Sterling Investment Counsel, LLC Top Holdings and 13F Report (2024) About Sterling Investment Counsel, LLCInvestment ActivitySterling Investment Counsel, LLC has $151.27 million in total holdings as of September 30, 2024.Sterling Investment Counsel, LLC owns shares of 128 different stocks, but just 40 companies or ETFs make up 80% of its holdings.Approximately 1.30% of the portfolio was purchased this quarter.About 89.26% of the portfolio was sold this quarter.This quarter, Sterling Investment Counsel, LLC has purchased 173 new stocks and bought additional shares in 12 stocks.Sterling Investment Counsel, LLC sold shares of 82 stocks and completely divested from 50 stocks this quarter.Largest Holdings iShares S&P 500 Growth ETF $17,258,325Invesco NASDAQ 100 ETF $13,913,163JPMorgan Equity Premium Income ETF $10,559,838Apple $9,320,418Capital Group International Focus Equity ETF $8,680,132 Largest New Holdings this Quarter Vanguard Small-Cap ETF $396,222 HoldingCitigroup $220,532 HoldingiShares U.S. Treasury Bond ETF $207,923 HoldingSempra $201,229 HoldingTJX Companies $201,148 Holding Largest Purchases this Quarter Vanguard Small-Cap ETF 1,649 shares (about $396.22K)Entergy 3,044 shares (about $230.80K)Uber Technologies 3,720 shares (about $224.39K)Citigroup 3,133 shares (about $220.53K)iShares U.S. Treasury Bond ETF 9,048 shares (about $207.92K) Largest Sales this Quarter iShares S&P 500 Growth ETF 119,425 shares (about $12.13M)Invesco NASDAQ 100 ETF 46,840 shares (about $9.86M)JPMorgan Equity Premium Income ETF 167,214 shares (about $9.62M)Apple 32,605 shares (about $8.16M)Capital Group International Focus Equity ETF 252,527 shares (about $6.23M) Sector Allocation Over TimeMap of 500 Largest Holdings ofSterling Investment Counsel, LLC Selling Neutral Buying Latest 13F Holdings and Changes Since Previous Quarterly FilingIssuer NameHoldings ValueApproximate Purchase/SaleChange in SharesShares Held% of PortfolioSectorIVWiShares S&P 500 Growth ETF$17,258,325$12,125,186 ▼-41.3%169,98311.4%ETFQQQMInvesco NASDAQ 100 ETF$13,913,163$9,857,551 ▼-41.5%66,1119.2%ETFJEPIJPMorgan Equity Premium Income ETF$10,559,838$9,619,800 ▼-47.7%183,5547.0%ETFAAPLApple$9,320,418$8,164,976 ▼-46.7%37,2196.2%Computer and TechnologyCGXUCapital Group International Focus Equity ETF$8,680,132$6,229,836 ▼-41.8%351,8505.7%ETFIJHiShares Core S&P Mid-Cap ETF$6,298,573$4,299,472 ▼-40.6%101,0844.2%ETFIJRiShares Core S&P Small-Cap ETF$4,486,646$576 ▼0.0%38,9403.0%ETFGOOGLAlphabet$4,175,064$2,072,293 ▼-33.2%22,0552.8%Computer and TechnologyNVDANVIDIA$3,638,303$1,543,657 ▼-29.8%27,0932.4%Computer and TechnologyEMXCiShares MSCI Emerging Markets ex China ETF$3,621,172$1,607,444 ▼-30.7%65,3052.4%ManufacturingMSFTMicrosoft$3,435,757$3,677,706 ▼-51.7%8,1512.3%Computer and TechnologyBRK.BBerkshire Hathaway$3,413,722$1,517,613 ▼-30.8%7,5312.3%FinanceAMZNAmazon.com$2,620,001$3,367,695 ▼-56.2%11,9421.7%Retail/WholesaleMETAMeta Platforms$1,853,340$1,323,982 ▼-41.7%3,1651.2%Computer and TechnologyJPMJPMorgan Chase & Co.$1,798,359$2,213,789 ▼-55.2%7,5021.2%FinanceARKWARK Next Generation Internation ETF$1,755,215$245,978 ▼-12.3%16,2551.2%ETFIVViShares Core S&P 500 ETF$1,708,764$5,281,099 ▼-75.6%2,9031.1%ETFIUSGiShares Core S&P U.S. Growth ETF$1,707,448$512,248 ▼-23.1%12,2531.1%ManufacturingCAHCardinal Health$1,545,0450.0%13,0641.0%MedicalIXUSiShares Core MSCI Total International Stock ETF$1,433,843$22,421 ▼-1.5%21,6790.9%ManufacturingHMOPHartford Municipal Opportunities ETF$1,411,812$3,383,841 ▼-70.6%36,5190.9%ETFVVisa$1,347,594$2,456,894 ▼-64.6%4,2640.9%Business ServicesCOSTCostco Wholesale$1,253,721$600,283 ▼-32.4%1,3680.8%Retail/WholesaleHYGiShares iBoxx $ High Yield Corporate Bond ETF$1,138,459$253,253 ▼-18.2%14,4750.8%ETFVOTVanguard Mid-Cap Growth ETF$1,079,453$228,375 ▼-17.5%4,2540.7%ETFSPMDSPDR Portfolio S&P 400 Mid Cap ETF$1,047,604$28,713 ▲2.8%19,1550.7%ETFBOTZGlobal X Robotics & Artificial Intelligence Thematic ETF$1,038,562$213,904 ▼-17.1%32,5060.7%ManufacturingIVEiShares S&P 500 Value ETF$969,543$1,044,373 ▼-51.9%5,0790.6%ETFTSLATesla$922,370$452,301 ▼-32.9%2,2840.6%Auto/Tires/TrucksUNHUnitedHealth Group$887,980$988,162 ▼-52.7%1,7550.6%MedicalDISWalt Disney$876,407$965,484 ▼-52.4%7,8710.6%Consumer DiscretionaryWMTWalmart$808,000$2,105,787 ▼-72.3%8,9430.5%Retail/WholesaleHDHome Depot$754,640$926,962 ▼-55.1%1,9400.5%Retail/WholesaleKOCoca-Cola$746,193$1,766,831 ▼-70.3%11,9850.5%Consumer StaplesSHYGiShares 0-5 Year High Yield Corporate Bond ETF$727,651$3,451 ▼-0.5%17,0770.5%ETFTMPTompkins Financial$695,597$77,258 ▼-10.0%10,2550.5%FinanceIGViShares Expanded Tech-Software Sector ETF$666,699$230,676 ▼-25.7%6,6590.4%ETFMTBM&T Bank$657,497$432,816 ▼-39.7%3,4970.4%FinanceCINFCincinnati Financial$640,1840.0%4,4550.4%FinanceABBVAbbVie$634,390$844,432 ▼-57.1%3,5700.4%MedicalCTASCintas$632,1420.0%3,4600.4%Business ServicesMCDMcDonald's$623,290$598,068 ▼-49.0%2,1500.4%Retail/WholesaleXLEEnergy Select Sector SPDR Fund$615,856$877,445 ▼-58.8%7,1900.4%ETFMAMastercard$615,033$232,217 ▼-27.4%1,1680.4%Business ServicesBUGGlobal X Cybersecurity ETF$612,309$89,210 ▼-12.7%19,0810.4%ManufacturingGLWCorning$585,002$7,080 ▼-1.2%12,3110.4%Computer and TechnologyMRKMerck & Co., Inc.$556,842$493,976 ▼-47.0%5,5980.4%MedicalTMOThermo Fisher Scientific$537,918$590,461 ▼-52.3%1,0340.4%MedicalAVGOBroadcom$531,378$713,373 ▼-57.3%2,2920.4%Computer and TechnologyIPInternational Paper$511,8280.0%9,5100.3%Basic MaterialsMOAltria Group$476,9370.0%9,1210.3%Consumer StaplesTAT&T$475,916$46,633 ▲10.9%20,9010.3%Computer and TechnologyLMTLockheed Martin$469,4180.0%9660.3%AerospaceETREntergy$461,593$230,797 ▲100.0%6,0880.3%UtilitiesETNEaton$447,872$686,737 ▼-60.5%1,3500.3%Industrial ProductsUBERUber Technologies$434,002$224,390 ▲107.1%7,1950.3%Computer and TechnologyFITBFifth Third Bancorp$416,3320.0%9,8470.3%FinancePMPhilip Morris International$413,764$6,018 ▼-1.4%3,4380.3%Consumer StaplesMELIMercadoLibre$413,207$64,617 ▲18.5%2430.3%Retail/WholesaleTTTrane Technologies$412,5640.0%1,1170.3%ConstructionUPSUnited Parcel Service$408,356$2,270 ▲0.6%3,2380.3%TransportationPANWPalo Alto Networks$406,863$526,775 ▼-56.4%2,2360.3%Computer and TechnologyVBVanguard Small-Cap ETF$396,222$396,222 ▲New Holding1,6490.3%ETFWMBWilliams Companies$394,4260.0%7,2880.3%Oils/EnergyVOOVanguard S&P 500 ETF$389,560$16,164 ▼-4.0%7230.3%ETFIWSiShares Russell Mid-Cap Value ETF$389,0550.0%3,0080.3%ETFPLDPrologis$384,748$741,274 ▼-65.8%3,6400.3%FinanceCRMSalesforce$381,835$881,698 ▼-69.8%1,1420.3%Computer and TechnologyUSBU.S. Bancorp$379,0050.0%7,9240.3%FinanceSPYSPDR S&P 500 ETF Trust$372,161$2,064,175 ▼-84.7%6350.2%FinanceEMBiShares J.P. Morgan USD Emerging Markets Bond ETF$370,317$112,368 ▲43.6%4,1590.2%ETFCFGCitizens Financial Group$367,540$2,844 ▼-0.8%8,3990.2%FinanceMGKVanguard Mega Cap Growth ETF$366,762$26,443 ▼-6.7%1,0680.2%ETFDGROiShares Core Dividend Growth ETF$362,567$1,761,863 ▼-82.9%5,9110.2%ETFXOMExxon Mobil$359,445$217,969 ▼-37.7%3,3410.2%Oils/EnergyVOEVanguard Mid-Cap Value ETF$357,512$2,427 ▲0.7%2,2100.2%ETFDESWisdomTree U.S. SmallCap Dividend Fund$357,1720.0%10,3980.2%FinanceIBMInternational Business Machines$356,784$6,595 ▼-1.8%1,6230.2%Computer and TechnologyDUKDuke Energy$351,5550.0%3,2630.2%UtilitiesVBRVanguard Small-Cap Value ETF$347,211$1,982 ▲0.6%1,7520.2%ETFGOOGAlphabet$342,792$1,499,905 ▼-81.4%1,8000.2%Computer and TechnologyGHCGraham$339,272$2,616 ▼-0.8%3890.2%Consumer DiscretionaryPAYXPaychex$333,023$7,712 ▼-2.3%2,3750.2%Business ServicesHCAHCA Healthcare$329,8650.0%1,0990.2%MedicalMETMetLife$324,4910.0%3,9630.2%FinanceCATHGlobal X S&P 500 Catholic Values ETF$322,605$68,502 ▼-17.5%4,5540.2%ManufacturingPHParker-Hannifin$322,467$686,912 ▼-68.1%5070.2%Industrial ProductsNOWServiceNow$322,276$1,377,094 ▼-81.0%3040.2%Computer and TechnologyCVXChevron$315,896$219,288 ▼-41.0%2,1810.2%Oils/EnergyJNKSPDR Bloomberg High Yield Bond ETF$314,001$5,155 ▲1.7%3,2890.2%FinanceVZVerizon Communications$310,2030.0%7,7570.2%Computer and TechnologyPEGPublic Service Enterprise Group$304,9240.0%3,6090.2%UtilitiesADBEAdobe$294,3780.0%6620.2%Computer and TechnologyHONHoneywell International$291,624$719,911 ▼-71.2%1,2910.2%Multi-Sector ConglomeratesPGProcter & Gamble$285,677$347,037 ▼-54.8%1,7040.2%Consumer StaplesTMUST-Mobile US$282,9760.0%1,2820.2%Computer and TechnologyQUALiShares MSCI USA Quality Factor ETF$278,244$192,384 ▼-40.9%1,5620.2%ETFBACBank of America$269,981$52,300 ▼-16.2%6,1430.2%FinanceSOSouthern$263,342$691,407 ▼-72.4%3,1990.2%UtilitiesMGVVanguard Mega Cap Value ETF$257,814$6,495 ▼-2.5%2,0640.2%ETFShowing largest 100 holdings. View all holdings. More Institutional Buying and Selling Information SEC Filings and Trading Data SEC Filings 13F Filings Top 13F Buys Top 13F Sells Get 30 Days of MarketBeat All Access for Free Sign up for MarketBeat All Access to gain access to MarketBeat's full suite of research tools. Start Your 30-Day Trial MarketBeat All Access Features Best-in-Class Portfolio Monitoring Get personalized stock ideas. Compare portfolio to indices. Check stock news, ratings, SEC filings, and more. Stock Ideas and Recommendations See daily stock ideas from top analysts. Receive short-term trading ideas from MarketBeat. Identify trending stocks on social media. Advanced Stock Screeners and Research Tools Use our seven stock screeners to find suitable stocks. Stay informed with MarketBeat's real-time news. Export data to Excel for personal analysis. Sign in to your free account to enjoy these benefits In-depth profiles and analysis for 20,000 public companies. 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