JAKKS Pacific (JAKK) Competitors

Sturm, Ruger & Company, Inc. (NYSE:RGR) and JAKKS Pacific (NASDAQ:JAKK) are both small-cap consumer discretionary companies, but which is the superior stock? We will compare the two companies based on the strength of their earnings, media sentiment, profitability, analyst recommendations, valuation, risk, community ranking, dividends and institutional ownership.

Do insiders & institutionals believe in RGR or JAKK?

64.0% of Sturm, Ruger & Company, Inc. shares are held by institutional investors. Comparatively, 44.4% of JAKKS Pacific shares are held by institutional investors. 3.5% of Sturm, Ruger & Company, Inc. shares are held by company insiders. Comparatively, 3.5% of JAKKS Pacific shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Do analysts recommend RGR or JAKK?

JAKKS Pacific has a consensus target price of $43.50, indicating a potential upside of 127.63%. Given JAKKS Pacific's higher possible upside, analysts plainly believe JAKKS Pacific is more favorable than Sturm, Ruger & Company, Inc..

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Sturm, Ruger & Company, Inc.	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	1 Strong Buy rating(s)	4.00
JAKKS Pacific	0 Sell rating(s)	0 Hold rating(s)	2 Buy rating(s)	1 Strong Buy rating(s)	3.33

Which has more risk and volatility, RGR or JAKK?

Sturm, Ruger & Company, Inc. has a beta of 0.22, indicating that its share price is 78% less volatile than the S&P 500. Comparatively, JAKKS Pacific has a beta of 1.87, indicating that its share price is 87% more volatile than the S&P 500.

Does the media favor RGR or JAKK?

In the previous week, Sturm, Ruger & Company, Inc. and Sturm, Ruger & Company, Inc. both had 10 articles in the media. Sturm, Ruger & Company, Inc.'s average media sentiment score of 1.63 beat JAKKS Pacific's score of 0.61 indicating that Sturm, Ruger & Company, Inc. is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Sturm, Ruger & Company, Inc.	9 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Very Positive
JAKKS Pacific	2 Very Positive mention(s)	3 Positive mention(s)	2 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Positive

Does the MarketBeat Community favor RGR or JAKK?

JAKKS Pacific received 90 more outperform votes than Sturm, Ruger & Company, Inc. when rated by MarketBeat users. However, 65.99% of users gave Sturm, Ruger & Company, Inc. an outperform vote while only 65.93% of users gave JAKKS Pacific an outperform vote.

Company	Underperform	Outperform
Sturm, Ruger & Company, Inc.	Outperform Votes 326 65.99%	Underperform Votes 168 34.01%
JAKKS Pacific	Outperform Votes 416 65.93%	Underperform Votes 215 34.07%

Is RGR or JAKK a better dividend stock?

Sturm, Ruger & Company, Inc. pays an annual dividend of $0.96 per share and has a dividend yield of 2.5%. JAKKS Pacific pays an annual dividend of $1.00 per share and has a dividend yield of 5.2%. Sturm, Ruger & Company, Inc. pays out 54.2% of its earnings in the form of a dividend. JAKKS Pacific pays out 33.2% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. JAKKS Pacific is clearly the better dividend stock, given its higher yield and lower payout ratio.

Which has better valuation & earnings, RGR or JAKK?

Sturm, Ruger & Company, Inc. has higher earnings, but lower revenue than JAKKS Pacific. JAKKS Pacific is trading at a lower price-to-earnings ratio than Sturm, Ruger & Company, Inc., indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Sturm, Ruger & Company, Inc.	$535.64M	1.22	$48.22M	$1.77	21.97
JAKKS Pacific	$691.04M	0.31	$38.41M	$3.01	6.35

Is RGR or JAKK more profitable?

Sturm, Ruger & Company, Inc. has a net margin of 5.70% compared to JAKKS Pacific's net margin of 5.10%. JAKKS Pacific's return on equity of 15.87% beat Sturm, Ruger & Company, Inc.'s return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Sturm, Ruger & Company, Inc.	5.70%	9.49%	8.04%
JAKKS Pacific	5.10%	15.87%	8.21%

Summary

JAKKS Pacific beats Sturm, Ruger & Company, Inc. on 10 of the 18 factors compared between the two stocks.