DraftKings (DKNG) Competitors $40.35 +0.95 (+2.41%) (As of 12/20/2024 05:45 PM ET) Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrends DKNG vs. TKO, EDR, PLNT, LTH, FUN, SGHC, RSI, MANU, BATRA, and OSWShould you be buying DraftKings stock or one of its competitors? The main competitors of DraftKings include TKO Group (TKO), Endeavor Group (EDR), Planet Fitness (PLNT), Life Time Group (LTH), Cedar Fair (FUN), Super Group (SGHC), Rush Street Interactive (RSI), Manchester United (MANU), Atlanta Braves (BATRA), and OneSpaWorld (OSW). These companies are all part of the "entertainment" industry. DraftKings vs. TKO Group Endeavor Group Planet Fitness Life Time Group Cedar Fair Super Group Rush Street Interactive Manchester United Atlanta Braves OneSpaWorld TKO Group (NYSE:TKO) and DraftKings (NASDAQ:DKNG) are both large-cap consumer discretionary companies, but which is the superior investment? We will contrast the two businesses based on the strength of their earnings, community ranking, institutional ownership, profitability, media sentiment, valuation, risk, dividends and analyst recommendations. Do analysts recommend TKO or DKNG? TKO Group currently has a consensus target price of $136.79, indicating a potential downside of 4.71%. DraftKings has a consensus target price of $51.00, indicating a potential upside of 26.39%. Given DraftKings' stronger consensus rating and higher probable upside, analysts clearly believe DraftKings is more favorable than TKO Group.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score TKO Group 0 Sell rating(s) 3 Hold rating(s) 12 Buy rating(s) 0 Strong Buy rating(s) 2.80DraftKings 0 Sell rating(s) 3 Hold rating(s) 23 Buy rating(s) 0 Strong Buy rating(s) 2.88 Is TKO or DKNG more profitable? TKO Group has a net margin of -1.26% compared to DraftKings' net margin of -9.06%. TKO Group's return on equity of 3.39% beat DraftKings' return on equity.Company Net Margins Return on Equity Return on Assets TKO Group-1.26% 3.39% 2.32% DraftKings -9.06%-41.23%-10.27% Does the MarketBeat Community prefer TKO or DKNG? DraftKings received 270 more outperform votes than TKO Group when rated by MarketBeat users. However, 84.09% of users gave TKO Group an outperform vote while only 65.04% of users gave DraftKings an outperform vote. CompanyUnderperformOutperformTKO GroupOutperform Votes3784.09% Underperform Votes715.91%DraftKingsOutperform Votes30765.04% Underperform Votes16534.96% Does the media refer more to TKO or DKNG? In the previous week, TKO Group had 11 more articles in the media than DraftKings. MarketBeat recorded 27 mentions for TKO Group and 16 mentions for DraftKings. DraftKings' average media sentiment score of 0.94 beat TKO Group's score of 0.70 indicating that DraftKings is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment TKO Group 9 Very Positive mention(s) 2 Positive mention(s) 10 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Positive DraftKings 10 Very Positive mention(s) 3 Positive mention(s) 2 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Positive Which has better earnings & valuation, TKO or DKNG? TKO Group has higher earnings, but lower revenue than DraftKings. TKO Group is trading at a lower price-to-earnings ratio than DraftKings, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioTKO Group$2.78B8.83$208.18M-$0.42-341.76DraftKings$4.61B7.72-$802.14M-$0.88-45.85 Do insiders & institutionals have more ownership in TKO or DKNG? 89.8% of TKO Group shares are held by institutional investors. Comparatively, 37.7% of DraftKings shares are held by institutional investors. 