HubSpot (HUBS) Competitors

Shopify (NYSE:SHOP) and HubSpot (NYSE:HUBS) are both large-cap computer and technology companies, but which is the better stock? We will compare the two companies based on the strength of their institutional ownership, media sentiment, dividends, earnings, risk, community ranking, analyst recommendations, profitability and valuation.

Which has better earnings & valuation, SHOP or HUBS?

Shopify has higher revenue and earnings than HubSpot. Shopify is trading at a lower price-to-earnings ratio than HubSpot, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Shopify	$8.88B	15.95	$2.02B	$1.55	70.59
HubSpot	$2.63B	12.43	$4.63M	$0.09	6,959.83

Does the media refer more to SHOP or HUBS?

In the previous week, Shopify had 6 more articles in the media than HubSpot. MarketBeat recorded 59 mentions for Shopify and 53 mentions for HubSpot. Shopify's average media sentiment score of 1.12 beat HubSpot's score of 0.93 indicating that Shopify is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Shopify	39 Very Positive mention(s)	9 Positive mention(s)	8 Neutral mention(s)	2 Negative mention(s)	0 Very Negative mention(s)	Positive
HubSpot	26 Very Positive mention(s)	4 Positive mention(s)	14 Neutral mention(s)	2 Negative mention(s)	0 Very Negative mention(s)	Positive

Is SHOP or HUBS more profitable?

Shopify has a net margin of 22.74% compared to HubSpot's net margin of 0.17%. Shopify's return on equity of 12.00% beat HubSpot's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Shopify	22.74%	12.00%	9.79%
HubSpot	0.17%	-0.07%	-0.04%

Does the MarketBeat Community favor SHOP or HUBS?

Shopify received 513 more outperform votes than HubSpot when rated by MarketBeat users. However, 76.77% of users gave HubSpot an outperform vote while only 66.37% of users gave Shopify an outperform vote.

Company	Underperform	Outperform
Shopify	Outperform Votes 1415 66.37%	Underperform Votes 717 33.63%
HubSpot	Outperform Votes 902 76.77%	Underperform Votes 273 23.23%

Do analysts prefer SHOP or HUBS?

Shopify presently has a consensus price target of $126.31, suggesting a potential upside of 15.45%. HubSpot has a consensus price target of $848.58, suggesting a potential upside of 35.47%. Given HubSpot's stronger consensus rating and higher probable upside, analysts clearly believe HubSpot is more favorable than Shopify.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Shopify	1 Sell rating(s)	14 Hold rating(s)	24 Buy rating(s)	1 Strong Buy rating(s)	2.63
HubSpot	0 Sell rating(s)	4 Hold rating(s)	22 Buy rating(s)	2 Strong Buy rating(s)	2.93

Do insiders & institutionals have more ownership in SHOP or HUBS?

69.3% of Shopify shares are held by institutional investors. Comparatively, 90.4% of HubSpot shares are held by institutional investors. 4.5% of HubSpot shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Which has more volatility & risk, SHOP or HUBS?

Shopify has a beta of 2.6, suggesting that its share price is 160% more volatile than the S&P 500. Comparatively, HubSpot has a beta of 1.8, suggesting that its share price is 80% more volatile than the S&P 500.

Summary

Shopify beats HubSpot on 12 of the 19 factors compared between the two stocks.