Southern Capital Advisors, LLC Top Holdings and 13F Report (2024) About Southern Capital Advisors, LLCInvestment ActivitySouthern Capital Advisors, LLC has $180.74 million in total holdings as of September 30, 2024.Southern Capital Advisors, LLC owns shares of 74 different stocks, but just 19 companies or ETFs make up 80% of its holdings.Approximately 7.41% of the portfolio was purchased this quarter.About 5.59% of the portfolio was sold this quarter.This quarter, Southern Capital Advisors, LLC has purchased 75 new stocks and bought additional shares in 48 stocks.Southern Capital Advisors, LLC sold shares of 14 stocks and completely divested from 6 stocks this quarter.Largest Holdings iShares Core S&P U.S. Value ETF $24,661,132iShares Core S&P 500 ETF $20,448,938iShares Core S&P Small-Cap ETF $13,160,493United Parcel Service $11,566,669iShares Russell Mid-Cap Growth ETF $11,387,630 Largest New Holdings this Quarter Fidelity MSCI Utilities Index ETF $2,080,998 HoldingBLACKROCK INC $1,485,417 HoldingVanguard Mega Cap Growth ETF $275,762 HoldingAlphabet $217,421 HoldingFidelity Limited Term Bond ETF $214,815 Holding Largest Purchases this Quarter iShares Core S&P Small-Cap ETF 38,282 shares (about $4.41M)Fidelity MSCI Utilities Index ETF 42,670 shares (about $2.08M)Aflac 15,452 shares (about $1.60M)BLACKROCK INC 1,449 shares (about $1.49M)iShares U.S. Financial Services ETF 7,724 shares (about $601.00K) Largest Sales this Quarter iShares Core MSCI EAFE ETF 29,184 shares (about $2.05M)UnitedHealth Group 3,242 shares (about $1.64M)iShares Core MSCI Emerging Markets ETF 8,322 shares (about $434.57K)United Parcel Service 1,979 shares (about $249.55K)Fidelity MSCI Information Technology Index ETF 1,082 shares (about $200.04K) Sector Allocation Over TimeMap of 500 Largest Holdings ofSouthern Capital Advisors, LLC Selling Neutral Buying Latest 13F Holdings and Changes Since Previous Quarterly FilingIssuer NameHoldings ValueApproximate Purchase/SaleChange in SharesShares Held% of PortfolioSectorIUSViShares Core S&P U.S. Value ETF$24,661,132$469,709 ▲1.9%266,34813.6%ManufacturingIVViShares Core S&P 500 ETF$20,448,938$378,521 ▲1.9%34,73711.3%ETFIJRiShares Core S&P Small-Cap ETF$13,160,493$4,410,835 ▲50.4%114,2217.3%ETFUPSUnited Parcel Service$11,566,669$249,552 ▼-2.1%91,7266.4%TransportationIWPiShares Russell Mid-Cap Growth ETF$11,387,630$144,115 ▲1.3%89,8436.3%ETFIEFAiShares Core MSCI EAFE ETF$10,578,319$2,051,048 ▼-16.2%150,5175.9%ETFFTECFidelity MSCI Information Technology Index ETF$7,772,002$200,041 ▼-2.5%42,0384.3%ETFAAPLApple$4,987,375$104,175 ▼-2.0%19,9162.8%Computer and TechnologyFCOMFidelity MSCI Communication Services Index ETF$4,678,935$106,189 ▲2.3%79,7092.6%ETFIYGiShares