Nicolet Advisory Services, LLC Top Holdings and 13F Report (2024)

About Nicolet Advisory Services, LLC

Investment Activity

Nicolet Advisory Services, LLC has $1.06 billion in total holdings as of September 30, 2024.
Nicolet Advisory Services, LLC owns shares of 369 different stocks, but just 51 companies or ETFs make up 80% of its holdings.
Approximately 2.81% of the portfolio was purchased this quarter.
About 3.78% of the portfolio was sold this quarter.
This quarter, Nicolet Advisory Services, LLC has purchased 354 new stocks and bought additional shares in 180 stocks.
Nicolet Advisory Services, LLC sold shares of 142 stocks and completely divested from 15 stocks this quarter.

Largest Holdings

SPDR Portfolio S&P 500 Value ETF: $157,222,105
SPDR Portfolio S&P 500 Growth ETF: $131,029,230
iShares Core S&P Total U.S. Stock Market ETF: $36,514,209
Apple: $34,782,736
Vanguard Tax-Exempt Bond ETF: $28,049,951

Largest New Holdings this Quarter

Travelers Companies: $1,713,351 Holding
RTX: $1,179,655 Holding
Performance Food Group: $626,626 Holding
Rollins: $479,099 Holding
FERGUSON ENTERPRISES INC: $463,914 Holding

Largest Purchases this Quarter

Travelers Companies: 7,344 shares (about $1.71M)
Fidelity Total Bond ETF: 32,344 shares (about $1.51M)
Broadcom: 8,348 shares (about $1.43M)
RTX: 9,539 shares (about $1.18M)
VictoryShares Core Intermediate Bond ETF: 20,112 shares (about $961.96K)

Largest Sales this Quarter

Bank First: 146,153 shares (about $12.64M)
Principal Active High Yield ETF: 252,007 shares (about $4.91M)
SPDR Portfolio S&P 500 Value ETF: 66,435 shares (about $3.48M)
SPDR Portfolio S&P 500 Growth ETF: 24,327 shares (about $1.99M)
Vanguard FTSE Developed Markets ETF: 14,978 shares (about $776.76K)

