JAKKS Pacific (JAKK) Competitors

JAKKS Pacific (NASDAQ:JAKK) and Sturm, Ruger & Company, Inc. (NYSE:RGR) are both small-cap consumer discretionary companies, but which is the better business? We will compare the two businesses based on the strength of their analyst recommendations, media sentiment, risk, earnings, dividends, institutional ownership, profitability, valuation and community ranking.

Which has better valuation and earnings, JAKK or RGR?

Sturm, Ruger & Company, Inc. has lower revenue, but higher earnings than JAKKS Pacific. JAKKS Pacific is trading at a lower price-to-earnings ratio than Sturm, Ruger & Company, Inc., indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
JAKKS Pacific	$687.70M	0.45	$38.41M	$2.72	10.45
Sturm, Ruger & Company, Inc.	$520.49M	1.21	$48.22M	$1.73	21.60

Does the MarketBeat Community favor JAKK or RGR?

JAKKS Pacific received 91 more outperform votes than Sturm, Ruger & Company, Inc. when rated by MarketBeat users. Likewise, 65.93% of users gave JAKKS Pacific an outperform vote while only 65.92% of users gave Sturm, Ruger & Company, Inc. an outperform vote.

Company	Underperform	Outperform
JAKKS Pacific	Outperform Votes 416 65.93%	Underperform Votes 215 34.07%
Sturm, Ruger & Company, Inc.	Outperform Votes 325 65.92%	Underperform Votes 168 34.08%

Which has more volatility & risk, JAKK or RGR?

JAKKS Pacific has a beta of 2.31, suggesting that its stock price is 131% more volatile than the S&P 500. Comparatively, Sturm, Ruger & Company, Inc. has a beta of 0.17, suggesting that its stock price is 83% less volatile than the S&P 500.

Do analysts rate JAKK or RGR?

JAKKS Pacific presently has a consensus price target of $41.67, suggesting a potential upside of 46.61%. Given JAKKS Pacific's higher possible upside, analysts plainly believe JAKKS Pacific is more favorable than Sturm, Ruger & Company, Inc..

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
JAKKS Pacific	0 Sell rating(s)	0 Hold rating(s)	3 Buy rating(s)	1 Strong Buy rating(s)	3.25
Sturm, Ruger & Company, Inc.	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	1 Strong Buy rating(s)	4.00

Is JAKK or RGR more profitable?

Sturm, Ruger & Company, Inc. has a net margin of 5.83% compared to JAKKS Pacific's net margin of 4.87%. JAKKS Pacific's return on equity of 15.27% beat Sturm, Ruger & Company, Inc.'s return on equity.

Company	Net Margins	Return on Equity	Return on Assets
JAKKS Pacific	4.87%	15.27%	7.74%
Sturm, Ruger & Company, Inc.	5.83%	9.33%	7.91%

Does the media favor JAKK or RGR?

In the previous week, JAKKS Pacific had 1 more articles in the media than Sturm, Ruger & Company, Inc.. MarketBeat recorded 3 mentions for JAKKS Pacific and 2 mentions for Sturm, Ruger & Company, Inc.. JAKKS Pacific's average media sentiment score of 0.88 beat Sturm, Ruger & Company, Inc.'s score of -0.52 indicating that JAKKS Pacific is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
JAKKS Pacific	1 Very Positive mention(s)	2 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Sturm, Ruger & Company, Inc.	0 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	1 Very Negative mention(s)	Negative

Do institutionals & insiders have more ownership in JAKK or RGR?

44.4% of JAKKS Pacific shares are owned by institutional investors. Comparatively, 64.0% of Sturm, Ruger & Company, Inc. shares are owned by institutional investors. 3.5% of JAKKS Pacific shares are owned by company insiders. Comparatively, 3.5% of Sturm, Ruger & Company, Inc. shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Is JAKK or RGR a better dividend stock?

JAKKS Pacific pays an annual dividend of $0.28 per share and has a dividend yield of 1.0%. Sturm, Ruger & Company, Inc. pays an annual dividend of $0.44 per share and has a dividend yield of 1.2%. JAKKS Pacific pays out 10.3% of its earnings in the form of a dividend. Sturm, Ruger & Company, Inc. pays out 25.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

Summary

JAKKS Pacific beats Sturm, Ruger & Company, Inc. on 11 of the 19 factors compared between the two stocks.