U.S. Financial Services ETF$4,587,905$601,004 ▲15.1%58,9632.5%ETFIYCiShares U.S. Consumer Discretionary ETF$4,156,053$122,291 ▲3.0%43,2292.3%ETFIEMGiShares Core MSCI Emerging Markets ETF$4,018,529$434,574 ▼-9.8%76,9542.2%ETFIYJiShares U.S. Industrials ETF$4,012,139$102,410 ▲2.6%30,0492.2%ETFIVWiShares S&P 500 Growth ETF$3,778,938$9,442 ▲0.3%37,2202.1%ETFPGProcter & Gamble$3,754,514$12,071 ▲0.3%22,3952.1%Consumer StaplesMSFTMicrosoft$3,677,549$123,498 ▲3.5%8,7252.0%Computer and TechnologyAFLAflac$3,368,699$1,598,340 ▲90.3%32,5671.9%FinanceWMTWalmart$2,992,559$1,084 ▼0.0%33,1221.7%Retail/WholesaleIVEiShares S&P 500 Value ETF$2,880,189$3,245 ▼-0.1%15,0891.6%ETFAVGOBroadcom$2,813,353$8,810 ▼-0.3%12,1351.6%Computer and TechnologyINTUIntuit$2,173,921$103,700 ▼-4.6%3,4591.2%Computer and TechnologyFUTYFidelity MSCI Utilities Index ETF$2,080,998$2,080,998 ▲New Holding42,6701.2%ETFVUGVanguard Growth ETF$1,627,618$2,052 ▲0.1%3,9660.9%ETFGEGeneral Electric$1,543,155$4,503 ▲0.3%9,2520.9%TransportationBLACKROCK INC$1,485,417$1,485,417 ▲New Holding1,4490.8%COMIWRiShares Russell Mid-Cap ETF$1,479,312$13,172 ▲0.9%16,7340.8%ETFFDISFidelity MSCI Consumer Discretionary Index ETF$1,333,269$2,144 ▲0.2%13,6800.7%ETFIWMiShares Russell 2000 ETF$1,199,138$19,002 ▲1.6%5,4270.7%FinanceAMZNAmazon.com$1,055,047$27,643 ▲2.7%4,8090.6%Retail/WholesaleVGTVanguard Information Technology ETF$1,009,468$129,371 ▲14.7%1,6230.6%ETFORCLOracle$897,176$2,000 ▲0.2%5,3840.5%Computer and TechnologyGE VERNOVA INC$686,150$68,747 ▼-9.1%2,0860.4%COMNVDANVIDIA$639,223$28,872 ▲4.7%4,7600.4%Computer and TechnologyPSTPInnovator Power Buffer Step-Up Strategy ETF$635,751$6,982 ▲1.1%19,8490.4%ETFBUFFInnovator Laddered Fund of U.S. Equity Power Buffer ETFs$633,163$11,631 ▲1.9%14,0990.4%ETFSFLRInnovator Equity Managed Floor ETF$629,183$5,812 ▲0.9%19,2710.3%ETFXOMExxon Mobil$601,846$12,048 ▲2.0%5,5950.3%Oils/EnergyTSCOTractor Supply$582,677$466,577 ▲401.9%10,9810.3%Retail/WholesaleFHLCFidelity MSCI Health Care Index ETF$572,171$2,222 ▲0.4%8,7550.3%ETFMRKMerck & Co., Inc.$568,528$5,869 ▲1.0%5,7150.3%MedicalBABoeing$557,196$53,100 ▼-8.7%3,1480.3%AerospaceJPMJPMorgan Chase & Co.$502,530$10,789 ▲2.2%2,0960.3%FinanceHDHome Depot$500,468$2,722 ▲0.5%1,2870.3%Retail/WholesaleLOWLowe's Companies$432,971$166,869 ▲62.7%1,7540.2%Retail/WholesaleFHNFirst Horizon$419,150$97,960 ▼-18.9%20,8120.2%FinanceFSTAFidelity MSCI Consumer Staples Index ETF$400,225$2,224 ▲0.6%8,0970.2%ETFIBMInternational Business Machines$365,832$1,319 ▲0.4%1,6640.2%Computer and TechnologyGOOGAlphabet$355,3670.0%1,8660.2%Computer and TechnologyUSMViShares MSCI USA Min Vol Factor ETF$351,299$1,687 ▲0.5%3,9570.2%ETFMETAMeta Platforms$321,445$14,052 ▲4.6%5490.2%Computer