Capital One Financial (COF) Competitors $219.43 +1.15 (+0.53%) As of 11:44 AM Eastern This is a fair market value price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock COF vs. ALLY, AXP, BFH, CFG, EQH, OMF, SF, SNV, SYF, and DFSShould you be buying Capital One Financial stock or one of its competitors? The main competitors of Capital One Financial include Ally Financial (ALLY), American Express (AXP), Bread Financial (BFH), Citizens Financial Group (CFG), Equitable (EQH), OneMain (OMF), Stifel Financial (SF), Synovus Financial (SNV), Synchrony Financial (SYF), and Discover Financial Services (DFS). These companies are all part of the "finance" sector. Capital One Financial vs. Its Competitors Ally Financial American Express Bread Financial Citizens Financial Group Equitable OneMain Stifel Financial Synovus Financial Synchrony Financial Discover Financial Services Capital One Financial (NYSE:COF) and Ally Financial (NYSE:ALLY) are both large-cap finance companies, but which is the better investment? We will contrast the two companies based on the strength of their earnings, valuation, profitability, media sentiment, institutional ownership, analyst recommendations, dividends and risk. Which has better valuation & earnings, COF or ALLY? Capital One Financial has higher revenue and earnings than Ally Financial. Capital One Financial is trading at a lower price-to-earnings ratio than Ally Financial, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioCapital One Financial$53.94B1.56$4.75B$11.9118.42Ally Financial$8.18B1.45$668M$1.5425.12 Is COF or ALLY more profitable? Capital One Financial has a net margin of 9.65% compared to Ally Financial's net margin of 7.64%. Capital One Financial's return on equity of 9.63% beat Ally Financial's return on equity.Company Net Margins Return on Equity Return on Assets Capital One Financial9.65% 9.63% 1.21% Ally Financial 7.64%9.48%0.59% Which has more volatility & risk, COF or ALLY? Capital One Financial has a beta of 1.15, meaning that its share price is 15% more volatile than the S&P 500. Comparatively, Ally Financial has a beta of 1.15, meaning that its share price is 15% more volatile than the S&P 500. Is COF or ALLY a better dividend stock? Capital One Financial pays an annual dividend of $2.40 per share and has a dividend yield of 1.1%. Ally Financial pays an annual dividend of $1.20 per share and has a dividend yield of 3.1%. Capital One Financial pays out 20.2% of its earnings in the form of a dividend. Ally Financial pays out 77.9% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Does the media favor COF or ALLY? In the previous week, Ally Financial had 2 more articles in the media than Capital One Financial. MarketBeat recorded 35 mentions for Ally Financial and 33 mentions for Capital One Financial. Capital One Financial's average media sentiment score of 1.01 beat Ally Financial's score of 0.79 indicating that Capital One Financial is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Capital One Financial 23 Very Positive mention(s) 4 Positive mention(s) 4 Neutral mention(s) 2 Negative mention(s) 0 Very Negative mention(s) Positive Ally Financial 13 Very Positive mention(s) 7 Positive mention(s) 12 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Do analysts recommend COF or ALLY? Capital One Financial presently has a consensus price target of $222.07, indicating a potential upside of 1.20%. Ally Financial has a consensus price target of $42.73, indicating a potential upside of 10.48%. Given Ally Financial's higher probable upside, analysts plainly believe Ally Financial is more favorable than Capital One Financial.