Sector Allocation Over Time

Selling

Neutral

Buying

Latest 13F Holdings and Changes Since Previous Quarterly Filing

Issuer Name	Holdings Value	Approximate Purchase/Sale	Change in Shares	Shares Held	% of Portfolio	Sector
SPYV SPDR Portfolio S&P 500 Value ETF	$157,222,105	$3,480,529 ▼	-2.2%	3,000,995	14.8%	ETF
SPYG SPDR Portfolio S&P 500 Growth ETF	$131,029,230	$1,992,868 ▼	-1.5%	1,599,478	12.4%	ETF
ITOT iShares Core S&P Total U.S. Stock Market ETF	$36,514,209	$638,946 ▼	-1.7%	293,853	3.4%	ETF
AAPL Apple	$34,782,736	$127,052 ▲	0.4%	154,131	3.3%	Computer and Technology
VTEB Vanguard Tax-Exempt Bond ETF	$28,049,951	$903,204 ▲	3.3%	549,568	2.6%	ETF
VEA Vanguard FTSE Developed Markets ETF	$26,907,596	$776,759 ▼	-2.8%	518,851	2.5%	ETF
BRK.B Berkshire Hathaway	$26,184,259	$464,284 ▲	1.8%	57,807	2.5%	Finance
FBND Fidelity Total Bond ETF	$24,937,042	$1,506,261 ▲	6.4%	535,474	2.4%	ETF
VO Vanguard Mid-Cap ETF	$24,772,929	$302,294 ▼	-1.2%	94,734	2.3%	ETF
BND Vanguard Total Bond Market ETF	$20,488,524	$522,181 ▲	2.6%	274,498	1.9%	ETF
PG Procter & Gamble	$19,307,832	$386,004 ▼	-2.0%	113,495	1.8%	Consumer Staples
MSFT Microsoft	$19,144,827	$603,144 ▲	3.3%	45,962	1.8%	Computer and Technology
UITB VictoryShares Core Intermediate Bond ETF	$16,418,190	$961,958 ▲	6.2%	343,261	1.5%	ETF
TLH iShares 10-20 Year Treasury Bond ETF	$15,161,294	$241,625 ▼	-1.6%	140,240	1.4%	ETF
JPMORGAN CHASE FINL CO LLC	$13,674,527	$66,309 ▼	-0.5%	475,140	1.3%	CAL LKD 44
JPM JPMorgan Chase & Co.	$13,425,516	$91,122 ▲	0.7%	65,417	1.3%	Finance
AVRE Avantis Real Estate ETF	$12,716,414	$188,637 ▼	-1.5%	274,771	1.2%	ETF
VOO Vanguard S&P 500 ETF	$12,654,733	$433,653 ▲	3.5%	24,250	1.2%	ETF
MUB iShares National Muni Bond ETF	$12,153,123	$281,614 ▼	-2.3%	112,031	1.1%	ETF
WEC WEC Energy Group	$11,267,783	$92,072 ▲	0.8%	116,995	1.1%	Utilities
IVV iShares Core S&P 500 ETF	$11,150,656	$284,115 ▼	-2.5%	19,545	1.1%	ETF
NVDA NVIDIA	$10,857,249	$579,238 ▲	5.6%	88,378	1.0%	Computer and Technology
YLD Principal Active High Yield ETF	$10,403,017	$4,909,094 ▼	-32.1%	534,036	1.0%	ETF
AMLP Alerian MLP ETF	$9,741,707	$116,278 ▲	1.2%	205,175	0.9%	ETF
VB Vanguard Small-Cap ETF	$9,663,396	$98,179 ▲	1.0%	41,339	0.9%	ETF
AMZN Amazon.com	$9,359,840	$349,363 ▲	3.9%	51,439	0.9%	Retail/Wholesale
VTV Vanguard Value ETF	$8,756,890	$311,193 ▲	3.7%	50,539	0.8%	ETF
VUG Vanguard Growth ETF	$7,529,571	$343,581 ▼	-4.4%	19,855	0.7%	ETF
SPY SPDR S&P 500 ETF Trust	$7,522,115	$155,019 ▼	-2.0%	13,247	0.7%	Finance
HD Home Depot	$7,507,964	$328,849 ▲	4.6%	18,242	0.7%	Retail/Wholesale
PEP PepsiCo	$7,260,065	$154,204 ▲	2.2%	43,079	0.7%	Consumer Staples
VGSH Vanguard Short-Term Treasury Index ETF	$7,186,009	$110,488 ▲	1.6%	122,273	0.7%	ETF
SUB iShares Short-Term National Muni Bond ETF	$6,927,223	$33,241 ▼	-0.5%	65,228	0.7%	ETF
GOOGL Alphabet	$6,558,575	$337,524 ▼	-4.9%	39,543	0.6%	Computer and Technology
BFC Bank First	$6,459,220	$12,642,245 ▼	-66.2%	74,673	0.6%	Finance
KO Coca-Cola	$6,188,777	$114,525 ▲	1.9%	87,759	0.6%	Consumer Staples
