TrueCar (TRUE) Competitors

Taboola.com (NASDAQ:TBLA) and TrueCar (NASDAQ:TRUE) are both small-cap computer and technology companies, but which is the superior business? We will contrast the two companies based on the strength of their valuation, risk, analyst recommendations, earnings, dividends, media sentiment, community ranking, profitability and institutional ownership.

Is TBLA or TRUE more profitable?

Taboola.com has a net margin of -1.96% compared to TrueCar's net margin of -17.68%. Taboola.com's return on equity of -1.68% beat TrueCar's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Taboola.com	-1.96%	-1.68%	-1.04%
TrueCar	-17.68%	-17.54%	-13.79%

Which has more risk and volatility, TBLA or TRUE?

Taboola.com has a beta of 1.27, suggesting that its share price is 27% more volatile than the S&P 500. Comparatively, TrueCar has a beta of 1.75, suggesting that its share price is 75% more volatile than the S&P 500.

Do analysts prefer TBLA or TRUE?

Taboola.com currently has a consensus price target of $5.25, indicating a potential upside of 41.51%. TrueCar has a consensus price target of $4.63, indicating a potential upside of 85.00%. Given TrueCar's higher possible upside, analysts clearly believe TrueCar is more favorable than Taboola.com.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Taboola.com	0 Sell rating(s)	0 Hold rating(s)	5 Buy rating(s)	0 Strong Buy rating(s)	3.00
TrueCar	0 Sell rating(s)	2 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.60

Does the MarketBeat Community believe in TBLA or TRUE?

TrueCar received 459 more outperform votes than Taboola.com when rated by MarketBeat users. However, 74.67% of users gave Taboola.com an outperform vote while only 59.88% of users gave TrueCar an outperform vote.

Company	Underperform	Outperform
Taboola.com	Outperform Votes 56 74.67%	Underperform Votes 19 25.33%
TrueCar	Outperform Votes 515 59.88%	Underperform Votes 345 40.12%

Do insiders & institutionals have more ownership in TBLA or TRUE?

42.9% of Taboola.com shares are held by institutional investors. Comparatively, 79.4% of TrueCar shares are held by institutional investors. 22.4% of Taboola.com shares are held by insiders. Comparatively, 3.3% of TrueCar shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

Which has higher valuation & earnings, TBLA or TRUE?

TrueCar has lower revenue, but higher earnings than Taboola.com. Taboola.com is trading at a lower price-to-earnings ratio than TrueCar, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Taboola.com	$1.69B	0.64	-$82.04M	-$0.10	-37.10
TrueCar	$175.60M	1.24	-$49.77M	-$0.34	-7.35

Does the media prefer TBLA or TRUE?

In the previous week, TrueCar had 19 more articles in the media than Taboola.com. MarketBeat recorded 22 mentions for TrueCar and 3 mentions for Taboola.com. Taboola.com's average media sentiment score of 1.03 beat TrueCar's score of -0.03 indicating that Taboola.com is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Taboola.com	2 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
TrueCar	2 Very Positive mention(s)	4 Positive mention(s)	8 Neutral mention(s)	4 Negative mention(s)	1 Very Negative mention(s)	Neutral

Summary

Taboola.com beats TrueCar on 10 of the 18 factors compared between the two stocks.