RKT vs. EFX, APP, GPN, SYM, VLTO, BR, IT, APTV, KSPI, and VRSK
Should you be buying Rocket Companies stock or one of its competitors? The main competitors of Rocket Companies include Equifax (EFX), AppLovin (APP), Global Payments (GPN), Symbotic (SYM), Veralto (VLTO), Broadridge Financial Solutions (BR), Gartner (IT), Aptiv (APTV), Joint Stock Company Kaspi.kz (KSPI), and Verisk Analytics (VRSK). These companies are all part of the "business services" sector.
Rocket Companies (NYSE:RKT) and Equifax (NYSE:EFX) are both large-cap business services companies, but which is the better business? We will compare the two companies based on the strength of their valuation, media sentiment, risk, analyst recommendations, profitability, institutional ownership, dividends, community ranking and earnings.
Equifax has higher revenue and earnings than Rocket Companies. Equifax is trading at a lower price-to-earnings ratio than Rocket Companies, indicating that it is currently the more affordable of the two stocks.
Rocket Companies presently has a consensus target price of $10.60, indicating a potential downside of 22.14%. Equifax has a consensus target price of $270.19, indicating a potential upside of 17.03%. Given Equifax's stronger consensus rating and higher probable upside, analysts plainly believe Equifax is more favorable than Rocket Companies.
Rocket Companies has a beta of 2.43, meaning that its stock price is 143% more volatile than the S&P 500. Comparatively, Equifax has a beta of 1.54, meaning that its stock price is 54% more volatile than the S&P 500.
Equifax has a net margin of 10.42% compared to Rocket Companies' net margin of 0.43%. Equifax's return on equity of 19.08% beat Rocket Companies' return on equity.
4.6% of Rocket Companies shares are owned by institutional investors. Comparatively, 96.2% of Equifax shares are owned by institutional investors. 93.1% of Rocket Companies shares are owned by company insiders. Comparatively, 1.7% of Equifax shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.
In the previous week, Equifax had 2 more articles in the media than Rocket Companies. MarketBeat recorded 6 mentions for Equifax and 4 mentions for Rocket Companies. Rocket Companies' average media sentiment score of 0.92 beat Equifax's score of 0.86 indicating that Rocket Companies is being referred to more favorably in the media.
Equifax received 208 more outperform votes than Rocket Companies when rated by MarketBeat users. However, 66.33% of users gave Rocket Companies an outperform vote while only 62.76% of users gave Equifax an outperform vote.
Summary
Equifax beats Rocket Companies on 12 of the 18 factors compared between the two stocks.
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This chart shows the number of new MarketBeat users adding RKT and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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