Upstart (UPST) Competitors

Upstart (NASDAQ:UPST) and Rocket Companies (NYSE:RKT) are both finance companies, but which is the superior business? We will compare the two businesses based on the strength of their earnings, community ranking, valuation, media sentiment, analyst recommendations, profitability, dividends, institutional ownership and risk.

Which has higher valuation and earnings, UPST or RKT?

Rocket Companies has higher revenue and earnings than Upstart. Rocket Companies is trading at a lower price-to-earnings ratio than Upstart, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Upstart	$513.56M	11.18	-$240.13M	-$1.93	-32.62
Rocket Companies	$3.80B	6.23	-$15.51M	-$0.16	-74.14

Do institutionals and insiders hold more shares of UPST or RKT?

63.0% of Upstart shares are held by institutional investors. Comparatively, 4.6% of Rocket Companies shares are held by institutional investors. 18.1% of Upstart shares are held by insiders. Comparatively, 93.1% of Rocket Companies shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Does the MarketBeat Community believe in UPST or RKT?

Rocket Companies received 338 more outperform votes than Upstart when rated by MarketBeat users. Likewise, 63.12% of users gave Rocket Companies an outperform vote while only 32.14% of users gave Upstart an outperform vote.

Company	Underperform	Outperform
Upstart	Outperform Votes 54 32.14%	Underperform Votes 114 67.86%
Rocket Companies	Outperform Votes 392 63.12%	Underperform Votes 229 36.88%

Which has more risk & volatility, UPST or RKT?

Upstart has a beta of 2.26, suggesting that its stock price is 126% more volatile than the S&P 500. Comparatively, Rocket Companies has a beta of 2.42, suggesting that its stock price is 142% more volatile than the S&P 500.

Does the media favor UPST or RKT?

In the previous week, Rocket Companies had 10 more articles in the media than Upstart. MarketBeat recorded 15 mentions for Rocket Companies and 5 mentions for Upstart. Rocket Companies' average media sentiment score of 0.31 beat Upstart's score of 0.17 indicating that Rocket Companies is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Upstart	3 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
Rocket Companies	5 Very Positive mention(s)	3 Positive mention(s)	5 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Neutral

Do analysts prefer UPST or RKT?

Upstart currently has a consensus target price of $61.80, suggesting a potential downside of 1.84%. Rocket Companies has a consensus target price of $13.50, suggesting a potential upside of 13.80%. Given Rocket Companies' higher probable upside, analysts clearly believe Rocket Companies is more favorable than Upstart.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Upstart	2 Sell rating(s)	4 Hold rating(s)	5 Buy rating(s)	0 Strong Buy rating(s)	2.27
Rocket Companies	5 Sell rating(s)	8 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.62

Is UPST or RKT more profitable?

Rocket Companies has a net margin of -0.38% compared to Upstart's net margin of -30.15%. Rocket Companies' return on equity of 2.86% beat Upstart's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Upstart	-30.15%	-32.57%	-10.49%
Rocket Companies	-0.38%	2.86%	1.08%

Summary

Rocket Companies beats Upstart on 13 of the 18 factors compared between the two stocks.