Baozun (BZUN) Competitors $2.94 +0.24 (+8.89%) Closing price 04:00 PM EasternExtended Trading$2.96 +0.02 (+0.51%) As of 06:05 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsHeadlinesOptions ChainOwnershipSEC FilingsShort InterestTrendsBuy This Stock BZUN vs. REAL, SFIX, DNUT, ARKO, JMIA, DDL, ZKH, HNST, BYON, and SGUShould you be buying Baozun stock or one of its competitors? The main competitors of Baozun include RealReal (REAL), Stitch Fix (SFIX), Krispy Kreme (DNUT), ARKO (ARKO), Jumia Technologies (JMIA), Dingdong (Cayman) (DDL), ZKH Group (ZKH), Honest (HNST), Beyond (BYON), and Star Group (SGU). These companies are all part of the "retail" industry. Baozun vs. Its Competitors RealReal Stitch Fix Krispy Kreme ARKO Jumia Technologies Dingdong (Cayman) ZKH Group Honest Beyond Star Group Baozun (NASDAQ:BZUN) and RealReal (NASDAQ:REAL) are both small-cap retail companies, but which is the better stock? We will compare the two businesses based on the strength of their risk, earnings, valuation, profitability, dividends, institutional ownership, analyst recommendations and media sentiment. Do analysts rate BZUN or REAL? Baozun presently has a consensus target price of $3.20, suggesting a potential upside of 8.84%. RealReal has a consensus target price of $8.40, suggesting a potential upside of 60.92%. Given RealReal's stronger consensus rating and higher probable upside, analysts plainly believe RealReal is more favorable than Baozun.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Baozun 0 Sell rating(s) 1 Hold rating(s) 1 Buy rating(s) 0 Strong Buy rating(s) 2.50RealReal 0 Sell rating(s) 2 Hold rating(s) 3 Buy rating(s) 1 Strong Buy rating(s) 2.83 Do insiders & institutionals hold more shares of BZUN or REAL? 47.3% of Baozun shares are owned by institutional investors. Comparatively, 64.7% of RealReal shares are owned by institutional investors. 59.2% of Baozun shares are owned by company insiders. Comparatively, 9.0% of RealReal shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term. Is BZUN or REAL more profitable? Baozun has a net margin of -1.93% compared to RealReal's net margin of -6.60%. RealReal's return on equity of 0.00% beat Baozun's return on equity.Company Net Margins Return on Equity Return on Assets Baozun-1.93% -4.46% -1.84% RealReal -6.60%N/A -10.99% Does the media favor BZUN or REAL? In the previous week, RealReal had 1 more articles in the media than Baozun. MarketBeat recorded 3 mentions for RealReal and 2 mentions for Baozun. Baozun's average media sentiment score of 1.87 beat RealReal's score of 0.51 indicating that Baozun is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Baozun 0 Very Positive mention(s) 0 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Very Positive RealReal 0 Very Positive mention(s) 1 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Which has more risk & volatility, BZUN or REAL? Baozun has a beta of 0.31, suggesting that its stock price is 69% less volatile than the S&P 500. Comparatively, RealReal has a beta of 2.46, suggesting that its stock price is 146% more volatile than the S&P 500. Which has stronger valuation & earnings, BZUN or REAL? Baozun has higher revenue and earnings than RealReal. Baozun is trading at a lower price-to-earnings ratio than RealReal, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioBaozun$1.29B0.13-$18.68M-$0.43-6.84RealReal$616.72M0.96-$134.20M-$1.13-4.62 SummaryRealReal beats Baozun on 10 of the 17 factors compared between the two stocks. Get Baozun News Delivered to You Automatically Sign up to receive the latest news and ratings for BZUN and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding BZUN and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart BZUN vs. The Competition Export to ExcelMetricBaozunIT Services IndustryComputer SectorNASDAQ ExchangeMarket Cap$169.79M$16.71B$28.22B$9.31BDividend YieldN/A1.53%3.14%4.03%P/E Ratio-6.8437.8933.1819.73Price / Sales0.1313.201,719.21174.40Price / Cash17.1524.7037.6457.96Price / Book0.284.997.635.67Net Income-$18.68M$434.10M$779.73M$257.79M7 Day Performance12.21%-4.02%0.17%0.54%1 Month Performance-2.65%0.60%5.75%8.86%1 Year Performance5.76%15.30%52,677.61%14.22% Baozun Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)BZUNBaozun2.4959 of 5 stars$2.94+8.9%$3.20+8.8%+1.5%$169.79M$1.29B-6.847,650News CoverageREALRealReal1.6754 of 5 stars$5.26-0.6%$8.40+59.7%+45.7%$594.85M$600.48M-4.653,011SFIXStitch Fix3.7004 of 5 stars$4.29+8.9%$5.67+32.1%-14.3%$559.80M$1.34B-9.334,570Analyst UpgradeDNUTKrispy Kreme4.1285 of 5 stars$3.22-3.3%$10.14+214.8%-71.1%$549.52M$1.60B-24.7721,000Trending NewsAnalyst ForecastARKOARKO3.9524 of 5 stars$4.59+1.1%$7.35+60.1%-29.7%$526.38M$8.73B153.0011,772JMIAJumia Technologies1.2869 of 5 stars$4.27-1.5%$7.88+84.6%-66.1%$522.29M$167.49M0.002,163DDLDingdong (Cayman)2.5577 of 5 stars$2.21+2.1%N/A+8.2%$520.89M$3.21B14.703,120ZKHZKH Group1.5022 of 5 stars$3.10-1.9%$4.00+29.0%-16.1%$502.07M$8.84B-14.773,262High Trading VolumeHNSTHonest2.5105 of 5 stars$4.52-2.6%$7.70+70.4%+32.8%$498.27M$389.37M-226.00190News CoveragePositive NewsBYONBeyond1.4456 of 5 stars$7.58-2.5%$9.14+20.6%-47.9%$437.45M$1.39B-1.631,050SGUStar Group4.0088 of 5 stars$11.71-0.7%N/A+6.7%$404.77M$1.80B7.863,039Positive News Related Companies and Tools Related Companies RealReal Competitors Stitch Fix Competitors Krispy Kreme Competitors ARKO Competitors Jumia Technologies Competitors Dingdong (Cayman) Competitors ZKH Group Competitors Honest Competitors Beyond Competitors Star Group Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NASDAQ:BZUN) was last updated on 7/16/2025 by MarketBeat.com Staff From Our PartnersRevolutionary AI Tech Targets Early Diabetic Blindness Detection FDA Trial UnderwayTiny Stock, Massive Potential— this company’s AI platform is a game changer for healthcare!Interactive Offers | SponsoredINVESTOR ALERT: Tiny “$3 AI Wonder Stock” on the Verge of Blasting OffRight now, we’re witnessing a monumental shift in the world.Traders Agency | SponsoredMarket Panic: Trump Just Dropped a Bomb on Your Stockstock Market Panic: Trump Just Dropped a Bomb on Your Stocks The market is in freefall—and Trump's new tarif...American Alternative | SponsoredTrump’s treachery Trump’s Final Reset Inside the shocking plot to re-engineer America’s financial system…and why you need to ...Porter & Company | Sponsored[ATTENTION] This Crypto Rocket Is About Launch…Every crypto bull market ends with a final surge — the window where fortunes are made fast. 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