DraftKings (DKNG) Competitors

DraftKings (NASDAQ:DKNG) and TKO Group (NYSE:TKO) are both large-cap consumer discretionary companies, but which is the better investment? We will contrast the two companies based on the strength of their valuation, analyst recommendations, media sentiment, profitability, dividends, community ranking, earnings, risk and institutional ownership.

Which has more volatility and risk, DKNG or TKO?

DraftKings has a beta of 2.16, meaning that its share price is 116% more volatile than the S&P 500. Comparatively, TKO Group has a beta of 0.9, meaning that its share price is 10% less volatile than the S&P 500.

Do analysts prefer DKNG or TKO?

DraftKings currently has a consensus target price of $55.04, suggesting a potential upside of 60.79%. TKO Group has a consensus target price of $159.36, suggesting a potential upside of 7.47%. Given DraftKings' higher probable upside, equities research analysts plainly believe DraftKings is more favorable than TKO Group.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
DraftKings	0 Sell rating(s)	3 Hold rating(s)	25 Buy rating(s)	0 Strong Buy rating(s)	2.89
TKO Group	0 Sell rating(s)	2 Hold rating(s)	10 Buy rating(s)	1 Strong Buy rating(s)	2.92

Does the media prefer DKNG or TKO?

In the previous week, DraftKings and DraftKings both had 24 articles in the media. TKO Group's average media sentiment score of 1.19 beat DraftKings' score of 0.97 indicating that TKO Group is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
DraftKings	14 Very Positive mention(s)	4 Positive mention(s)	1 Neutral mention(s)	3 Negative mention(s)	0 Very Negative mention(s)	Positive
TKO Group	16 Very Positive mention(s)	1 Positive mention(s)	7 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Which has preferable earnings & valuation, DKNG or TKO?

TKO Group has lower revenue, but higher earnings than DraftKings. DraftKings is trading at a lower price-to-earnings ratio than TKO Group, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
DraftKings	$4.77B	3.59	-$507.29M	-$1.06	-32.29
TKO Group	$2.80B	9.05	$208.18M	$0.02	7,414.00

Does the MarketBeat Community favor DKNG or TKO?

DraftKings received 284 more outperform votes than TKO Group when rated by MarketBeat users. However, 78.57% of users gave TKO Group an outperform vote while only 66.00% of users gave DraftKings an outperform vote.

Company	Underperform	Outperform
DraftKings	Outperform Votes 328 66.00%	Underperform Votes 169 34.00%
TKO Group	Outperform Votes 44 78.57%	Underperform Votes 12 21.43%

Is DKNG or TKO more profitable?

TKO Group has a net margin of -1.26% compared to DraftKings' net margin of -10.64%. TKO Group's return on equity of 3.39% beat DraftKings' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
DraftKings	-10.64%	-48.13%	-12.24%
TKO Group	-1.26%	3.39%	2.32%

Do insiders & institutionals have more ownership in DKNG or TKO?

37.7% of DraftKings shares are held by institutional investors. Comparatively, 89.8% of TKO Group shares are held by institutional investors. 51.2% of DraftKings shares are held by company insiders. Comparatively, 53.8% of TKO Group shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

Summary

TKO Group beats DraftKings on 12 of the 18 factors compared between the two stocks.