Sterling Investment Counsel, LLC Top Holdings and 13F Report (2024)

About Sterling Investment Counsel, LLC

Investment Activity

Sterling Investment Counsel, LLC has $292.24 million in total holdings as of September 30, 2024.
Sterling Investment Counsel, LLC owns shares of 174 different stocks, but just 48 companies or ETFs make up 80% of its holdings.
Approximately 50.76% of the portfolio was purchased this quarter.
About 0.28% of the portfolio was sold this quarter.
This quarter, Sterling Investment Counsel, LLC has purchased 128 new stocks and bought additional shares in 111 stocks.
Sterling Investment Counsel, LLC sold shares of 8 stocks and completely divested from 3 stocks this quarter.

Largest Holdings

iShares S&P 500 Growth ETF: $27,508,307
JPMorgan Equity Premium Income ETF: $23,656,012
Invesco NASDAQ 100 ETF: $22,902,771
Capital Group International Focus Equity ETF: $15,845,405
Apple: $15,088,229

Largest New Holdings this Quarter

46436E718 - iShares 0-3 Month Treasury Bond ETF: $4,416,703 Holding
464287614 - iShares Russell 1000 Growth ETF: $2,056,463 Holding
532457108 - Eli Lilly and Company: $1,693,938 Holding
09290D101 - BLACKROCK INC: $1,181,207 Holding
46090E103 - Invesco QQQ: $857,192 Holding

Largest Purchases this Quarter

JPMorgan Equity Premium Income ETF: 230,447 shares (about $13.17M)
iShares S&P 500 Growth ETF: 126,347 shares (about $11.73M)
Invesco NASDAQ 100 ETF: 52,544 shares (about $10.14M)
Capital Group International Focus Equity ETF: 295,430 shares (about $7.23M)
Apple: 30,706 shares (about $6.82M)

Largest Sales this Quarter

Cardinal Health: 700 shares (about $96.44K)
Paychex: 325 shares (about $50.14K)
SPDR Portfolio S&P 400 Mid Cap ETF: 337 shares (about $17.25K)
JPMorgan International Research Enhanced Equity ETF: 247 shares (about $15.74K)
iShares MSCI USA Quality Factor ETF: 88 shares (about $15.03K)

