ServiceNow (NOW) Competitors $800.18 +14.51 (+1.85%) As of 03:58 PM Eastern Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock NOW vs. ORCL, FTNT, AXON, CVLT, QLYS, AI, PRGS, MSFT, SAP, and CRMShould you be buying ServiceNow stock or one of its competitors? The main competitors of ServiceNow include Oracle (ORCL), Fortinet (FTNT), Axon Enterprise (AXON), Commvault Systems (CVLT), Qualys (QLYS), C3.ai (AI), Progress Software (PRGS), Microsoft (MSFT), SAP (SAP), and Salesforce (CRM). ServiceNow vs. Oracle Fortinet Axon Enterprise Commvault Systems Qualys C3.ai Progress Software Microsoft SAP Salesforce Oracle (NYSE:ORCL) and ServiceNow (NYSE:NOW) are both large-cap computer and technology companies, but which is the better stock? We will compare the two businesses based on the strength of their risk, dividends, institutional ownership, earnings, valuation, media sentiment, profitability, community ranking and analyst recommendations. Do insiders and institutionals hold more shares of ORCL or NOW? 42.4% of Oracle shares are owned by institutional investors. Comparatively, 87.2% of ServiceNow shares are owned by institutional investors. 42.2% of Oracle shares are owned by insiders. Comparatively, 0.3% of ServiceNow shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term. Which has stronger earnings and valuation, ORCL or NOW? Oracle has higher revenue and earnings than ServiceNow. Oracle is trading at a lower price-to-earnings ratio than ServiceNow, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioOracle$55.78B6.77$10.47B$4.2631.68ServiceNow$10.98B14.99$1.43B$6.83116.47 Do analysts rate ORCL or NOW? Oracle currently has a consensus target price of $178.65, indicating a potential upside of 32.38%. ServiceNow has a consensus target price of $1,068.76, indicating a potential upside of 34.36%. Given ServiceNow's stronger consensus rating and higher probable upside, analysts clearly believe ServiceNow is more favorable than Oracle.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Oracle 0 Sell rating(s) 12 Hold rating(s) 16 Buy rating(s) 1 Strong Buy rating(s) 2.62ServiceNow 1 Sell rating(s) 3 Hold rating(s) 27 Buy rating(s) 0 Strong Buy rating(s) 2.84 Is ORCL or NOW more profitable? Oracle has a net margin of 21.16% compared to ServiceNow's net margin of 12.97%. Oracle's return on equity of 133.25% beat ServiceNow's return on equity.Company Net Margins Return on Equity Return on Assets Oracle21.16% 133.25% 9.55% ServiceNow 12.97%17.11%8.18% Does the media refer more to ORCL or NOW? In the previous week, Oracle had 47 more articles in the media than ServiceNow. MarketBeat recorded 101 mentions for Oracle and 54 mentions for ServiceNow. ServiceNow's average media sentiment score of 1.11 beat Oracle's score of 1.11 indicating that ServiceNow is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Oracle 63 Very Positive mention(s) 11 Positive mention(s) 22 Neutral mention(s) 4 Negative mention(s) 1 Very Negative mention(s) Positive ServiceNow 33 Very Positive mention(s) 6 Positive mention(s) 8 Neutral mention(s) 3 Negative mention(s) 1 Very Negative mention(s) Positive Does the MarketBeat Community favor ORCL or NOW? Oracle received 734 more outperform votes than ServiceNow when rated by MarketBeat users. However, 75.30% of users gave ServiceNow an outperform vote while only 69.71% of users gave Oracle an outperform vote. CompanyUnderperformOutperformOracleOutperform Votes213669.71% Underperform Votes92830.29% ServiceNowOutperform Votes140275.30% Underperform Votes46024.70% Which has more risk and volatility, ORCL or NOW? Oracle has a beta of 1.22, meaning that its stock price is 22% more volatile than the S&P 500. Comparatively, ServiceNow has a beta of 1.08, meaning that its stock price is 8% more volatile than the S&P 500. SummaryOracle beats ServiceNow on 10 of the 19 factors compared between the two stocks. Remove Ads Get ServiceNow News Delivered to You Automatically Sign up to receive the latest news and ratings for NOW and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding {thisCompany.Symbol} and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart NOW vs. The Competition Export to ExcelMetricServiceNowPrepackaged software IndustryComputer SectorNYSE ExchangeMarket Cap$164.66B$22.53B$22.21B$18.47BDividend YieldN/A2.09%3.01%4.25%P/E Ratio116.47104.1839.0730.90Price / Sales14.9916.842,147.9926.25Price / Cash76.1386.0634.7217.54Price / Book17.057.765.704.27Net Income$1.43B$438.39M$738.69M$1.02B7 Day Performance8.28%8.76%3.98%3.62%1 Month Performance-5.95%-4.43%-5.92%-7.31%1 Year Performance3.48%5.45%53,099.29%-0.58% ServiceNow Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)NOWServiceNow4.6649 of 5 stars$800.18+1.8%$1,068.76+33.6%+2.2%$165.64B$10.98B117.1620,400Analyst ForecastGap DownORCLOracle4.9538 of 5 stars$127.29-0.8%$178.65+40.4%+9.2%$355.21B$55.78B31.05159,000Analyst ForecastPositive NewsGap UpFTNTFortinet3.8787 of 5 stars$88.23+4.2%$105.77+19.9%+47.1%$67.80B$5.96B39.0113,568Positive NewsGap UpAXONAxon Enterprise3.1766 of 5 stars$505.93+1.8%$604.67+19.5%+82.7%$38.77B$2.08B130.732,150Short Interest ↓Positive NewsCVLTCommvault Systems4.0818 of 5 stars$140.79+1.0%$156.44+11.1%+58.0%$6.16B$943.87M36.742,882Positive NewsGap UpQLYSQualys2.4744 of 5 stars$117.12-1.2%$144.36+23.3%-25.3%$4.28B$607.57M25.262,188Analyst UpgradeNews CoverageGap UpAIC3.ai3.8497 of 5 stars$19.10+0.6%$31.33+64.0%-8.4%$2.54B$366.92M-8.66700Analyst ForecastGap UpPRGSProgress Software4.567 of 5 stars$56.38+0.4%$75.17+33.3%+13.2%$2.42B$806.74M36.112,815Analyst ForecastGap DownMSFTMicrosoft4.9239 of 5 stars$358.14-0.5%$508.00+41.8%-7.9%$2.66T$261.80B28.85228,000Analyst ForecastShort Interest ↓Analyst RevisionSAPSAP2.7417 of 5 stars$244.81-1.5%$248.83+1.6%+43.3%$300.90B$34.18B85.34107,602Dividend IncreaseShort Interest ↑Positive NewsHigh Trading VolumeCRMSalesforce4.8602 of 5 stars$243.77+1.2%$361.42+48.3%-13.4%$233.98B$37.90B40.0472,682Analyst ForecastPositive News Remove Ads Related Companies and Tools Related Companies ORCL Alternatives FTNT Alternatives AXON Alternatives CVLT Alternatives QLYS Alternatives AI Alternatives PRGS Alternatives MSFT Alternatives SAP Alternatives CRM Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NYSE:NOW) was last updated on 4/14/2025 by MarketBeat.com Staff From Our PartnersThe Last Time This Happened, Americans Lost BillionsWall Street leaders just held a secret meeting in Las Vegas. 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