First Financial Bankshares (FFIN) Competitors

First Financial Bankshares (NASDAQ:FFIN) and KeyCorp (NYSE:KEY) are both finance companies, but which is the superior business? We will contrast the two companies based on the strength of their dividends, community ranking, institutional ownership, valuation, profitability, analyst recommendations, earnings, media sentiment and risk.

Do analysts rate FFIN or KEY?

First Financial Bankshares presently has a consensus target price of $40.25, suggesting a potential upside of 9.29%. KeyCorp has a consensus target price of $19.69, suggesting a potential upside of 16.24%. Given KeyCorp's stronger consensus rating and higher possible upside, analysts plainly believe KeyCorp is more favorable than First Financial Bankshares.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
First Financial Bankshares	0 Sell rating(s)	4 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	2.00
KeyCorp	0 Sell rating(s)	9 Hold rating(s)	10 Buy rating(s)	0 Strong Buy rating(s)	2.53

Does the media favor FFIN or KEY?

In the previous week, KeyCorp had 15 more articles in the media than First Financial Bankshares. MarketBeat recorded 17 mentions for KeyCorp and 2 mentions for First Financial Bankshares. First Financial Bankshares' average media sentiment score of 1.13 beat KeyCorp's score of 0.70 indicating that First Financial Bankshares is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
First Financial Bankshares	1 Very Positive mention(s)	1 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
KeyCorp	11 Very Positive mention(s)	2 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	1 Very Negative mention(s)	Positive

Do insiders & institutionals hold more shares of FFIN or KEY?

69.8% of First Financial Bankshares shares are held by institutional investors. Comparatively, 79.7% of KeyCorp shares are held by institutional investors. 4.2% of First Financial Bankshares shares are held by company insiders. Comparatively, 0.6% of KeyCorp shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

Which has higher valuation & earnings, FFIN or KEY?

First Financial Bankshares has higher earnings, but lower revenue than KeyCorp. KeyCorp is trading at a lower price-to-earnings ratio than First Financial Bankshares, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
First Financial Bankshares	$752.91M	6.99	$223.51M	$1.56	23.61
KeyCorp	$4.40B	3.81	-$161M	-$0.30	-56.48

Which has more volatility and risk, FFIN or KEY?

First Financial Bankshares has a beta of 0.83, indicating that its stock price is 17% less volatile than the S&P 500. Comparatively, KeyCorp has a beta of 1.26, indicating that its stock price is 26% more volatile than the S&P 500.

Does the MarketBeat Community prefer FFIN or KEY?

KeyCorp received 943 more outperform votes than First Financial Bankshares when rated by MarketBeat users. Likewise, 61.94% of users gave KeyCorp an outperform vote while only 48.90% of users gave First Financial Bankshares an outperform vote.

Company	Underperform	Outperform
First Financial Bankshares	Outperform Votes 312 48.90%	Underperform Votes 326 51.10%
KeyCorp	Outperform Votes 1255 61.94%	Underperform Votes 771 38.06%

Is FFIN or KEY a better dividend stock?

First Financial Bankshares pays an annual dividend of $0.72 per share and has a dividend yield of 2.0%. KeyCorp pays an annual dividend of $0.82 per share and has a dividend yield of 4.8%. First Financial Bankshares pays out 46.2% of its earnings in the form of a dividend. KeyCorp pays out -273.3% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. First Financial Bankshares has increased its dividend for 14 consecutive years. KeyCorp is clearly the better dividend stock, given its higher yield and lower payout ratio.

Is FFIN or KEY more profitable?

First Financial Bankshares has a net margin of 29.69% compared to KeyCorp's net margin of -2.52%. First Financial Bankshares' return on equity of 14.24% beat KeyCorp's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
First Financial Bankshares	29.69%	14.24%	1.66%
KeyCorp	-2.52%	8.73%	0.63%

Summary

KeyCorp beats First Financial Bankshares on 11 of the 21 factors compared between the two stocks.