HubSpot (HUBS) Competitors $439.72 +9.82 (+2.28%) Closing price 08/15/2025 03:59 PM EasternExtended Trading$440.00 +0.28 (+0.06%) As of 08/15/2025 07:54 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock HUBS vs. DDOG, MDB, TEAM, ZS, CRM, DT, NET, NOW, PCOR, and PDShould you be buying HubSpot stock or one of its competitors? The main competitors of HubSpot include Datadog (DDOG), MongoDB (MDB), Atlassian (TEAM), Zscaler (ZS), Salesforce (CRM), Dynatrace (DT), Cloudflare (NET), ServiceNow (NOW), Procore Technologies (PCOR), and PagerDuty (PD). These companies are all part of the "computer and technology" sector. HubSpot vs. Its Competitors Datadog MongoDB Atlassian Zscaler Salesforce Dynatrace Cloudflare ServiceNow Procore Technologies PagerDuty Datadog (NASDAQ:DDOG) and HubSpot (NYSE:HUBS) are both large-cap computer and technology companies, but which is the better investment? We will compare the two businesses based on the strength of their media sentiment, valuation, risk, analyst recommendations, profitability, institutional ownership, dividends and earnings. Does the media prefer DDOG or HUBS? In the previous week, Datadog had 26 more articles in the media than HubSpot. MarketBeat recorded 50 mentions for Datadog and 24 mentions for HubSpot. Datadog's average media sentiment score of 1.07 beat HubSpot's score of 0.92 indicating that Datadog is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Datadog 29 Very Positive mention(s) 5 Positive mention(s) 8 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Positive HubSpot 13 Very Positive mention(s) 1 Positive mention(s) 10 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Do analysts rate DDOG or HUBS? Datadog presently has a consensus target price of $152.93, indicating a potential upside of 20.18%. HubSpot has a consensus target price of $726.04, indicating a potential upside of 65.11%. Given HubSpot's stronger consensus rating and higher possible upside, analysts plainly believe HubSpot is more favorable than Datadog.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Datadog 1 Sell rating(s) 5 Hold rating(s) 24 Buy rating(s) 0 Strong Buy rating(s) 2.77HubSpot 0 Sell rating(s) 3 Hold rating(s) 26 Buy rating(s) 1 Strong Buy rating(s) 2.93 Which has stronger valuation & earnings, DDOG or HUBS? Datadog has higher revenue and earnings than HubSpot. HubSpot is trading at a lower price-to-earnings ratio than Datadog, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioDatadog$2.68B16.53$183.75M$0.35363.57HubSpot$2.63B8.82$4.63M-$0.23-1,911.83 Do institutionals & insiders believe in DDOG or HUBS? 78.3% of Datadog shares are owned by institutional investors. Comparatively, 90.4% of HubSpot shares are owned by institutional investors. 8.7% of Datadog shares are owned by company insiders. Comparatively, 4.0% of HubSpot shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term. Which has more volatility & risk, DDOG or HUBS? Datadog has a beta of 1.02, meaning that its share price is 2% more volatile than the S&P 500. Comparatively, HubSpot has a beta of 1.66, meaning that its share price is 66% more volatile than the S&P 500. Is DDOG or HUBS more profitable? Datadog has a net margin of 4.13% compared to HubSpot's net margin of -0.42%. Datadog's return on equity of 5.04% beat HubSpot's return on equity.Company Net Margins Return on Equity Return on Assets Datadog4.13% 5.04% 2.59% HubSpot -0.42%1.74%0.90% SummaryDatadog beats HubSpot on 11 of the 17 factors compared between the two stocks. Get HubSpot News Delivered to You Automatically Sign up to receive the latest news and ratings for HUBS and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding HUBS and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart HUBS vs. The Competition Export to ExcelMetricHubSpotINTERNET SOFTWARE IndustryComputer SectorNYSE ExchangeMarket Cap$23.15B$19.85B$30.01B$20.96BDividend YieldN/A3.81%3.12%3.59%P/E Ratio-1,911.8357.3957.4125.67Price / Sales8.82185.501,333.7959.85Price / Cash381.3384.8633.6717.81Price / Book11.898.297.184.56Net Income$4.63M$346.10M$803.89M$993.62M7 Day Performance-2.09%0.87%1.07%1.80%1 Month Performance-16.78%-3.14%-0.73%0.81%1 Year Performance-11.68%65.86%24,111.58%13.44% HubSpot Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)HUBSHubSpot4.8534 of 5 stars$439.72+2.3%$726.04+65.1%-11.8%$23.15B$2.63B-1,911.838,246DDOGDatadog4.7413 of 5 stars$128.81-1.6%$151.72+17.8%+10.7%$44.48B$2.68B368.026,500Trending NewsAnalyst ForecastInsider TradeMDBMongoDB4.4423 of 5 stars$201.00-3.9%$281.31+40.0%-13.1%$16.42B$2.01B-176.325,558News CoveragePositive NewsAnalyst ForecastTEAMAtlassian4.8499 of 5 stars$159.28-5.2%$259.76+63.1%+8.3%$41.81B$5.22B-160.8912,157Trending NewsInsider TradeHigh Trading VolumeZSZscaler3.5144 of 5 stars$271.18+0.5%$296.82+9.5%+42.5%$42.22B$2.17B-1,043.007,348CRMSalesforce4.9654 of 5 stars$232.46-3.3%$348.16+49.8%-7.7%$222.23B$37.90B36.3876,453Trending NewsAnalyst ForecastInsider TradeOptions VolumeDTDynatrace4.8207 of 5 stars$46.02-0.5%$62.57+35.9%-2.8%$13.88B$1.70B28.245,200News CoveragePositive NewsAnalyst DowngradeNETCloudflare3.9798 of 5 stars$200.85-1.8%$186.88-7.0%+143.7%$69.99B$1.67B-590.734,263Positive NewsNOWServiceNow4.9309 of 5 stars$855.95-1.9%$1,115.20+30.3%+4.8%$178.04B$12.06B107.8026,293Trending NewsPCORProcore Technologies3.7055 of 5 stars$61.55-1.2%$83.06+34.9%+13.6%$9.24B$1.23B-64.114,203Positive NewsPDPagerDuty4.0343 of 5 stars$15.51+0.3%$19.75+27.3%-18.0%$1.41B$467.50M-38.781,242Positive News Related Companies and Tools Related Companies DDOG Competitors MDB Competitors TEAM Competitors ZS Competitors CRM Competitors DT Competitors NET Competitors NOW Competitors PCOR Competitors PD Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NYSE:HUBS) was last updated on 8/17/2025 by MarketBeat.com Staff From Our PartnersTrump’s national nightmare is herePorter Stansberry and Jeff Brown say a new U.S. national emergency is already underway — and it could trigger ...Porter & Company | SponsoredAlex’s “Next Magnificent Seven” stocksThe original “Magnificent Seven” turned $7K into $1.18 million. 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