Discover Financial Services (DFS) Competitors $160.03 +0.96 (+0.61%) Closing price 03:59 PM EasternExtended Trading$159.52 -0.51 (-0.32%) As of 06:56 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock DFS vs. COF, CACC, SLM, NNI, EZPW, PRAA, ECPG, WRLD, GDOT, and RMShould you be buying Discover Financial Services stock or one of its competitors? The main competitors of Discover Financial Services include Capital One Financial (COF), Credit Acceptance (CACC), SLM (SLM), Nelnet (NNI), EZCORP (EZPW), PRA Group (PRAA), Encore Capital Group (ECPG), World Acceptance (WRLD), Green Dot (GDOT), and Regional Management (RM). These companies are all part of the "consumer finance" industry. Discover Financial Services vs. Capital One Financial Credit Acceptance SLM Nelnet EZCORP PRA Group Encore Capital Group World Acceptance Green Dot Regional Management Discover Financial Services (NYSE:DFS) and Capital One Financial (NYSE:COF) are both large-cap finance companies, but which is the better stock? We will compare the two businesses based on the strength of their profitability, media sentiment, community ranking, earnings, analyst recommendations, valuation, risk, dividends and institutional ownership. Which has stronger valuation and earnings, DFS or COF? Capital One Financial has higher revenue and earnings than Discover Financial Services. Discover Financial Services is trading at a lower price-to-earnings ratio than Capital One Financial, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioDiscover Financial Services$17.91B2.28$4.54B$15.9610.16Capital One Financial$39.11B1.62$4.75B$11.5914.31 Does the media prefer DFS or COF? In the previous week, Discover Financial Services had 10 more articles in the media than Capital One Financial. MarketBeat recorded 43 mentions for Discover Financial Services and 33 mentions for Capital One Financial. Capital One Financial's average media sentiment score of 1.07 beat Discover Financial Services' score of 0.74 indicating that Capital One Financial is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Discover Financial Services 23 Very Positive mention(s) 2 Positive mention(s) 7 Neutral mention(s) 4 Negative mention(s) 0 Very Negative mention(s) Positive Capital One Financial 16 Very Positive mention(s) 4 Positive mention(s) 4 Neutral mention(s) 4 Negative mention(s) 0 Very Negative mention(s) Positive Do analysts rate DFS or COF? Discover Financial Services presently has a consensus price target of $188.40, indicating a potential upside of 16.19%. Capital One Financial has a consensus price target of $206.73, indicating a potential upside of 24.68%. Given Capital One Financial's stronger consensus rating and higher possible upside, analysts clearly believe Capital One Financial is more favorable than Discover Financial Services.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Discover Financial Services 0 Sell rating(s) 6 Hold rating(s) 5 Buy rating(s) 0 Strong Buy rating(s) 2.45Capital One Financial 0 Sell rating(s) 4 Hold rating(s) 12 Buy rating(s) 2 Strong Buy rating(s) 2.89 Which has more volatility & risk, DFS or COF? Discover Financial Services has a beta of 1.2, meaning that its share price is 20% more volatile than the S&P 500. Comparatively, Capital One Financial has a beta of 1.24, meaning that its share price is 24% more volatile than the S&P 500. Does the MarketBeat Community believe in DFS or COF? Capital One Financial received 4 more outperform votes than Discover Financial Services when rated by MarketBeat users. However, 72.13% of users gave Discover Financial Services an outperform vote while only 64.48% of users gave Capital One Financial an outperform vote. CompanyUnderperformOutperformDiscover Financial ServicesOutperform Votes128172.13% Underperform Votes49527.87% Capital One FinancialOutperform Votes128564.48% Underperform Votes70835.52% Is DFS or COF more profitable? Discover Financial Services has a net margin of 17.29% compared to Capital One Financial's net margin of 9.46%. Discover Financial Services' return on equity of 26.18% beat Capital One Financial's return on equity.Company Net Margins Return on Equity Return on Assets Discover Financial Services17.29% 26.18% 2.72% Capital One Financial 9.46%9.45%1.17% Do institutionals & insiders hold more shares of DFS or COF? 86.9% of Discover Financial Services shares are owned by institutional investors. Comparatively, 89.8% of Capital One Financial shares are owned by institutional investors. 