IEMG iShares Core MSCI Emerging Markets ETF	$6,020,807	$113,700 ▼	-1.9%	103,789	0.6%	ETF
META Meta Platforms	$5,081,289	$128,212 ▲	2.6%	8,719	0.5%	Computer and Technology
XOM Exxon Mobil	$4,512,061	$227,754 ▼	-4.8%	36,809	0.4%	Oils/Energy
IGF iShares Global Infrastructure ETF	$4,365,006	$164,754 ▼	-3.6%	80,224	0.4%	Manufacturing
OSK Oshkosh	$4,150,290	$170,274 ▼	-3.9%	41,948	0.4%	Auto/Tires/Trucks
DFAC Dimensional U.S. Core Equity 2 ETF	$4,016,298	$1,018 ▼	0.0%	118,405	0.4%	ETF
UNH UnitedHealth Group	$3,796,342	$468,245 ▲	14.1%	6,405	0.4%	Medical
VGIT Vanguard Intermediate-Term Treasury Index ETF	$3,788,228	$171,345 ▲	4.7%	63,032	0.4%	ETF
ABT Abbott Laboratories	$3,677,560	$243,203 ▲	7.1%	32,768	0.3%	Medical
WMT Walmart	$3,645,880	$60,724 ▲	1.7%	45,330	0.3%	Retail/Wholesale
GOOG Alphabet	$3,405,902	$270,546 ▲	8.6%	20,369	0.3%	Computer and Technology
GUNR FlexShares Global Upstream Natural Resources Index Fund	$3,280,572	$44,660 ▼	-1.3%	78,746	0.3%	ETF
ETN Eaton	$3,132,733	$464,629 ▲	17.4%	9,581	0.3%	Industrial Products
LLY Eli Lilly and Company	$3,097,182	$236,473 ▲	8.3%	3,497	0.3%	Medical
SPDW SPDR Portfolio Developed World ex-US ETF	$3,004,908	$166,496 ▼	-5.2%	81,324	0.3%	ETF
TJX TJX Companies	$2,894,771	$75,249 ▼	-2.5%	25,159	0.3%	Retail/Wholesale
COST Costco Wholesale	$2,777,864	$290,747 ▲	11.7%	3,172	0.3%	Retail/Wholesale
ORCL Oracle	$2,740,717	$155,015 ▼	-5.4%	16,425	0.3%	Computer and Technology
MDY SPDR S&P MidCap 400 ETF Trust	$2,325,238	$82,339 ▲	3.7%	4,123	0.2%	ETF
ABBV AbbVie	$2,193,357	$25,213 ▼	-1.1%	11,222	0.2%	Medical
TSLA Tesla	$2,176,529	$68,829 ▲	3.3%	9,044	0.2%	Auto/Tires/Trucks
MCD McDonald's	$2,160,367	$105,909 ▼	-4.7%	7,119	0.2%	Retail/Wholesale
SPMD SPDR Portfolio S&P 400 Mid Cap ETF	$2,136,308	$69,557 ▼	-3.2%	39,466	0.2%	ETF
HON Honeywell International	$2,123,021	$150,949 ▲	7.7%	10,464	0.2%	Multi-Sector Conglomerates
VIG Vanguard Dividend Appreciation ETF	$2,114,119	$137,843 ▼	-6.1%	10,782	0.2%	ETF
MA Mastercard	$2,088,773	$20,294 ▲	1.0%	4,220	0.2%	Business Services
SPTM SPDR Portfolio S&P 1500 Composite Stock Market ETF	$1,950,723	$138,253 ▼	-6.6%	28,149	0.2%	ETF
ASB Associated Banc	$1,938,309	$11,012 ▼	-0.6%	93,819	0.2%	Finance
JNJ Johnson & Johnson	$1,923,326	$48,312 ▼	-2.5%	11,983	0.2%	Medical
IBM International Business Machines	$1,823,668	$348,118 ▼	-16.0%	8,188	0.2%	Computer and Technology
WFC Wells Fargo & Company	$1,785,314	$80,271 ▲	4.7%	32,472	0.2%	Finance
BX Blackstone	$1,733,810	$57,305 ▲	3.4%	11,467	0.2%	Finance
TRV Travelers Companies	$1,713,351	$1,713,351 ▲	New Holding	7,344	0.2%	Finance
BBAG JPMorgan BetaBuilders U.S. Aggregate Bond ETF	$1,657,085	$52,687 ▼	-3.1%	35,257	0.2%	ETF
PM Philip Morris International	$1,574,106	$65,346 ▼	-4.0%	13,297	0.1%	Consumer Staples
AVGO Broadcom	$1,561,964	$1,434,937 ▲	1,129.6%	9,087	0.1%	Computer and Technology
NEE NextEra Energy	$1,539,728	$33,084 ▼	-2.1%	18,104	0.1%	Utilities
SCZ iShares MSCI EAFE Small-Cap ETF	$1,536,396	$59,431 ▼	-3.7%	23,215	0.1%	ETF