Sector Allocation Over Time

Selling

Neutral

Buying

Latest 13F Holdings and Changes Since Previous Quarterly Filing

Issuer Name	Holdings Value	Approximate Purchase/Sale	Change in Shares	Shares Held	% of Portfolio	Sector
IVW iShares S&P 500 Growth ETF	$27,508,307	$11,728,789 ▲	74.3%	296,330	9.4%	ETF
JEPI JPMorgan Equity Premium Income ETF	$23,656,012	$13,167,739 ▲	125.5%	414,001	8.1%	ETF
QQQM Invesco NASDAQ 100 ETF	$22,902,771	$10,142,035 ▲	79.5%	118,655	7.8%	ETF
CGXU Capital Group International Focus Equity ETF	$15,845,405	$7,232,122 ▲	84.0%	647,280	5.4%	ETF
AAPL Apple	$15,088,229	$6,820,746 ▲	82.5%	67,925	5.2%	Computer and Technology
IJH iShares Core S&P Mid-Cap ETF	$10,509,654	$4,611,401 ▲	78.2%	180,114	3.6%	ETF
IVV iShares Core S&P 500 ETF	$6,660,272	$5,029,059 ▲	308.3%	11,853	2.3%	ETF
MSFT Microsoft	$6,576,542	$3,516,699 ▲	114.9%	17,519	2.3%	Computer and Technology
HMOP Hartford Municipal Opportunities ETF	$6,278,770	$4,874,614 ▲	347.2%	163,297	2.1%	ETF
IJR iShares Core S&P Small-Cap ETF	$6,278,488	$2,206,532 ▲	54.2%	60,041	2.1%	ETF
BRK.B Berkshire Hathaway	$5,889,621	$1,878,884 ▲	46.8%	11,059	2.0%	Finance
AMZN Amazon.com	$5,660,004	$3,387,935 ▲	149.1%	29,749	1.9%	Retail/Wholesale
GOOGL Alphabet	$5,414,544	$2,003,972 ▲	58.8%	35,014	1.9%	Computer and Technology
EMXC iShares MSCI Emerging Markets ex China ETF	$5,271,711	$1,674,070 ▲	46.5%	95,693	1.8%	Manufacturing
NVDA NVIDIA	$4,419,506	$1,483,176 ▲	50.5%	40,778	1.5%	Computer and Technology
SGOV iShares 0-3 Month Treasury Bond ETF	$4,416,703	$4,416,703 ▲	New Holding	43,873	1.5%	ETF
V Visa	$4,350,603	$2,856,244 ▲	191.1%	12,414	1.5%	Business Services
JPM JPMorgan Chase & Co.	$4,195,331	$2,355,106 ▲	128.0%	17,103	1.4%	Finance
META Meta Platforms	$3,371,888	$1,547,610 ▲	84.8%	5,850	1.2%	Computer and Technology
WMT Walmart	$2,911,343	$2,126,247 ▲	270.8%	33,163	1.0%	Retail/Wholesale
KO Coca-Cola	$2,811,092	$1,952,724 ▲	227.5%	39,250	1.0%	Consumer Staples
SPY SPDR S&P 500 ETF Trust	$2,300,967	$1,945,724 ▲	547.7%	4,113	0.8%	Finance
DGRO iShares Core Dividend Growth ETF	$2,178,857	$1,813,675 ▲	496.7%	35,268	0.7%	ETF
IWF iShares Russell 1000 Growth ETF	$2,056,463	$2,056,463 ▲	New Holding	5,695	0.7%	ETF
IVE iShares S&P 500 Value ETF	$2,013,159	$1,045,173 ▲	108.0%	10,563	0.7%	ETF
IUSG iShares Core S&P U.S. Growth ETF	$1,963,259	$406,148 ▲	26.1%	15,449	0.7%	Manufacturing
COST Costco Wholesale	$1,933,599	$639,488 ▲	49.4%	2,044	0.7%	Retail/Wholesale
PANW Palo Alto Networks	$1,822,265	$1,440,714 ▲	377.6%	10,679	0.6%	Computer and Technology
UNH UnitedHealth Group	$1,815,000	$895,714 ▲	97.4%	3,465	0.6%	Medical
ARKW ARK Next Generation Internet ETF	$1,786,896	$248,035 ▲	16.1%	18,875	0.6%	ETF
IXUS iShares Core MSCI Total International Stock ETF	$1,785,879	$272,468 ▲	18.0%	25,582	0.6%	Manufacturing
ABBV AbbVie	$1,728,751	$980,764 ▲	131.1%	8,251	0.6%	Medical
CAH Cardinal Health	$1,703,348	$96,437 ▼	-5.4%	12,364	0.6%	Medical
DIS Walt Disney	$1,703,026	$926,178 ▲	119.2%	17,255	0.6%	Consumer Discretionary
