Baozun (BZUN) Competitors $4.77 +0.31 (+6.95%) Closing price 09/12/2025 04:00 PM EasternExtended Trading$4.82 +0.06 (+1.15%) As of 09/12/2025 07:41 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsHeadlinesOptions ChainOwnershipSEC FilingsShort InterestTrendsBuy This Stock BZUN vs. MYTE, SFIX, DNUT, BBBY, ARKO, DDL, BWMX, ZKH, HNST, and LEShould you be buying Baozun stock or one of its competitors? The main competitors of Baozun include MYT Netherlands Parent B.V. (MYTE), Stitch Fix (SFIX), Krispy Kreme (DNUT), Bed Bath & Beyond (BBBY), ARKO (ARKO), Dingdong (Cayman) (DDL), Betterware de México, S.A.P.I. de C.V. (BWMX), ZKH Group (ZKH), Honest (HNST), and Lands' End (LE). These companies are all part of the "retail" industry. Baozun vs. Its Competitors MYT Netherlands Parent B.V. Stitch Fix Krispy Kreme Bed Bath & Beyond ARKO Dingdong (Cayman) Betterware de México, S.A.P.I. de C.V. ZKH Group Honest Lands' End Baozun (NASDAQ:BZUN) and MYT Netherlands Parent B.V. (NYSE:MYTE) are both small-cap retail companies, but which is the better investment? We will contrast the two companies based on the strength of their analyst recommendations, risk, institutional ownership, dividends, profitability, earnings, valuation and media sentiment. Which has better valuation and earnings, BZUN or MYTE? Baozun has higher revenue and earnings than MYT Netherlands Parent B.V.. MYT Netherlands Parent B.V. is trading at a lower price-to-earnings ratio than Baozun, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioBaozun$1.29B0.21-$18.68M-$0.44-10.84MYT Netherlands Parent B.V.$881.44M0.89-$26.95M-$0.43-21.28 Is BZUN or MYTE more profitable? Baozun has a net margin of -1.93% compared to MYT Netherlands Parent B.V.'s net margin of -3.98%. Baozun's return on equity of -4.60% beat MYT Netherlands Parent B.V.'s return on equity.Company Net Margins Return on Equity Return on Assets Baozun-1.93% -4.60% -1.89% MYT Netherlands Parent B.V. -3.98%-5.88%-3.63% Do analysts recommend BZUN or MYTE? Baozun currently has a consensus price target of $4.20, suggesting a potential downside of 11.95%. MYT Netherlands Parent B.V. has a consensus price target of $14.00, suggesting a potential upside of 53.01%. Given MYT Netherlands Parent B.V.'s higher possible upside, analysts clearly believe MYT Netherlands Parent B.V. is more favorable than Baozun.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Baozun 0 Sell rating(s) 0 Hold rating(s) 1 Buy rating(s) 0 Strong Buy rating(s) 3.00MYT Netherlands Parent B.V. 0 Sell rating(s) 0 Hold rating(s) 1 Buy rating(s) 0 Strong Buy rating(s) 3.00 Which has more risk & volatility, BZUN or MYTE? Baozun has a beta of 0.3, suggesting that its share price is 70% less volatile than the S&P 500. Comparatively, MYT Netherlands Parent B.V. has a beta of 1.08, suggesting that its share price is 8% more volatile than the S&P 500. Do insiders & institutionals have more ownership in BZUN or MYTE? 47.3% of Baozun shares are owned by institutional investors. Comparatively, 10.1% of MYT Netherlands Parent B.V. shares are owned by institutional investors. 