TrueCar (TRUE) Competitors $1.95 -0.20 (-9.30%) Closing price 04:00 PM EasternExtended Trading$1.96 +0.01 (+0.51%) As of 04:22 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestTrendsBuy This Stock TRUE vs. VTEX, VMEO, RDVT, CINT, BMBL, SABR, GDYN, CGNT, DSP, and DAVAShould you be buying TrueCar stock or one of its competitors? The main competitors of TrueCar include VTEX (VTEX), Vimeo (VMEO), Red Violet (RDVT), CI&T (CINT), Bumble (BMBL), Sabre (SABR), Grid Dynamics (GDYN), Cognyte Software (CGNT), Viant Technology (DSP), and Endava (DAVA). These companies are all part of the "computer software" industry. TrueCar vs. Its Competitors VTEX Vimeo Red Violet CI&T Bumble Sabre Grid Dynamics Cognyte Software Viant Technology Endava VTEX (NYSE:VTEX) and TrueCar (NASDAQ:TRUE) are both small-cap computer and technology companies, but which is the better business? We will contrast the two companies based on the strength of their media sentiment, institutional ownership, risk, earnings, profitability, dividends, valuation and analyst recommendations. Does the media favor VTEX or TRUE? In the previous week, VTEX had 2 more articles in the media than TrueCar. MarketBeat recorded 3 mentions for VTEX and 1 mentions for TrueCar. TrueCar's average media sentiment score of 1.63 beat VTEX's score of 1.08 indicating that TrueCar is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment VTEX 2 Very Positive mention(s) 0 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 1 Very Negative mention(s) Positive TrueCar 1 Very Positive mention(s) 0 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Very Positive Do analysts rate VTEX or TRUE? VTEX presently has a consensus target price of $7.83, indicating a potential upside of 94.41%. TrueCar has a consensus target price of $3.19, indicating a potential upside of 63.46%. Given VTEX's stronger consensus rating and higher probable upside, analysts plainly believe VTEX is more favorable than TrueCar.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score VTEX 0 Sell rating(s) 2 Hold rating(s) 2 Buy rating(s) 0 Strong Buy rating(s) 2.50TrueCar 2 Sell rating(s) 2 Hold rating(s) 2 Buy rating(s) 0 Strong Buy rating(s) 2.00 Do insiders & institutionals have more ownership in VTEX or TRUE? 63.7% of VTEX shares are owned by institutional investors. Comparatively, 79.4% of TrueCar shares are owned by institutional investors. 40.9% of VTEX shares are owned by company insiders. Comparatively, 3.9% of TrueCar shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth. Which has more volatility & risk, VTEX or TRUE? VTEX has a beta of 1.31, indicating that its stock price is 31% more volatile than the S&P 500. Comparatively, TrueCar has a beta of 1.97, indicating that its stock price is 97% more volatile than the S&P 500. Is VTEX or TRUE more profitable? VTEX has a net margin of 5.80% compared to TrueCar's net margin of -15.95%. VTEX's return on equity of 5.27% beat TrueCar's return on equity.Company Net Margins Return on Equity Return on Assets VTEX5.80% 5.27% 3.66% TrueCar -15.95%-24.73%-18.73% Which has higher earnings and valuation, VTEX or TRUE? VTEX has higher revenue and earnings than TrueCar. TrueCar is trading at a lower price-to-earnings ratio than VTEX, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioVTEX$230.50M3.19$12M$0.0850.31TrueCar$175.60M0.98-$31.05M-$0.34-5.74 SummaryVTEX beats TrueCar on 12 of the 15 factors compared between the two stocks. Get TrueCar News Delivered to You Automatically Sign up to receive the latest news and ratings for TRUE and its competitors with MarketBeat's FREE daily newsletter. Subscribe Now View SMS TermsBy entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy. New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding TRUE and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart TRUE vs. The Competition Export to ExcelMetricTrueCarINTERNET SERVICES IndustryComputer SectorNASDAQ ExchangeMarket Cap$172.46M$121.50B$30.97B$10.03BDividend YieldN/A1.90%3.17%4.52%P/E Ratio-5.7439.21442.0626.15Price / Sales0.9810.581,597.29171.98Price / CashN/A25.9336.3359.76Price / Book1.433.287.146.20Net Income-$31.05M$4.40B$807.66M$270.56M7 Day Performance-5.80%-0.05%2.06%2.70%1 Month Performance-4.88%6.25%4.14%8.77%1 Year Performance-36.48%41.54%24,154.73%27.50% TrueCar Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)TRUETrueCar2.2222 of 5 stars$1.95-9.3%$3.19+63.5%-30.0%$172.46M$175.60M-5.74440Positive NewsHigh Trading VolumeVTEXVTEX4.4603 of 5 stars$4.06-0.9%$7.83+93.0%-39.0%$747.65M$226.71M50.691,368VMEOVimeo2.0085 of 5 stars$4.67+5.4%$7.10+52.0%-5.1%$734.10M$417.01M58.381,102News CoverageGap UpTrading HaltedHigh Trading VolumeRDVTRed Violet2.9629 of 5 stars$51.13+0.9%$60.00+17.3%+78.4%$708.39M$75.19M85.22140Positive NewsHigh Trading VolumeCINTCI&T3.8895 of 5 stars$5.20flat$7.80+50.0%-24.3%$700.35M$439.11M21.676,907BMBLBumble1.6173 of 5 stars$6.76+0.9%$6.63-2.0%+0.3%$696.87M$1.07B-1.381,200SABRSabre1.9761 of 5 stars$1.74+1.8%$3.80+118.4%-37.7%$674.62M$3.03B-1.916,253GDYNGrid Dynamics3.1275 of 5 stars$7.85+0.4%$15.75+100.6%-45.3%$662.12M$350.57M41.324,730News CoveragePositive NewsCGNTCognyte Software1.2532 of 5 stars$9.53+5.8%N/A+13.6%$648.87M$363.47M-86.641,623Trending NewsHigh Trading VolumeDSPViant Technology4.0367 of 5 stars$10.31+0.1%$19.78+91.8%+2.3%$648.40M$289.23M79.31350Positive NewsDAVAEndava4.6987 of 5 stars$10.02-1.6%$20.78+107.4%-67.3%$600.94M$999.23M22.2612,085 Related Companies and Tools Related Companies VTEX Alternatives Vimeo Alternatives Red Violet Alternatives CI&T Alternatives Bumble Alternatives Sabre Alternatives Grid Dynamics Alternatives Cognyte Software Alternatives Viant Technology Alternatives Endava Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NASDAQ:TRUE) was last updated on 9/10/2025 by MarketBeat.com Staff From Our PartnersThis stock just surpassed PalantirThe media hasn't caught up to the story yet, but when they do, this stock could leave Nvidia in the dust. 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