▲2.1%89,5600.5%Consumer StaplesWMTWalmart$4,284,726$69,006 ▲1.6%46,0720.4%Retail/WholesaleIGFiShares Global Infrastructure ETF$4,151,416$26,665 ▼-0.6%79,7120.4%ManufacturingDFACDimensional U.S. Core Equity 2 ETF$4,050,081$13,591 ▼-0.3%118,0090.4%ETFGOOGAlphabet$3,919,140$15,453 ▼-0.4%20,2890.4%Computer and TechnologyGUNRFlexShares Global Upstream Natural Resources Index Fund$3,886,565$989,503 ▲34.2%105,6420.4%ETFOSKOshkosh$3,782,085$25,256 ▲0.7%42,2300.3%Auto/Tires/TrucksABTAbbott Laboratories$3,706,716$26,505 ▲0.7%33,0040.3%MedicalETNEaton$3,687,112$415,560 ▲12.7%10,7980.3%Industrial ProductsXOMExxon Mobil$3,673,525$248,133 ▼-6.3%34,4800.3%Oils/EnergyUNHUnitedHealth Group$3,306,321$28,637 ▼-0.9%6,3500.3%MedicalCOSTCostco Wholesale$3,299,547$327,894 ▲11.0%3,5220.3%Retail/WholesaleTSLATesla$3,266,079$303,950 ▼-8.5%8,2740.3%Auto/Tires/TrucksTJXTJX Companies$3,107,211$86,565 ▲2.9%25,8800.3%Retail/WholesaleLLYEli Lilly and Company$2,629,314$167,982 ▼-6.0%3,2870.2%MedicalSPDWSPDR Portfolio Developed World ex-US ETF$2,598,562$159,932 ▼-5.8%76,6090.2%ETFMDYSPDR S&P MidCap 400 ETF Trust$2,553,582$221,706 ▲9.5%4,5150.2%ETFORCLOracle$2,549,383$11,742 ▲0.5%16,5010.2%Computer and TechnologyHONHoneywell International$2,367,649$84,442 ▲3.7%10,8510.2%Multi-Sector ConglomeratesVGITVanguard Intermediate-Term Treasury Index ETF$2,367,061$1,257,920 ▼-34.7%41,1590.2%ETFWFCWells Fargo & Company$2,315,573$43,864 ▲1.9%33,0990.2%FinanceASBAssociated Banc$2,288,049$105,810 ▲4.8%98,3680.2%FinanceAVGOBroadcom$2,240,633$202,328 ▲9.9%9,9890.2%Computer and TechnologyVIGVanguard Dividend Appreciation ETF$2,221,966$142,706 ▲6.9%11,5220.2%ETFMCDMcDonald's$2,180,481$170,791 ▲8.5%7,7240.2%Retail/WholesaleMAMastercard$2,169,576$39,869 ▲1.9%4,2990.2%Business ServicesSPMDSPDR Portfolio S&P 400 Mid Cap ETF$2,028,105$115,301 ▼-5.4%37,3430.2%ETFABBVAbbVie$2,011,919$46,243 ▲2.4%11,4860.2%MedicalBXBlackstone$1,977,705$87,370 ▲4.6%11,9970.2%FinanceSPSMSPDR Portfolio S&P 600 Small Cap ETF$1,835,070$1,835,070 ▲New Holding41,5830.2%ETFVVisa$1,744,420$131,701 ▲8.2%5,6690.2%Business ServicesBABoeing$1,733,932$30,788 ▲1.8%10,0810.2%AerospaceCRMSalesforce$1,732,970$135,408 ▲8.5%5,4520.2%Computer and TechnologySPTMSPDR Portfolio S&P 1500 Composite Stock Market ETF$1,728,189$264,225 ▼-13.3%24,4160.2%ETFTRVTravelers Companies$1,706,803$232 ▼0.0%7,3430.2%FinanceIBMInternational Business Machines$1,706,559$92,733 ▼-5.2%7,7660.2%Computer and TechnologyDISWalt Disney$1,673,841$115,385 ▲7.4%15,4060.2%Consumer DiscretionaryCVXChevron$1,653,838$206,423 ▲14.3%10,8000.2%Oils/EnergyPMPhilip Morris International$1,585,044$27,296 ▲1.8%13,5300.1%Consumer