AppFolio (APPF) Competitors $277.38 +1.16 (+0.42%) Closing price 04:00 PM EasternExtended Trading$277.49 +0.11 (+0.04%) As of 04:38 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestTrendsBuy This Stock APPF vs. FIG, SRAD, BIDU, WIT, TTD, PTC, HUBS, ZM, PINS, and CYBRShould you be buying AppFolio stock or one of its competitors? The main competitors of AppFolio include Figma (FIG), Sportradar Group (SRAD), Baidu (BIDU), Wipro (WIT), Trade Desk (TTD), PTC (PTC), HubSpot (HUBS), Zoom Communications (ZM), Pinterest (PINS), and CyberArk Software (CYBR). These companies are all part of the "computer software" industry. AppFolio vs. Its Competitors Figma Sportradar Group Baidu Wipro Trade Desk PTC HubSpot Zoom Communications Pinterest CyberArk Software Figma (NYSE:FIG) and AppFolio (NASDAQ:APPF) are both computer software companies, but which is the superior business? We will contrast the two businesses based on the strength of their dividends, earnings, analyst recommendations, institutional ownership, risk, media sentiment, profitability and valuation. Is FIG or APPF more profitable? AppFolio has a net margin of 23.54% compared to Figma's net margin of 0.00%. AppFolio's return on equity of 26.32% beat Figma's return on equity.Company Net Margins Return on Equity Return on Assets FigmaN/A N/A N/A AppFolio 23.54%26.32%21.33% Do insiders and institutionals have more ownership in FIG or APPF? 85.2% of AppFolio shares are owned by institutional investors. 45.2% of Figma shares are owned by company insiders. Comparatively, 4.7% of AppFolio shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term. Does the media refer more to FIG or APPF? In the previous week, Figma had 40 more articles in the media than AppFolio. MarketBeat recorded 57 mentions for Figma and 17 mentions for AppFolio. AppFolio's average media sentiment score of 0.64 beat Figma's score of 0.58 indicating that AppFolio is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Figma 7 Very Positive mention(s) 9 Positive mention(s) 19 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Positive AppFolio 9 Very Positive mention(s) 1 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Which has stronger valuation & earnings, FIG or APPF? AppFolio has higher revenue and earnings than Figma. AppFolio is trading at a lower price-to-earnings ratio than Figma, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioFigmaN/AN/AN/A$0.7494.69AppFolio$794.20M12.52$204.07M$5.5450.07 Do analysts prefer FIG or APPF? Figma currently has a consensus price target of $74.29, indicating a potential upside of 6.02%. AppFolio has a consensus price target of $303.00, indicating a potential upside of 9.24%. Given AppFolio's stronger consensus rating and higher probable upside, analysts clearly believe AppFolio is more favorable than Figma.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Figma 0 Sell rating(s) 7 Hold rating(s) 3 Buy rating(s) 0 Strong Buy rating(s) 2.30AppFolio 0 Sell rating(s) 2 Hold rating(s) 4 Buy rating(s) 0 Strong Buy rating(s) 2.67 SummaryAppFolio beats Figma on 10 of the 13 factors compared between the two stocks. Get AppFolio News Delivered to You Automatically Sign up to receive the latest news and ratings for APPF and its competitors with MarketBeat's FREE daily newsletter. Subscribe Now View SMS TermsBy entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy. New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding APPF and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart APPF vs. The Competition Export to ExcelMetricAppFolioINTERNET SOFTWARE IndustryComputer SectorNASDAQ ExchangeMarket Cap$9.94B$19.46B$29.66B$9.75BDividend YieldN/A3.63%3.06%4.02%P/E Ratio50.0775.4858.0626.39Price / Sales12.5268.311,322.67159.31Price / Cash75.6082.2435.9859.42Price / Book21.8218.249.436.59Net Income$204.07M$347.77M$806.14M$265.83M7 Day Performance0.75%0.32%0.70%0.19%1 Month Performance6.45%-0.74%1.60%2.15%1 Year Performance19.49%61.68%24,202.65%21.08% AppFolio Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)APPFAppFolio2.7769 of 5 stars$277.38+0.4%$303.00+9.2%+20.5%$9.94B$794.20M50.071,634Insider TradeFIGFigma1.4145 of 5 stars$70.37-9.0%$74.29+5.6%N/A$37.68BN/A0.001,646Analyst RevisionSRADSportradar Group2.8981 of 5 stars$31.53-0.3%$30.50-3.3%+165.3%$35.20B$1.20B87.864,582Positive NewsBIDUBaidu3.7825 of 5 stars$91.93+2.1%$104.11+13.3%+10.5%$31.09B$18.24B8.4735,900WITWipro2.1391 of 5 stars$2.84+0.7%N/A-56.3%$29.50B$10.43B18.32233,346Gap DownTTDTrade Desk4.0119 of 5 stars$52.37-1.6%$88.58+69.1%-45.8%$26.01B$2.44B64.103,522PTCPTC4.7544 of 5 stars$214.35-0.3%$202.14-5.7%+23.7%$25.76B$2.30B50.557,501Positive NewsHUBSHubSpot4.8869 of 5 stars$468.50-1.2%$726.04+55.0%-3.4%$24.99B$2.63B846.968,246Positive NewsZMZoom Communications4.573 of 5 stars$81.35-1.4%$89.04+9.5%+14.3%$24.95B$4.67B24.627,412Positive NewsAnalyst ForecastInsider TradePINSPinterest4.2731 of 5 stars$35.54-0.2%$42.40+19.3%+17.6%$24.21B$3.65B67.194,666Positive NewsInsider TradeCYBRCyberArk Software1.7358 of 5 stars$438.91-0.5%$435.11-0.9%+61.9%$21.81B$1.00B2,595.531,205Positive News Related Companies and Tools Related Companies FIG Competitors SRAD Competitors BIDU Competitors WIT Competitors TTD Competitors PTC Competitors HUBS Competitors ZM Competitors PINS Competitors CYBR Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NASDAQ:APPF) was last updated on 8/29/2025 by MarketBeat.com Staff From Our PartnersINVESTOR ALERT: Tiny “$3 AI Wonder Stock” on the Verge of Blasting OffRight now, we’re witnessing a monumental shift in the world.Traders Agency | SponsoredBONUS GUIDE - Ben Stein Prepares For the Next Financial CrisisWith inflation high, debt soaring, and global tensions rising, a financial storm may be brewing. 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