DraftKings (DKNG) Competitors

DraftKings (NASDAQ:DKNG) and TKO Group (NYSE:TKO) are both large-cap consumer discretionary companies, but which is the better stock? We will contrast the two businesses based on the strength of their earnings, valuation, community ranking, risk, dividends, institutional ownership, media sentiment, profitability and analyst recommendations.

Which has more risk and volatility, DKNG or TKO?

DraftKings has a beta of 1.82, indicating that its stock price is 82% more volatile than the S&P 500. Comparatively, TKO Group has a beta of 1.06, indicating that its stock price is 6% more volatile than the S&P 500.

Is DKNG or TKO more profitable?

TKO Group has a net margin of -1.26% compared to DraftKings' net margin of -9.06%. TKO Group's return on equity of 3.39% beat DraftKings' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
DraftKings	-9.06%	-41.23%	-10.27%
TKO Group	-1.26%	3.39%	2.32%

Do analysts rate DKNG or TKO?

DraftKings presently has a consensus target price of $50.85, indicating a potential upside of 16.10%. TKO Group has a consensus target price of $131.00, indicating a potential downside of 1.37%. Given DraftKings' stronger consensus rating and higher possible upside, research analysts plainly believe DraftKings is more favorable than TKO Group.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
DraftKings	0 Sell rating(s)	3 Hold rating(s)	24 Buy rating(s)	0 Strong Buy rating(s)	2.89
TKO Group	0 Sell rating(s)	3 Hold rating(s)	12 Buy rating(s)	0 Strong Buy rating(s)	2.80

Which has preferable valuation and earnings, DKNG or TKO?

TKO Group has lower revenue, but higher earnings than DraftKings. TKO Group is trading at a lower price-to-earnings ratio than DraftKings, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
DraftKings	$3.67B	10.52	-$802.14M	-$0.88	-49.77
TKO Group	$1.68B	13.54	$208.18M	-$0.42	-316.24

Does the MarketBeat Community believe in DKNG or TKO?

DraftKings received 272 more outperform votes than TKO Group when rated by MarketBeat users. However, 82.93% of users gave TKO Group an outperform vote while only 64.97% of users gave DraftKings an outperform vote.

Company	Underperform	Outperform
DraftKings	Outperform Votes 306 64.97%	Underperform Votes 165 35.03%
TKO Group	Outperform Votes 34 82.93%	Underperform Votes 7 17.07%

Do insiders and institutionals hold more shares of DKNG or TKO?

37.7% of DraftKings shares are held by institutional investors. Comparatively, 89.8% of TKO Group shares are held by institutional investors. 48.9% of DraftKings shares are held by insiders. Comparatively, 53.8% of TKO Group shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

Does the media refer more to DKNG or TKO?

In the previous week, DraftKings had 4 more articles in the media than TKO Group. MarketBeat recorded 17 mentions for DraftKings and 13 mentions for TKO Group. DraftKings' average media sentiment score of 0.54 beat TKO Group's score of 0.26 indicating that DraftKings is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
DraftKings	6 Very Positive mention(s)	1 Positive mention(s)	3 Neutral mention(s)	2 Negative mention(s)	0 Very Negative mention(s)	Positive
TKO Group	2 Very Positive mention(s)	1 Positive mention(s)	8 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Neutral

Summary

DraftKings and TKO Group tied by winning 9 of the 18 factors compared between the two stocks.