HD Home Depot	$1,701,919	$990,954 ▲	139.4%	4,644	0.6%	Retail/Wholesale
XLE Energy Select Sector SPDR Fund	$1,695,631	$1,023,733 ▲	152.4%	18,145	0.6%	ETF
LLY Eli Lilly and Company	$1,693,938	$1,693,938 ▲	New Holding	2,051	0.6%	Medical
NOW ServiceNow	$1,417,129	$1,175,102 ▲	485.5%	1,780	0.5%	Computer and Technology
VOT Vanguard Mid-Cap Growth ETF	$1,413,530	$372,831 ▲	35.8%	5,778	0.5%	ETF
GOOG Alphabet	$1,405,758	$1,124,544 ▲	399.9%	8,998	0.5%	Computer and Technology
HYG iShares iBoxx $ High Yield Corporate Bond ETF	$1,346,810	$204,877 ▲	17.9%	17,072	0.5%	ETF
MCD McDonald's	$1,328,884	$657,257 ▲	97.9%	4,254	0.5%	Retail/Wholesale
UBER Uber Technologies	$1,223,684	$699,456 ▲	133.4%	16,795	0.4%	Computer and Technology
PLD Prologis	$1,200,066	$793,150 ▲	194.9%	10,735	0.4%	Finance
BOTZ Global X Robotics & Artificial Intelligence Thematic ETF	$1,182,310	$257,192 ▲	27.8%	41,543	0.4%	Manufacturing
BLACKROCK INC	$1,181,207	$1,181,207 ▲	New Holding	1,248	0.4%	COM
ETN Eaton	$1,176,200	$809,232 ▲	220.5%	4,327	0.4%	Industrials
CRM Salesforce	$1,158,139	$851,699 ▲	277.9%	4,316	0.4%	Computer and Technology
SO Southern	$1,142,431	$848,272 ▲	288.4%	12,424	0.4%	Utilities
HON Honeywell International	$1,078,866	$805,497 ▲	294.7%	5,095	0.4%	Multi-Sector Conglomerates
TMO Thermo Fisher Scientific	$1,071,963	$557,381 ▲	108.3%	2,154	0.4%	Medical
AVGO Broadcom	$1,021,368	$637,602 ▲	166.1%	6,100	0.3%	Computer and Technology
CFG Citizens Financial Group	$1,018,839	$674,733 ▲	196.1%	24,868	0.3%	Finance
MRK Merck & Co., Inc.	$1,002,646	$500,156 ▲	99.5%	11,170	0.3%	Medical
MA Mastercard	$995,934	$355,730 ▲	55.6%	1,817	0.3%	Business Services
SPMD SPDR Portfolio S&P 400 Mid Cap ETF	$963,105	$17,248 ▼	-1.8%	18,818	0.3%	ETF
XLB Materials Select Sector SPDR Fund	$948,101	$735,559 ▲	346.1%	11,027	0.3%	ETF
ADI Analog Devices	$878,071	$686,485 ▲	358.3%	4,354	0.3%	Computer and Technology
QQQ Invesco QQQ	$857,192	$857,192 ▲	New Holding	1,828	0.3%	Finance
PH Parker-Hannifin	$848,560	$540,380 ▲	175.3%	1,396	0.3%	Industrials
SHYG iShares 0-5 Year High Yield Corporate Bond ETF	$805,922	$79,810 ▲	11.0%	18,954	0.3%	ETF
SYK Stryker	$801,454	$801,454 ▲	New Holding	2,153	0.3%	Medical
BRK.A Berkshire Hathaway	$798,442	$798,442 ▲	New Holding	1	0.3%	Finance
MTB M&T Bank	$791,464	$166,408 ▲	26.6%	4,428	0.3%	Finance
CTAS Cintas	$777,111	$65,975 ▲	9.3%	3,781	0.3%	Business Services
GILD Gilead Sciences	$768,679	$768,679 ▲	New Holding	6,860	0.3%	Medical
TSLA Tesla	$759,336	$167,417 ▲	28.3%	2,930	0.3%	Auto/Tires/Trucks
DIA SPDR Dow Jones Industrial Average ETF Trust	$728,176	$728,176 ▲	New Holding	1,734	0.2%	Finance
MUB iShares National Muni Bond ETF	$722,998	$722,998 ▲	New Holding	6,857	0.2%	ETF
ONEQ Fidelity NASDAQ Composite Index ETF	$712,121	$712,121 ▲	New Holding	10,462	0.2%	ETF
BUG Global X Cybersecurity ETF	$711,482	$94,401 ▲	15.3%	22,000	0.2%	Manufacturing
JNJ Johnson & Johnson	$698,121	$698,121 ▲	New Holding	4,210	0.2%	Medical
IGV iShares Expanded Tech-Software Sector ETF	$685,757	$93,173 ▲	15.7%	7,706	0.2%	ETF