StaplesIWFiShares Russell 1000 Growth ETF$1,564,648$64,895 ▲4.3%3,9300.1%ETFJNJJohnson & Johnson$1,563,791$138,508 ▼-8.1%11,0080.1%MedicalSCHWCharles Schwab$1,540,832$74,153 ▲5.1%21,1740.1%FinanceSCZiShares MSCI EAFE Small-Cap ETF$1,454,788$77,427 ▲5.6%24,5200.1%ETFBACBank of America$1,442,788$54,222 ▲3.9%31,9840.1%FinanceBBAGJPMorgan BetaBuilders U.S. Aggregate Bond ETF$1,429,406$148,346 ▼-9.4%31,9420.1%ETFMRKMerck & Co., Inc.$1,411,107$35,928 ▲2.6%14,2180.1%MedicalIWBiShares Russell 1000 ETF$1,386,860$818,826 ▲144.2%4,3410.1%ETFFIFiserv$1,383,519$7,820 ▼-0.6%6,9000.1%Business ServicesAXONAxon Enterprise$1,377,120$541,500 ▼-28.2%2,4160.1%AerospaceCATCaterpillar$1,357,426$8,776 ▼-0.6%3,8670.1%Industrial ProductsVOTVanguard Mid-Cap Growth ETF$1,350,667$29,969 ▼-2.2%5,2730.1%ETFMGKVanguard Mega Cap Growth ETF$1,306,702$39,473 ▼-2.9%3,8400.1%ETFDEDeere & Company$1,297,036$35,132 ▲2.8%3,1750.1%Industrial ProductsMASMasco$1,295,094$94,274 ▲7.9%17,9550.1%ConstructionCSCOCisco Systems$1,276,483$118,538 ▲10.2%21,7310.1%Computer and TechnologyNFLXNetflix$1,229,729$77,067 ▲6.7%1,4680.1%Consumer DiscretionaryVTIVanguard Total Stock Market ETF$1,217,168$134,730 ▲12.4%4,2370.1%ETFADIAnalog Devices$1,173,143$30,157 ▲2.6%5,5240.1%Computer and TechnologyIGEiShares North American Natural Resources ETF$1,166,570$1,166,570 ▲New Holding26,5250.1%ETFPGRProgressive$1,157,552$99,663 ▲9.4%4,9130.1%FinanceNEENextEra Energy$1,154,732$65,088 ▼-5.3%17,1380.1%UtilitiesMUMicron Technology$1,154,400$37,947 ▼-3.2%11,6210.1%Computer and TechnologyIWDiShares Russell 1000 Value ETF$1,151,022$132,726 ▲13.0%6,2700.1%ETFShowing largest 100 holdings. View all holdings. More Institutional Buying and Selling Information SEC Filings and Trading Data SEC Filings 13F Filings Top 13F Buys Top 13F Sells Get 30 Days of MarketBeat All Access for Free Sign up for MarketBeat All Access to gain access to MarketBeat's full suite of research tools. Start Your 30-Day Trial MarketBeat All Access Features Best-in-Class Portfolio Monitoring Get personalized stock ideas. Compare portfolio to indices. Check stock news, ratings, SEC filings, and more. Stock Ideas and Recommendations See daily stock ideas from top analysts. Receive short-term trading ideas from MarketBeat. Identify trending stocks on social media. Advanced Stock Screeners and Research Tools Use our seven stock screeners to find suitable stocks. Stay informed with MarketBeat's real-time news. Export data to Excel for personal analysis. Sign in to your free account to enjoy these benefits In-depth profiles and analysis for 20,000 public companies. 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