DraftKings (DKNG) Competitors

DraftKings (NASDAQ:DKNG) and TKO Group (NYSE:TKO) are both large-cap consumer discretionary companies, but which is the superior investment? We will compare the two businesses based on the strength of their analyst recommendations, community ranking, risk, institutional ownership, profitability, earnings, media sentiment, dividends and valuation.

Is DKNG or TKO more profitable?

TKO Group has a net margin of -1.26% compared to DraftKings' net margin of -10.64%. TKO Group's return on equity of 3.39% beat DraftKings' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
DraftKings	-10.64%	-48.13%	-12.24%
TKO Group	-1.26%	3.39%	2.32%

Which has more risk & volatility, DKNG or TKO?

DraftKings has a beta of 2.07, suggesting that its stock price is 107% more volatile than the S&P 500. Comparatively, TKO Group has a beta of 1.08, suggesting that its stock price is 8% more volatile than the S&P 500.

Do insiders and institutionals hold more shares of DKNG or TKO?

37.7% of DraftKings shares are owned by institutional investors. Comparatively, 89.8% of TKO Group shares are owned by institutional investors. 51.2% of DraftKings shares are owned by company insiders. Comparatively, 53.8% of TKO Group shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Do analysts recommend DKNG or TKO?

DraftKings presently has a consensus target price of $54.44, suggesting a potential upside of 39.92%. TKO Group has a consensus target price of $157.00, suggesting a potential upside of 1.94%. Given DraftKings' higher probable upside, analysts plainly believe DraftKings is more favorable than TKO Group.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
DraftKings	0 Sell rating(s)	3 Hold rating(s)	25 Buy rating(s)	0 Strong Buy rating(s)	2.89
TKO Group	0 Sell rating(s)	2 Hold rating(s)	11 Buy rating(s)	1 Strong Buy rating(s)	2.93

Which has better earnings and valuation, DKNG or TKO?

TKO Group has lower revenue, but higher earnings than DraftKings. DraftKings is trading at a lower price-to-earnings ratio than TKO Group, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
DraftKings	$4.77B	4.00	-$507.29M	-$1.06	-36.71
TKO Group	$2.80B	9.40	$208.18M	$0.02	7,700.70

Does the MarketBeat Community prefer DKNG or TKO?

DraftKings received 281 more outperform votes than TKO Group when rated by MarketBeat users. However, 78.57% of users gave TKO Group an outperform vote while only 65.92% of users gave DraftKings an outperform vote.

Company	Underperform	Outperform
DraftKings	Outperform Votes 325 65.92%	Underperform Votes 168 34.08%
TKO Group	Outperform Votes 44 78.57%	Underperform Votes 12 21.43%

Does the media favor DKNG or TKO?

In the previous week, DraftKings and DraftKings both had 23 articles in the media. TKO Group's average media sentiment score of 0.80 beat DraftKings' score of 0.80 indicating that TKO Group is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
DraftKings	14 Very Positive mention(s)	3 Positive mention(s)	4 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
TKO Group	12 Very Positive mention(s)	0 Positive mention(s)	9 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Positive

Summary

TKO Group beats DraftKings on 12 of the 18 factors compared between the two stocks.