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Baidu (BIDU) Stock Forecast & Price Target

Baidu logo
$114.78 +2.96 (+2.65%)
Closing price 04:00 PM Eastern
Extended Trading
$114.69 -0.09 (-0.08%)
As of 07:59 PM Eastern
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Baidu - Analysts' Recommendations and Stock Price Forecast (2025)

Consensus Rating

Hold
Based on 16 Analyst Ratings
Sell
0
Hold
11
Buy
5

Based on 16 Wall Street analysts who have issued ratings for Baidu in the last 12 months, the stock has a consensus rating of "Hold." Out of the 16 analysts, 11 have given a hold rating, and 5 have given a buy rating for BIDU.

Consensus Price Target

$104.00
-9.39% Downside
According to the 16 analysts' twelve-month price targets for Baidu, the average price target is $104.00. The highest price target for BIDU is $140.00, while the lowest price target for BIDU is $81.00. The average price target represents a forecasted downside of -9.39% from the current price of $114.78.
MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.
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BIDU Analyst Ratings Over Time

TypeCurrent Forecast
9/12/24 to 9/12/25		1 Month Ago
8/13/24 to 8/13/25		3 Months Ago
6/14/24 to 6/14/25		1 Year Ago
9/13/23 to 9/12/24
Strong Buy
0 Strong Buy rating(s)
0 Strong Buy rating(s)
0 Strong Buy rating(s)
0 Strong Buy rating(s)
Buy
5 Buy rating(s)
7 Buy rating(s)
7 Buy rating(s)
13 Buy rating(s)
Hold
11 Hold rating(s)
11 Hold rating(s)
11 Hold rating(s)
3 Hold rating(s)
Sell
0 Sell rating(s)
0 Sell rating(s)
0 Sell rating(s)
0 Sell rating(s)
Consensus Price Target$104.00$105.09$107.82$135.13
Forecasted Upside-9.39% Downside15.40% Upside25.37% Upside60.74% Upside
Consensus RatingHoldHoldHoldModerate Buy

BIDU Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.
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BIDU Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.
Skip Chart and View Analyst Price Target HistorySkip Chart & View Price History Table

Baidu Stock vs. The Competition

TypeBaiduComputer and Technology CompaniesS&P 500
Consensus Rating Score
2.31
2.65
2.53
Consensus RatingHoldModerate BuyModerate Buy
Predicted Upside-9.39% Downside64.37% Upside10.75% Upside
News Sentiment Rating
Positive News

See Recent BIDU News
Positive News
Positive News
Export to Excel
DateBrokerageAnalystActionRatingPrice TargetReport Date
Upside/Downside		Details
9/2/2025Susquehanna
3 of 5 stars
Shyam Patil
Not Rated
Boost TargetNeutral$85.00 ➝ $95.00-0.27%
8/21/2025Benchmark
3 of 5 stars
Fawne Jiang
Not Rated
Lower TargetBuy$120.00 ➝ $115.00+32.55%
7/18/2025Barclays
3 of 5 stars
Jiong Shao
Not Rated
Lower TargetEqual Weight$84.00 ➝ $81.00-8.98%
7/17/2025Citigroup
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Alicia Yap
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Boost TargetBuy$138.00 ➝ $140.00+60.01%
7/16/2025Jefferies Financial Group
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Thomas Chong
Thomas Chong
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Lower TargetBuy$120.00 ➝ $110.00+17.90%
5/21/2025Macquarie
Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		 Reiterated RatingNeutral
3/8/2025Sanford C. Bernstein
Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		 Reiterated RatingMarket Perform
2/19/2025Nomura Securities
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J. Shi
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DowngradeStrong-Buy ➝ Hold
2/19/2025Mizuho
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James Lee
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Boost TargetOutperform$95.00 ➝ $105.00+16.46%
2/19/2025Nomura
Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		 DowngradeBuy ➝ Neutral
2/18/2025Daiwa Capital Markets
Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		 Reiterated RatingBuy ➝ Outperform
11/27/2024JPMorgan Chase & Co.
Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		 DowngradeOverweight ➝ Neutral
11/25/2024China Renaissance
Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		 DowngradeBuy ➝ Hold$86.00+7.06%
10/3/2024Dbs Bank
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T. Tam
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DowngradeStrong-Buy ➝ Hold
9/24/2024Hsbc Global Res
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C. Liu
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DowngradeStrong-Buy ➝ Hold
9/24/2024HSBC
Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		 DowngradeBuy ➝ Hold$100.00+13.28%
8/26/2024Loop Capital
Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		 Lower TargetBuy$120.00 ➝ $115.00+34.19%
8/23/2024Bank of America
Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		 Lower TargetBuy$128.00 ➝ $117.00+36.38%
5/17/2024Morgan Stanley
Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		 DowngradeOverweight ➝ Equal Weight$140.00 ➝ $125.00+11.02%
11/22/2023The Goldman Sachs Group
Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		 Lower TargetBuy$181.00 ➝ $174.00+48.03%
11/22/2023Nomura Instinet
Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		 UpgradeNeutral ➝ Buy$145.00+27.84%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Saturday at 12:41 AM ET.


