Zebra Technologies (ZBRA) Stock Price, News & Analysis

Company Overview

Zebra Technologies Corporation is a global technology company specializing in marking, tracking and computer printing solutions. The company produces a wide range of hardware and software products designed to enable real-time visibility of assets, inventory and personnel across diverse industries. Its offerings help businesses automate data capture and streamline operations in environments such as retail, healthcare, manufacturing, transportation and logistics.

The company’s product portfolio includes barcode and RFID printers, mobile computing devices, barcode scanners, RFID readers and related supplies such as labels and tags. Zebra also provides software platforms and cloud-based services for device management, data analytics and locationing, allowing customers to integrate and manage large fleets of devices and capture critical business intelligence in real time.

Founded in 1969 in Lincolnshire, Illinois, and originally known as Data Specialties Incorporated, the company adopted the Zebra Technologies name in 1982. Headquartered in the Chicago suburbs, Zebra maintains R&D centers and sales offices around the world, serving customers in more than 100 countries. Its global reach is supported by a network of partners and distributors that delivers solutions tailored to local market requirements.

Since April 2013, Anders Gustafsson has served as chairman, president and chief executive officer, guiding Zebra’s shift toward cloud connectivity, Internet of Things (IoT) applications and software-centric offerings. Under his leadership, the company has pursued strategic acquisitions and continued investment in innovation to advance enterprise visibility solutions and support digital transformation initiatives for customers across multiple sectors.

Key Stats

• Today's Range: $303.55 to $308.35
• 50-Day Range: $302.60 to $341.36
• 52-Week Range: $205.73 to $427.76
• Volume: 345,005 shs
• Average Volume: 591,632 shs
• Market Capitalization: $15.55 billion
• P/E Ratio: 28.87
• Dividend Yield: N/A
• Price Target: $357.44
• Consensus Rating: Moderate Buy

Zebra Technologies Stock Analysis - MarketRank™

Zebra Technologies scored higher than 89% of companies evaluated by MarketBeat, and ranked 37th out of 180 stocks in the industrials sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 3.4 / 5
• Analyst Rating: Moderate Buy

Consensus Rating

Zebra Technologies has received a consensus rating of Moderate Buy. The company's average rating score is 2.70, and is based on 5 buy ratings, 4 hold ratings, and no sell ratings.

Amount of Analyst Coverage

Zebra Technologies has been the subject of 8 research reports in the past 90 days, demonstrating strong analyst interest in this stock.

Earnings and Valuation

• Score: 2.5 / 5
• Proj. Earnings Growth: 13.71%

Earnings Growth

Earnings for Zebra Technologies are expected to grow by 13.71% in the coming year, from $13.71 to $15.59 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of Zebra Technologies is 28.87, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 269.60.

Price to Earnings Ratio vs. Sector

The P/E ratio of Zebra Technologies is 28.87, which means that it is trading at a less expensive P/E ratio than the Industrials sector average P/E ratio of about 305.93.

Price to Book Value per Share Ratio

Zebra Technologies has a P/B Ratio of 4.30. P/B Ratios above 3 indicate that a company could be overvalued with respect to its assets and liabilities.

Short Interest

• Score: 3.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

2.38% of the float of Zebra Technologies has been sold short.

Short Interest Ratio / Days to Cover

Zebra Technologies has a short interest ratio ("days to cover") of 2.3, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Zebra Technologies has recently increased by 20.91%, indicating that investor sentiment is decreasing significantly.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

Zebra Technologies does not currently pay a dividend.

Dividend Growth

Zebra Technologies does not have a long track record of dividend growth.

Sustainability and ESG

• Score: 2.6 / 5
• Environmental Score: -1.88

Percentage of Shares Shorted

2.38% of the float of Zebra Technologies has been sold short.

Short Interest Ratio / Days to Cover

Zebra Technologies has a short interest ratio ("days to cover") of 2.3, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Zebra Technologies has recently increased by 20.91%, indicating that investor sentiment is decreasing significantly.

News and Social Media

• Score: 2.5 / 5
• News Sentiment: 1.58

News Sentiment

Zebra Technologies has a news sentiment score of 1.58. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a higher news sentiment than the 0.69 average news sentiment score of Industrials companies.

News Coverage This Week

MarketBeat has tracked 17 news articles for Zebra Technologies this week, compared to 17 articles on an average week.

Search Interest

Only 3 people have searched for ZBRA on MarketBeat in the last 30 days. This is a decrease of -67% compared to the previous 30 days.

MarketBeat Follows

Only 6 people have added Zebra Technologies to their MarketBeat watchlist in the last 30 days. This is a decrease of -40% compared to the previous 30 days.

Company Ownership

• Score: 1.7 / 5
• Insider Trading: N/A

Insider Buying vs. Insider Selling

In the past three months, Zebra Technologies insiders have not sold or bought any company stock.

Percentage Held by Insiders

Only 0.84% of the stock of Zebra Technologies is held by insiders.

Percentage Held by Institutions

91.03% of the stock of Zebra Technologies is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

ZBRA Stock Analysis - Frequently Asked Questions

How have ZBRA shares performed this year?

Zebra Technologies' stock was trading at $386.22 at the start of the year. Since then, ZBRA stock has decreased by 20.8% and is now trading at $305.71.

How were Zebra Technologies' earnings last quarter?

Zebra Technologies Corporation (NASDAQ:ZBRA) issued its earnings results on Tuesday, August, 5th. The industrial products company reported $3.61 EPS for the quarter, topping the consensus estimate of $3.31 by $0.30. Zebra Technologies's revenue was up 6.2% on a year-over-year basis.
Read the conference call transcript.

How will Zebra Technologies' stock buyback program work?

Zebra Technologies' Board of Directors initiated a stock buyback program on Tuesday, August 5th 2025, which authorizes the company to buy back $250,000,000 in outstanding shares, according to EventVestor. This means that the company could repurchase up to 1.4% of its stock through open market purchases. Stock buyback programs are often an indication that the company's board of directors believes its shares are undervalued.

Does Zebra Technologies have any subsidiaries?

The following companies are subsidiaries of Zebra Technologies: Profitect, and Xplore.

Who are Zebra Technologies' major shareholders?

Top institutional investors of Zebra Technologies include Vanguard Group Inc. (12.64%), State Street Corp (4.34%), Invesco Ltd. (2.78%) and Geode Capital Management LLC (2.59%). Insiders that own company stock include Anders Gustafsson, Bill Burns, Frank Blaise Modruson, Nathan Andrew Winters, Jeffrey F Schmitz, Colleen M O'sullivan and Michael Cho.
View institutional ownership trends.

How do I buy shares of Zebra Technologies?

Shares of ZBRA stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

What other stocks do shareholders of Zebra Technologies own?

Based on aggregate information from My MarketBeat watchlists, some other companies that Zebra Technologies investors own include NVIDIA (NVDA), Meta Platforms (META), Salesforce (CRM), Advanced Micro Devices (AMD), Humana (HUM), American Water Works (AWK) and Tesla (TSLA).

Company Calendar

• Last Earnings: 8/05/2025
• Today: 9/03/2025
• Next Earnings (Estimated): 11/04/2025
• Fiscal Year End: 12/31/2025

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Industrials
• Industry: MACH - THRML PROC
• Sub-Industry: Office Electronics
• Current Symbol: NASDAQ:ZBRA
• CIK: 877212
• Web: www.zebra.com
• Phone: (847) 634-6700
• Fax: 847-913-8766
• Employees: 9,900
• Year Founded: 1969

Price Target and Rating

• Average Price Target for Zebra Technologies: $357.44
• High Price Target: $425.00
• Low Price Target: $300.00
• Potential Upside/Downside: +16.9%
• Consensus Rating: Moderate Buy
• Rating Score (0-4): 2.70
• Research Coverage: 10 Analysts

Profitability

• EPS (Trailing Twelve Months): $10.59
• Trailing P/E Ratio: 28.87
• Forward P/E Ratio: 22.30
• P/E Growth: N/A
• Net Income: $528 million
• Net Margins: 10.56%
• Pretax Margin: 12.72%
• Return on Equity: 18.95%
• Return on Assets: 8.57%

Debt

• Debt-to-Equity Ratio: 0.59
• Current Ratio: 1.46
• Quick Ratio: 1.03

Sales & Book Value

• Annual Sales: $4.98 billion
• Price / Sales: 3.12
• Cash Flow: $14.71 per share
• Price / Cash Flow: 20.78
• Book Value: $71.14 per share
• Price / Book: 4.30

Miscellaneous

• Outstanding Shares: 50,850,000
• Free Float: 50,418,000
• Market Cap: $15.55 billion
• Optionable: Optionable
• Beta: 1.78