DKNG vs. TKO, EDR, PLNT, MSGS, FUN, LTH, RSI, SGHC, MANU, and BATRA
Should you be buying DraftKings stock or one of its competitors? The main competitors of DraftKings include TKO Group (TKO), Endeavor Group (EDR), Planet Fitness (PLNT), Madison Square Garden Sports (MSGS), Cedar Fair (FUN), Life Time Group (LTH), Rush Street Interactive (RSI), Super Group (SGHC), Manchester United (MANU), and Atlanta Braves (BATRA). These companies are all part of the "entertainment" industry.
DraftKings vs.
TKO Group (NYSE:TKO) and DraftKings (NASDAQ:DKNG) are both large-cap consumer discretionary companies, but which is the better stock? We will contrast the two businesses based on the strength of their media sentiment, valuation, community ranking, dividends, institutional ownership, profitability, analyst recommendations, earnings and risk.
In the previous week, DraftKings had 15 more articles in the media than TKO Group. MarketBeat recorded 21 mentions for DraftKings and 6 mentions for TKO Group. DraftKings' average media sentiment score of 0.78 beat TKO Group's score of 0.25 indicating that DraftKings is being referred to more favorably in the news media.
TKO Group currently has a consensus target price of $139.29, suggesting a potential downside of 1.95%. DraftKings has a consensus target price of $51.08, suggesting a potential upside of 30.00%. Given DraftKings' stronger consensus rating and higher probable upside, analysts clearly believe DraftKings is more favorable than TKO Group.
TKO Group has higher earnings, but lower revenue than DraftKings. TKO Group is trading at a lower price-to-earnings ratio than DraftKings, indicating that it is currently the more affordable of the two stocks.
89.8% of TKO Group shares are owned by institutional investors. Comparatively, 37.7% of DraftKings shares are owned by institutional investors. 53.8% of TKO Group shares are owned by company insiders. Comparatively, 48.9% of DraftKings shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.
TKO Group has a net margin of -1.26% compared to DraftKings' net margin of -9.06%. TKO Group's return on equity of 3.39% beat DraftKings' return on equity.
TKO Group has a beta of 1.07, meaning that its share price is 7% more volatile than the S&P 500. Comparatively, DraftKings has a beta of 1.9, meaning that its share price is 90% more volatile than the S&P 500.
DraftKings received 272 more outperform votes than TKO Group when rated by MarketBeat users. However, 84.44% of users gave TKO Group an outperform vote while only 65.26% of users gave DraftKings an outperform vote.
Summary
TKO Group beats DraftKings on 9 of the 17 factors compared between the two stocks.
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New MarketBeat Followers Over Time
This chart shows the number of new MarketBeat users adding {thisCompany.Symbol} and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Media Sentiment Over Time
This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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This page (NASDAQ:DKNG) was last updated on 1/20/2025 by MarketBeat.com Staff