59.2% of Baozun shares are owned by insiders. Comparatively, 1.9% of MYT Netherlands Parent B.V. shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term. Does the media favor BZUN or MYTE? In the previous week, MYT Netherlands Parent B.V. had 1 more articles in the media than Baozun. MarketBeat recorded 2 mentions for MYT Netherlands Parent B.V. and 1 mentions for Baozun. Baozun's average media sentiment score of 1.91 beat MYT Netherlands Parent B.V.'s score of 1.70 indicating that Baozun is being referred to more favorably in the media. Company Overall Sentiment Baozun Very Positive MYT Netherlands Parent B.V. Very Positive SummaryBaozun beats MYT Netherlands Parent B.V. on 9 of the 14 factors compared between the two stocks. Get Baozun News Delivered to You Automatically Sign up to receive the latest news and ratings for BZUN and its competitors with MarketBeat's FREE daily newsletter. Subscribe Now View SMS TermsBy entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy. New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding BZUN and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart BZUN vs. The Competition Export to ExcelMetricBaozunIT Services IndustryComputer SectorNASDAQ ExchangeMarket Cap$257.71M$221.55B$31.22B$10.13BDividend YieldN/A1.71%3.16%4.59%P/E Ratio-10.8435.18439.7225.98Price / Sales0.2130.962,043.17293.19Price / Cash29.5424.7736.9460.44Price / Book0.467.487.246.29Net Income-$18.68M$364.92M$808.32M$271.07M7 Day Performance33.24%5.26%3.57%3.87%1 Month Performance73.45%5.16%4.71%5.49%1 Year Performance90.80%198.35%24,377.12%25.86% Baozun Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)BZUNBaozun1.5266 of 5 stars$4.77+7.0%$4.20-11.9%+90.8%$257.71M$1.29B-10.847,650Positive NewsGap UpHigh Trading VolumeMYTEMYT Netherlands Parent B.V.1.8696 of 5 stars$9.48-2.6%$14.00+47.7%+135.2%$812.43M$881.44M-22.051,240News CoveragePositive NewsSFIXStitch Fix2.2075 of 5 stars$5.70+0.9%$5.67-0.6%+39.5%$737.25M$1.34B-12.394,570News CoveragePositive NewsDNUTKrispy Kreme3.9518 of 5 stars$3.15-6.8%$6.80+115.9%-73.1%$578.66M$1.67B-1.1921,000BBBYBed Bath & Beyond0.8792 of 5 stars$10.28+4.0%$8.86-13.8%-8.9%$567.17M$1.39B-2.531,050ARKOARKO4.5149 of 5 stars$5.05+1.8%$7.13+41.1%-20.9%$559.20M$8.73B63.1311,772Positive NewsShort Interest ↓DDLDingdong (Cayman)3.0568 of 5 stars$2.25+3.5%N/A-25.1%$512.61M$3.21B10.693,120Positive NewsBWMXBetterware de México, S.A.P.I. de C.V.N/A$13.70flatN/A-0.9%$511.24M$14.17B9.791,270ZKHZKH Group1.7456 of 5 stars$2.87+0.7%$4.00+39.4%+1.7%$462.15M$1.20B-14.353,262Gap DownHNSTHonest3.3769 of 5 stars$4.02+0.2%$6.96+73.1%+0.5%$446.19M$378.34M80.42190News CoveragePositive NewsLELands' End0.8792 of 5 stars$14.47+0.5%N/A+3.7%$438.81M$1.36B111.324,400Trending NewsEarnings ReportAnalyst UpgradeAnalyst Revision Related Companies and Tools Related Companies MYT Netherlands Parent B.V. Competitors Stitch Fix Competitors Krispy Kreme Competitors Bed Bath & Beyond Competitors ARKO Competitors Dingdong (Cayman) Competitors Betterware de México, S.A.P.I. de C.V. Competitors ZKH Group Competitors Honest Competitors Lands' End Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NASDAQ:BZUN) was last updated on 9/14/2025 by MarketBeat.com Staff From Our PartnersNvidia Times 1,000,000Nvidia’s latest AI chip is a $25,000 powerhouse — with 80 billion transistors and the ability to perform 60 tr...Paradigm Press | SponsoredElon’s Secret Social Security BombshellTo All Americans Born Before April 16th, 1963: Did Trump Just Give The Green Light To Radically RE-DO Social S...Banyan Hill Publishing | SponsoredForget NVDA. 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