0.7% of Discover Financial Services shares are owned by insiders. Comparatively, 1.3% of Capital One Financial shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term. Is DFS or COF a better dividend stock? Discover Financial Services pays an annual dividend of $2.80 per share and has a dividend yield of 1.7%. Capital One Financial pays an annual dividend of $2.40 per share and has a dividend yield of 1.4%. Discover Financial Services pays out 17.5% of its earnings in the form of a dividend. Capital One Financial pays out 20.7% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Discover Financial Services has increased its dividend for 14 consecutive years. Discover Financial Services is clearly the better dividend stock, given its higher yield and longer track record of dividend growth. SummaryCapital One Financial beats Discover Financial Services on 12 of the 22 factors compared between the two stocks. Remove Ads Get Discover Financial Services News Delivered to You Automatically Sign up to receive the latest news and ratings for DFS and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding {thisCompany.Symbol} and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart DFS vs. The Competition Export to ExcelMetricDiscover Financial ServicesPersonal credit institutions IndustryFinance SectorNYSE ExchangeMarket Cap$40.73B$5.24B$10.88B$18.64BDividend Yield1.77%4.77%6.00%4.24%P/E Ratio10.1415.1421.6131.24Price / Sales2.283.5225.2626.30Price / Cash17.0611.1317.6117.54Price / Book2.276.232.604.32Net Income$4.54B$391.67M$1.03B$1.02B7 Day Performance9.51%10.25%4.02%7.02%1 Month Performance-1.53%-9.35%-3.34%-6.51%1 Year Performance33.66%14.68%535.42%1.68% Discover Financial Services Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)DFSDiscover Financial Services4.8732 of 5 stars$160.03+0.6%$188.40+17.7%+31.6%$40.27B$17.91B10.0320,200Analyst DowngradeAnalyst RevisionCOFCapital One Financial4.9512 of 5 stars$153.67+2.1%$207.80+35.2%+16.3%$58.58B$39.11B13.2555,900Upcoming EarningsAnalyst RevisionPositive NewsHigh Trading VolumeCACCCredit Acceptance1.9499 of 5 stars$465.57+0.9%$440.00-5.5%-10.3%$5.61B$2.13B23.482,250Positive NewsHigh Trading VolumeSLMSLM4.9627 of 5 stars$24.76-3.0%$31.45+27.0%+26.3%$5.23B$1.85B9.371,700Short Interest ↓High Trading VolumeNNINelnet3.3202 of 5 stars$101.36-1.4%$98.00-3.3%+11.6%$3.68B$1.17B33.407,550Short Interest ↑News CoverageEZPWEZCORP2.1639 of 5 stars$15.51+1.9%$16.88+8.8%+43.7%$848.81M$1.18B13.437,000High Trading VolumePRAAPRA Group3.9514 of 5 stars$17.80-7.1%$32.00+79.8%-30.2%$712.64M$1.12B10.083,280Short Interest ↑ECPGEncore Capital Group4.0527 of 5 stars$29.54-5.7%$62.67+112.2%-30.8%$706.37M$1.32B-3.806,900News CoverageWRLDWorld Acceptance2.2705 of 5 stars$117.01+4.0%$10.00-91.5%-9.4%$672.16M$515.56M8.173,120Analyst DowngradeNews CoveragePositive NewsGDOTGreen Dot3.9794 of 5 stars$7.05-5.3%$10.33+46.7%-4.8%$384.11M$1.72B-6.751,200Short Interest ↓News CoverageRMRegional Management4.2813 of 5 stars$28.18+0.9%$35.50+26.0%+23.4%$277.17M$513.97M6.781,990Positive News Remove Ads Related Companies and Tools Related Companies Capital One Financial Alternatives Credit Acceptance Alternatives SLM Alternatives Nelnet Alternatives EZCORP Alternatives PRA Group Alternatives Encore Capital Group Alternatives World Acceptance Alternatives Green Dot Alternatives Regional Management Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NYSE:DFS) was last updated on 4/15/2025 by MarketBeat.com Staff From Our Partners[Action Required] Claim Your FREE IRS Loophole GuideThis shouldn't surprise anyone who's been paying attention, but... 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