Should I Buy Baidu Stock? BIDU Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Thursday, September 11, 2025. Please send any questions or comments about these Baidu pros and cons to contact@marketbeat.com.

Baidu
Bull Case

green Wall Street bull icon

Here are some ways that investors could benefit from investing in Baidu, Inc.:

  • The current stock price is around $110, reflecting a recent increase, which may indicate positive market sentiment.
  • Five research analysts have rated Baidu, Inc. with a "Buy" rating, suggesting strong confidence in the company's growth potential.
  • Analysts have set a consensus target price of $104, indicating potential upside from the current trading levels.
  • Baidu, Inc. has a low debt-to-equity ratio of 0.19, suggesting a strong balance sheet and lower financial risk, which can be attractive to investors.
  • The company operates in the growing internet search market in China, which presents significant opportunities for revenue growth.

Baidu
Bear Case

red Wall Street bear icon

Investors should be bearish about investing in Baidu, Inc. for these reasons:

  • Despite some positive ratings, the majority of analysts have assigned a "Hold" rating, indicating uncertainty about the stock's future performance.
  • Recent price target adjustments by analysts, including a decrease from $120 to $115, may signal concerns about the company's near-term growth prospects.
  • With a market cap of $38.12 billion, Baidu, Inc. may face challenges competing against larger tech companies in the rapidly evolving digital landscape.
  • Market volatility and economic conditions in China could impact Baidu, Inc.'s performance, making it a riskier investment.
  • Recent downgrades from some analysts, including a shift from "hold" to "sell," may reflect growing skepticism about the company's future earnings potential.

BIDU Forecast - Frequently Asked Questions

According to the research reports of 16 Wall Street equities research analysts, the average twelve-month stock price forecast for Baidu is $104.00, with a high forecast of $140.00 and a low forecast of $81.00.

16 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for Baidu in the last year. There are currently 11 hold ratings and 5 buy ratings for the stock. The consensus among Wall Street equities research analysts is that investors should "hold" BIDU shares. A hold rating indicates that analysts believe investors should maintain any existing positions they have in BIDU, but not buy additional shares or sell existing shares.

According to analysts, Baidu's stock has a predicted downside of -9.39% based on their 12-month stock forecasts.

Baidu has been rated by research analysts at Barclays, Benchmark, Citigroup, Jefferies Financial Group, and Susquehanna in the past 90 days.

Analysts like Baidu less than other "computer and technology" companies. The consensus rating for Baidu is Hold while the average consensus rating for "computer and technology" companies is Moderate Buy. Learn more on how BIDU compares to other companies.

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This page (NASDAQ:BIDU) was last updated on 9/12/2025 by MarketBeat.com Staff
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