Nexstar Media Group (NXST) Competitors

Sinclair (NASDAQ:SBGI) and Nexstar Media Group (NASDAQ:NXST) are both consumer discretionary companies, but which is the better investment? We will contrast the two businesses based on the strength of their valuation, earnings, dividends, community ranking, media sentiment, profitability, risk, institutional ownership and analyst recommendations.

Does the MarketBeat Community favor SBGI or NXST?

Nexstar Media Group received 85 more outperform votes than Sinclair when rated by MarketBeat users. Likewise, 71.62% of users gave Nexstar Media Group an outperform vote while only 63.12% of users gave Sinclair an outperform vote.

Company	Underperform	Outperform
Sinclair	Outperform Votes 445 63.12%	Underperform Votes 260 36.88%
Nexstar Media Group	Outperform Votes 530 71.62%	Underperform Votes 210 28.38%

Is SBGI or NXST more profitable?

Nexstar Media Group has a net margin of 11.39% compared to Sinclair's net margin of -6.14%. Sinclair's return on equity of 63.89% beat Nexstar Media Group's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Sinclair	-6.14%	63.89%	3.02%
Nexstar Media Group	11.39%	26.03%	5.01%

Do institutionals & insiders have more ownership in SBGI or NXST?

41.7% of Sinclair shares are held by institutional investors. Comparatively, 95.3% of Nexstar Media Group shares are held by institutional investors. 46.6% of Sinclair shares are held by company insiders. Comparatively, 6.3% of Nexstar Media Group shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Does the media favor SBGI or NXST?

In the previous week, Sinclair had 1 more articles in the media than Nexstar Media Group. MarketBeat recorded 10 mentions for Sinclair and 9 mentions for Nexstar Media Group. Sinclair's average media sentiment score of 0.85 beat Nexstar Media Group's score of 0.25 indicating that Sinclair is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Sinclair	5 Very Positive mention(s)	2 Positive mention(s)	3 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Nexstar Media Group	2 Very Positive mention(s)	1 Positive mention(s)	5 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Neutral

Which has more risk and volatility, SBGI or NXST?

Sinclair has a beta of 1.57, indicating that its stock price is 57% more volatile than the S&P 500. Comparatively, Nexstar Media Group has a beta of 1.45, indicating that its stock price is 45% more volatile than the S&P 500.

Is SBGI or NXST a better dividend stock?

Sinclair pays an annual dividend of $1.00 per share and has a dividend yield of 6.8%. Nexstar Media Group pays an annual dividend of $6.76 per share and has a dividend yield of 4.4%. Sinclair pays out -30.3% of its earnings in the form of a dividend. Nexstar Media Group pays out 39.1% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Nexstar Media Group has increased its dividend for 11 consecutive years. Sinclair is clearly the better dividend stock, given its higher yield and lower payout ratio.

Which has higher earnings & valuation, SBGI or NXST?

Nexstar Media Group has higher revenue and earnings than Sinclair. Sinclair is trading at a lower price-to-earnings ratio than Nexstar Media Group, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Sinclair	$3.13B	0.31	-$291M	-$3.30	-4.47
Nexstar Media Group	$4.93B	0.96	$346M	$17.29	8.84

Do analysts prefer SBGI or NXST?

Sinclair currently has a consensus target price of $20.10, indicating a potential upside of 36.27%. Nexstar Media Group has a consensus target price of $204.29, indicating a potential upside of 33.64%. Given Sinclair's higher probable upside, equities research analysts plainly believe Sinclair is more favorable than Nexstar Media Group.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Sinclair	1 Sell rating(s)	2 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.20
Nexstar Media Group	0 Sell rating(s)	1 Hold rating(s)	6 Buy rating(s)	0 Strong Buy rating(s)	2.86

Summary

Nexstar Media Group beats Sinclair on 13 of the 21 factors compared between the two stocks.