ServiceNow (NOW) Competitors $964.00 +7.08 (+0.74%) As of 01:37 PM Eastern This is a fair market value price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock NOW vs. DDOG, GOOGL, INTU, META, MSFT, TEAM, CRM, DT, HUBS, and NETShould you be buying ServiceNow stock or one of its competitors? The main competitors of ServiceNow include Datadog (DDOG), Alphabet (GOOGL), Intuit (INTU), Meta Platforms (META), Microsoft (MSFT), Atlassian (TEAM), Salesforce (CRM), Dynatrace (DT), HubSpot (HUBS), and Cloudflare (NET). These companies are all part of the "computer and technology" sector. ServiceNow vs. Its Competitors Datadog Alphabet Intuit Meta Platforms Microsoft Atlassian Salesforce Dynatrace HubSpot Cloudflare Datadog (NASDAQ:DDOG) and ServiceNow (NYSE:NOW) are both large-cap computer and technology companies, but which is the better business? We will compare the two businesses based on the strength of their risk, profitability, earnings, dividends, institutional ownership, media sentiment, analyst recommendations and valuation. Is DDOG or NOW more profitable? ServiceNow has a net margin of 13.41% compared to Datadog's net margin of 5.85%. ServiceNow's return on equity of 17.34% beat Datadog's return on equity.Company Net Margins Return on Equity Return on Assets Datadog5.85% 6.39% 3.27% ServiceNow 13.41%17.34%8.38% Do institutionals and insiders believe in DDOG or NOW? 78.3% of Datadog shares are owned by institutional investors. Comparatively, 87.2% of ServiceNow shares are owned by institutional investors. 8.7% of Datadog shares are owned by insiders. Comparatively, 0.4% of ServiceNow shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term. Do analysts rate DDOG or NOW? Datadog currently has a consensus target price of $145.34, indicating a potential upside of 4.08%. ServiceNow has a consensus target price of $1,073.13, indicating a potential upside of 11.23%. Given ServiceNow's stronger consensus rating and higher probable upside, analysts clearly believe ServiceNow is more favorable than Datadog.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Datadog 1 Sell rating(s) 5 Hold rating(s) 24 Buy rating(s) 0 Strong Buy rating(s) 2.77ServiceNow 1 Sell rating(s) 2 Hold rating(s) 30 Buy rating(s) 2 Strong Buy rating(s) 2.94 Which has higher valuation and earnings, DDOG or NOW? ServiceNow has higher revenue and earnings than Datadog. ServiceNow is trading at a lower price-to-earnings ratio than Datadog, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioDatadog$2.68B17.97$183.75M$0.46303.58ServiceNow$10.98B18.18$1.43B$7.36131.08 Does the media refer more to DDOG or NOW? In the previous week, ServiceNow had 17 more articles in the media than Datadog. MarketBeat recorded 69 mentions for ServiceNow and 52 mentions for Datadog. ServiceNow's average media sentiment score of 1.28 beat Datadog's score of 0.71 indicating that ServiceNow is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Datadog 27 Very Positive mention(s) 7 Positive mention(s) 11 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Positive ServiceNow 51 Very Positive mention(s) 6 Positive mention(s) 8 Neutral mention(s) 3 Negative mention(s) 0 Very Negative mention(s) Positive Which has more risk and volatility, DDOG or NOW? Datadog has a beta of 1.03, suggesting that its stock price is 3% more volatile than the S&P 500. Comparatively, ServiceNow has a beta of 0.94, suggesting that its stock price is 6% less volatile than the S&P 500. SummaryServiceNow beats Datadog on 14 of the 17 factors compared between the two stocks. Get ServiceNow News Delivered to You Automatically Sign up to receive the latest news and ratings for NOW and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding NOW and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart NOW vs. The Competition Export to ExcelMetricServiceNowIT Services IndustryComputer SectorNYSE ExchangeMarket Cap$199.57B$16.62B$28.18B$20.60BDividend YieldN/A1.53%3.14%3.65%P/E Ratio131.0137.6032.9927.20Price / Sales18.1812.991,721.2953.52Price / Cash75.6424.7037.6422.28Price / Book20.684.917.574.58Net Income$1.43B$434.10M$779.73M$995.22M7 Day Performance-4.96%-5.22%-0.34%-1.09%1 Month Performance-4.03%-0.81%5.25%3.25%1 Year Performance26.82%13.92%52,756.65%6.97% ServiceNow Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)NOWServiceNow4.5772 of 5 stars$964.77+0.8%$1,073.13+11.2%+24.7%$199.57B$10.98B131.0126,293Positive NewsUpcoming EarningsAnalyst UpgradeDDOGDatadog4.1243 of 5 stars$138.87+1.1%$144.27+3.9%+8.6%$48.01B$2.68B302.246,500Analyst ForecastGOOGLAlphabet3.695 of 5 stars$181.35+0.6%$199.61+10.1%-2.4%$2.20T$350.02B20.22183,323Trending NewsUpcoming EarningsAnalyst ForecastINTUIntuit4.4855 of 5 stars$755.01+1.0%$800.55+6.0%+13.3%$210.59B$18.18B61.2818,800Positive NewsMETAMeta Platforms3.6364 of 5 stars$722.37+0.7%$729.38+1.0%+43.2%$1.81T$164.50B28.1574,067Trending NewsAnalyst ForecastMSFTMicrosoft4.4745 of 5 stars$502.91-0.1%$534.14+6.2%+11.4%$3.74T$245.12B38.87228,000Trending NewsAnalyst ForecastTEAMAtlassian4.7372 of 5 stars$191.62+2.5%$285.75+49.1%+4.3%$50.37B$4.36B-115.5912,157Trending NewsAnalyst DowngradeInsider TradeCRMSalesforce4.8566 of 5 stars$260.53+1.0%$348.16+33.6%+1.9%$249.01B$37.90B40.7676,453Trending NewsAnalyst ForecastInsider TradeDTDynatrace4.8075 of 5 stars$52.81+2.8%$62.26+17.9%+18.7%$15.94B$1.70B33.015,200Positive NewsHUBSHubSpot4.8779 of 5 stars$540.68+3.1%$764.93+41.5%+11.9%$28.52B$2.63B-1,201.718,246Analyst ForecastNETCloudflare3.8754 of 5 stars$182.90+0.8%$148.92-18.6%+124.2%$63.47B$1.67B-796.154,263Analyst Forecast Related Companies and Tools Related Companies DDOG Alternatives GOOGL Alternatives INTU Alternatives META Alternatives MSFT Alternatives TEAM Alternatives CRM Alternatives DT Alternatives HUBS Alternatives NET Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NYSE:NOW) was last updated on 7/16/2025 by MarketBeat.com Staff From Our PartnersRevolutionary AI Tech Targets Early Diabetic Blindness Detection FDA Trial UnderwayTiny Stock, Massive Potential— this company’s AI platform is a game changer for healthcare!Interactive Offers | SponsoredThe Trump Dump is starting; Get out of stocks now?The first 365 days of the Trump presidency… Will be the best time to get rich in American history.Paradigm Press | SponsoredThe $7 company helping Nvidia build the world’s first trillion-dollar robot …Michael Robinson has been at the forefront of the technology market for over 40 years. 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