Generac (GNRC) Competitors

Rockwell Automation (NYSE:ROK) and Generac (NYSE:GNRC) are both computer and technology companies, but which is the superior investment? We will compare the two companies based on the strength of their valuation, institutional ownership, dividends, community ranking, analyst recommendations, media sentiment, profitability, risk and earnings.

Does the MarketBeat Community believe in ROK or GNRC?

Rockwell Automation received 128 more outperform votes than Generac when rated by MarketBeat users. However, 57.19% of users gave Generac an outperform vote while only 55.04% of users gave Rockwell Automation an outperform vote.

Company	Underperform	Outperform
Rockwell Automation	Outperform Votes 633 55.04%	Underperform Votes 517 44.96%
Generac	Outperform Votes 505 57.19%	Underperform Votes 378 42.81%

Which has preferable valuation & earnings, ROK or GNRC?

Rockwell Automation has higher revenue and earnings than Generac. Generac is trading at a lower price-to-earnings ratio than Rockwell Automation, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Rockwell Automation	$8.09B	3.26	$952.50M	$8.03	29.06
Generac	$4.30B	1.57	$316.32M	$5.40	20.99

Do analysts recommend ROK or GNRC?

Rockwell Automation presently has a consensus price target of $300.63, indicating a potential upside of 28.82%. Generac has a consensus price target of $175.60, indicating a potential upside of 54.89%. Given Generac's stronger consensus rating and higher possible upside, analysts clearly believe Generac is more favorable than Rockwell Automation.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Rockwell Automation	3 Sell rating(s)	6 Hold rating(s)	9 Buy rating(s)	1 Strong Buy rating(s)	2.42
Generac	0 Sell rating(s)	10 Hold rating(s)	10 Buy rating(s)	0 Strong Buy rating(s)	2.50

Does the media prefer ROK or GNRC?

In the previous week, Rockwell Automation had 30 more articles in the media than Generac. MarketBeat recorded 49 mentions for Rockwell Automation and 19 mentions for Generac. Generac's average media sentiment score of 1.16 beat Rockwell Automation's score of 1.00 indicating that Generac is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Rockwell Automation	29 Very Positive mention(s)	1 Positive mention(s)	3 Neutral mention(s)	11 Negative mention(s)	0 Very Negative mention(s)	Positive
Generac	13 Very Positive mention(s)	1 Positive mention(s)	2 Neutral mention(s)	1 Negative mention(s)	2 Very Negative mention(s)	Positive

Do institutionals and insiders hold more shares of ROK or GNRC?

75.8% of Rockwell Automation shares are held by institutional investors. Comparatively, 84.0% of Generac shares are held by institutional investors. 0.7% of Rockwell Automation shares are held by insiders. Comparatively, 2.9% of Generac shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Which has more risk and volatility, ROK or GNRC?

Rockwell Automation has a beta of 1.39, suggesting that its share price is 39% more volatile than the S&P 500. Comparatively, Generac has a beta of 1.58, suggesting that its share price is 58% more volatile than the S&P 500.

Is ROK or GNRC more profitable?

Rockwell Automation has a net margin of 11.38% compared to Generac's net margin of 7.36%. Rockwell Automation's return on equity of 30.17% beat Generac's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Rockwell Automation	11.38%	30.17%	9.75%
Generac	7.36%	18.17%	8.54%

Summary

Rockwell Automation beats Generac on 11 of the 19 factors compared between the two stocks.