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Baidu (BIDU) Stock Forecast & Price Target

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$137.83 +14.04 (+11.34%)
Closing price 09/17/2025 04:00 PM Eastern
Extended Trading
$134.48 -3.35 (-2.43%)
As of 08:17 AM Eastern
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Baidu - Analysts' Recommendations and Stock Price Forecast (2025)

Consensus Rating

Sell
1
Hold
12
Buy
7

Based on 20 Wall Street analysts who have issued ratings for Baidu in the last 12 months, the stock has a consensus rating of "Hold." Out of the 20 analysts, 1 has given a sell rating, 12 have given a hold rating, and 7 have given a buy rating for BIDU.

Consensus Price Target

$114.27
-17.09% Downside
According to the 20 analysts' twelve-month price targets for Baidu, the average price target is $114.27. The highest price target for BIDU is $157.00, while the lowest price target for BIDU is $81.00. The average price target represents a forecasted downside of -17.09% from the current price of $137.83.
MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.
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BIDU Analyst Ratings Over Time

TypeCurrent Forecast
9/18/24 to 9/18/25
1 Month Ago
8/19/24 to 8/19/25
3 Months Ago
6/20/24 to 6/20/25
1 Year Ago
9/19/23 to 9/18/24
Strong Buy
0 Strong Buy rating(s)
0 Strong Buy rating(s)
0 Strong Buy rating(s)
0 Strong Buy rating(s)
Buy
7 Buy rating(s)
7 Buy rating(s)
7 Buy rating(s)
13 Buy rating(s)
Hold
12 Hold rating(s)
11 Hold rating(s)
11 Hold rating(s)
3 Hold rating(s)
Sell
1 Sell rating(s)
0 Sell rating(s)
0 Sell rating(s)
0 Sell rating(s)
Consensus Price Target$114.27$105.09$107.82$135.13
Forecasted Upside-17.09% Downside17.99% Upside28.94% Upside59.60% Upside
Consensus RatingHoldHoldHoldModerate Buy

BIDU Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.
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BIDU Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.
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Baidu Stock vs. The Competition

TypeBaiduComputer and Technology CompaniesS&P 500
Consensus Rating Score
2.32
2.64
2.53
Consensus RatingHoldModerate BuyModerate Buy
Predicted Upside-17.09% Downside61.71% Upside11.42% Upside
News Sentiment Rating
Positive News

See Recent BIDU News
Positive News
Positive News
DateBrokerageAnalystActionRatingPrice TargetReport Date
Upside/Downside
Details
9/17/2025Jefferies Financial Group
2 of 5 stars
Thomas Chong
Thomas Chong
Not Rated
Boost TargetBuy$108.00 ➝ $157.00+17.37%
9/16/2025Zacks Research
0 of 5 stars
 UpgradeStrong SellHold
9/16/2025Arete Research
0 of 5 stars
Richard Kramer
Not Rated
UpgradeSellBuy$143.00+18.13%
9/16/2025Arete
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 UpgradeSellBuy$143.00+24.54%
9/15/2025Zephirin Group
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 Initiated CoverageSell$92.00-25.66%
9/2/2025Susquehanna
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Boost TargetNeutral$85.00 ➝ $95.00-0.27%
8/21/2025Benchmark
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Lower TargetBuy$120.00 ➝ $115.00+32.55%
7/18/2025Barclays
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Lower TargetEqual Weight$84.00 ➝ $81.00-8.98%
7/17/2025Citigroup
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Boost TargetBuy$138.00 ➝ $140.00+60.01%
5/21/2025Macquarie
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 Reiterated RatingNeutral
3/8/2025Sanford C. Bernstein
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 Reiterated RatingMarket Perform
2/19/2025Nomura Securities
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DowngradeStrong-BuyHold
2/19/2025Mizuho
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Boost TargetOutperform$95.00 ➝ $105.00+16.46%
2/19/2025Nomura
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 DowngradeBuyNeutral
2/18/2025Daiwa Capital Markets
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 Reiterated RatingBuyOutperform
11/27/2024JPMorgan Chase & Co.
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 DowngradeOverweightNeutral
11/25/2024China Renaissance
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 DowngradeBuyHold$86.00+7.06%
10/3/2024Dbs Bank
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DowngradeStrong-BuyHold
9/24/2024Hsbc Global Res
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DowngradeStrong-BuyHold
9/24/2024HSBC
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 DowngradeBuyHold$100.00+13.28%
8/26/2024Loop Capital
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 Lower TargetBuy$120.00 ➝ $115.00+34.19%
8/23/2024Bank of America
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 Lower TargetBuy$128.00 ➝ $117.00+36.38%
5/17/2024Morgan Stanley
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 DowngradeOverweightEqual Weight$140.00 ➝ $125.00+11.02%
11/22/2023The Goldman Sachs Group
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 Lower TargetBuy$181.00 ➝ $174.00+48.03%
11/22/2023Nomura Instinet
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 UpgradeNeutralBuy$145.00+27.84%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Thursday at 08:09 AM ET.


