JAKKS Pacific (JAKK) Competitors

Sturm, Ruger & Company, Inc. (NYSE:RGR) and JAKKS Pacific (NASDAQ:JAKK) are both small-cap consumer discretionary companies, but which is the better business? We will contrast the two businesses based on the strength of their community ranking, valuation, dividends, earnings, media sentiment, analyst recommendations, profitability, institutional ownership and risk.

Do insiders and institutionals have more ownership in RGR or JAKK?

64.0% of Sturm, Ruger & Company, Inc. shares are owned by institutional investors. Comparatively, 44.4% of JAKKS Pacific shares are owned by institutional investors. 3.5% of Sturm, Ruger & Company, Inc. shares are owned by company insiders. Comparatively, 3.5% of JAKKS Pacific shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Is RGR or JAKK a better dividend stock?

Sturm, Ruger & Company, Inc. pays an annual dividend of $0.96 per share and has a dividend yield of 2.4%. JAKKS Pacific pays an annual dividend of $1.00 per share and has a dividend yield of 3.9%. Sturm, Ruger & Company, Inc. pays out 54.2% of its earnings in the form of a dividend. JAKKS Pacific pays out 33.2% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. JAKKS Pacific is clearly the better dividend stock, given its higher yield and lower payout ratio.

Is RGR or JAKK more profitable?

Sturm, Ruger & Company, Inc. has a net margin of 5.70% compared to JAKKS Pacific's net margin of 5.10%. JAKKS Pacific's return on equity of 15.87% beat Sturm, Ruger & Company, Inc.'s return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Sturm, Ruger & Company, Inc.	5.70%	9.49%	8.04%
JAKKS Pacific	5.10%	15.87%	8.21%

Does the MarketBeat Community favor RGR or JAKK?

JAKKS Pacific received 90 more outperform votes than Sturm, Ruger & Company, Inc. when rated by MarketBeat users. However, 65.99% of users gave Sturm, Ruger & Company, Inc. an outperform vote while only 65.93% of users gave JAKKS Pacific an outperform vote.

Company	Underperform	Outperform
Sturm, Ruger & Company, Inc.	Outperform Votes 326 65.99%	Underperform Votes 168 34.01%
JAKKS Pacific	Outperform Votes 416 65.93%	Underperform Votes 215 34.07%

Which has more volatility and risk, RGR or JAKK?

Sturm, Ruger & Company, Inc. has a beta of 0.15, indicating that its share price is 85% less volatile than the S&P 500. Comparatively, JAKKS Pacific has a beta of 2.15, indicating that its share price is 115% more volatile than the S&P 500.

Does the media favor RGR or JAKK?

In the previous week, JAKKS Pacific had 2 more articles in the media than Sturm, Ruger & Company, Inc.. MarketBeat recorded 5 mentions for JAKKS Pacific and 3 mentions for Sturm, Ruger & Company, Inc.. Sturm, Ruger & Company, Inc.'s average media sentiment score of 1.68 beat JAKKS Pacific's score of 1.11 indicating that Sturm, Ruger & Company, Inc. is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Sturm, Ruger & Company, Inc.	3 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Very Positive
JAKKS Pacific	3 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Which has preferable valuation & earnings, RGR or JAKK?

Sturm, Ruger & Company, Inc. has higher earnings, but lower revenue than JAKKS Pacific. JAKKS Pacific is trading at a lower price-to-earnings ratio than Sturm, Ruger & Company, Inc., indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Sturm, Ruger & Company, Inc.	$535.64M	1.23	$48.22M	$1.77	22.24
JAKKS Pacific	$691.04M	0.42	$38.41M	$3.01	8.59

Do analysts recommend RGR or JAKK?

JAKKS Pacific has a consensus target price of $41.67, indicating a potential upside of 61.12%. Given JAKKS Pacific's higher probable upside, analysts clearly believe JAKKS Pacific is more favorable than Sturm, Ruger & Company, Inc..

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Sturm, Ruger & Company, Inc.	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	1 Strong Buy rating(s)	4.00
JAKKS Pacific	0 Sell rating(s)	0 Hold rating(s)	3 Buy rating(s)	1 Strong Buy rating(s)	3.25

Summary

JAKKS Pacific beats Sturm, Ruger & Company, Inc. on 11 of the 19 factors compared between the two stocks.