Nicolet Advisory Services, LLC Top Holdings and 13F Report (2024) About Nicolet Advisory Services, LLCInvestment ActivityNicolet Advisory Services, LLC has $1.06 billion in total holdings as of September 30, 2024.Nicolet Advisory Services, LLC owns shares of 369 different stocks, but just 51 companies or ETFs make up 80% of its holdings.Approximately 2.81% of the portfolio was purchased this quarter.About 3.78% of the portfolio was sold this quarter.This quarter, Nicolet Advisory Services, LLC has purchased 354 new stocks and bought additional shares in 180 stocks.Nicolet Advisory Services, LLC sold shares of 142 stocks and completely divested from 15 stocks this quarter.Largest Holdings SPDR Portfolio S&P 500 Value ETF $157,222,105SPDR Portfolio S&P 500 Growth ETF $131,029,230iShares Core S&P Total U.S. Stock Market ETF $36,514,209Apple $34,782,736Vanguard Tax-Exempt Bond ETF $28,049,951 Largest New Holdings this Quarter Travelers Companies $1,713,351 HoldingRTX $1,179,655 HoldingPerformance Food Group $626,626 HoldingRollins $479,099 HoldingFERGUSON ENTERPRISES INC $463,914 Holding Largest Purchases this Quarter Travelers Companies 7,344 shares (about $1.71M)Fidelity Total Bond ETF 32,344 shares (about $1.51M)Broadcom 8,348 shares (about $1.43M)RTX 9,539 shares (about $1.18M)VictoryShares Core Intermediate Bond ETF 20,112 shares (about $961.96K) Largest Sales this Quarter Bank First 146,153 shares (about $12.64M)Principal Active High Yield ETF 252,007 shares (about $4.91M)SPDR Portfolio S&P 500 Value ETF 66,435 shares (about $3.48M)SPDR Portfolio S&P 500 Growth ETF 24,327 shares (about $1.99M)Vanguard FTSE Developed Markets ETF 14,978 shares (about $776.76K) Sector Allocation Over TimeMap of 500 Largest Holdings ofNicolet Advisory Services, LLC Selling Neutral Buying Latest 13F Holdings and Changes Since Previous Quarterly FilingIssuer NameHoldings ValueApproximate Purchase/SaleChange in SharesShares Held% of PortfolioSectorSPYVSPDR Portfolio S&P 500 Value ETF$157,222,105$3,480,529 ▼-2.2%3,000,99514.8%ETFSPYGSPDR Portfolio S&P 500 Growth ETF$131,029,230$1,992,868 ▼-1.5%1,599,47812.4%ETFITOTiShares Core S&P Total U.S. Stock Market ETF$36,514,209$638,946 ▼-1.7%293,8533.4%ETFAAPLApple$34,782,736$127,052 ▲0.4%154,1313.3%Computer and TechnologyVTEBVanguard Tax-Exempt Bond ETF$28,049,951$903,204 ▲3.3%549,5682.6%ETFVEAVanguard FTSE Developed Markets ETF$26,907,596$776,759 ▼-2.8%518,8512.5%ETFBRK.BBerkshire Hathaway$26,184,259$464,284 ▲1.8%57,8072.5%FinanceFBNDFidelity Total Bond ETF$24,937,042$1,506,261 ▲6.4%535,4742.4%ETFVOVanguard Mid-Cap ETF$24,772,929$302,294 ▼-1.2%94,7342.3%ETFBNDVanguard Total Bond Market ETF$20,488,524$522,181 ▲2.6%274,4981.9%ETFPGProcter & Gamble$19,307,832$386,004 ▼-2.0%113,4951.8%Consumer StaplesMSFTMicrosoft$19,144,827$603,144 ▲3.3%45,9621.8%Computer and TechnologyUITBVictoryShares Core Intermediate Bond ETF$16,418,190$961,958 ▲6.2%343,2611.5%ETFTLHiShares 10-20 Year Treasury Bond ETF$15,161,294$241,625 ▼-1.6%140,2401.4%ETFJPMORGAN CHASE FINL CO LLC$13,674,527$66,309 ▼-0.5%475,1401.3%CAL LKD 44JPMJPMorgan Chase & Co.$13,425,516$91,122 ▲0.7%65,4171.3%FinanceAVREAvantis Real Estate ETF$12,716,414$188,637 ▼-1.5%274,7711.2%ETFVOOVanguard S&P 500 ETF$12,654,733$433,653 ▲3.5%24,2501.2%ETFMUBiShares National Muni Bond ETF$12,153,123$281,614 ▼-2.3%112,0311.1%ETFWECWEC Energy Group$11,267,783$92,072 ▲0.8%116,9951.1%UtilitiesIVViShares Core S&P 500 ETF$11,150,656$284,115 ▼-2.5%19,5451.1%ETFNVDANVIDIA$10,857,249$579,238 ▲5.6%88,3781.0%Computer and TechnologyYLDPrincipal Active High Yield ETF$10,403,017$4,909,094 ▼-32.1%534,0361.0%ETFAMLPAlerian MLP ETF$9,741,707$116,278 ▲1.2%205,1750.9%ETFVBVanguard Small-Cap ETF$9,663,396$98,179 ▲1.0%41,3390.9%ETFAMZNAmazon.com$9,359,840$349,363 ▲3.9%51,4390.9%Retail/WholesaleVTVVanguard Value ETF$8,756,890$311,193 ▲3.7%50,5390.8%ETFVUGVanguard Growth ETF$7,529,571$343,581 ▼-4.4%19,8550.7%ETFSPYSPDR S&P 500 ETF Trust$7,522,115$155,019 ▼-2.0%13,2470.7%FinanceHDHome Depot$7,507,964$328,849 ▲4.6%18,2420.7%Retail/WholesalePEPPepsiCo$7,260,065$154,204 ▲2.2%43,0790.7%Consumer StaplesVGSHVanguard Short-Term Treasury Index ETF$7,186,009$110,488 ▲1.6%122,2730.7%ETFSUBiShares Short-Term National Muni Bond ETF$6,927,223$33,241 ▼-0.5%65,2280.7%ETFGOOGLAlphabet$6,558,575$337,524 ▼-4.9%39,5430.6%Computer and TechnologyBFCBank First$6,459,220$12,642,245 ▼-66.2%74,6730.6%FinanceKOCoca-Cola$6,188,777$114,525 ▲1.9%87,7590.6%Consumer StaplesIEMGiShares Core MSCI Emerging Markets ETF$6,020,807$113,700 ▼-1.9%103,7890.6%ETFMETAMeta Platforms$5,081,289$128,212 ▲2.6%8,7190.5%Computer and TechnologyXOMExxon Mobil$4,512,061$227,754 ▼-4.8%36,8090.4%Oils/EnergyIGFiShares Global Infrastructure ETF$4,365,006$164,754 ▼-3.6%80,2240.4%ManufacturingOSKOshkosh$4,150,290$170,274 ▼-3.9%41,9480.4%Auto/Tires/TrucksDFACDimensional U.S. Core Equity 2 ETF$4,016,298$1,018 ▼0.0%118,4050.4%ETFUNHUnitedHealth Group$3,796,342$468,245 ▲14.1%6,4050.4%MedicalVGITVanguard Intermediate-Term Treasury Index ETF$3,788,228$171,345 ▲4.7%63,0320.4%ETFABTAbbott Laboratories$3,677,560$243,203 ▲7.1%32,7680.3%MedicalWMTWalmart$3,645,880$60,724 ▲1.7%45,3300.3%Retail/WholesaleGOOGAlphabet$3,405,902$270,546 ▲8.6%20,3690.3%Computer and TechnologyGUNRFlexShares Global Upstream Natural Resources Index Fund$3,280,572$44,660 ▼-1.3%78,7460.3%ETFETNEaton$3,132,733$464,629 ▲17.4%9,5810.3%Industrial ProductsLLYEli Lilly and Company$3,097,182$236,473 ▲8.3%3,4970.3%MedicalSPDWSPDR Portfolio Developed World ex-US ETF$3,004,908$166,496 ▼-5.2%81,3240.3%ETFTJXTJX Companies$2,894,771$75,249 ▼-2.5%25,1590.3%Retail/WholesaleCOSTCostco Wholesale$2,777,864$290,747 ▲11.7%3,1720.3%Retail/WholesaleORCLOracle$2,740,717$155,015 ▼-5.4%16,4250.3%Computer and TechnologyMDYSPDR S&P MidCap 400 ETF Trust$2,325,238$82,339 ▲3.7%4,1230.2%ETFABBVAbbVie$2,193,357$25,213 ▼-1.1%11,2220.2%MedicalTSLATesla$2,176,529$68,829 ▲3.3%9,0440.2%Auto/Tires/TrucksMCDMcDonald's$2,160,367$105,909 ▼-4.7%7,1190.2%Retail/WholesaleSPMDSPDR Portfolio S&P 400 Mid Cap ETF$2,136,308$69,557 ▼-3.2%39,4660.2%ETFHONHoneywell International$2,123,021$150,949 ▲7.7%10,4640.2%Multi-Sector ConglomeratesVIGVanguard Dividend Appreciation ETF$2,114,119$137,843 ▼-6.1%10,7820.2%ETFMAMastercard$2,088,773$20,294 ▲1.0%4,2200.2%Business ServicesSPTMSPDR Portfolio S&P 1500 Composite Stock Market ETF$1,950,723$138,253 ▼-6.6%28,1490.2%ETFASBAssociated Banc$1,938,309$11,012 ▼-0.6%93,8190.2%FinanceJNJJohnson & Johnson$1,923,326$48,312 ▼-2.5%11,9830.2%MedicalIBMInternational Business Machines$1,823,668$348,118 ▼-16.0%8,1880.2%Computer and TechnologyWFCWells Fargo & Company$1,785,314$80,271 ▲4.7%32,4720.2%FinanceBXBlackstone$1,733,810$57,305 ▲3.4%11,4670.2%FinanceTRVTravelers Companies$1,713,351$1,713,351 ▲New Holding7,3440.2%FinanceBBAGJPMorgan BetaBuilders U.S. Aggregate Bond ETF$1,657,085$52,687 ▼-3.1%35,2570.2%ETFPMPhilip Morris International$1,574,106$65,346 ▼-4.0%13,2970.1%Consumer StaplesAVGOBroadcom$1,561,964$1,434,937 ▲1,129.6%9,0870.1%Computer and TechnologyNEENextEra Energy$1,539,728$33,084 ▼-2.1%18,1040.1%UtilitiesSCZiShares MSCI EAFE Small-Cap ETF$1,536,396$59,431 ▼-3.7%23,2150.1%ETFMRKMerck & Co., Inc.$1,526,664$116,681 ▼-7.1%13,8560.1%MedicalCATCaterpillar$1,522,034$3,520 ▼-0.2%3,8920.1%Industrial ProductsBABoeing$1,490,449$162,411 ▼-9.8%9,9020.1%AerospaceVVisa$1,451,032$11,351 ▲0.8%5,2410.1%Business ServicesCVXChevron$1,429,657$8,016 ▲0.6%9,4520.1%Oils/EnergyCRMSalesforce$1,411,856$10,956 ▼-0.8%5,0260.1%Computer and TechnologyAXONAxon Enterprise$1,397,058$73,464 ▲5.6%3,3660.1%Industrial ProductsIWFiShares Russell 1000 Growth ETF$1,396,365$381,063 ▲37.5%3,7670.1%ETFMASMasco$1,384,448$19,626 ▲1.4%16,6480.1%ConstructionDISWalt Disney$1,343,051$11,891 ▼-0.9%14,3440.1%Consumer DiscretionaryTMOThermo Fisher Scientific$1,333,928$28,241 ▼-2.1%2,2200.1%MedicalMPCMarathon Petroleum$1,316,196$1,224 ▼-0.1%7,5280.1%Oils/EnergyVOTVanguard Mid-Cap Growth ETF$1,304,915$39,704 ▼-3.0%5,3900.1%ETFSCHWCharles Schwab$1,277,827$296,522 ▲30.2%20,1550.1%FinanceFIFiserv$1,272,335$207,380 ▲19.5%6,9390.1%Business ServicesDEDeere & Company$1,262,503$43,732 ▲3.6%3,0890.1%Industrial ProductsMGKVanguard Mega Cap Growth ETF$1,256,943$86,423 ▼-6.4%3,9560.1%ETFCMCSAComcast$1,252,234$47,748 ▲4.0%30,6840.1%Consumer DiscretionaryGDGeneral Dynamics$1,251,121$34,454 ▲2.8%4,1760.1%AerospaceADBEAdobe$1,227,257$139,049 ▲12.8%2,4360.1%Computer and TechnologyMUMicron Technology$1,222,109$19,956 ▼-1.6%12,0030.1%Computer and TechnologyADIAnalog Devices$1,219,233$48,706 ▲4.2%5,3820.1%Computer and TechnologyBACBank of America$1,208,178$53,340 ▲4.6%30,7820.1%FinanceMDLZMondelez International$1,201,566$1,494 ▼-0.1%16,8850.1%Consumer StaplesGIISPDR S&P Global Infrastructure ETF$1,186,325$45,849 ▼-3.7%19,1990.1%ETFICEIntercontinental Exchange$1,181,676$55,508 ▲4.9%7,2380.1%FinanceShowing largest 100 holdings. View all holdings. More Institutional Buying and Selling Information SEC Filings and Trading Data SEC Filings 13F Filings Top 13F Buys Top 13F Sells Get 30 Days of MarketBeat All Access for Free Sign up for MarketBeat All Access to gain access to MarketBeat's full suite of research tools. Start Your 30-Day Trial MarketBeat All Access Features Best-in-Class Portfolio Monitoring Get personalized stock ideas. Compare portfolio to indices. Check stock news, ratings, SEC filings, and more. Stock Ideas and Recommendations See daily stock ideas from top analysts. Receive short-term trading ideas from MarketBeat. Identify trending stocks on social media. Advanced Stock Screeners and Research Tools Use our seven stock screeners to find suitable stocks. Stay informed with MarketBeat's real-time news. Export data to Excel for personal analysis. Sign in to your free account to enjoy these benefits In-depth profiles and analysis for 20,000 public companies. 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