MRK Merck & Co., Inc.	$1,526,664	$116,681 ▼	-7.1%	13,856	0.1%	Medical
CAT Caterpillar	$1,522,034	$3,520 ▼	-0.2%	3,892	0.1%	Industrial Products
BA Boeing	$1,490,449	$162,411 ▼	-9.8%	9,902	0.1%	Aerospace
V Visa	$1,451,032	$11,351 ▲	0.8%	5,241	0.1%	Business Services
CVX Chevron	$1,429,657	$8,016 ▲	0.6%	9,452	0.1%	Oils/Energy
CRM Salesforce	$1,411,856	$10,956 ▼	-0.8%	5,026	0.1%	Computer and Technology
AXON Axon Enterprise	$1,397,058	$73,464 ▲	5.6%	3,366	0.1%	Aerospace
IWF iShares Russell 1000 Growth ETF	$1,396,365	$381,063 ▲	37.5%	3,767	0.1%	ETF
MAS Masco	$1,384,448	$19,626 ▲	1.4%	16,648	0.1%	Construction
DIS Walt Disney	$1,343,051	$11,891 ▼	-0.9%	14,344	0.1%	Consumer Discretionary
TMO Thermo Fisher Scientific	$1,333,928	$28,241 ▼	-2.1%	2,220	0.1%	Medical
MPC Marathon Petroleum	$1,316,196	$1,224 ▼	-0.1%	7,528	0.1%	Oils/Energy
VOT Vanguard Mid-Cap Growth ETF	$1,304,915	$39,704 ▼	-3.0%	5,390	0.1%	ETF
SCHW Charles Schwab	$1,277,827	$296,522 ▲	30.2%	20,155	0.1%	Finance
FI Fiserv	$1,272,335	$207,380 ▲	19.5%	6,939	0.1%	Business Services
DE Deere & Company	$1,262,503	$43,732 ▲	3.6%	3,089	0.1%	Industrial Products
MGK Vanguard Mega Cap Growth ETF	$1,256,943	$86,423 ▼	-6.4%	3,956	0.1%	ETF
CMCSA Comcast	$1,252,234	$47,748 ▲	4.0%	30,684	0.1%	Consumer Discretionary
GD General Dynamics	$1,251,121	$34,454 ▲	2.8%	4,176	0.1%	Aerospace
ADBE Adobe	$1,227,257	$139,049 ▲	12.8%	2,436	0.1%	Computer and Technology
MU Micron Technology	$1,222,109	$19,956 ▼	-1.6%	12,003	0.1%	Computer and Technology
ADI Analog Devices	$1,219,233	$48,706 ▲	4.2%	5,382	0.1%	Computer and Technology
BAC Bank of America	$1,208,178	$53,340 ▲	4.6%	30,782	0.1%	Finance
MDLZ Mondelez International	$1,201,566	$1,494 ▼	-0.1%	16,885	0.1%	Consumer Staples
GII SPDR S&P Global Infrastructure ETF	$1,186,325	$45,849 ▼	-3.7%	19,199	0.1%	ETF
ICE Intercontinental Exchange	$1,181,676	$55,508 ▲	4.9%	7,238	0.1%	Finance

Showing largest 100 holdings. View all holdings.

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Nicolet Advisory Services, LLC Top Holdings and 13F Report (2024)

About Nicolet Advisory Services, LLC

Investment Activity

Largest Holdings

Largest New Holdings this Quarter

Largest Purchases this Quarter

Largest Sales this Quarter

Sector Allocation Over Time

Latest 13F Holdings and Changes Since Previous Quarterly Filing

More Institutional Buying and Selling Information

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools

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Nicolet Advisory Services, LLC Top Holdings and 13F Report (2024)

About Nicolet Advisory Services, LLC

Investment Activity

Largest Holdings

Largest New Holdings this Quarter

Largest Purchases this Quarter

Largest Sales this Quarter

Sector Allocation Over Time

Map of 500 Largest Holdings ofNicolet Advisory Services, LLC

Latest 13F Holdings and Changes Since Previous Quarterly Filing

More Institutional Buying and Selling Information

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools