Sterling Investment Counsel, LLC Top Holdings and 13F Report (2024) About Sterling Investment Counsel, LLCInvestment ActivitySterling Investment Counsel, LLC has $280.66 million in total holdings as of September 30, 2024.Sterling Investment Counsel, LLC owns shares of 173 different stocks, but just 47 companies or ETFs make up 80% of its holdings.Approximately 6.17% of the portfolio was purchased this quarter.About 1.36% of the portfolio was sold this quarter.This quarter, Sterling Investment Counsel, LLC has purchased 164 new stocks and bought additional shares in 82 stocks.Sterling Investment Counsel, LLC sold shares of 40 stocks and completely divested from 7 stocks this quarter.Largest Holdings iShares S&P 500 Growth ETF $27,710,794Invesco NASDAQ 100 ETF $22,686,109JPMorgan Equity Premium Income ETF $20,874,221Capital Group International Focus Equity ETF $16,300,050Apple $16,268,910 Largest New Holdings this Quarter Broadcom $926,153 HoldingiShares U.S. Equity Factor ETF $256,296 HoldingAmerican Express $253,864 HoldingRegions Financial $243,379 HoldingEquifax $235,088 Holding Largest Purchases this Quarter NVIDIA 10,037 shares (about $1.22M)Broadcom 5,369 shares (about $926.15K)JPMorgan Equity Premium Income ETF 15,301 shares (about $910.56K)iShares 0-3 Month Treasury Bond ETF 8,401 shares (about $846.15K)Apple 2,565 shares (about $597.64K) Largest Sales this Quarter Tesla 1,288 shares (about $337.02K)M&T Bank 1,690 shares (about $301.02K)iShares Core Dividend Growth ETF 1,861 shares (about $116.67K)iShares S&P 500 Value ETF 464 shares (about $91.49K)Purple Innovation 70,682 shares (about $69.88K) Sector Allocation Over TimeMap of 500 Largest Holdings ofSterling Investment Counsel, LLC Selling Neutral Buying Latest 13F Holdings and Changes Since Previous Quarterly FilingIssuer NameHoldings ValueApproximate Purchase/SaleChange in SharesShares Held% of PortfolioSectorIVWiShares S&P 500 Growth ETF$27,710,794$94,314 ▲0.3%289,4089.9%ETFQQQMInvesco NASDAQ 100 ETF$22,686,109$270,142 ▲1.2%112,9518.1%ETFJEPIJPMorgan Equity Premium Income ETF$20,874,221$910,563 ▲4.6%350,7687.4%ETFCGXUCapital Group International Focus Equity ETF$16,300,050$262,310 ▲1.6%604,3775.8%ETFAAPLApple$16,268,910$597,642 ▲3.8%69,8245.8%Computer and TechnologyIJHiShares Core S&P Mid-Cap ETF$10,599,686$162,219 ▲1.6%170,0853.8%ETFMSFTMicrosoft$7,261,680$597,251 ▲9.0%16,8762.6%Computer and TechnologyIVViShares Core S&P 500 ETF$6,849,724$2,884 ▼0.0%11,8752.4%ETFEMXCiShares MSCI Emerging Markets ex China ETF$5,762,298$101,137 ▲1.8%94,2942.1%ManufacturingGOOGLAlphabet$5,473,456$282,446 ▲5.4%33,0022.0%Computer and TechnologyAMZNAmazon.com$5,085,406$372,480 ▲7.9%27,2921.8%Retail/WholesaleBRK.BBerkshire Hathaway$5,007,236$33,139 ▲0.7%10,8791.8%FinanceHMOPHartford Municipal Opportunities ETF$4,887,490$265,714 ▲5.7%124,0481.7%ETFNVDANVIDIA$4,686,168$1,218,904 ▲35.2%38,5881.7%Computer and TechnologyIJRiShares Core S&P Small-Cap ETF$4,555,063$174,740 ▲4.0%38,9451.6%ETFJPMJPMorgan Chase & Co.$3,529,140$331,681 ▲10.4%16,7371.3%FinanceVVisa$3,309,848$200,988 ▲6.5%12,0381.2%Business ServicesMETAMeta Platforms$3,106,161$419,612 ▲15.6%5,4261.1%Computer and TechnologyKOCoca-Cola$2,900,476$10,420 ▼-0.4%40,3631.0%Consumer StaplesSGOViShares 0-3 Month Treasury Bond ETF$2,756,706$846,149 ▲44.3%27,3701.0%ETFWMTWalmart$2,604,188$166,991 ▲6.9%32,2500.9%Retail/WholesaleSPYSPDR S&P 500 ETF Trust$2,385,3210.0%4,1570.8%FinanceMUBiShares National Muni Bond ETF$2,320,7710.0%21,3640.8%ETFDGROiShares Core Dividend Growth ETF$2,171,288$116,667 ▼-5.1%34,6350.8%ETFUNHUnitedHealth Group$2,168,219$149,109 ▲7.4%3,7080.8%MedicalIUSGiShares Core S&P U.S. Growth ETF$2,101,169$298,641 ▲16.6%15,9290.7%ManufacturingIWFiShares Russell 1000 Growth ETF$2,092,744$14,264 ▼-0.7%5,5750.7%ETFIVEiShares S&P 500 Value ETF$2,080,209$91,490 ▼-4.2%10,5500.7%ETFCOSTCostco Wholesale$1,793,528$192,385 ▲12.0%2,0230.6%Retail/WholesalePANWPalo Alto Networks$1,753,776$123,732 ▲7.6%5,1310.6%Computer and TechnologyHDHome Depot$1,751,484$158,821 ▲10.0%4,3230.6%Retail/WholesaleABBVAbbVie$1,643,429$214,661 ▲15.0%8,3220.6%MedicalGOOGAlphabet$1,617,730$34,107 ▼-2.1%9,6760.6%Computer and TechnologyIXUSiShares Core MSCI Total International Stock ETF$1,599,202$369,404 ▲30.0%22,0180.6%ManufacturingDISWalt Disney$1,591,216$481 ▼0.0%16,5420.6%Consumer DiscretionaryARKWARK Next Generation Internation ETF$1,577,714$2,980 ▼-0.2%18,5330.6%ETFXLEEnergy Select Sector SPDR Fund$1,530,714$200,800 ▲15.1%17,4340.5%ETFCAHCardinal Health$1,443,8010.0%13,0640.5%MedicalNOWServiceNow$1,433,707$76,023 ▲5.6%1,6030.5%Computer and TechnologyHYGiShares iBoxx $ High Yield Corporate Bond ETF$1,420,9090.0%17,6950.5%ETFPLDPrologis$1,345,261$78,294 ▲6.2%10,6530.5%FinanceTMOThermo Fisher Scientific$1,341,679$128,044 ▲10.6%2,1690.5%MedicalMCDMcDonald's$1,282,913$67,297 ▲5.5%4,2130.5%Retail/WholesaleLLYEli Lilly and Company$1,270,438$251,607 ▲24.7%1,4340.5%MedicalBOTZGlobal X Robotics & Artificial Intelligence Thematic ETF$1,260,307$24,916 ▲2.0%39,2010.4%ManufacturingVOTVanguard Mid-Cap Growth ETF$1,254,844$5,600 ▲0.4%5,1540.4%ETFMRKMerck & Co., Inc.$1,199,696$510,473 ▲74.1%10,5640.4%MedicalETNEaton$1,133,515$246,589 ▲27.8%3,4200.4%Industrial ProductsSOSouthern$1,045,943$101,095 ▲10.7%11,5980.4%UtilitiesCRMSalesforce$1,034,230$14,505 ▲1.4%3,7790.4%Computer and TechnologyMTBM&T Bank$1,032,894$301,016 ▼-22.6%5,7990.4%FinanceSPMDSPDR Portfolio S&P 400 Mid Cap ETF$1,018,680$200,947 ▲24.6%18,6300.4%ETFPHParker-Hannifin$1,002,699$147,214 ▲17.2%1,5870.4%Industrial ProductsPEPPepsiCo$941,057$2,551 ▲0.3%5,5340.3%Consumer StaplesAVGOBroadcom$926,153$926,153 ▲New Holding5,3690.3%Computer and TechnologyHONHoneywell International$925,647$52,298 ▲6.0%4,4780.3%Multi-Sector ConglomeratesTSLATesla$890,692$337,019 ▼-27.5%3,4040.3%Auto/Tires/TrucksBLKBlackRock$877,347$125,335 ▲16.7%9240.3%FinanceXLBMaterials Select Sector SPDR Fund$871,661$129,824 ▲17.5%9,0440.3%ETFIGViShares Expanded Tech-Software Sector ETF$801,023$6,524 ▼-0.8%8,9630.3%ETFADIAnalog Devices$795,468$26,700 ▲3.5%3,4560.3%Computer and TechnologyMAMastercard$794,524$217,766 ▲37.8%1,6090.3%Business ServicesDIASPDR Dow Jones Industrial Average ETF Trust$780,7360.0%1,8450.3%FinanceSYKStryker$761,175$110,907 ▲17.1%2,1070.3%MedicalSHYGiShares 0-5 Year High Yield Corporate Bond ETF$745,000$14,068 ▲1.9%17,1580.3%ETFJNJJohnson & Johnson$744,522$324 ▲0.0%4,5940.3%MedicalCTASCintas$712,345$527,876 ▲286.2%3,4600.3%Industrial ProductsSTZConstellation Brands$709,163$20,615 ▲3.0%2,7520.3%Consumer StaplesAMGNAmgen$679,541$4,189 ▲0.6%2,1090.2%MedicalBUGGlobal X Cybersecurity ETF$676,598$2,259 ▲0.3%21,8610.2%ManufacturingTMPTompkins Financial$658,4590.0%11,3940.2%FinancePGProcter & Gamble$653,712$22,691 ▼-3.4%3,7740.2%Consumer StaplesXOMExxon Mobil$629,178$201,285 ▲47.0%5,3670.2%Oils/EnergyIHIiShares U.S. Medical Devices ETF$612,469$3,080 ▲0.5%10,3420.2%ETFCINFCincinnati Financial$606,4150.0%4,4550.2%FinanceFNFFidelity National Financial$586,235$323,590 ▲123.2%9,4460.2%FinanceGILDGilead Sciences$573,641$41,418 ▲7.8%6,8420.2%MedicalLMTLockheed Martin$564,685$52,610 ▼-8.5%9660.2%AerospaceGLWCorning$562,550$135 ▲0.0%12,4600.2%Computer and TechnologyCVXChevron$544,163$736 ▲0.1%3,6950.2%Oils/EnergyDEDeere & Company$526,416$22,125 ▲4.4%1,2610.2%Industrial ProductsMDLZMondelez International$512,228$14,587 ▲2.9%6,9530.2%Consumer StaplesLOWLowe's Companies$498,3640.0%1,8400.2%Retail/WholesaleVGTVanguard Information Technology ETF$497,3690.0%8480.2%ETFAMATApplied Materials$488,126$4,849 ▼-1.0%2,4160.2%Computer and TechnologyQUALiShares MSCI USA Quality Factor ETF$473,789$1,435 ▼-0.3%2,6420.2%ETFMOAltria Group$465,536$2,042 ▲0.4%9,1210.2%Consumer StaplesIPInternational Paper$464,564$4,445 ▼-0.9%9,5100.2%Basic MaterialsAEPAmerican Electric Power$453,5950.0%4,4210.2%UtilitiesNOCNorthrop Grumman$452,028$203,307 ▲81.7%8560.2%AerospaceHCAHCA Healthcare$446,667$21,947 ▼-4.7%1,0990.2%MedicalUPSUnited Parcel Service$439,027$2,454 ▲0.6%3,2200.2%TransportationTTTrane Technologies$434,211$3,887 ▲0.9%1,1170.2%ConstructionAWKAmerican Water Works$433,7480.0%2,9660.2%UtilitiesIQVIQVIA$433,181$35,782 ▲9.0%1,8280.2%MedicalPMPhilip Morris International$423,4430.0%3,4880.2%Consumer StaplesFITBFifth Third Bancorp$421,8450.0%9,8470.2%FinanceMELIMercadoLibre$420,652$82,078 ▲24.2%2050.1%Retail/WholesaleXBISPDR S&P Biotech ETF$417,035$3,952 ▼-0.9%4,2210.1%ETFTAT&T$414,766$23,320 ▼-5.3%18,8530.1%Computer and TechnologyShowing largest 100 holdings. View all holdings. More Institutional Buying and Selling Information SEC Filings and Trading Data SEC Filings 13F Filings Top 13F Buys Top 13F Sells Get 30 Days of MarketBeat All Access for Free Sign up for MarketBeat All Access to gain access to MarketBeat's full suite of research tools. Start Your 30-Day Trial MarketBeat All Access Features Best-in-Class Portfolio Monitoring Get personalized stock ideas. Compare portfolio to indices. Check stock news, ratings, SEC filings, and more. Stock Ideas and Recommendations See daily stock ideas from top analysts. Receive short-term trading ideas from MarketBeat. Identify trending stocks on social media. Advanced Stock Screeners and Research Tools Use our seven stock screeners to find suitable stocks. Stay informed with MarketBeat's real-time news. Export data to Excel for personal analysis. Sign in to your free account to enjoy these benefits In-depth profiles and analysis for 20,000 public companies. 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