Prentice Wealth Management LLC Top Holdings and 13F Report (2025) About Prentice Wealth Management LLCInvestment ActivityPrentice Wealth Management LLC has $345.81 million in total holdings as of December 31, 2024.Prentice Wealth Management LLC owns shares of 106 different stocks, but just 21 companies or ETFs make up 80% of its holdings.Approximately 9.79% of the portfolio was purchased this quarter.About 5.60% of the portfolio was sold this quarter.This quarter, Prentice Wealth Management LLC has purchased 108 new stocks and bought additional shares in 70 stocks.Prentice Wealth Management LLC sold shares of 28 stocks and completely divested from 5 stocks this quarter.Largest Holdings Vanguard Total Stock Market ETF $59,521,482iShares Core U.S. Aggregate Bond ETF $43,368,273Vanguard Total World Stock ETF $30,799,327Franklin High Yield Corporate ETF $17,773,216Vanguard FTSE Emerging Markets ETF $13,119,592 Largest New Holdings this Quarter Franklin Senior Loan ETF $8,549,193 HoldingFranklin Dynamic Municipal Bond ETF $1,716,925 HoldingSPDR Bloomberg High Yield Bond ETF $776,362 Holding Largest Purchases this Quarter iShares Core U.S. Aggregate Bond ETF 115,505 shares (about $11.19M)Franklin Senior Loan ETF 352,326 shares (about $8.55M)Apple 9,802 shares (about $2.45M)Schwab U.S. Mid-Cap ETF 63,757 shares (about $1.77M)Franklin Dynamic Municipal Bond ETF 70,265 shares (about $1.72M) Largest Sales this Quarter JPMorgan Income ETF 178,510 shares (about $8.14M)SPDR Blackstone Senior Loan ETF 189,804 shares (about $7.92M)Ameriprise Financial 140 shares (about $74.54K)Microsoft 147 shares (about $61.96K)Industrial Select Sector SPDR Fund 439 shares (about $57.84K) Sector Allocation Over TimeMap of 500 Largest Holdings ofPrentice Wealth Management LLC Selling Neutral Buying Latest 13F Holdings and Changes Since Previous Quarterly FilingIssuer NameHoldings ValueApproximate Purchase/SaleChange in SharesShares Held% of PortfolioSectorVTIVanguard Total Stock Market ETF$59,521,482$85,784 ▲0.1%205,38117.2%ETFAGGiShares Core U.S. Aggregate Bond ETF$43,368,273$11,192,434 ▲34.8%447,55712.5%FinanceVTVanguard Total World Stock ETF$30,799,327$555,679 ▲1.8%262,1678.9%ETFFLHYFranklin High Yield Corporate ETF$17,773,216$794,680 ▲4.7%744,5845.1%ETFVWOVanguard FTSE Emerging Markets ETF$13,119,592$364,915 ▲2.9%297,9023.8%ETFEQWLInvesco S&P 100 Equal Weight ETF$12,541,164$34,673 ▼-0.3%122,6163.6%ETFVYMVanguard High Dividend Yield ETF$11,259,435$280,060 ▲2.6%88,2473.3%ETFVYMIVanguard International High Dividend Yield ETF$10,358,420$483,781 ▲4.9%152,5993.0%ETFVIGVanguard Dividend Appreciation ETF$9,862,978$6,267 ▼-0.1%50,3652.9%ETFDIALColumbia Diversified Fixed Income Allocation ETF$9,574,711$508,317 ▲5.6%546,1902.8%ETFSPIPSPDR Portfolio TIPS ETF$8,710,614$420,551 ▲5.1%344,1572.5%ETFFLBLFranklin Senior Loan ETF$8,549,193$8,549,193 ▲New Holding352,3262.5%ETFHYMUiShares High Yield Muni Income Active ETF$6,857,664$484,697 ▲7.6%302,6332.0%ETFHYMBSPDR Nuveen Bloomberg High Yield Municipal Bond ETF$6,304,217$353,158 ▲5.9%246,4511.8%ETFAAPLApple$5,371,411$2,454,572 ▲84.2%21,4501.6%Computer and TechnologyJ P MORGAN EXCHANGE TRADED F$5,171,957$538,810 ▲11.6%102,9861.5%HIGH YIELD MUNIUSSGXtrackers MSCI USA ESG Leaders Equity ETF$4,571,242$18,299 ▼-0.4%84,6841.3%ETFMSFTMicrosoft$4,322,088$61,961 ▼-1.4%10,2541.2%Computer and TechnologyJMUBJPMorgan Municipal ETF$3,894,398$375,172 ▲10.7%77,6551.1%ETFGSThe Goldman Sachs Group$2,819,008$4,581 ▼-0.2%4,9230.8%FinanceXLREReal Estate Select Sector SPDR Fund$2,725,059$95,412 ▲3.6%67,0040.8%ETFSCHMSchwab U.S. Mid-Cap ETF$2,515,070$1,766,706 ▲236.1%90,7640.7%ETFJPMJPMorgan Chase & Co.$2,404,073$16,061 ▼-0.7%10,0290.7%FinanceAMZNAmazon.com$2,053,052$23,255 ▼-1.1%9,3580.6%Retail/WholesaleBRK.BBerkshire Hathaway$2,045,653$37,169 ▲1.9%4,5130.6%FinanceNVDANVIDIA$2,042,425$29,813 ▼-1.4%15,2090.6%Computer and TechnologyAMPAmeriprise Financial$1,854,028$74,544 ▼-3.9%3,4820.5%FinanceFLMIFranklin Dynamic Municipal Bond ETF$1,716,925$1,716,925 ▲New Holding70,2650.5%ETFXOMExxon Mobil$1,653,629$6,992 ▲0.4%15,3730.5%Oils/EnergyVVisa$1,601,691$34,764 ▲2.2%5,0680.5%Business ServicesCOSTCostco Wholesale$1,591,568$38,484 ▲2.5%1,7370.5%Retail/WholesaleAVGOBroadcom$1,507,424$33,153 ▲2.2%6,5020.4%Computer and TechnologyMAMastercard$1,486,507$29,488 ▲2.0%2,8230.4%Business ServicesWMTWalmart$1,409,550$28,912 ▲2.1%15,6010.4%Retail/WholesaleNEENextEra Energy$1,307,554$11,829 ▲0.9%18,2390.4%UtilitiesGOOGLAlphabet$1,279,496$46,001 ▲3.7%6,7590.4%Computer and TechnologyUNHUnitedHealth Group$1,278,106$10,621 ▲0.8%2,5270.4%MedicalRTXRTX$1,235,542$51,495 ▼-4.0%10,6770.4%AerospaceGBNYGenerations Bancorp NY$1,136,9240.0%75,2930.3%FinanceABBVAbbVie$1,113,646$33,763 ▲3.1%6,2670.3%MedicalIBMInternational Business Machines$1,109,262$11,651 ▲1.1%5,0460.3%Computer and TechnologyBXBlackstone$1,082,108$9,656 ▼-0.9%6,2760.3%FinanceORCLOracle$988,842$34,994 ▲3.7%5,9340.3%Computer and TechnologySPTMSPDR Portfolio S&P 1500 Composite Stock Market ETF$952,5190.0%13,3350.3%ETFMETAMeta Platforms$937,987$2,342 ▼-0.2%1,6020.3%Computer and TechnologyLLYEli Lilly and Company$931,032$33,968 ▲3.8%1,2060.3%MedicalTSLATesla$929,236$35,942 ▲4.0%2,3010.3%Auto/Tires/TrucksMRKMerck & Co., Inc.$917,405$36,012 ▲4.1%9,2220.3%MedicalCRMSalesforce$864,243$26,412 ▲3.2%2,5850.2%Computer and TechnologyJNJJohnson & Johnson$807,992$34,709 ▲4.5%5,5870.2%MedicalBACBank of America$797,693$38,017 ▲5.0%18,1500.2%FinanceJNKSPDR Bloomberg High Yield Bond ETF$776,362$776,362 ▲New Holding8,1320.2%FinanceHDHome Depot$769,040$23,340 ▲3.1%1,9770.2%Retail/WholesaleSTZConstellation Brands$744,549$29,835 ▼-3.9%3,3690.2%Consumer StaplesJPSTJPMorgan Ultra-Short Income ETF$736,336$500,511 ▲212.2%14,6190.2%ETFCSCOCisco Systems$733,370$30,547 ▲4.3%12,3880.2%Computer and TechnologyPGProcter & Gamble$729,278$36,045 ▲5.2%4,3500.2%Consumer StaplesDISWalt Disney$707,680$37,416 ▲5.6%6,3550.2%Consumer DiscretionaryNFLXNetflix$701,469$36,544 ▲5.5%7870.2%Consumer DiscretionaryADBEAdobe$696,814$39,577 ▲6.0%1,5670.2%Computer and TechnologyMCDMcDonald's$694,866$35,367 ▲5.4%2,3970.2%Retail/WholesaleWFCWells Fargo & Company$662,082$29,641 ▲4.7%9,4260.2%FinanceDHRDanaher$650,545$39,483 ▲6.5%2,8340.2%MedicalKOCoca-Cola$646,570$39,784 ▲6.6%10,3850.2%Consumer StaplesABTAbbott Laboratories$621,426$39,475 ▲6.8%5,4940.2%MedicalACNAccenture$620,206$36,234 ▲6.2%1,7630.2%Computer and TechnologyXLIIndustrial Select Sector SPDR Fund$609,390$57,843 ▼-8.7%4,6250.2%ETFPEPPepsiCo$607,328$34,061 ▲5.9%3,9940.2%Consumer StaplesLINDE PLC$605,815$33,494 ▲5.9%1,4470.2%SHSGOOGAlphabet$553,262$7,618 ▲1.4%2,9050.2%Computer and TechnologyVZVerizon Communications$552,269$35,072 ▲6.8%13,8100.2%Computer and TechnologyHONHoneywell International$551,849$2,711 ▲0.5%2,4430.2%Multi-Sector ConglomeratesTXNTexas Instruments$548,467$37,127 ▲7.3%2,9250.2%Computer and TechnologyTMOThermo Fisher Scientific$541,039$36,416 ▲7.2%1,0400.2%MedicalJEPIJPMorgan Equity Premium Income ETF$541,020$42,113 ▼-7.2%9,4040.2%ETFALLAllstate$531,715$51,475 ▼-8.8%2,7580.2%FinanceAMDAdvanced Micro Devices$522,779$35,271 ▲7.2%4,3280.2%Computer and TechnologyCVXChevron$522,003$39,252 ▲8.1%3,6040.2%Oils/EnergySRLNSPDR Blackstone Senior Loan ETF$510,363$7,920,600 ▼-93.9%12,2300.1%ETFLMTLockheed Martin$497,603$486 ▲0.1%1,0240.1%AerospaceINTUIntuit$485,202$40,224 ▲9.0%7720.1%Computer and TechnologyPFEPfizer$469,369$39,291 ▲9.1%17,6920.1%MedicalQCOMQUALCOMM$459,785$35,947 ▲8.5%2,9930.1%Computer and TechnologyAMGNAmgen$456,651$37,012 ▲8.8%1,7520.1%MedicalCATCaterpillar$437,126$41,355 ▲10.4%1,2050.1%Industrial ProductsJJacobs Solutions$433,597$41,823 ▼-8.8%3,2450.1%Business ServicesBKNGBooking$422,316$9,937 ▲2.4%850.1%Retail/WholesaleGEGeneral Electric$421,979$37,361 ▲9.7%2,5300.1%TransportationMTBM&T Bank$384,4800.0%2,0450.1%FinanceIVViShares Core S&P 500 ETF$357,917$3,532 ▼-1.0%6080.1%ETFLOWLowe's Companies$346,2600.0%1,4030.1%Retail/WholesaleCMCSAComcast$318,555$5,142 ▼-1.6%8,4880.1%Consumer DiscretionaryXLBMaterials Select Sector SPDR Fund$302,231$28,608 ▼-8.6%3,5920.1%ETFJPIEJPMorgan Income ETF$296,849$8,143,617 ▼-96.5%6,5070.1%ETFCCitigroup$285,783$24,496 ▼-7.9%4,0600.1%FinanceBLKBlackRock$281,9050.0%2750.1%FinanceMDLZMondelez International$276,490$418 ▼-0.2%4,6290.1%Consumer StaplesSHWSherwin-Williams$275,343$2,380 ▲0.9%8100.1%Basic MaterialsZSZscaler$267,548$25,618 ▼-8.7%1,4830.1%Computer and TechnologyVOOVanguard S&P 500 ETF$266,172$56,575 ▲27.0%4940.1%ETFShowing largest 100 holdings. View all holdings. More Institutional Buying and Selling Information SEC Filings and Trading Data SEC Filings 13F Filings Top 13F Buys Top 13F Sells Get 30 Days of MarketBeat All Access for Free Sign up for MarketBeat All Access to gain access to MarketBeat's full suite of research tools. Start Your 30-Day Trial MarketBeat All Access Features Best-in-Class Portfolio Monitoring Get personalized stock ideas. Compare portfolio to indices. Check stock news, ratings, SEC filings, and more. Stock Ideas and Recommendations See daily stock ideas from top analysts. Receive short-term trading ideas from MarketBeat. Identify trending stocks on social media. Advanced Stock Screeners and Research Tools Use our seven stock screeners to find suitable stocks. Stay informed with MarketBeat's real-time news. Export data to Excel for personal analysis. Sign in to your free account to enjoy these benefits In-depth profiles and analysis for 20,000 public companies. 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