HubSpot (HUBS) Competitors $555.24 -5.62 (-1.00%) Closing price 07/7/2025 03:59 PM EasternExtended Trading$547.72 -7.52 (-1.35%) As of 07/7/2025 07:58 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock HUBS vs. DDOG, MDB, TEAM, ZS, CRM, DT, NET, NOW, PCOR, and SHOPShould you be buying HubSpot stock or one of its competitors? The main competitors of HubSpot include Datadog (DDOG), MongoDB (MDB), Atlassian (TEAM), Zscaler (ZS), Salesforce (CRM), Dynatrace (DT), Cloudflare (NET), ServiceNow (NOW), Procore Technologies (PCOR), and Shopify (SHOP). These companies are all part of the "computer and technology" sector. HubSpot vs. Its Competitors Datadog MongoDB Atlassian Zscaler Salesforce Dynatrace Cloudflare ServiceNow Procore Technologies Shopify HubSpot (NYSE:HUBS) and Datadog (NASDAQ:DDOG) are both large-cap computer and technology companies, but which is the better business? We will contrast the two businesses based on the strength of their dividends, earnings, institutional ownership, analyst recommendations, valuation, profitability, risk and media sentiment. Which has stronger valuation & earnings, HUBS or DDOG? Datadog has higher revenue and earnings than HubSpot. HubSpot is trading at a lower price-to-earnings ratio than Datadog, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioHubSpot$2.63B11.14$4.63M-$0.45-1,233.87Datadog$2.68B19.61$183.75M$0.46331.33 Does the media prefer HUBS or DDOG? In the previous week, Datadog had 29 more articles in the media than HubSpot. MarketBeat recorded 48 mentions for Datadog and 19 mentions for HubSpot. Datadog's average media sentiment score of 0.95 beat HubSpot's score of 0.73 indicating that Datadog is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment HubSpot 11 Very Positive mention(s) 3 Positive mention(s) 3 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Datadog 28 Very Positive mention(s) 7 Positive mention(s) 11 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Is HUBS or DDOG more profitable? Datadog has a net margin of 5.85% compared to HubSpot's net margin of -0.85%. Datadog's return on equity of 6.39% beat HubSpot's return on equity.Company Net Margins Return on Equity Return on Assets HubSpot-0.85% 0.14% 0.07% Datadog 5.85%6.39%3.27% Do analysts recommend HUBS or DDOG? HubSpot currently has a consensus price target of $766.71, indicating a potential upside of 38.09%. Datadog has a consensus price target of $143.90, indicating a potential downside of 5.59%. Given HubSpot's stronger consensus rating and higher possible upside, equities research analysts plainly believe HubSpot is more favorable than Datadog.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score HubSpot 0 Sell rating(s) 4 Hold rating(s) 25 Buy rating(s) 1 Strong Buy rating(s) 2.90Datadog 0 Sell rating(s) 6 Hold rating(s) 25 Buy rating(s) 0 Strong Buy rating(s) 2.81 Do institutionals & insiders believe in HUBS or DDOG? 90.4% of HubSpot shares are held by institutional investors. Comparatively, 78.3% of Datadog shares are held by institutional investors. 4.5% of HubSpot shares are held by company insiders. Comparatively, 8.7% of Datadog shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term. Which has more risk and volatility, HUBS or DDOG? HubSpot has a beta of 1.66, indicating that its share price is 66% more volatile than the S&P 500. Comparatively, Datadog has a beta of 1.03, indicating that its share price is 3% more volatile than the S&P 500. SummaryDatadog beats HubSpot on 11 of the 16 factors compared between the two stocks. Get HubSpot News Delivered to You Automatically Sign up to receive the latest news and ratings for HUBS and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding HUBS and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart HUBS vs. The Competition Export to ExcelMetricHubSpotINTERNET SOFTWARE IndustryComputer SectorNYSE ExchangeMarket Cap$29.58B$18.40B$27.79B$20.71BDividend YieldN/A2.46%3.13%3.72%P/E Ratio-1,233.8774.3136.8927.80Price / Sales11.14155.112,062.1147.12Price / Cash486.7786.8534.7718.22Price / Book15.028.697.244.59Net Income$4.63M$339.44M$763.56M$982.91M7 Day Performance-0.48%1.89%1.59%0.65%1 Month Performance-8.82%1.51%5.16%4.26%1 Year Performance-5.19%62.32%52,288.96%13.93% HubSpot Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)HUBSHubSpot4.9268 of 5 stars$555.24-1.0%$766.71+38.1%-5.5%$29.58B$2.63B-1,233.878,246Positive NewsDDOGDatadog4.2107 of 5 stars$134.33+1.7%$143.03+6.5%+13.3%$46.39B$2.68B292.034,800Positive NewsAnalyst ForecastMDBMongoDB4.5036 of 5 stars$209.99+0.0%$282.47+34.5%-21.3%$17.16B$2.01B-184.205,558Insider TradeTEAMAtlassian4.8112 of 5 stars$203.09+0.4%$282.19+38.9%+15.3%$53.31B$4.96B-122.348,810Analyst ForecastZSZscaler3.7248 of 5 stars$313.94-0.4%$295.50-5.9%+56.4%$48.88B$2.55B-1,207.464,980Positive NewsGap DownCRMSalesforce4.9075 of 5 stars$272.85-0.2%$349.08+27.9%+2.5%$260.84B$37.90B42.7076,453Positive NewsInsider TradeDTDynatrace4.8626 of 5 stars$55.19+0.5%$62.26+12.8%+26.6%$16.54B$1.70B34.495,200NETCloudflare3.7218 of 5 stars$195.67+0.8%$145.92-25.4%+122.1%$67.82B$1.67B-850.743,220NOWServiceNow4.4116 of 5 stars$1,029.17+0.7%$1,065.32+3.5%+28.3%$213.02B$10.98B139.8326,293Positive NewsAnalyst DowngradePCORProcore Technologies2.82 of 5 stars$68.54+1.0%$80.83+17.9%+4.0%$10.22B$1.15B-79.704,203SHOPShopify3.8691 of 5 stars$115.35+1.5%$115.66+0.3%+72.5%$149.65B$9.38B74.4211,600Positive News Related Companies and Tools Related Companies DDOG Competitors MDB Competitors TEAM Competitors ZS Competitors CRM Competitors DT Competitors NET Competitors NOW Competitors PCOR Competitors SHOP Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NYSE:HUBS) was last updated on 7/8/2025 by MarketBeat.com Staff From Our PartnersF1 Engineering Powers This Electric Marine MotorThe future of marine propulsion has arrived - powered by F-1 grade engineering. 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