and TechnologyAZOAutoZone$320,2000.0%1000.2%Retail/WholesaleISRGIntuitive Surgical$313,1760.0%6000.2%MedicalAMGNAmgen$304,4280.0%1,1680.2%MedicalRTXRTX$300,096$3,819 ▲1.3%2,5930.2%AerospaceIBBiShares Biotechnology ETF$290,489$132 ▲0.0%2,1970.2%FinanceRFRegions Financial$276,274$94 ▲0.0%11,7460.2%FinanceMGKVanguard Mega Cap Growth ETF$275,762$275,762 ▲New Holding8030.2%ETFBACBank of America$267,573$264 ▲0.1%6,0880.1%FinanceJNJJohnson & Johnson$260,425$1,446 ▲0.6%1,8010.1%MedicalKMIKinder Morgan$256,8750.0%9,3750.1%Oils/EnergyCVXChevron$253,612$4,345 ▲1.7%1,7510.1%Oils/EnergyFDVVFidelity High Dividend ETF$249,7000.0%5,0000.1%ETFSPYSPDR S&P 500 ETF Trust$239,635$6,445 ▼-2.6%4090.1%FinanceGLDSPDR Gold Shares$231,718$242 ▲0.1%9570.1%FinanceKMBKimberly-Clark$222,7680.0%1,7000.1%Consumer StaplesABBVAbbVie$218,578$6,931 ▲3.3%1,2300.1%MedicalUNHUnitedHealth Group$217,548$1,640,211 ▼-88.3%4300.1%MedicalGOOGLAlphabet$217,421$217,421 ▲New Holding1,1490.1%Computer and TechnologyFLTBFidelity Limited Term Bond ETF$214,815$214,815 ▲New Holding4,3280.1%ETFSOXXiShares Semiconductor ETF$213,930$215 ▲0.1%9930.1%ETFIYMiShares U.S. Basic Materials ETF$210,952$1,039 ▲0.5%1,6240.1%ETFMCDMcDonald's$204,661$5,798 ▲2.9%7060.1%Retail/WholesaleFLAGSTAR FINANCIAL INC$173,867$58,463 ▲50.7%18,6350.1%COM NEWRIGTransocean$86,254$18,750 ▲27.8%23,0010.0%Oils/EnergyIHEiShares U.S. Pharmaceuticals ETF$0$2,844,140 ▼-100.0%00.0%ETFBLKBlackRock$0$1,370,108 ▼-100.0%00.0%FinanceARM HOLDINGS PLC$0$231,819 ▼-100.0%00.0%SPONSORED ADSTFCTruist Financial$0$224,074 ▼-100.0%00.0%FinanceKOCoca-Cola$0$216,658 ▼-100.0%00.0%Consumer StaplesDGDollar General$0$200,854 ▼-100.0%00.0%Retail/WholesaleShowing largest 100 holdings. View all holdings. More Institutional Buying and Selling Information SEC Filings and Trading Data SEC Filings 13F Filings Top 13F Buys Top 13F Sells Get 30 Days of MarketBeat All Access for Free Sign up for MarketBeat All Access to gain access to MarketBeat's full suite of research tools. Start Your 30-Day Trial MarketBeat All Access Features Best-in-Class Portfolio Monitoring Get personalized stock ideas. Compare portfolio to indices. Check stock news, ratings, SEC filings, and more. Stock Ideas and Recommendations See daily stock ideas from top analysts. Receive short-term trading ideas from MarketBeat. Identify trending stocks on social media. Advanced Stock Screeners and Research Tools Use our seven stock screeners to find suitable stocks. Stay informed with MarketBeat's real-time news. Export data to Excel for personal analysis. Sign in to your free account to enjoy these benefits In-depth profiles and analysis for 20,000 public companies. 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