HubSpot (HUBS) Competitors $493.10 -3.69 (-0.74%) Closing price 09/12/2025 03:59 PM EasternExtended Trading$495.55 +2.45 (+0.50%) As of 09/12/2025 07:56 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock HUBS vs. DDOG, MDB, TEAM, ZS, CRM, DT, NET, NOW, PCOR, and PDShould you be buying HubSpot stock or one of its competitors? The main competitors of HubSpot include Datadog (DDOG), MongoDB (MDB), Atlassian (TEAM), Zscaler (ZS), Salesforce (CRM), Dynatrace (DT), Cloudflare (NET), ServiceNow (NOW), Procore Technologies (PCOR), and PagerDuty (PD). These companies are all part of the "computer and technology" sector. HubSpot vs. Its Competitors Datadog MongoDB Atlassian Zscaler Salesforce Dynatrace Cloudflare ServiceNow Procore Technologies PagerDuty HubSpot (NYSE:HUBS) and Datadog (NASDAQ:DDOG) are both large-cap computer and technology companies, but which is the superior business? We will compare the two businesses based on the strength of their analyst recommendations, dividends, valuation, risk, earnings, profitability, media sentiment and institutional ownership. Which has more risk and volatility, HUBS or DDOG? HubSpot has a beta of 1.58, meaning that its share price is 58% more volatile than the S&P 500. Comparatively, Datadog has a beta of 1.1, meaning that its share price is 10% more volatile than the S&P 500. Do analysts recommend HUBS or DDOG? HubSpot presently has a consensus target price of $722.93, suggesting a potential upside of 46.61%. Datadog has a consensus target price of $153.10, suggesting a potential upside of 12.16%. Given HubSpot's stronger consensus rating and higher possible upside, equities analysts clearly believe HubSpot is more favorable than Datadog.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score HubSpot 0 Sell rating(s) 2 Hold rating(s) 27 Buy rating(s) 1 Strong Buy rating(s) 2.97Datadog 1 Sell rating(s) 5 Hold rating(s) 24 Buy rating(s) 0 Strong Buy rating(s) 2.77 Is HUBS or DDOG more profitable? Datadog has a net margin of 4.13% compared to HubSpot's net margin of -0.42%. Datadog's return on equity of 5.04% beat HubSpot's return on equity.Company Net Margins Return on Equity Return on Assets HubSpot-0.42% 1.74% 0.90% Datadog 4.13%5.04%2.59% Do insiders and institutionals hold more shares of HUBS or DDOG? 90.4% of HubSpot shares are owned by institutional investors. Comparatively, 78.3% of Datadog shares are owned by institutional investors. 4.0% of HubSpot shares are owned by company insiders. Comparatively, 8.7% of Datadog shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth. Which has stronger valuation and earnings, HUBS or DDOG? Datadog has higher revenue and earnings than HubSpot. HubSpot is trading at a lower price-to-earnings ratio than Datadog, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioHubSpot$2.63B9.89$4.63M-$0.23-2,143.91Datadog$2.68B17.73$183.75M$0.35390.00 Does the media prefer HUBS or DDOG? In the previous week, HubSpot had 8 more articles in the media than Datadog. MarketBeat recorded 39 mentions for HubSpot and 31 mentions for Datadog. Datadog's average media sentiment score of 1.46 beat HubSpot's score of 0.77 indicating that Datadog is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment HubSpot 27 Very Positive mention(s) 1 Positive mention(s) 2 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Positive Datadog 25 Very Positive mention(s) 3 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive SummaryDatadog beats HubSpot on 10 of the 17 factors compared between the two stocks. Get HubSpot News Delivered to You Automatically Sign up to receive the latest news and ratings for HUBS and its competitors with MarketBeat's FREE daily newsletter. Subscribe Now View SMS TermsBy entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy. New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding HUBS and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart HUBS vs. The Competition Export to ExcelMetricHubSpotINTERNET SOFTWARE IndustryComputer SectorNYSE ExchangeMarket Cap$26.18B$19.84B$31.34B$21.68BDividend YieldN/A3.47%3.16%3.48%P/E Ratio-2,143.9177.90438.4129.69Price / Sales9.8987.271,775.3770.28Price / Cash431.1683.6136.9425.00Price / Book13.348.617.244.58Net Income$4.63M$355.98M$808.32M$1.00B7 Day Performance1.13%3.55%3.40%0.65%1 Month Performance12.57%5.40%3.97%3.07%1 Year Performance0.38%69.28%24,081.54%14.34% HubSpot Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)HUBSHubSpot4.7422 of 5 stars$493.10-0.7%$722.93+46.6%+0.1%$26.18B$2.63B-2,143.918,246Insider TradeDDOGDatadog4.4353 of 5 stars$136.68-3.0%$153.10+12.0%+24.5%$47.67B$3.02B390.536,500Positive NewsInsider TradeShort Interest ↑MDBMongoDB3.2449 of 5 stars$315.61-0.8%$310.86-1.5%+11.8%$25.79B$2.22B-322.055,558Positive NewsInsider TradeShort Interest ↑TEAMAtlassian4.6752 of 5 stars$177.78+0.6%$256.90+44.5%+5.5%$46.64B$5.22B-179.5713,813Trending NewsAnalyst ForecastInsider TradeZSZscaler4.1198 of 5 stars$277.05-1.2%$296.49+7.0%+69.9%$43.14B$2.17B-1,065.587,348CRMSalesforce4.9679 of 5 stars$256.37+0.7%$341.47+33.2%-4.3%$245.09B$38.59B40.1276,453Trending NewsAnalyst ForecastInsider TradeDTDynatrace4.927 of 5 stars$50.59-0.6%$62.72+24.0%-2.9%$15.25B$1.78B31.045,200Positive NewsAnalyst UpgradeNETCloudflare3.8204 of 5 stars$208.96-2.1%$191.28-8.5%+180.9%$72.82B$1.88B-614.604,263Positive NewsInsider TradeNOWServiceNow4.8167 of 5 stars$918.49-1.1%$1,115.20+21.4%+5.0%$191.04B$10.98B115.6826,293Positive NewsPCORProcore Technologies3.7195 of 5 stars$69.55-0.5%$83.06+19.4%+22.0%$10.45B$1.23B-72.454,203News CoveragePositive NewsPDPagerDuty3.73 of 5 stars$16.72-1.2%$19.75+18.1%-5.6%$1.52B$476.13M-41.801,242Short Interest ↓ Related Companies and Tools Related Companies DDOG Competitors MDB Competitors TEAM Competitors ZS Competitors CRM Competitors DT Competitors NET Competitors NOW Competitors PCOR Competitors PD Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NYSE:HUBS) was last updated on 9/13/2025 by MarketBeat.com Staff From Our PartnersWhy Trump’s “Smart Dollar” could rewrite the rulesMUST SEE: Donald Trump's Radical Overhaul of the U.S. Dollar Congress just approved President Trump's lates...Stansberry Research | SponsoredTrump's Law S.1582: $21T Dollar Revolution ComingDo you have money in any of these banks? 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