JAKKS Pacific (JAKK) Competitors

Sturm, Ruger & Company, Inc. (NYSE:RGR) and JAKKS Pacific (NASDAQ:JAKK) are both small-cap consumer discretionary companies, but which is the superior stock? We will compare the two companies based on the strength of their dividends, community ranking, valuation, analyst recommendations, risk, media sentiment, institutional ownership, earnings and profitability.

Does the media refer more to RGR or JAKK?

In the previous week, Sturm, Ruger & Company, Inc. had 3 more articles in the media than JAKKS Pacific. MarketBeat recorded 6 mentions for Sturm, Ruger & Company, Inc. and 3 mentions for JAKKS Pacific. JAKKS Pacific's average media sentiment score of 0.57 beat Sturm, Ruger & Company, Inc.'s score of 0.39 indicating that JAKKS Pacific is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Sturm, Ruger & Company, Inc.	2 Very Positive mention(s)	0 Positive mention(s)	4 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
JAKKS Pacific	2 Very Positive mention(s)	1 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Do institutionals & insiders have more ownership in RGR or JAKK?

64.0% of Sturm, Ruger & Company, Inc. shares are owned by institutional investors. Comparatively, 44.4% of JAKKS Pacific shares are owned by institutional investors. 3.5% of Sturm, Ruger & Company, Inc. shares are owned by company insiders. Comparatively, 3.5% of JAKKS Pacific shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

Which has higher earnings and valuation, RGR or JAKK?

Sturm, Ruger & Company, Inc. has higher earnings, but lower revenue than JAKKS Pacific. JAKKS Pacific is trading at a lower price-to-earnings ratio than Sturm, Ruger & Company, Inc., indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Sturm, Ruger & Company, Inc.	$543.77M	1.10	$48.22M	$1.73	20.63
JAKKS Pacific	$711.56M	0.43	$38.41M	$2.72	10.18

Which has more risk & volatility, RGR or JAKK?

Sturm, Ruger & Company, Inc. has a beta of 0.17, indicating that its stock price is 83% less volatile than the S&P 500. Comparatively, JAKKS Pacific has a beta of 2.23, indicating that its stock price is 123% more volatile than the S&P 500.

Does the MarketBeat Community favor RGR or JAKK?

JAKKS Pacific received 91 more outperform votes than Sturm, Ruger & Company, Inc. when rated by MarketBeat users. Likewise, 65.93% of users gave JAKKS Pacific an outperform vote while only 65.92% of users gave Sturm, Ruger & Company, Inc. an outperform vote.

Company	Underperform	Outperform
Sturm, Ruger & Company, Inc.	Outperform Votes 325 65.92%	Underperform Votes 168 34.08%
JAKKS Pacific	Outperform Votes 416 65.93%	Underperform Votes 215 34.07%

Do analysts rate RGR or JAKK?

JAKKS Pacific has a consensus target price of $41.67, indicating a potential upside of 50.42%. Given JAKKS Pacific's higher probable upside, analysts clearly believe JAKKS Pacific is more favorable than Sturm, Ruger & Company, Inc..

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Sturm, Ruger & Company, Inc.	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	1 Strong Buy rating(s)	4.00
JAKKS Pacific	0 Sell rating(s)	0 Hold rating(s)	3 Buy rating(s)	1 Strong Buy rating(s)	3.25

Is RGR or JAKK more profitable?

Sturm, Ruger & Company, Inc. has a net margin of 5.83% compared to JAKKS Pacific's net margin of 4.87%. JAKKS Pacific's return on equity of 15.27% beat Sturm, Ruger & Company, Inc.'s return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Sturm, Ruger & Company, Inc.	5.83%	9.33%	7.91%
JAKKS Pacific	4.87%	15.27%	7.74%

Summary

JAKKS Pacific beats Sturm, Ruger & Company, Inc. on 9 of the 17 factors compared between the two stocks.