Generac (GNRC) Competitors

Generac (NYSE:GNRC) and Rockwell Automation (NYSE:ROK) are both industrials companies, but which is the superior stock? We will contrast the two companies based on the strength of their valuation, media sentiment, analyst recommendations, risk, dividends, institutional ownership, earnings, community ranking and profitability.

Do insiders & institutionals have more ownership in GNRC or ROK?

84.0% of Generac shares are owned by institutional investors. Comparatively, 75.8% of Rockwell Automation shares are owned by institutional investors. 2.9% of Generac shares are owned by company insiders. Comparatively, 0.7% of Rockwell Automation shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Does the MarketBeat Community prefer GNRC or ROK?

Rockwell Automation received 126 more outperform votes than Generac when rated by MarketBeat users. However, 57.19% of users gave Generac an outperform vote while only 55.11% of users gave Rockwell Automation an outperform vote.

Company	Underperform	Outperform
Generac	Outperform Votes 505 57.19%	Underperform Votes 378 42.81%
Rockwell Automation	Outperform Votes 631 55.11%	Underperform Votes 514 44.89%

Is GNRC or ROK more profitable?

Rockwell Automation has a net margin of 11.38% compared to Generac's net margin of 7.36%. Rockwell Automation's return on equity of 30.17% beat Generac's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Generac	7.36%	18.17%	8.54%
Rockwell Automation	11.38%	30.17%	9.75%

Which has more risk & volatility, GNRC or ROK?

Generac has a beta of 1.5, meaning that its stock price is 50% more volatile than the S&P 500. Comparatively, Rockwell Automation has a beta of 1.39, meaning that its stock price is 39% more volatile than the S&P 500.

Does the media refer more to GNRC or ROK?

In the previous week, Rockwell Automation had 7 more articles in the media than Generac. MarketBeat recorded 23 mentions for Rockwell Automation and 16 mentions for Generac. Rockwell Automation's average media sentiment score of 1.43 beat Generac's score of 1.12 indicating that Rockwell Automation is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Generac	7 Very Positive mention(s)	3 Positive mention(s)	5 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Rockwell Automation	20 Very Positive mention(s)	1 Positive mention(s)	1 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Positive

Do analysts prefer GNRC or ROK?

Generac currently has a consensus target price of $174.38, indicating a potential upside of 26.72%. Rockwell Automation has a consensus target price of $307.68, indicating a potential upside of 14.70%. Given Generac's stronger consensus rating and higher probable upside, equities research analysts plainly believe Generac is more favorable than Rockwell Automation.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Generac	0 Sell rating(s)	10 Hold rating(s)	12 Buy rating(s)	0 Strong Buy rating(s)	2.55
Rockwell Automation	3 Sell rating(s)	7 Hold rating(s)	9 Buy rating(s)	0 Strong Buy rating(s)	2.32

Which has stronger earnings & valuation, GNRC or ROK?

Rockwell Automation has higher revenue and earnings than Generac. Generac is trading at a lower price-to-earnings ratio than Rockwell Automation, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Generac	$4.30B	1.91	$316.32M	$5.40	25.48
Rockwell Automation	$8.09B	3.75	$952.50M	$8.03	33.41

Summary

Rockwell Automation beats Generac on 11 of the 18 factors compared between the two stocks.