Baozun (BZUN) Competitors

MYT Netherlands Parent B.V. (NYSE:MYTE) and Baozun (NASDAQ:BZUN) are both small-cap retail/wholesale companies, but which is the better business? We will compare the two businesses based on the strength of their analyst recommendations, dividends, media sentiment, earnings, risk, community ranking, valuation, institutional ownership and profitability.

Which has more risk and volatility, MYTE or BZUN?

MYT Netherlands Parent B.V. has a beta of 0.97, indicating that its share price is 3% less volatile than the S&P 500. Comparatively, Baozun has a beta of 0.31, indicating that its share price is 69% less volatile than the S&P 500.

Does the media refer more to MYTE or BZUN?

In the previous week, Baozun had 2 more articles in the media than MYT Netherlands Parent B.V.. MarketBeat recorded 6 mentions for Baozun and 4 mentions for MYT Netherlands Parent B.V.. MYT Netherlands Parent B.V.'s average media sentiment score of 1.14 beat Baozun's score of 1.03 indicating that MYT Netherlands Parent B.V. is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
MYT Netherlands Parent B.V.	2 Very Positive mention(s)	1 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Baozun	4 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Do analysts rate MYTE or BZUN?

MYT Netherlands Parent B.V. currently has a consensus target price of $4.88, indicating a potential downside of 48.14%. Baozun has a consensus target price of $3.20, indicating a potential upside of 11.11%. Given Baozun's higher possible upside, analysts clearly believe Baozun is more favorable than MYT Netherlands Parent B.V..

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
MYT Netherlands Parent B.V.	0 Sell rating(s)	1 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.50
Baozun	0 Sell rating(s)	2 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.33

Does the MarketBeat Community believe in MYTE or BZUN?

Baozun received 384 more outperform votes than MYT Netherlands Parent B.V. when rated by MarketBeat users. Likewise, 60.36% of users gave Baozun an outperform vote while only 44.44% of users gave MYT Netherlands Parent B.V. an outperform vote.

Company	Underperform	Outperform
MYT Netherlands Parent B.V.	Outperform Votes 24 44.44%	Underperform Votes 30 55.56%
Baozun	Outperform Votes 408 60.36%	Underperform Votes 268 39.64%

Is MYTE or BZUN more profitable?

Baozun has a net margin of -2.55% compared to MYT Netherlands Parent B.V.'s net margin of -4.18%. Baozun's return on equity of -5.58% beat MYT Netherlands Parent B.V.'s return on equity.

Company	Net Margins	Return on Equity	Return on Assets
MYT Netherlands Parent B.V.	-4.18%	-8.24%	-5.15%
Baozun	-2.55%	-5.58%	-2.33%

Which has stronger valuation & earnings, MYTE or BZUN?

MYT Netherlands Parent B.V. has higher earnings, but lower revenue than Baozun. MYT Netherlands Parent B.V. is trading at a lower price-to-earnings ratio than Baozun, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
MYT Netherlands Parent B.V.	$855.09M	0.94	-$26.95M	-$0.45	-20.89
Baozun	$1.24B	0.14	-$39.22M	-$0.54	-5.33

Do insiders & institutionals have more ownership in MYTE or BZUN?

10.1% of MYT Netherlands Parent B.V. shares are held by institutional investors. Comparatively, 47.3% of Baozun shares are held by institutional investors. 1.9% of MYT Netherlands Parent B.V. shares are held by company insiders. Comparatively, 59.2% of Baozun shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Summary

Baozun beats MYT Netherlands Parent B.V. on 11 of the 17 factors compared between the two stocks.