Upstart (UPST) Competitors

Upstart (NASDAQ:UPST) and Rocket Companies (NYSE:RKT) are both finance companies, but which is the superior business? We will compare the two companies based on the strength of their dividends, analyst recommendations, institutional ownership, risk, media sentiment, profitability, earnings, valuation and community ranking.

Do insiders and institutionals hold more shares of UPST or RKT?

63.0% of Upstart shares are owned by institutional investors. Comparatively, 4.6% of Rocket Companies shares are owned by institutional investors. 18.1% of Upstart shares are owned by insiders. Comparatively, 93.1% of Rocket Companies shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

Which has better valuation and earnings, UPST or RKT?

Rocket Companies has higher revenue and earnings than Upstart. Rocket Companies is trading at a lower price-to-earnings ratio than Upstart, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Upstart	$636.53M	11.14	-$128.58M	-$1.46	-51.83
Rocket Companies	$3.80B	6.72	-$15.51M	-$0.16	-79.94

Does the media favor UPST or RKT?

In the previous week, Upstart had 15 more articles in the media than Rocket Companies. MarketBeat recorded 20 mentions for Upstart and 5 mentions for Rocket Companies. Upstart's average media sentiment score of 0.91 beat Rocket Companies' score of 0.52 indicating that Upstart is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Upstart	11 Very Positive mention(s)	5 Positive mention(s)	3 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Rocket Companies	2 Very Positive mention(s)	0 Positive mention(s)	2 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Positive

Which has more volatility & risk, UPST or RKT?

Upstart has a beta of 2.25, meaning that its share price is 125% more volatile than the S&P 500. Comparatively, Rocket Companies has a beta of 2.43, meaning that its share price is 143% more volatile than the S&P 500.

Does the MarketBeat Community favor UPST or RKT?

Rocket Companies received 335 more outperform votes than Upstart when rated by MarketBeat users. Likewise, 63.12% of users gave Rocket Companies an outperform vote while only 32.20% of users gave Upstart an outperform vote.

Company	Underperform	Outperform
Upstart	Outperform Votes 57 32.20%	Underperform Votes 120 67.80%
Rocket Companies	Outperform Votes 392 63.12%	Underperform Votes 229 36.88%

Is UPST or RKT more profitable?

Rocket Companies has a net margin of -0.38% compared to Upstart's net margin of -20.20%. Rocket Companies' return on equity of 2.86% beat Upstart's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Upstart	-20.20%	-25.87%	-7.95%
Rocket Companies	-0.38%	2.86%	1.08%

Do analysts rate UPST or RKT?

Upstart presently has a consensus price target of $73.38, indicating a potential downside of 3.03%. Rocket Companies has a consensus price target of $13.50, indicating a potential upside of 5.55%. Given Rocket Companies' higher probable upside, analysts clearly believe Rocket Companies is more favorable than Upstart.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Upstart	2 Sell rating(s)	7 Hold rating(s)	5 Buy rating(s)	0 Strong Buy rating(s)	2.21
Rocket Companies	5 Sell rating(s)	8 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.62

Summary

Rocket Companies beats Upstart on 11 of the 18 factors compared between the two stocks.