53.8% of TKO Group shares are held by insiders. Comparatively, 51.2% of DraftKings shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term. Which has more volatility & risk, TKO or DKNG? TKO Group has a beta of 1.09, suggesting that its share price is 9% more volatile than the S&P 500. Comparatively, DraftKings has a beta of 1.87, suggesting that its share price is 87% more volatile than the S&P 500. SummaryTKO Group beats DraftKings on 10 of the 18 factors compared between the two stocks. Ad Crypto Swap ProfitsURGENT: This Altcoin Opportunity Won’t Wait – Act NowCrypto has officially entered the "banana zone" – that wild phase where prices can 1000x in days. It happens like clockwork every 4 years, during the December to February window of a Bitcoin halving year. This is where fortunes are made – often LITERALLY overnight.>> Register for the Workshop Now Get DraftKings News Delivered to You Automatically Sign up to receive the latest news and ratings for DKNG and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding {thisCompany.Symbol} and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart DKNG vs. The Competition Export to ExcelMetricDraftKingsamusement & recreation services IndustryDiscretionary SectorNASDAQ ExchangeMarket Cap$35.53B$11.82B$8.39B$9.08BDividend YieldN/A2.91%2.80%4.21%P/E Ratio-45.8525.5318.3317.14Price / Sales7.7210.9815.54116.85Price / CashN/A50.5333.4537.88Price / Book41.606.885.564.78Net Income-$802.14M$247.20M$267.23M$225.60M7 Day Performance1.18%-1.27%-2.09%-1.23%1 Month Performance-7.54%2.08%-0.16%3.07%1 Year Performance14.92%24.23%10.18%16.48% DraftKings Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)DKNGDraftKings4.499 of 5 stars$40.35+2.4%$51.00+26.4%+17.7%$35.53B$4.61B-45.854,400TKOTKO Group1.7528 of 5 stars$146.77+3.4%$133.93-8.7%+84.8%$25.06B$2.78B-344.571,250Analyst ForecastInsider TradeNews CoverageEDREndeavor Group1.5793 of 5 stars$30.88+0.6%$27.86-9.8%+33.9%$21.13B$7.48B-15.0010,000Insider TradeOptions VolumePositive NewsPLNTPlanet Fitness4.5153 of 5 stars$100.45+0.1%$93.38-7.0%+38.1%$8.50B$1.07B53.953,411Analyst ForecastPositive NewsLTHLife Time Group3.9014 of 5 stars$23.14+1.7%$27.78+20.0%+50.8%$4.79B$2.52B32.9737,000Analyst ForecastFUNCedar Fair3.6063 of 5 stars$47.34+2.7%$56.07+18.4%+28.7%$4.75B$1.82B-72.0353,050Analyst UpgradeSGHCSuper Group3.2034 of 5 stars$6.72-0.4%$8.00+19.0%+117.7%$3.35B$1.55B112.523,700Positive NewsRSIRush Street Interactive1.7055 of 5 stars$13.89+2.4%$12.43-10.5%+218.6%$3.13B$863.77M-678.50820News CoveragePositive NewsMANUManchester United1.504 of 5 stars$17.58+1.4%$18.50+5.2%-11.7%$2.98B$647.72M-26.261,140Analyst ForecastBATRAAtlanta Braves2.8733 of 5 stars$41.54+1.0%$54.00+30.0%-2.1%$2.57B$640.67M-56.261,240News CoverageOSWOneSpaWorld4.3252 of 5 stars$20.55+1.7%$20.00-2.7%+47.8%$2.14B$872.62M41.245,024Positive News Related Companies and Tools Related Companies TKO Group Alternatives Endeavor Group Alternatives Planet Fitness Alternatives Life Time Group Alternatives Cedar Fair Alternatives Super Group Alternatives Rush Street Interactive Alternatives Manchester United Alternatives Atlanta Braves Alternatives OneSpaWorld Alternatives Top 10 Stock Comparisons Bank Stocks Artificial Intelligence Stocks Toy Stocks Growth Stocks Airline Stocks Chinese Stocks EV Charging Stocks Defense Stocks Lithium Stocks Pharmaceutical Stocks This page (NASDAQ:DKNG) was last updated on 12/21/2024 by MarketBeat.com Staff From Our PartnersAmazon coin set to soar 25X – starting December 16th?This tiny 3-cent crypto just partnered with one of the biggest companies in the world… Amazon. 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