Zebra Technologies (ZBRA) Stock Price, News & Analysis

Company Overview

Zebra Technologies Corporation, together with its subsidiaries, provides enterprise asset intelligence solutions in the automatic identification and data capture solutions industry worldwide. It operates in two segments, Asset Intelligence & Tracking, and Enterprise Visibility & Mobility. The company designs, manufactures, and sells printers that produce labels, wristbands, tickets, receipts, and plastic cards; dye-sublimination thermal card printers that produce images, which are used for personal identification, access control, and financial transactions; radio frequency identification device (RFID) printers that encode data into passive RFID transponders; accessories and options for printers, including carrying cases, vehicle mounts, and battery chargers; stock and customized thermal labels, receipts, ribbons, plastic cards, and RFID tags for printers; and temperature-monitoring labels primarily used in vaccine distribution. It also provides various maintenance, technical support, repair, and managed and professional services; fixed readers, RFID enabled mobile computers, and RFID sleds; tags, sensors, exciters, middleware software, and application software; and physical inventory management solutions, and rugged and enterprise-grade mobile computing products and accessories, as well as real-time location systems and services. In addition, the company offers barcode scanners and imagers, RFID readers, industrial machine vision cameras, and fixed industrial scanners; workforce management, workflow execution and task management, and prescriptive analytics, as well as communications and collaboration solutions; and cloud-based software subscriptions, retail, and robotics automation solutions. The company serves retail and e-commerce, manufacturing, transportation and logistics, healthcare, public sector, and other industries through direct sales force, and network of channel partners. The company was founded in 1969 and is headquartered in Lincolnshire, Illinois.

Key Stats

• Today's Range: $329.25 to $338.17
• 50-Day Range: $283.61 to $341.36
• 52-Week Range: $205.73 to $427.76
• Volume: 539,198 shs
• Average Volume: 597,841 shs
• Market Capitalization: $17.18 billion
• P/E Ratio: 31.90
• Dividend Yield: N/A
• Price Target: $357.44
• Consensus Rating: Moderate Buy

Zebra Technologies Stock Analysis - MarketRank™

Zebra Technologies scored higher than 82% of companies evaluated by MarketBeat, and ranked 52nd out of 181 stocks in the industrials sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 2.4 / 5
• Analyst Rating: Moderate Buy

Consensus Rating

Zebra Technologies has received a consensus rating of Moderate Buy. The company's average rating score is 2.70, and is based on 5 buy ratings, 4 hold ratings, and no sell ratings.

Amount of Analyst Coverage

Zebra Technologies has been the subject of 8 research reports in the past 90 days, demonstrating strong analyst interest in this stock.

Earnings and Valuation

• Score: 1.3 / 5
• Proj. Earnings Growth: 13.71%

Earnings Growth

Earnings for Zebra Technologies are expected to grow by 13.71% in the coming year, from $13.71 to $15.59 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of Zebra Technologies is 31.90, which means that it is trading at a more expensive P/E ratio than the market average P/E ratio of about 28.71.

Price to Earnings Ratio vs. Sector

The P/E ratio of Zebra Technologies is 31.90, which means that it is trading at a more expensive P/E ratio than the Industrials sector average P/E ratio of about 26.10.

Price to Book Value per Share Ratio

Zebra Technologies has a P/B Ratio of 4.75. P/B Ratios above 3 indicate that a company could be overvalued with respect to its assets and liabilities.

Short Interest

• Score: 5.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

1.94% of the float of Zebra Technologies has been sold short.

Short Interest Ratio / Days to Cover

Zebra Technologies has a short interest ratio ("days to cover") of 1.9, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Zebra Technologies has recently decreased by 88.38%, indicating that investor sentiment is improving significantly.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

Zebra Technologies does not currently pay a dividend.

Dividend Growth

Zebra Technologies does not have a long track record of dividend growth.

Sustainability and ESG

• Score: 2.6 / 5
• Environmental Score: -1.88

Percentage of Shares Shorted

1.94% of the float of Zebra Technologies has been sold short.

Short Interest Ratio / Days to Cover

Zebra Technologies has a short interest ratio ("days to cover") of 1.9, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Zebra Technologies has recently decreased by 88.38%, indicating that investor sentiment is improving significantly.

News and Social Media

• Score: 3.5 / 5
• News Sentiment: 1.26

News Sentiment

Zebra Technologies has a news sentiment score of 1.26. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a higher news sentiment than the 0.70 average news sentiment score of Industrials companies.

News Coverage This Week

MarketBeat has tracked 24 news articles for Zebra Technologies this week, compared to 16 articles on an average week.

Search Interest

Only 7 people have searched for ZBRA on MarketBeat in the last 30 days. This is a decrease of -13% compared to the previous 30 days.

MarketBeat Follows

12 people have added Zebra Technologies to their MarketBeat watchlist in the last 30 days. This is an increase of 200% compared to the previous 30 days.

Company Ownership

• Score: 1.7 / 5
• Insider Trading: N/A

Insider Buying vs. Insider Selling

In the past three months, Zebra Technologies insiders have not sold or bought any company stock.

Percentage Held by Insiders

Only 0.84% of the stock of Zebra Technologies is held by insiders.

Percentage Held by Institutions

91.03% of the stock of Zebra Technologies is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

ZBRA Stock Analysis - Frequently Asked Questions

How have ZBRA shares performed this year?

Zebra Technologies' stock was trading at $386.22 at the beginning of the year. Since then, ZBRA stock has decreased by 12.5% and is now trading at $337.80.

How were Zebra Technologies' earnings last quarter?

Zebra Technologies Corporation (NASDAQ:ZBRA) posted its quarterly earnings results on Tuesday, August, 5th. The industrial products company reported $3.61 EPS for the quarter, beating the consensus estimate of $3.31 by $0.30. The business's revenue was up 6.2% compared to the same quarter last year.
Read the conference call transcript.

How will Zebra Technologies' stock buyback program work?

Zebra Technologies' Board of Directors initiated a stock repurchase plan on Tuesday, August 5th 2025, which permits the company to repurchase $250,000,000 in shares, according to EventVestor. This means that the company could repurchase up to 1.4% of its shares through open market purchases. Shares buyback plans are generally an indication that the company's leadership believes its stock is undervalued.

Does Zebra Technologies have any subsidiaries?

Zebra Technologies subsidiaries include these companies: Profitect, and Xplore.

Who are Zebra Technologies' major shareholders?

Zebra Technologies' top institutional investors include Vanguard Group Inc. (12.64%), Invesco Ltd. (2.78%), Geode Capital Management LLC (2.59%) and Boston Partners (2.21%). Insiders that own company stock include Anders Gustafsson, Bill Burns, Frank Blaise Modruson, Nathan Andrew Winters, Jeffrey F Schmitz, Colleen M O'sullivan and Michael Cho.
View institutional ownership trends.

How do I buy shares of Zebra Technologies?

Shares of ZBRA stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

What other stocks do shareholders of Zebra Technologies own?

Based on aggregate information from My MarketBeat watchlists, some other companies that Zebra Technologies investors own include NVIDIA (NVDA), Meta Platforms (META), Salesforce (CRM), Advanced Micro Devices (AMD), Humana (HUM), American Water Works (AWK) and Tesla (TSLA).

Company Calendar

• Last Earnings: 8/05/2025
• Today: 8/13/2025
• Fiscal Year End: 12/31/2025

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Industrials
• Industry: MACH - THRML PROC
• Sub-Industry: Office Electronics
• Current Symbol: NASDAQ:ZBRA
• CIK: 877212
• Web: www.zebra.com
• Phone: (847) 634-6700
• Fax: 847-913-8766
• Employees: 9,900
• Year Founded: 1969

Price Target and Rating

• Average Price Target for Zebra Technologies: $357.44
• High Price Target: $425.00
• Low Price Target: $300.00
• Potential Upside/Downside: +8.9%
• Consensus Rating: Moderate Buy
• Rating Score (0-4): 2.70
• Research Coverage: 10 Analysts

Profitability

• EPS (Trailing Twelve Months): $10.59
• Trailing P/E Ratio: 30.99
• Forward P/E Ratio: 23.93
• P/E Growth: N/A
• Net Income: $528 million
• Net Margins: 10.56%
• Pretax Margin: 12.72%
• Return on Equity: 18.95%
• Return on Assets: 8.57%

Debt

• Debt-to-Equity Ratio: 0.59
• Current Ratio: 1.46
• Quick Ratio: 1.03

Sales & Book Value

• Annual Sales: $4.98 billion
• Price / Sales: 3.35
• Cash Flow: $16.03 per share
• Price / Cash Flow: 20.47
• Book Value: $71.12 per share
• Price / Book: 4.61

Miscellaneous

• Outstanding Shares: 50,850,000
• Free Float: 50,427,000
• Market Cap: $16.69 billion
• Optionable: Optionable
• Beta: 1.75