First Financial Bankshares (FFIN) Competitors

First Financial Bankshares (NASDAQ:FFIN) and KeyCorp (NYSE:KEY) are both finance companies, but which is the better investment? We will contrast the two businesses based on the strength of their risk, community ranking, earnings, analyst recommendations, dividends, profitability, media sentiment, institutional ownership and valuation.

Do insiders and institutionals have more ownership in FFIN or KEY?

69.8% of First Financial Bankshares shares are held by institutional investors. Comparatively, 79.7% of KeyCorp shares are held by institutional investors. 4.2% of First Financial Bankshares shares are held by insiders. Comparatively, 0.7% of KeyCorp shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Is FFIN or KEY a better dividend stock?

First Financial Bankshares pays an annual dividend of $0.72 per share and has a dividend yield of 1.9%. KeyCorp pays an annual dividend of $0.82 per share and has a dividend yield of 4.5%. First Financial Bankshares pays out 49.7% of its earnings in the form of a dividend. KeyCorp pays out 8,200.0% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. First Financial Bankshares has raised its dividend for 14 consecutive years.

Does the MarketBeat Community favor FFIN or KEY?

KeyCorp received 908 more outperform votes than First Financial Bankshares when rated by MarketBeat users. Likewise, 61.77% of users gave KeyCorp an outperform vote while only 48.98% of users gave First Financial Bankshares an outperform vote.

Company	Underperform	Outperform
First Financial Bankshares	Outperform Votes 312 48.98%	Underperform Votes 325 51.02%
KeyCorp	Outperform Votes 1220 61.77%	Underperform Votes 755 38.23%

Which has more risk & volatility, FFIN or KEY?

First Financial Bankshares has a beta of 0.83, meaning that its share price is 17% less volatile than the S&P 500. Comparatively, KeyCorp has a beta of 1.27, meaning that its share price is 27% more volatile than the S&P 500.

Which has better earnings and valuation, FFIN or KEY?

KeyCorp has higher revenue and earnings than First Financial Bankshares. First Financial Bankshares is trading at a lower price-to-earnings ratio than KeyCorp, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
First Financial Bankshares	$636.07M	8.32	$198.98M	$1.45	25.53
KeyCorp	$10.40B	1.75	$967M	$0.01	1,832.30

Does the media favor FFIN or KEY?

In the previous week, KeyCorp had 23 more articles in the media than First Financial Bankshares. MarketBeat recorded 27 mentions for KeyCorp and 4 mentions for First Financial Bankshares. First Financial Bankshares' average media sentiment score of 0.67 beat KeyCorp's score of 0.33 indicating that First Financial Bankshares is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
First Financial Bankshares	2 Very Positive mention(s)	0 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
KeyCorp	7 Very Positive mention(s)	4 Positive mention(s)	12 Neutral mention(s)	1 Negative mention(s)	2 Very Negative mention(s)	Neutral

Is FFIN or KEY more profitable?

First Financial Bankshares has a net margin of 28.76% compared to KeyCorp's net margin of 0.76%. First Financial Bankshares' return on equity of 13.43% beat KeyCorp's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
First Financial Bankshares	28.76%	13.43%	1.56%
KeyCorp	0.76%	8.24%	0.56%

Do analysts rate FFIN or KEY?

First Financial Bankshares currently has a consensus price target of $40.00, suggesting a potential upside of 8.05%. KeyCorp has a consensus price target of $19.44, suggesting a potential upside of 6.10%. Given First Financial Bankshares' higher possible upside, equities research analysts clearly believe First Financial Bankshares is more favorable than KeyCorp.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
First Financial Bankshares	0 Sell rating(s)	4 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	2.00
KeyCorp	0 Sell rating(s)	9 Hold rating(s)	9 Buy rating(s)	0 Strong Buy rating(s)	2.50

Summary

KeyCorp beats First Financial Bankshares on 11 of the 21 factors compared between the two stocks.