Should I Buy Baidu Stock? BIDU Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Wednesday, September 17, 2025. Please send any questions or comments about these Baidu pros and cons to contact@marketbeat.com.

Baidu
Bull Case

green Wall Street bull icon

Here are some ways that investors could benefit from investing in Baidu, Inc.:

  • The current stock price is around $123.79, reflecting a significant increase of 7.8% recently, indicating positive market sentiment.
  • Analysts have recently raised their target prices for Baidu, Inc., with Citigroup increasing it to $140.00, suggesting strong growth potential.
  • Baidu, Inc. has a solid financial position with a low debt-to-equity ratio of 0.19, indicating that the company is not heavily reliant on debt for financing its operations.
  • With a market capitalization of approximately $42.76 billion, Baidu, Inc. is positioned as a major player in the internet search services sector in China.
  • Recent upgrades in ratings from several analysts, including a shift from "sell" to "buy," reflect growing confidence in the company's future performance.

Baidu
Bear Case

red Wall Street bear icon

Investors should be bearish about investing in Baidu, Inc. for these reasons:

  • Despite recent positive movements, the average consensus rating remains a "Hold," indicating that many analysts are cautious about the stock's future performance.
  • Some analysts have lowered their target prices, such as Barclays reducing it to $81.00, which may signal concerns about the company's growth prospects.
  • With a PE ratio of 11.41, the stock may be perceived as overvalued compared to its earnings, which could deter some investors.
  • Market volatility and regulatory challenges in China could impact Baidu, Inc.'s operations and profitability, making it a riskier investment.
  • There is a significant number of analysts issuing "Hold" ratings, which may indicate uncertainty about the company's ability to outperform the market.

BIDU Forecast - Frequently Asked Questions

According to the research reports of 20 Wall Street equities research analysts, the average twelve-month stock price forecast for Baidu is $114.27, with a high forecast of $157.00 and a low forecast of $81.00.

20 Wall Street research analysts have issued "buy," "hold," and "sell" ratings for Baidu in the last twelve months. There is currently 1 sell rating, 12 hold ratings and 7 buy ratings for the stock. The consensus among Wall Street research analysts is that investors should "hold" BIDU shares. A hold rating indicates that analysts believe investors should maintain any existing positions they have in BIDU, but not buy additional shares or sell existing shares.

According to analysts, Baidu's stock has a predicted downside of -17.09% based on their 12-month stock forecasts.

Over the previous 90 days, Baidu's stock had 3 upgrades by analysts.

Baidu has been rated by research analysts at Arete, Arete Research, Barclays, Benchmark, Citigroup, Jefferies Financial Group, Susquehanna, Zacks Research, and Zephirin Group in the past 90 days.

Analysts like Baidu less than other "computer and technology" companies. The consensus rating for Baidu is Hold while the average consensus rating for "computer and technology" companies is Moderate Buy. Learn more on how BIDU compares to other companies.


This page (NASDAQ:BIDU) was last updated on 9/18/2025 by MarketBeat.com Staff
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