First Financial (THFF) Competitors

First Financial (NASDAQ:THFF) and Trustmark (NASDAQ:TRMK) are both finance companies, but which is the superior stock? We will compare the two businesses based on the strength of their analyst recommendations, earnings, dividends, institutional ownership, valuation, community ranking, risk, media sentiment and profitability.

Which has preferable valuation & earnings, THFF or TRMK?

Trustmark has higher revenue and earnings than First Financial. Trustmark is trading at a lower price-to-earnings ratio than First Financial, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
First Financial	$206.78M	2.66	$60.67M	$3.69	12.63
Trustmark	$488.64M	4.47	$165.49M	$3.31	10.79

Which has more risk & volatility, THFF or TRMK?

First Financial has a beta of 0.5, indicating that its share price is 50% less volatile than the S&P 500. Comparatively, Trustmark has a beta of 0.75, indicating that its share price is 25% less volatile than the S&P 500.

Does the MarketBeat Community favor THFF or TRMK?

First Financial received 59 more outperform votes than Trustmark when rated by MarketBeat users. Likewise, 61.62% of users gave First Financial an outperform vote while only 49.91% of users gave Trustmark an outperform vote.

Company	Underperform	Outperform
First Financial	Outperform Votes 342 61.62%	Underperform Votes 213 38.38%
Trustmark	Outperform Votes 283 49.91%	Underperform Votes 284 50.09%

Do analysts rate THFF or TRMK?

First Financial currently has a consensus target price of $49.50, indicating a potential upside of 6.20%. Trustmark has a consensus target price of $35.20, indicating a potential downside of 1.43%. Given First Financial's stronger consensus rating and higher possible upside, analysts clearly believe First Financial is more favorable than Trustmark.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
First Financial	0 Sell rating(s)	1 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.50
Trustmark	0 Sell rating(s)	4 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.20

Does the media prefer THFF or TRMK?

In the previous week, Trustmark had 1 more articles in the media than First Financial. MarketBeat recorded 7 mentions for Trustmark and 6 mentions for First Financial. Trustmark's average media sentiment score of 1.15 beat First Financial's score of 1.00 indicating that Trustmark is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
First Financial	1 Very Positive mention(s)	1 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Trustmark	5 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Is THFF or TRMK a better dividend stock?

First Financial pays an annual dividend of $1.80 per share and has a dividend yield of 3.9%. Trustmark pays an annual dividend of $0.92 per share and has a dividend yield of 2.6%. First Financial pays out 48.8% of its earnings in the form of a dividend. Trustmark pays out 27.8% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

Do institutionals and insiders believe in THFF or TRMK?

72.7% of First Financial shares are held by institutional investors. Comparatively, 67.6% of Trustmark shares are held by institutional investors. 3.7% of First Financial shares are held by company insiders. Comparatively, 1.5% of Trustmark shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Is THFF or TRMK more profitable?

Trustmark has a net margin of 17.62% compared to First Financial's net margin of 14.86%. Trustmark's return on equity of 9.48% beat First Financial's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
First Financial	14.86%	8.10%	0.87%
Trustmark	17.62%	9.48%	0.92%

Summary

Trustmark beats First Financial on 10 of the 19 factors compared between the two stocks.