Baozun (BZUN) Competitors $2.88 +0.04 (+1.41%) Closing price 04:00 PM EasternExtended Trading$2.88 0.00 (-0.17%) As of 07:36 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsHeadlinesOptions ChainOwnershipSEC FilingsShort InterestTrendsBuy This Stock BZUN vs. SFIX, ARKO, DNUT, DDL, BWMX, ZKH, BYON, HNST, SGU, and LEShould you be buying Baozun stock or one of its competitors? The main competitors of Baozun include Stitch Fix (SFIX), ARKO (ARKO), Krispy Kreme (DNUT), Dingdong (Cayman) (DDL), Betterware de Mexico SAPI de C (BWMX), ZKH Group (ZKH), Beyond (BYON), Honest (HNST), Star Group (SGU), and Lands' End (LE). These companies are all part of the "retail" industry. Baozun vs. Its Competitors Stitch Fix ARKO Krispy Kreme Dingdong (Cayman) Betterware de Mexico SAPI de C ZKH Group Beyond Honest Star Group Lands' End Baozun (NASDAQ:BZUN) and Stitch Fix (NASDAQ:SFIX) are both small-cap retail companies, but which is the better investment? We will compare the two companies based on the strength of their earnings, valuation, dividends, risk, profitability, analyst recommendations, media sentiment and institutional ownership. Do institutionals and insiders have more ownership in BZUN or SFIX? 47.3% of Baozun shares are owned by institutional investors. Comparatively, 71.0% of Stitch Fix shares are owned by institutional investors. 59.2% of Baozun shares are owned by insiders. Comparatively, 17.0% of Stitch Fix shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth. Does the media favor BZUN or SFIX? In the previous week, Stitch Fix had 6 more articles in the media than Baozun. MarketBeat recorded 7 mentions for Stitch Fix and 1 mentions for Baozun. Baozun's average media sentiment score of 1.05 beat Stitch Fix's score of 0.15 indicating that Baozun is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Baozun 1 Very Positive mention(s) 0 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Stitch Fix 2 Very Positive mention(s) 0 Positive mention(s) 4 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Neutral Which has preferable earnings & valuation, BZUN or SFIX? Baozun has higher earnings, but lower revenue than Stitch Fix. Stitch Fix is trading at a lower price-to-earnings ratio than Baozun, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioBaozun$1.29B0.13-$18.68M-$0.43-6.70Stitch Fix$1.34B0.51-$128.84M-$0.46-11.33 Do analysts prefer BZUN or SFIX? Baozun currently has a consensus price target of $3.20, indicating a potential upside of 11.11%. Stitch Fix has a consensus price target of $5.67, indicating a potential upside of 8.77%. Given Baozun's stronger consensus rating and higher possible upside, equities research analysts clearly believe Baozun is more favorable than Stitch Fix.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Baozun 0 Sell rating(s) 1 Hold rating(s) 1 Buy rating(s) 0 Strong Buy rating(s) 2.50Stitch Fix 0 Sell rating(s) 4 Hold rating(s) 1 Buy rating(s) 0 Strong Buy rating(s) 2.20 Which has more volatility and risk, BZUN or SFIX? Baozun has a beta of 0.28, meaning that its share price is 72% less volatile than the S&P 500. Comparatively, Stitch Fix has a beta of 2.01, meaning that its share price is 101% more volatile than the S&P 500. Is BZUN or SFIX more profitable? Baozun has a net margin of -1.93% compared to Stitch Fix's net margin of -4.44%. Baozun's return on equity of -4.46% beat Stitch Fix's return on equity.Company Net Margins Return on Equity Return on Assets Baozun-1.93% -4.46% -1.84% Stitch Fix -4.44%-18.15%-7.21% SummaryBaozun beats Stitch Fix on 10 of the 15 factors compared between the two stocks. Get Baozun News Delivered to You Automatically Sign up to receive the latest news and ratings for BZUN and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding BZUN and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart BZUN vs. The Competition Export to ExcelMetricBaozunIT Services IndustryComputer SectorNASDAQ ExchangeMarket Cap$164M$15.81B$29.94B$9.80BDividend YieldN/A1.69%3.09%4.08%P/E Ratio-6.7036.6952.4725.12Price / Sales0.1312.341,261.98108.85Price / Cash18.8123.4536.1159.16Price / Book0.284.369.266.24Net Income-$18.68M$434.10M$803.97M$265.56M7 Day Performance6.27%0.90%0.04%0.90%1 Month Performance-6.80%-4.53%-1.83%1.88%1 Year Performance23.08%15.02%24,071.69%20.09% Baozun Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)BZUNBaozun2.4285 of 5 stars$2.88+1.4%$3.20+11.1%+23.5%$164M$1.29B-6.707,650High Trading VolumeSFIXStitch Fix2.2875 of 5 stars$4.51+0.9%$5.67+25.6%+41.8%$583.28M$1.34B-9.804,570Positive NewsARKOARKO4.3284 of 5 stars$4.92+1.0%$7.13+44.8%-23.4%$549.05M$8.73B61.5111,772Trending NewsDNUTKrispy Kreme3.5851 of 5 stars$3.20+3.9%$7.58+136.7%-68.1%$525.63M$1.67B-1.2121,000DDLDingdong (Cayman)2.5684 of 5 stars$2.11-1.6%N/A+19.0%$505.53M$3.21B14.033,120News CoverageUpcoming EarningsBWMXBetterware de Mexico SAPI de C0.7918 of 5 stars$12.72-4.9%N/AN/A$498.92M$773.60M8.972,334Negative NewsShort Interest ↑ZKHZKH Group1.7501 of 5 stars$3.01+0.2%$4.00+33.1%-10.7%$485.71M$1.20B-14.313,262News CoverageUpcoming EarningsShort Interest ↑Gap UpBYONBeyond1 of 5 stars$8.50+7.1%$8.86+4.3%-13.2%$455.23M$1.39B-2.091,050HNSTHonest2.4488 of 5 stars$4.00+1.8%$7.50+87.5%-8.5%$437.85M$378.34M80.02190SGUStar Group3.9327 of 5 stars$11.46-2.1%N/A-3.2%$404.42M$1.77B8.683,039Positive NewsLELands' End0.5029 of 5 stars$12.95-0.1%N/A-16.9%$394.93M$1.36B99.624,400 Related Companies and Tools Related Companies Stitch Fix Competitors ARKO Competitors Krispy Kreme Competitors Dingdong (Cayman) Competitors Betterware de Mexico SAPI de C Competitors ZKH Group Competitors Beyond Competitors Honest Competitors Star Group Competitors Lands' End Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NASDAQ:BZUN) was last updated on 8/19/2025 by MarketBeat.com Staff From Our PartnersTrump’s national nightmare is herePorter Stansberry and Jeff Brown say a new U.S. national emergency is already underway — and it could trigger ...Porter & Company | SponsoredThis is my Christian duty“This land I will give to you…” — a 4,000-year-old line from Genesis may hold the key to unlocking a $150 tril...Paradigm Press | SponsoredAlex’s “Next Magnificent Seven” stocksThe original “Magnificent Seven” turned $7K into $1.18 million. 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