TrueCar (TRUE) Competitors

TrueCar (NASDAQ:TRUE) and Innovid (NYSE:CTV) are both small-cap computer and technology companies, but which is the better stock? We will contrast the two companies based on the strength of their media sentiment, institutional ownership, community ranking, analyst recommendations, valuation, profitability, earnings, dividends and risk.

Is TRUE or CTV more profitable?

Innovid has a net margin of -9.09% compared to TrueCar's net margin of -17.68%. Innovid's return on equity of -7.08% beat TrueCar's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
TrueCar	-17.68%	-17.54%	-13.79%
Innovid	-9.09%	-7.08%	-5.70%

Does the MarketBeat Community prefer TRUE or CTV?

TrueCar received 494 more outperform votes than Innovid when rated by MarketBeat users. However, 62.86% of users gave Innovid an outperform vote while only 59.79% of users gave TrueCar an outperform vote.

Company	Underperform	Outperform
TrueCar	Outperform Votes 516 59.79%	Underperform Votes 347 40.21%
Innovid	Outperform Votes 22 62.86%	Underperform Votes 13 37.14%

Do institutionals & insiders hold more shares of TRUE or CTV?

79.4% of TrueCar shares are owned by institutional investors. Comparatively, 25.5% of Innovid shares are owned by institutional investors. 3.3% of TrueCar shares are owned by company insiders. Comparatively, 9.5% of Innovid shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Which has more risk & volatility, TRUE or CTV?

TrueCar has a beta of 1.97, indicating that its share price is 97% more volatile than the S&P 500. Comparatively, Innovid has a beta of 3.25, indicating that its share price is 225% more volatile than the S&P 500.

Does the media refer more to TRUE or CTV?

In the previous week, TrueCar had 4 more articles in the media than Innovid. MarketBeat recorded 5 mentions for TrueCar and 1 mentions for Innovid. TrueCar's average media sentiment score of 0.95 beat Innovid's score of 0.40 indicating that TrueCar is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
TrueCar	2 Very Positive mention(s)	1 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Innovid	0 Very Positive mention(s)	1 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral

Do analysts rate TRUE or CTV?

TrueCar currently has a consensus price target of $4.63, suggesting a potential upside of 253.05%. Innovid has a consensus price target of $2.83, suggesting a potential downside of 9.77%. Given TrueCar's stronger consensus rating and higher possible upside, equities research analysts clearly believe TrueCar is more favorable than Innovid.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
TrueCar	2 Sell rating(s)	1 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.17
Innovid	0 Sell rating(s)	4 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	2.00

Which has better valuation & earnings, TRUE or CTV?

Innovid has lower revenue, but higher earnings than TrueCar. Innovid is trading at a lower price-to-earnings ratio than TrueCar, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
TrueCar	$175.60M	0.65	-$49.77M	-$0.34	-3.85
Innovid	$151.56M	3.08	-$31.91M	-$0.09	-34.89

Summary

TrueCar and Innovid tied by winning 9 of the 18 factors compared between the two stocks.