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DraftKings (DKNG) Competitors

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$40.35 +0.95 (+2.41%)
(As of 12/20/2024 05:45 PM ET)

DKNG vs. TKO, EDR, PLNT, LTH, FUN, SGHC, RSI, MANU, BATRA, and OSW

Should you be buying DraftKings stock or one of its competitors? The main competitors of DraftKings include TKO Group (TKO), Endeavor Group (EDR), Planet Fitness (PLNT), Life Time Group (LTH), Cedar Fair (FUN), Super Group (SGHC), Rush Street Interactive (RSI), Manchester United (MANU), Atlanta Braves (BATRA), and OneSpaWorld (OSW). These companies are all part of the "entertainment" industry.

DraftKings vs.

TKO Group (NYSE:TKO) and DraftKings (NASDAQ:DKNG) are both large-cap consumer discretionary companies, but which is the superior investment? We will contrast the two businesses based on the strength of their earnings, community ranking, institutional ownership, profitability, media sentiment, valuation, risk, dividends and analyst recommendations.

TKO Group currently has a consensus target price of $136.79, indicating a potential downside of 4.71%. DraftKings has a consensus target price of $51.00, indicating a potential upside of 26.39%. Given DraftKings' stronger consensus rating and higher probable upside, analysts clearly believe DraftKings is more favorable than TKO Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
TKO Group
0 Sell rating(s)
3 Hold rating(s)
12 Buy rating(s)
0 Strong Buy rating(s)
2.80
DraftKings
0 Sell rating(s)
3 Hold rating(s)
23 Buy rating(s)
0 Strong Buy rating(s)
2.88

TKO Group has a net margin of -1.26% compared to DraftKings' net margin of -9.06%. TKO Group's return on equity of 3.39% beat DraftKings' return on equity.

Company Net Margins Return on Equity Return on Assets
TKO Group-1.26% 3.39% 2.32%
DraftKings -9.06%-41.23%-10.27%

DraftKings received 270 more outperform votes than TKO Group when rated by MarketBeat users. However, 84.09% of users gave TKO Group an outperform vote while only 65.04% of users gave DraftKings an outperform vote.

CompanyUnderperformOutperform
TKO GroupOutperform Votes
37
84.09%
Underperform Votes
7
15.91%
DraftKingsOutperform Votes
307
65.04%
Underperform Votes
165
34.96%

In the previous week, TKO Group had 11 more articles in the media than DraftKings. MarketBeat recorded 27 mentions for TKO Group and 16 mentions for DraftKings. DraftKings' average media sentiment score of 0.94 beat TKO Group's score of 0.70 indicating that DraftKings is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
TKO Group
9 Very Positive mention(s)
2 Positive mention(s)
10 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive
DraftKings
10 Very Positive mention(s)
3 Positive mention(s)
2 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

TKO Group has higher earnings, but lower revenue than DraftKings. TKO Group is trading at a lower price-to-earnings ratio than DraftKings, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
TKO Group$2.78B8.83$208.18M-$0.42-341.76
DraftKings$4.61B7.72-$802.14M-$0.88-45.85

89.8% of TKO Group shares are held by institutional investors. Comparatively, 37.7% of DraftKings shares are held by institutional investors. 53.8% of TKO Group shares are held by insiders. Comparatively, 51.2% of DraftKings shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

TKO Group has a beta of 1.09, suggesting that its share price is 9% more volatile than the S&P 500. Comparatively, DraftKings has a beta of 1.87, suggesting that its share price is 87% more volatile than the S&P 500.

Summary

TKO Group beats DraftKings on 10 of the 18 factors compared between the two stocks.

New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding {thisCompany.Symbol} and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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DKNG vs. The Competition

MetricDraftKingsamusement & recreation services IndustryDiscretionary SectorNASDAQ Exchange
Market Cap$35.53B$11.82B$8.39B$9.08B
Dividend YieldN/A2.91%2.80%4.21%
P/E Ratio-45.8525.5318.3317.14
Price / Sales7.7210.9815.54116.85
Price / CashN/A50.5333.4537.88
Price / Book41.606.885.564.78
Net Income-$802.14M$247.20M$267.23M$225.60M
7 Day Performance1.18%-1.27%-2.09%-1.23%
1 Month Performance-7.54%2.08%-0.16%3.07%
1 Year Performance14.92%24.23%10.18%16.48%

DraftKings Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
DKNG
DraftKings
4.499 of 5 stars
$40.35
+2.4%
$51.00
+26.4%
+17.7%$35.53B$4.61B-45.854,400
TKO
TKO Group
1.7528 of 5 stars
$146.77
+3.4%
$133.93
-8.7%
+84.8%$25.06B$2.78B-344.571,250Analyst Forecast
Insider Trade
News Coverage
EDR
Endeavor Group
1.5793 of 5 stars
$30.88
+0.6%
$27.86
-9.8%
+33.9%$21.13B$7.48B-15.0010,000Insider Trade
Options Volume
Positive News
PLNT
Planet Fitness
4.5153 of 5 stars
$100.45
+0.1%
$93.38
-7.0%
+38.1%$8.50B$1.07B53.953,411Analyst Forecast
Positive News
LTH
Life Time Group
3.9014 of 5 stars
$23.14
+1.7%
$27.78
+20.0%
+50.8%$4.79B$2.52B32.9737,000Analyst Forecast
FUN
Cedar Fair
3.6063 of 5 stars
$47.34
+2.7%
$56.07
+18.4%
+28.7%$4.75B$1.82B-72.0353,050Analyst Upgrade
SGHC
Super Group
3.2034 of 5 stars
$6.72
-0.4%
$8.00
+19.0%
+117.7%$3.35B$1.55B112.523,700Positive News
RSI
Rush Street Interactive
1.7055 of 5 stars
$13.89
+2.4%
$12.43
-10.5%
+218.6%$3.13B$863.77M-678.50820News Coverage
Positive News
MANU
Manchester United
1.504 of 5 stars
$17.58
+1.4%
$18.50
+5.2%
-11.7%$2.98B$647.72M-26.261,140Analyst Forecast
BATRA
Atlanta Braves
2.8733 of 5 stars
$41.54
+1.0%
$54.00
+30.0%
-2.1%$2.57B$640.67M-56.261,240News Coverage
OSW
OneSpaWorld
4.3252 of 5 stars
$20.55
+1.7%
$20.00
-2.7%
+47.8%$2.14B$872.62M41.245,024Positive News

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This page (NASDAQ:DKNG) was last updated on 12/21/2024 by MarketBeat.com Staff
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