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Capital One Financial 0 Sell rating(s) 4 Hold rating(s) 12 Buy rating(s) 2 Strong Buy rating(s) 2.89Ally Financial 1 Sell rating(s) 7 Hold rating(s) 9 Buy rating(s) 0 Strong Buy rating(s) 2.47 Do insiders and institutionals have more ownership in COF or ALLY? 89.8% of Capital One Financial shares are owned by institutional investors. Comparatively, 88.8% of Ally Financial shares are owned by institutional investors. 1.3% of Capital One Financial shares are owned by company insiders. Comparatively, 0.6% of Ally Financial shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term. SummaryCapital One Financial beats Ally Financial on 14 of the 18 factors compared between the two stocks. Get Capital One Financial News Delivered to You Automatically Sign up to receive the latest news and ratings for COF and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding COF and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart COF vs. The Competition Export to ExcelMetricCapital One FinancialFIN IndustryFinance SectorNYSE ExchangeMarket Cap$84.07B$8.22B$12.13B$20.82BDividend Yield1.10%3.52%5.56%3.65%P/E Ratio18.4215.1719.2227.67Price / Sales1.562.5026.5260.96Price / Cash9.368.2218.5517.94Price / Book1.381.842.334.68Net Income$4.75B$486.48M$997.29M$994.51M7 Day Performance-0.60%-1.13%0.73%0.27%1 Month Performance10.40%6.73%5.08%7.12%1 Year Performance49.00%30.30%542.48%11.91% Capital One Financial Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)COFCapital One Financial4.9816 of 5 stars$219.43+0.5%$222.07+1.2%+48.2%$84.07B$53.94B18.4252,600Positive NewsUpcoming EarningsAnalyst UpgradeALLYAlly Financial4.87 of 5 stars$40.62+0.5%$42.67+5.0%-4.7%$12.48B$8.18B29.8710,700Earnings ReportDividend AnnouncementAnalyst ForecastAXPAmerican Express4.4789 of 5 stars$320.46+0.3%$307.68-4.0%+27.2%$224.69B$65.95B22.4075,100Earnings ReportAnalyst DowngradeBFHBread Financial3.6466 of 5 stars$61.71+0.8%$63.92+3.6%+20.7%$2.87B$3.82B10.956,000Upcoming EarningsCFGCitizens Financial Group4.4673 of 5 stars$47.73+0.1%$49.32+3.3%+18.6%$20.85B$12.36B15.1417,287Earnings ReportDividend AnnouncementAnalyst ForecastAnalyst RevisionEQHEquitable4.3194 of 5 stars$53.28+0.9%$64.18+20.5%+26.8%$16.20B$12.44B14.498,000Positive NewsOMFOneMain4.7055 of 5 stars$58.63-0.5%$60.00+2.3%+13.1%$6.98B$4.99B12.409,000Upcoming EarningsSFStifel Financial3.9834 of 5 stars$109.92+1.6%$110.88+0.9%+32.1%$11.30B$5.00B21.039,000SNVSynovus Financial4.6416 of 5 stars$54.50-0.1%$59.35+8.9%+23.5%$7.58B$3.43B15.284,775Earnings ReportAnalyst ForecastAnalyst RevisionSYFSynchrony Financial4.9692 of 5 stars$70.81+0.3%$70.63-0.3%+40.3%$26.95B$22.65B9.7120,000Positive NewsUpcoming EarningsDFSDiscover Financial Services2.9024 of 5 stars$197.76-1.4%$191.64-3.1%+39.5%$49.77B$18.00B12.3920,200High Trading Volume Related Companies and Tools Related Companies Ally Financial Competitors American Express Competitors Bread Financial Competitors Citizens Financial Group Competitors Equitable Competitors OneMain Competitors Stifel Financial Competitors Synovus Financial Competitors Synchrony Financial Competitors Discover Financial Services Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NYSE:COF) was last updated on 7/21/2025 by MarketBeat.com Staff From Our PartnersINVESTOR ALERT: Tiny “$3 AI Wonder Stock” on the Verge of Blasting OffRight now, we’re witnessing a monumental shift in the world.Traders Agency | SponsoredMarket Panic: Trump Just Dropped a Bomb on Your Stockstock Market Panic: Trump Just Dropped a Bomb on Your Stocks The market is in freefall—and Trump's new tarif...American Alternative | SponsoredPresidential Bombshell: $150T Resource to Be Released as soon as this Summer?Something extraordinary is happening in Washington. 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