FNF Fidelity National Financial	$685,636	$416,718 ▲	155.0%	10,535	0.2%	Finance
IBM International Business Machines	$681,593	$278,008 ▲	68.9%	2,741	0.2%	Computer and Technology
PG Procter & Gamble	$678,553	$388,183 ▲	133.7%	3,982	0.2%	Consumer Staples
XOM Exxon Mobil	$669,432	$272,102 ▲	68.5%	5,629	0.2%	Energy
CINF Cincinnati Financial	$658,091		0.0%	4,455	0.2%	Finance
PEP PepsiCo	$647,892	$647,892 ▲	New Holding	4,321	0.2%	Consumer Staples
TMP Tompkins Financial	$647,434	$1,574 ▲	0.2%	10,280	0.2%	Finance
AMGN Amgen	$645,223	$645,223 ▲	New Holding	2,071	0.2%	Medical
CVX Chevron	$628,007	$263,147 ▲	72.1%	3,754	0.2%	Energy
DE Deere & Company	$625,525	$625,525 ▲	New Holding	1,333	0.2%	Industrials
MELI MercadoLibre	$610,622	$136,561 ▲	28.8%	313	0.2%	Retail/Wholesale
APH Amphenol	$601,985	$601,985 ▲	New Holding	9,178	0.2%	Computer and Technology
T AT&T	$592,493	$1,414 ▲	0.2%	20,951	0.2%	Computer and Technology
GLW Corning	$570,668	$7,050 ▲	1.3%	12,465	0.2%	Computer and Technology
ETR Entergy	$557,227	$36,761 ▲	7.1%	6,518	0.2%	Utilities
PM Philip Morris International	$550,158	$4,444 ▲	0.8%	3,466	0.2%	Consumer Staples
MO Altria Group	$542,763	$4,682 ▼	-0.9%	9,043	0.2%	Consumer Staples
VOOG Vanguard S&P 500 Growth ETF	$513,857	$513,857 ▲	New Holding	1,536	0.2%	ETF
AEP American Electric Power	$508,216	$508,216 ▲	New Holding	4,651	0.2%	Utilities
IP International Paper	$502,986	$4,375 ▼	-0.9%	9,428	0.2%	Basic Materials
IQV IQVIA	$500,163	$500,163 ▲	New Holding	2,837	0.2%	Medical
WMB Williams Companies	$478,019	$42,489 ▲	9.8%	7,999	0.2%	Energy
AWK American Water Works	$456,726	$456,726 ▲	New Holding	3,096	0.2%	Utilities
LMT Lockheed Martin	$447,604	$16,082 ▲	3.7%	1,002	0.2%	Aerospace
LOW Lowe's Companies	$447,568	$447,568 ▲	New Holding	1,919	0.2%	Retail/Wholesale
LRGF iShares U.S. Equity Factor ETF	$441,682	$441,682 ▲	New Holding	7,631	0.2%	ETF
VGT Vanguard Information Technology ETF	$441,497	$441,497 ▲	New Holding	814	0.2%	ETF

Showing largest 100 holdings. View all holdings.

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Sterling Investment Counsel, LLC Top Holdings and 13F Report (2024)

About Sterling Investment Counsel, LLC

Investment Activity

Largest Holdings

Largest New Holdings this Quarter

Largest Purchases this Quarter

Largest Sales this Quarter

Sector Allocation Over Time

Latest 13F Holdings and Changes Since Previous Quarterly Filing

More Institutional Buying and Selling Information

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools

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Sterling Investment Counsel, LLC Top Holdings and 13F Report (2024)

About Sterling Investment Counsel, LLC

Investment Activity

Largest Holdings

Largest New Holdings this Quarter

Largest Purchases this Quarter

Largest Sales this Quarter

Sector Allocation Over Time

Map of 500 Largest Holdings ofSterling Investment Counsel, LLC

Latest 13F Holdings and Changes Since Previous Quarterly Filing

More Institutional Buying and Selling Information

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools