Baozun (BZUN) Competitors

Baozun (NASDAQ:BZUN) and MYT Netherlands Parent B.V. (NYSE:MYTE) are both small-cap computer and technology companies, but which is the better investment? We will contrast the two businesses based on the strength of their valuation, profitability, risk, analyst recommendations, media sentiment, institutional ownership, community ranking, dividends and earnings.

Do insiders and institutionals hold more shares of BZUN or MYTE?

47.3% of Baozun shares are owned by institutional investors. Comparatively, 10.1% of MYT Netherlands Parent B.V. shares are owned by institutional investors. 59.2% of Baozun shares are owned by insiders. Comparatively, 1.9% of MYT Netherlands Parent B.V. shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Does the MarketBeat Community prefer BZUN or MYTE?

Baozun received 386 more outperform votes than MYT Netherlands Parent B.V. when rated by MarketBeat users. Likewise, 60.26% of users gave Baozun an outperform vote while only 45.45% of users gave MYT Netherlands Parent B.V. an outperform vote.

Company	Underperform	Outperform
Baozun	Outperform Votes 411 60.26%	Underperform Votes 271 39.74%
MYT Netherlands Parent B.V.	Outperform Votes 25 45.45%	Underperform Votes 30 54.55%

Which has higher valuation and earnings, BZUN or MYTE?

MYT Netherlands Parent B.V. has lower revenue, but higher earnings than Baozun. MYT Netherlands Parent B.V. is trading at a lower price-to-earnings ratio than Baozun, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Baozun	$9.42B	0.01	-$39.22M	-$0.43	-5.10
MYT Netherlands Parent B.V.	$881.44M	0.75	-$26.95M	-$0.43	-18.13

Does the media refer more to BZUN or MYTE?

In the previous week, MYT Netherlands Parent B.V. had 3 more articles in the media than Baozun. MarketBeat recorded 3 mentions for MYT Netherlands Parent B.V. and 0 mentions for Baozun. Baozun's average media sentiment score of 1.87 beat MYT Netherlands Parent B.V.'s score of 0.70 indicating that Baozun is being referred to more favorably in the media.

Company	Overall Sentiment
Baozun	Very Positive
MYT Netherlands Parent B.V.	Positive

Which has more volatility & risk, BZUN or MYTE?

Baozun has a beta of 0.39, indicating that its share price is 61% less volatile than the S&P 500. Comparatively, MYT Netherlands Parent B.V. has a beta of 1.08, indicating that its share price is 8% more volatile than the S&P 500.

Is BZUN or MYTE more profitable?

Baozun has a net margin of -2.55% compared to MYT Netherlands Parent B.V.'s net margin of -3.98%. Baozun's return on equity of -5.58% beat MYT Netherlands Parent B.V.'s return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Baozun	-2.55%	-5.58%	-2.33%
MYT Netherlands Parent B.V.	-3.98%	-5.88%	-3.63%

Do analysts rate BZUN or MYTE?

Baozun currently has a consensus target price of $3.20, suggesting a potential upside of 45.79%. MYT Netherlands Parent B.V. has a consensus target price of $14.00, suggesting a potential upside of 79.60%. Given MYT Netherlands Parent B.V.'s stronger consensus rating and higher possible upside, analysts plainly believe MYT Netherlands Parent B.V. is more favorable than Baozun.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Baozun	0 Sell rating(s)	1 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.50
MYT Netherlands Parent B.V.	0 Sell rating(s)	0 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	3.00

Summary

Baozun beats MYT Netherlands Parent B.V. on 10 of the 16 factors compared between the two stocks.