HubSpot (HUBS) Competitors $452.87 -6.69 (-1.46%) Closing price 03:59 PM EasternExtended Trading$453.50 +0.63 (+0.14%) As of 05:07 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock HUBS vs. DDOG, MDB, TEAM, ZS, CRM, DT, NET, NOW, PCOR, and PDShould you be buying HubSpot stock or one of its competitors? The main competitors of HubSpot include Datadog (DDOG), MongoDB (MDB), Atlassian (TEAM), Zscaler (ZS), Salesforce (CRM), Dynatrace (DT), Cloudflare (NET), ServiceNow (NOW), Procore Technologies (PCOR), and PagerDuty (PD). These companies are all part of the "computer and technology" sector. HubSpot vs. Its Competitors Datadog MongoDB Atlassian Zscaler Salesforce Dynatrace Cloudflare ServiceNow Procore Technologies PagerDuty HubSpot (NYSE:HUBS) and Datadog (NASDAQ:DDOG) are both large-cap computer and technology companies, but which is the better business? We will contrast the two businesses based on the strength of their media sentiment, institutional ownership, analyst recommendations, dividends, earnings, profitability, risk and valuation. Does the media prefer HUBS or DDOG? In the previous week, Datadog had 9 more articles in the media than HubSpot. MarketBeat recorded 33 mentions for Datadog and 24 mentions for HubSpot. Datadog's average media sentiment score of 0.82 beat HubSpot's score of 0.38 indicating that Datadog is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment HubSpot 3 Very Positive mention(s) 5 Positive mention(s) 10 Neutral mention(s) 3 Negative mention(s) 0 Very Negative mention(s) Neutral Datadog 17 Very Positive mention(s) 1 Positive mention(s) 7 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Do analysts recommend HUBS or DDOG? HubSpot currently has a consensus price target of $723.11, suggesting a potential upside of 59.67%. Datadog has a consensus price target of $158.46, suggesting a potential downside of 3.42%. Given HubSpot's stronger consensus rating and higher probable upside, equities research analysts plainly believe HubSpot is more favorable than Datadog.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score HubSpot 1 Sell rating(s) 2 Hold rating(s) 27 Buy rating(s) 1 Strong Buy rating(s) 2.90Datadog 2 Sell rating(s) 4 Hold rating(s) 24 Buy rating(s) 0 Strong Buy rating(s) 2.73 Do insiders & institutionals believe in HUBS or DDOG? 90.4% of HubSpot shares are held by institutional investors. Comparatively, 78.3% of Datadog shares are held by institutional investors. 4.0% of HubSpot shares are held by insiders. Comparatively, 8.7% of Datadog shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth. Which has better earnings & valuation, HUBS or DDOG? Datadog has higher revenue and earnings than HubSpot. HubSpot is trading at a lower price-to-earnings ratio than Datadog, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioHubSpot$2.63B9.08$4.63M-$0.23-1,969.00Datadog$2.68B21.32$183.75M$0.35468.77 Which has more volatility & risk, HUBS or DDOG? HubSpot has a beta of 1.58, suggesting that its share price is 58% more volatile than the S&P 500. Comparatively, Datadog has a beta of 1.21, suggesting that its share price is 21% more volatile than the S&P 500. Is HUBS or DDOG more profitable? Datadog has a net margin of 4.13% compared to HubSpot's net margin of -0.42%. Datadog's return on equity of 5.04% beat HubSpot's return on equity.Company Net Margins Return on Equity Return on Assets HubSpot-0.42% 1.74% 0.90% Datadog 4.13%5.04%2.59% SummaryDatadog beats HubSpot on 11 of the 17 factors compared between the two stocks. Get HubSpot News Delivered to You Automatically Sign up to receive the latest news and ratings for HUBS and its competitors with MarketBeat's FREE daily newsletter. Subscribe Now View SMS TermsBy entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy. New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding HUBS and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart HUBS vs. The Competition Export to ExcelMetricHubSpotINTERNET SOFTWARE IndustryComputer SectorNYSE ExchangeMarket Cap$23.86B$19.94B$33.10B$21.85BDividend YieldN/A3.68%3.17%3.61%P/E Ratio-1,969.0077.13494.9229.59Price / Sales9.08115.411,897.7063.42Price / Cash390.8883.5937.7324.43Price / Book12.259.537.774.61Net Income$4.63M$354.27M$819.59M$1.01B7 Day Performance1.62%1.17%1.79%-0.46%1 Month Performance-9.99%6.04%9.30%2.31%1 Year Performance-16.30%98.14%23,975.62%14.52% HubSpot Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)HUBSHubSpot4.69 of 5 stars$452.87-1.5%$723.11+59.7%-13.7%$23.86B$2.63B-1,969.008,246Insider TradeDDOGDatadog4.1011 of 5 stars$145.26+4.5%$153.41+5.6%+32.7%$50.66B$2.68B415.046,500Positive NewsAnalyst ForecastInsider TradeMDBMongoDB3.3307 of 5 stars$317.00-0.4%$336.83+6.3%+25.9%$25.79B$2.01B-323.475,558Analyst UpgradeTEAMAtlassian4.6345 of 5 stars$165.42-0.7%$253.04+53.0%-11.0%$43.39B$5.22B-167.0913,813Analyst DowngradeInsider TradeZSZscaler3.4806 of 5 stars$296.90+0.8%$307.00+3.4%+77.4%$47.00B$2.67B-1,099.637,923Positive NewsAnalyst ForecastCRMSalesforce4.9914 of 5 stars$244.95+0.6%$332.58+35.8%-17.6%$233.19B$37.90B35.6076,453Trending NewsAnalyst ForecastInsider TradeOptions VolumeDTDynatrace4.9481 of 5 stars$49.31-0.4%$62.72+27.2%-9.1%$14.87B$1.70B30.255,200Positive NewsAnalyst ForecastInsider TradeNETCloudflare3.7502 of 5 stars$218.55+1.0%$191.28-12.5%+169.0%$76.16B$1.67B-642.794,263Analyst ForecastNOWServiceNow4.9632 of 5 stars$940.05+0.4%$1,122.20+19.4%-0.9%$195.53B$10.98B118.3926,293Positive NewsAnalyst ForecastPCORProcore Technologies2.6818 of 5 stars$74.87+2.0%$83.06+10.9%+25.3%$11.25B$1.15B-77.994,203Analyst ForecastPDPagerDuty2.9805 of 5 stars$16.64+3.2%$18.70+12.4%-8.8%$1.55B$467.50M-104.031,242News CoverageAnalyst ForecastGap Up Related Companies and Tools Related Companies DDOG Competitors MDB Competitors TEAM Competitors ZS Competitors CRM Competitors DT Competitors NET Competitors NOW Competitors PCOR Competitors PD Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NYSE:HUBS) was last updated on 10/9/2025 by MarketBeat.com Staff From Our PartnersBuilding The Infrastructure for the Coming Financial ResetWhile China pushes nearly $1 trillion through its new digital currency, one emerging company is quietly buildi...Intellistake | SponsoredBitcoin grabs headlines, but smart money likes this tokenBitcoin grabs headlines, but smart money likes this token My research team has identified the token positio...Crypto 101 Media | SponsoredMagnificent 7 being replaced by the “Hidden 7”?BULLISH: It's time to buy this 'hidden' AI stock An award-winning stock-rating system has turned BULLISH on...Chaikin Analytics | SponsoredCapital Gains Tax Strategies for SeniorsCapital gains taxes can take a bite out of your retirement income—unless you have a smart strategy. 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