DraftKings (DKNG) Competitors $47.84 -1.60 (-3.23%) As of 11:18 AM Eastern This is a fair market value price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrends DKNG vs. TKO, EDR, WMG, PLNT, LTH, MSGS, FUN, SGHC, RSI, and PRKSShould you be buying DraftKings stock or one of its competitors? The main competitors of DraftKings include TKO Group (TKO), Endeavor Group (EDR), Warner Music Group (WMG), Planet Fitness (PLNT), Life Time Group (LTH), Madison Square Garden Sports (MSGS), Cedar Fair (FUN), Super Group (SGHC), Rush Street Interactive (RSI), and United Parks & Resorts (PRKS). These companies are all part of the "entertainment" industry. DraftKings vs. TKO Group Endeavor Group Warner Music Group Planet Fitness Life Time Group Madison Square Garden Sports Cedar Fair Super Group Rush Street Interactive United Parks & Resorts TKO Group (NYSE:TKO) and DraftKings (NASDAQ:DKNG) are both large-cap consumer discretionary companies, but which is the superior stock? We will contrast the two companies based on the strength of their earnings, profitability, analyst recommendations, community ranking, dividends, media sentiment, risk, valuation and institutional ownership. Does the MarketBeat Community believe in TKO or DKNG? DraftKings received 283 more outperform votes than TKO Group when rated by MarketBeat users. However, 79.59% of users gave TKO Group an outperform vote while only 66.12% of users gave DraftKings an outperform vote. CompanyUnderperformOutperformTKO GroupOutperform Votes3979.59% Underperform Votes1020.41% DraftKingsOutperform Votes32266.12% Underperform Votes16533.88% Which has higher valuation and earnings, TKO or DKNG? TKO Group has higher earnings, but lower revenue than DraftKings. TKO Group is trading at a lower price-to-earnings ratio than DraftKings, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioTKO Group$1.68B16.79$208.18M-$0.42-392.00DraftKings$4.77B5.03-$507.29M-$1.06-46.19 Is TKO or DKNG more profitable? TKO Group has a net margin of -1.26% compared to DraftKings' net margin of -10.64%. TKO Group's return on equity of 3.39% beat DraftKings' return on equity.Company Net Margins Return on Equity Return on Assets TKO Group-1.26% 3.39% 2.32% DraftKings -10.64%-48.13%-12.24% Which has more risk and volatility, TKO or DKNG? TKO Group has a beta of 1.06, suggesting that its share price is 6% more volatile than the S&P 500. Comparatively, DraftKings has a beta of 1.93, suggesting that its share price is 93% more volatile than the S&P 500. Does the media favor TKO or DKNG? In the previous week, DraftKings had 65 more articles in the media than TKO Group. MarketBeat recorded 77 mentions for DraftKings and 12 mentions for TKO Group. TKO Group's average media sentiment score of 0.61 beat DraftKings' score of 0.57 indicating that TKO Group is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment TKO Group 6 Very Positive mention(s) 1 Positive mention(s) 4 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive DraftKings 32 Very Positive mention(s) 10 Positive mention(s) 18 Neutral mention(s) 3 Negative mention(s) 2 Very Negative mention(s) Positive Do analysts recommend TKO or DKNG? TKO Group presently has a consensus price target of $148.08, suggesting a potential downside of 10.06%. DraftKings has a consensus price target of $53.69, suggesting a potential upside of 9.67%. Given DraftKings' stronger consensus rating and higher possible upside, analysts clearly believe DraftKings is more favorable than TKO Group.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score TKO Group 0 Sell rating(s) 3 Hold rating(s) 11 Buy rating(s) 0 Strong Buy rating(s) 2.79DraftKings 0 Sell rating(s) 3 Hold rating(s) 24 Buy rating(s) 0 Strong Buy rating(s) 2.89 Do institutionals & insiders believe in TKO or DKNG? 89.8% of TKO Group shares are held by institutional investors. Comparatively, 37.7% of DraftKings shares are held by institutional investors. 53.8% of TKO Group shares are held by company insiders. Comparatively, 51.2% of DraftKings shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth. SummaryTKO Group beats DraftKings on 10 of the 18 factors compared between the two stocks. Get DraftKings News Delivered to You Automatically Sign up to receive the latest news and ratings for DKNG and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding {thisCompany.Symbol} and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart DKNG vs. The Competition Export to ExcelMetricDraftKingsamusement & recreation services IndustryDiscretionary SectorNASDAQ ExchangeMarket Cap$23.99B$11.34B$8.60B$9.20BDividend YieldN/A3.01%2.79%3.85%P/E Ratio-46.1921.5011.3014.14Price / Sales5.034.937.1279.70Price / CashN/A52.3031.2237.47Price / Book23.7714.785.354.78Net Income-$507.29M$260.84M$259.67M$245.88M7 Day Performance-8.62%-2.52%-1.17%-0.90%1 Month Performance17.75%-2.46%1.20%-0.52%1 Year Performance19.94%27.99%9.57%16.50% DraftKings Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)DKNGDraftKings3.9014 of 5 stars$47.85-3.2%$53.69+12.2%+19.7%$23.40B$4.77B-45.054,400Analyst ForecastTKOTKO Group1.7088 of 5 stars$176.61+2.0%$148.08-16.2%+90.7%$30.16B$1.68B-420.501,250EDREndeavor Group3.1098 of 5 stars$34.55+3.1%$27.86-19.4%+28.7%$23.64B$5.96B-16.8510,000Upcoming EarningsDividend AnnouncementPositive NewsWMGWarner Music Group3.5453 of 5 stars$33.69+1.0%$35.31+4.8%-0.2%$17.45B$6.43B34.385,800Dividend AnnouncementGap UpPLNTPlanet Fitness4.205 of 5 stars$103.69-2.5%$97.69-5.8%+52.1%$8.77B$1.07B55.753,411Positive NewsLTHLife Time Group3.1911 of 5 stars$31.24+0.2%$31.77+1.7%+157.8%$6.47B$2.22B45.2737,000MSGSMadison Square Garden Sports2.6192 of 5 stars$208.03-0.1%$240.00+15.4%+9.4%$4.98B$1.03B87.78890FUNCedar Fair3.2912 of 5 stars$43.60+0.3%$56.21+28.9%+14.6%$4.37B$1.80B-68.1253,050Analyst DowngradeNews CoveragePositive NewsSGHCSuper Group3.5081 of 5 stars$8.25flat$10.00+21.2%+159.8%$4.11B$1.55B137.523,700Upcoming EarningsRSIRush Street Interactive2.2611 of 5 stars$14.92+3.3%$14.00-6.1%+174.3%$3.37B$691.16M-745.80470PRKSUnited Parks & Resorts3.1342 of 5 stars$51.77-0.5%$62.60+20.9%+17.3%$2.85B$1.73B12.9716,500Positive News Related Companies and Tools Related Companies TKO Group Alternatives Endeavor Group Alternatives Warner Music Group Alternatives Planet Fitness Alternatives Life Time Group Alternatives Madison Square Garden Sports Alternatives Cedar Fair Alternatives Super Group Alternatives Rush Street Interactive Alternatives United Parks & Resorts Alternatives Top 10 Stock Comparisons Bank Stocks Artificial Intelligence Stocks Toy Stocks Growth Stocks Airline Stocks Chinese Stocks EV Charging Stocks Defense Stocks Lithium Stocks Pharmaceutical Stocks This page (NASDAQ:DKNG) was last updated on 2/21/2025 by MarketBeat.com Staff From Our PartnersCollect $7k per month from Tesla’s SECRET dividendTesla doesn't pay a traditional dividend.... 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