NYSE:DFS Discover Financial Services (DFS) Stock Price, News & Analysis $169.02 +4.19 (+2.54%) As of 12:57 PM Eastern Add Compare Share Share Stock Analysis Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock About Discover Financial Services Stock (NYSE:DFS) 30 days 90 days 365 days Advanced Chart View Price History Chart DataSkip Price History Chart Get DFS alerts:Sign Up Key Stats Today's Range$167.00▼$170.2850-Day Range$152.59▼$203.3452-Week Range$119.31▼$205.76Volume403,971 shsAverage Volume1.41 million shsMarket Capitalization$42.53 billionP/E Ratio10.59Dividend Yield1.66%Price Target$192.40Consensus RatingHold Company OverviewDiscover Financial Services, through its subsidiaries, provides digital banking products and services, and payment services in the United States. It operates in two segments, Digital Banking and Payment Services. The Digital Banking segment offers Discover-branded credit cards to individuals; personal loans, home loans, and other consumer lending; and direct-to-consumer deposit products comprising savings accounts, certificates of deposit, money market accounts, IRA certificates of deposit, IRA savings accounts and checking accounts, and sweep accounts. The Payment Services segment operates the PULSE to access automated teller machines, debit, and electronic funds transfer network; and Diners Club International, a payments network that issues Diners Club branded charge cards and/or provides card acceptance services, as well as offers payment transaction processing and settlement services. The company was incorporated in 1960 and is based in Riverwoods, Illinois.Read More… Remove Ads Discover Financial Services Stock Analysis - MarketRank™See Top-Rated MarketRank™ Stocks97th Percentile Overall ScoreDFS MarketRank™: Discover Financial Services scored higher than 97% of companies evaluated by MarketBeat, and ranked 44th out of 944 stocks in the finance sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation. Analyst's Opinion3.2 / 5Analyst RatingHold Consensus RatingDiscover Financial Services has received a consensus rating of Hold. The company's average rating score is 2.45, and is based on 5 buy ratings, 6 hold ratings, and no sell ratings.Amount of Analyst CoverageDiscover Financial Services has been the subject of 6 research reports in the past 90 days, demonstrating strong analyst interest in this stock.Read more about Discover Financial Services' stock forecast and price target. Earnings and Valuation2.5 / 5Proj. Earnings Growth13.83% Earnings GrowthEarnings for Discover Financial Services are expected to grow by 13.83% in the coming year, from $13.88 to $15.80 per share.Price to Earnings Ratio vs. the MarketThe P/E ratio of Discover Financial Services is 10.50, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 23.70.Price to Earnings Ratio vs. SectorThe P/E ratio of Discover Financial Services is 10.50, which means that it is trading at a less expensive P/E ratio than the Finance sector average P/E ratio of about 22.58.Price to Earnings Growth RatioDiscover Financial Services has a PEG Ratio of 1.51. PEG Ratios above 1 indicate that a company could be overvalued.Price to Book Value per Share RatioDiscover Financial Services has a P/B Ratio of 2.37. P/B Ratios below 3 indicates that a company is reasonably valued with respect to its assets and liabilities.Read more about Discover Financial Services' valuation and earnings. Short Interest3.0 / 5Short Interest LevelHealthy Percentage of Shares Shorted2.12% of the float of Discover Financial Services has been sold short.Short Interest Ratio / Days to CoverDiscover Financial Services has a short interest ratio ("days to cover") of 3.2, which is generally considered an acceptable ratio of short interest to trading volume.Change versus previous monthShort interest in Discover Financial Services has recently increased by 14.97%, indicating that investor sentiment is decreasing significantly. Dividend4.2 / 5Dividend StrengthStrong Dividend YieldDiscover Financial Services pays a meaningful dividend of 1.73%, higher than the bottom 25% of all stocks that pay dividends.Dividend GrowthDiscover Financial Services has been increasing its dividend for 14 years.Dividend CoverageThe dividend payout ratio of Discover Financial Services is 17.54%. This payout ratio is at a healthy, sustainable level, below 75%.Dividend SustainabilityBased on earnings estimates, Discover Financial Services will have a dividend payout ratio of 17.72% next year. This indicates that Discover Financial Services will be able to sustain or increase its dividend.Read more about Discover Financial Services' dividend. Sustainability and ESG3.9 / 5Environmental Score-0.24 Percentage of Shares Shorted2.12% of the float of Discover Financial Services has been sold short.Short Interest Ratio / Days to CoverDiscover Financial Services has a short interest ratio ("days to cover") of 3.2, which is generally considered an acceptable ratio of short interest to trading volume.Change versus previous monthShort interest in Discover Financial Services has recently increased by 14.97%, indicating that investor sentiment is decreasing significantly. News and Social Media2.7 / 5News Sentiment0.87 News SentimentDiscover Financial Services has a news sentiment score of 0.87. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.97 average news sentiment score of Finance companies.News Coverage This WeekMarketBeat has tracked 36 news articles for Discover Financial Services this week, compared to 14 articles on an average week.Search InterestOnly 3 people have searched for DFS on MarketBeat in the last 30 days. This is a decrease of -84% compared to the previous 30 days.MarketBeat Follows27 people have added Discover Financial Services to their MarketBeat watchlist in the last 30 days. This is an increase of 350% compared to the previous 30 days. Company Ownership1.7 / 5Insider TradingN/A Insider Buying vs. Insider SellingIn the past three months, Discover Financial Services insiders have not sold or bought any company stock.Percentage Held by InsidersOnly 0.69% of the stock of Discover Financial Services is held by insiders.Percentage Held by Institutions86.94% of the stock of Discover Financial Services is held by institutions. High institutional ownership can be a signal of strong market trust in this company.Read more about Discover Financial Services' insider trading history. Receive DFS Stock News and Ratings via Email Sign-up to receive the latest news and ratings for Discover Financial Services and its competitors with MarketBeat's FREE daily newsletter. Email Address DFS Stock News HeadlinesTruist Financial Cuts Discover Financial Services (NYSE:DFS) Price Target to $219.00March 24 at 2:43 AM | americanbankingnews.comDiscover price target lowered to $219 from $262 at TruistMarch 21 at 11:40 PM | markets.businessinsider.comMusk’s real agenda in D.C. Companies connected to Elon’s new map of America are making major climbs in price. And on May 30, the next wave of stocks could take off. Get the name of my #1 investment to make, while there’s still time.March 24, 2025 | Porter & Company (Ad)Discover Financial Services (NYSE:DFS): Among the Cheap Stocks to Buy According to BillionairesMarch 21 at 1:58 PM | insidermonkey.comWhat 11 Analyst Ratings Have To Say About Discover Financial servsMarch 21 at 10:27 AM | benzinga.comDiscover Financial Services (NYSE:DFS) Receives $191.91 Average Target Price from BrokeragesMarch 21 at 1:35 AM | americanbankingnews.comEvercore ISI Reaffirms Their Hold Rating on Discover Financial Services (DFS)March 18, 2025 | markets.businessinsider.comDiscover Financial, Capital One Stocks Slip Over Reports Of DOJ’s Concerns On Pending Merger, Retail Looks For CluesMarch 18, 2025 | msn.comSee More Headlines DFS Stock Analysis - Frequently Asked Questions How have DFS shares performed this year? Discover Financial Services' stock was trading at $173.23 at the start of the year. Since then, DFS stock has decreased by 2.6% and is now trading at $168.7420. View the best growth stocks for 2025 here. How were Discover Financial Services' earnings last quarter? Discover Financial Services (NYSE:DFS) posted its quarterly earnings data on Wednesday, January, 22nd. The financial services provider reported $5.11 EPS for the quarter, beating the consensus estimate of $3.13 by $1.98. Discover Financial Services had a trailing twelve-month return on equity of 26.18% and a net margin of 17.29%. Read the conference call transcript. How will Discover Financial Services' stock buyback program work? Discover Financial Services' board approved a stock buyback program on Wednesday, April 19th 2023, which permits the company to buy back $2,700,000,000 in outstanding shares, according to EventVestor. This means that the company could reacquire up to 9.8% of its shares through open market purchases. Shares buyback programs are often an indication that the company's board believes its stock is undervalued. Does Discover Financial Services have any subsidiaries? Discover Financial Services subsidiaries include these companies: Home Loan Center, Student Loan Corporation, First National Bank Alaska, Diners Club International, DFS Corporate Services LLC, DFS GSD Corp., DFS International Inc., and more. Who are Discover Financial Services' major shareholders? Top institutional shareholders of Discover Financial Services include Vanguard Group Inc. (12.35%), Capital World Investors (7.76%), FMR LLC (3.01%) and Geode Capital Management LLC (2.48%). Insiders that own company stock include Carlos Minetti, Michael H Moskow, Robert Andrew Eichfeld and John Greene. View institutional ownership trends. How do I buy shares of Discover Financial Services? Shares of DFS stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services. What other stocks do shareholders of Discover Financial Services own? Based on aggregate information from My MarketBeat watchlists, some other companies that Discover Financial Services investors own include NVIDIA (NVDA), Chevron (CVX), Meta Platforms (META), Bristol-Myers Squibb (BMY), Broadcom (AVGO), Salesforce (CRM) and Advanced Micro Devices (AMD). Company Calendar Last Earnings1/22/2025Ex-Dividend for 3/6 Dividend2/20/2025Dividend Payable3/06/2025Today3/24/2025Next Earnings (Estimated)4/16/2025Fiscal Year End12/31/2025Get Stock AlertsIndustry, Sector and Symbol Stock ExchangeNYSE SectorFinance Industry Personal credit institutions Sub-IndustryConsumer Finance Current SymbolNYSE:DFS CIK1393612 Webwww.discover.com Phone(224) 405-0900Fax224-405-4993Employees20,200Year Founded1985Price Target and Rating Average Stock Price Target$192.40 High Stock Price Target$239.00 Low Stock Price Target$119.00 Potential Upside/Downside+16.7%Consensus RatingHold Rating Score (0-4)2.45 Research Coverage11 Analysts Profitability EPS (Most Recent Fiscal Year)$15.96 Trailing P/E Ratio10.33 Forward P/E Ratio11.88 P/E Growth1.51Net Income$4.54 billion Net Margins17.29% Pretax Margin25.70% Return on Equity26.18% Return on Assets2.72% Debt Debt-to-Equity Ratio1.09 Current Ratio1.09 Quick Ratio1.03 Sales & Book Value Annual Sales$17.91 billion Price / Sales2.32 Cash Flow$9.67 per share Price / Cash Flow17.06 Book Value$71.33 per share Price / Book2.31Miscellaneous Outstanding Shares251,605,000Free Float249,577,000Market Cap$41.49 billion OptionableOptionable Beta1.45 Social Links Investing Strategies To Help Grow Your Retirement IncomeNeed to stretch out your 401K or Roth IRA plan? 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